Matthew Oxley
@matthewoxley.bsky.social
Co-founder of @chiefstudio.co.uk & @theick.app ✌️
Digital nomad in Lanzarote 🇪🇸
Digital nomad in Lanzarote 🇪🇸
Reposted by Matthew Oxley
Another jobs report.
Another month where AI failed to take our jobs.
Another month where AI failed to take our jobs.
June 6, 2025 at 6:08 PM
Another jobs report.
Another month where AI failed to take our jobs.
Another month where AI failed to take our jobs.
Reposted by Matthew Oxley
nope. anthropic made a dataset including fake emails implying a nonexistent engineer was having an affair and the chatbot emitted words related to words from those fake emails implying a fictitious affair. then a bunch of dipshit frauds at anthropic made the home alone face and ran around the house.
An Amazon-backed AI model tried to blackmail engineers who threatened to shut it down, a safety report revealed
In tests, Anthropic's Claude Opus 4 would resort to "extremely harmful actions" to preserve its own existence
In tests, Anthropic's Claude Opus 4 would resort to "extremely harmful actions" to preserve its own existence
Amazon-Backed AI Model Would Try To Blackmail Engineers Who Threatened To Take It Offline
In tests, Anthropic's Claude Opus 4 would resort to "extremely harmful actions" to preserve its own existence, a safety report revealed.
www.huffpost.com
May 24, 2025 at 8:12 PM
nope. anthropic made a dataset including fake emails implying a nonexistent engineer was having an affair and the chatbot emitted words related to words from those fake emails implying a fictitious affair. then a bunch of dipshit frauds at anthropic made the home alone face and ran around the house.
Reposted by Matthew Oxley
“If they couldn’t be bothered to write this, why should we be bothered to read it?” ‼️
In their cathartic, broligarchy-rattling new book, “The AI Con,” @emilymbender.bsky.social and @alexhanna.bsky.social are handing out needles so you, too, can burst the hype bubble.
www.esckey.co/do-you-belie...
In their cathartic, broligarchy-rattling new book, “The AI Con,” @emilymbender.bsky.social and @alexhanna.bsky.social are handing out needles so you, too, can burst the hype bubble.
www.esckey.co/do-you-belie...
Do you believe in hope after “AI” hype? Emily M. Bender and Alex Hanna make the case
In this extended briefing, “TL;DR” = “Totally Legit; Def. Read” because we review “The AI Con,” the spicy new book ready to rattle the broligarchy. Plus, the authors answer ESC KEY .CO’s questions abo...
www.esckey.co
May 19, 2025 at 5:06 PM
“If they couldn’t be bothered to write this, why should we be bothered to read it?” ‼️
In their cathartic, broligarchy-rattling new book, “The AI Con,” @emilymbender.bsky.social and @alexhanna.bsky.social are handing out needles so you, too, can burst the hype bubble.
www.esckey.co/do-you-belie...
In their cathartic, broligarchy-rattling new book, “The AI Con,” @emilymbender.bsky.social and @alexhanna.bsky.social are handing out needles so you, too, can burst the hype bubble.
www.esckey.co/do-you-belie...
Reposted by Matthew Oxley
LLMs are nothing more than models of the distribution of the word forms in their training data, with weights modified by post-training to produce somewhat different distributions. Unless your use case requires a model of a distribution of word forms in text, indeed, they suck and aren't useful.
There are a lot of critiques of LLMs that I agree with but "they suck and aren't useful" doesn't really hold water.
I understand people not using them because of social, economic, and environmental concerns. And I also understand people using them because they can be very useful.
Thoughts?
I understand people not using them because of social, economic, and environmental concerns. And I also understand people using them because they can be very useful.
Thoughts?
April 24, 2025 at 4:54 PM
LLMs are nothing more than models of the distribution of the word forms in their training data, with weights modified by post-training to produce somewhat different distributions. Unless your use case requires a model of a distribution of word forms in text, indeed, they suck and aren't useful.
Reposted by Matthew Oxley
Here are a few questions the NYT propaganda-as-news-service could have answered instead of the ridiculous ones they asked.
He could, for instance, have written about any number of topics. Here are some ideas for free.
1. What cults are the Anthropic crew in, and what is the ideological ancestry of these cults? (We've done the work for him here, hint hint, its eugenics: firstmonday.org/ojs/index.ph...).
1. What cults are the Anthropic crew in, and what is the ideological ancestry of these cults? (We've done the work for him here, hint hint, its eugenics: firstmonday.org/ojs/index.ph...).
April 25, 2025 at 2:28 AM
Here are a few questions the NYT propaganda-as-news-service could have answered instead of the ridiculous ones they asked.
Reposted by Matthew Oxley
unfollowing everyone on linkedin except this guy
April 23, 2025 at 6:35 AM
unfollowing everyone on linkedin except this guy
Reposted by Matthew Oxley
#Copywriters. You are still needed, my god, you are still needed. But the market that 'gets' the value you bring is completely different from the pre-AI era. It's also a lot more fun to work with. Keen to find out more? Join Writers Against the Algorithm! I'm speaking tomorrow on this subject 💪
April 22, 2025 at 2:12 PM
#Copywriters. You are still needed, my god, you are still needed. But the market that 'gets' the value you bring is completely different from the pre-AI era. It's also a lot more fun to work with. Keen to find out more? Join Writers Against the Algorithm! I'm speaking tomorrow on this subject 💪
Reposted by Matthew Oxley
Step inside our sunny office.
It really is sunny, because we live in Lanzarote 😂
But seriously, our website has had a few updates, check them out: chiefstudio.co.uk
✌️
It really is sunny, because we live in Lanzarote 😂
But seriously, our website has had a few updates, check them out: chiefstudio.co.uk
✌️
April 21, 2025 at 10:07 AM
Step inside our sunny office.
It really is sunny, because we live in Lanzarote 😂
But seriously, our website has had a few updates, check them out: chiefstudio.co.uk
✌️
It really is sunny, because we live in Lanzarote 😂
But seriously, our website has had a few updates, check them out: chiefstudio.co.uk
✌️
Reposted by Matthew Oxley
Mystery AI Hype Theater 3000 Episode 54: “AI” Agents, A Single Point of Failure in which @mmitchell.bsky.social comes back to the pod to sift through agentic nonsense with me and @alexhanna.bsky.social
www.buzzsprout.com/2126417/epis...
Thx to @whatulysses.bsky.social for production!
www.buzzsprout.com/2126417/epis...
Thx to @whatulysses.bsky.social for production!
April 18, 2025 at 12:49 PM
Mystery AI Hype Theater 3000 Episode 54: “AI” Agents, A Single Point of Failure in which @mmitchell.bsky.social comes back to the pod to sift through agentic nonsense with me and @alexhanna.bsky.social
www.buzzsprout.com/2126417/epis...
Thx to @whatulysses.bsky.social for production!
www.buzzsprout.com/2126417/epis...
Thx to @whatulysses.bsky.social for production!
Reposted by Matthew Oxley
Nice little milestone: we’re now on @Zyppy.com!
It’s a curated directory of vetted marketing agencies and consultants.
As a product marketing agency, it’s great to be recognised for doing one thing well 🙏
zyppy.com/list/compani...
It’s a curated directory of vetted marketing agencies and consultants.
As a product marketing agency, it’s great to be recognised for doing one thing well 🙏
zyppy.com/list/compani...
April 14, 2025 at 12:52 PM
Nice little milestone: we’re now on @Zyppy.com!
It’s a curated directory of vetted marketing agencies and consultants.
As a product marketing agency, it’s great to be recognised for doing one thing well 🙏
zyppy.com/list/compani...
It’s a curated directory of vetted marketing agencies and consultants.
As a product marketing agency, it’s great to be recognised for doing one thing well 🙏
zyppy.com/list/compani...
Spectacular content for your Saturday reading…
Why do AI company logos look like buttholes?
velvetshark.com/ai-company-l...
Why do AI company logos look like buttholes?
velvetshark.com/ai-company-l...
Why do AI company logos look like buttholes?
A humorous exploration of the uncanny resemblance between AI company logos and human anatomy. Discover why circular, gradient-based designs dominate the AI industry, and what this design convergence t...
velvetshark.com
April 12, 2025 at 2:02 PM
Spectacular content for your Saturday reading…
Why do AI company logos look like buttholes?
velvetshark.com/ai-company-l...
Why do AI company logos look like buttholes?
velvetshark.com/ai-company-l...
Thanks Rand 🙏🙏
Mazel tov! 👏👏👏
April 11, 2025 at 5:16 AM
Thanks Rand 🙏🙏
Super proud to get our little agency (it’s just me and @sophieoxley.bsky.social) accepted into @zyppy.com…
It’s a super cool and much needed human-curated directory of the best marketing agencies and consultants.
Thanks Cyrus 🙏
It’s a super cool and much needed human-curated directory of the best marketing agencies and consultants.
Thanks Cyrus 🙏
Woohoo, we’ve just been accepted to Zyppy List! 🕺
Check out our listing and find out a lot more about who we are and what we do…
Thanks @zyppy.com
zyppy.com/list/compani...
Check out our listing and find out a lot more about who we are and what we do…
Thanks @zyppy.com
zyppy.com/list/compani...
Chief Studio - Zyppy Marketing
We help software companies talk about what they do in a way that makes sense to people. Many of our clients come to us because they’ve got a great p
zyppy.com
April 10, 2025 at 7:58 PM
Super proud to get our little agency (it’s just me and @sophieoxley.bsky.social) accepted into @zyppy.com…
It’s a super cool and much needed human-curated directory of the best marketing agencies and consultants.
Thanks Cyrus 🙏
It’s a super cool and much needed human-curated directory of the best marketing agencies and consultants.
Thanks Cyrus 🙏
Reposted by Matthew Oxley
🕺🕺 I’m back, baby. Can’t wait to hang out with the Misfits in London next month at @microconf.com ‘s Growth Retreat! Discount code below if you’re after a ticket to the magic ❤️
April 10, 2025 at 3:35 PM
🕺🕺 I’m back, baby. Can’t wait to hang out with the Misfits in London next month at @microconf.com ‘s Growth Retreat! Discount code below if you’re after a ticket to the magic ❤️
Reposted by Matthew Oxley
New great piece from @emilymbender.bsky.social explaining the problem with "AI" framing.
"If what you are doing is sensible and grounded science, there is...a more precise way to describe it that bolsters rather than undermines the interest and value of your research."
buttondown.com/maiht3k/arch...
"If what you are doing is sensible and grounded science, there is...a more precise way to describe it that bolsters rather than undermines the interest and value of your research."
buttondown.com/maiht3k/arch...
Calling All Mad Scientists: Reject "AI" as a Framing of Your Work
By Emily tl;dr: Every time you describe your work that involves statistical modeling as "AI" you are lending your power and credibility to Musk and DOGE. Mad...
buttondown.com
April 8, 2025 at 5:57 PM
New great piece from @emilymbender.bsky.social explaining the problem with "AI" framing.
"If what you are doing is sensible and grounded science, there is...a more precise way to describe it that bolsters rather than undermines the interest and value of your research."
buttondown.com/maiht3k/arch...
"If what you are doing is sensible and grounded science, there is...a more precise way to describe it that bolsters rather than undermines the interest and value of your research."
buttondown.com/maiht3k/arch...
Reposted by Matthew Oxley
As an elder millennial, I'm super excited to experience my fifth "once-in-a-lifetime" event since high school.
April 7, 2025 at 11:59 AM
As an elder millennial, I'm super excited to experience my fifth "once-in-a-lifetime" event since high school.
I swear my entire day is just dismissing suggestions from Grammarly.
April 8, 2025 at 8:03 AM
I swear my entire day is just dismissing suggestions from Grammarly.
Reposted by Matthew Oxley
I wrote about the kind of content marketing that actually works in 2025.
What got you here won't get you there. Time to face some hard truths.
jayacunzo.com/blog/the-kind-of-content-marketing-that-actually-works-in-2025
What got you here won't get you there. Time to face some hard truths.
jayacunzo.com/blog/the-kind-of-content-marketing-that-actually-works-in-2025
The Kind of Content Marketing that Actually Works in 2025
Marketing isn't simple. But understanding it can be. I need that reminder now and again. Maybe you do too. I started my career working for brands like Google as a digital media strategist and two st...
jayacunzo.com
April 6, 2025 at 8:30 PM
I wrote about the kind of content marketing that actually works in 2025.
What got you here won't get you there. Time to face some hard truths.
jayacunzo.com/blog/the-kind-of-content-marketing-that-actually-works-in-2025
What got you here won't get you there. Time to face some hard truths.
jayacunzo.com/blog/the-kind-of-content-marketing-that-actually-works-in-2025
Reposted by Matthew Oxley
🚩 🚩 🚩 Red flags for AI hype 🚩 🚩 🚩
Award-winning reporter @karenhao.bsky.social leads @pulitzercenter.bsky.social's AI Spotlight Series training journos on critical AI literacy.
But what about *readers*? How do you more critically read?
Hao reveals the red flags here:
www.esckey.co/how-to-hype-...
Award-winning reporter @karenhao.bsky.social leads @pulitzercenter.bsky.social's AI Spotlight Series training journos on critical AI literacy.
But what about *readers*? How do you more critically read?
Hao reveals the red flags here:
www.esckey.co/how-to-hype-...
March 18, 2025 at 6:43 PM
🚩 🚩 🚩 Red flags for AI hype 🚩 🚩 🚩
Award-winning reporter @karenhao.bsky.social leads @pulitzercenter.bsky.social's AI Spotlight Series training journos on critical AI literacy.
But what about *readers*? How do you more critically read?
Hao reveals the red flags here:
www.esckey.co/how-to-hype-...
Award-winning reporter @karenhao.bsky.social leads @pulitzercenter.bsky.social's AI Spotlight Series training journos on critical AI literacy.
But what about *readers*? How do you more critically read?
Hao reveals the red flags here:
www.esckey.co/how-to-hype-...
Reposted by Matthew Oxley
If we include ChatGPT, what is Google's *REAL* market share of search?
After years of speculation, we finally have enough reliable data to build high quality numbers for both services. I think you'll be quite surprised; I definitely was!
New research here: sparktoro.com/blog/new-res...
After years of speculation, we finally have enough reliable data to build high quality numbers for both services. I think you'll be quite surprised; I definitely was!
New research here: sparktoro.com/blog/new-res...
Is ChatGPT Taking Searches from Google? What's the Market Share of AI Tools vs. Traditional Search?
YouTube video by Rand Fishkin
youtu.be
March 11, 2025 at 6:22 AM
If we include ChatGPT, what is Google's *REAL* market share of search?
After years of speculation, we finally have enough reliable data to build high quality numbers for both services. I think you'll be quite surprised; I definitely was!
New research here: sparktoro.com/blog/new-res...
After years of speculation, we finally have enough reliable data to build high quality numbers for both services. I think you'll be quite surprised; I definitely was!
New research here: sparktoro.com/blog/new-res...
Hey man I live in Lanzarote! We’re visiting La Palma soon. What are you shooting on? Looks sick. Film or digital ?
March 10, 2025 at 5:58 AM
Hey man I live in Lanzarote! We’re visiting La Palma soon. What are you shooting on? Looks sick. Film or digital ?
Reposted by Matthew Oxley
I got laid off today, with the rest of 18F.
18F was an elite federal software shop. We made gov't websites work better, more efficiently for the American people. We saved taxpayers from getting screwed over by contractors. And were fired for it.
We made this website to tell our story:
18f.org
18F was an elite federal software shop. We made gov't websites work better, more efficiently for the American people. We saved taxpayers from getting screwed over by contractors. And were fired for it.
We made this website to tell our story:
18f.org
We're not done yet | 18F
18f.org
March 1, 2025 at 10:38 PM
I got laid off today, with the rest of 18F.
18F was an elite federal software shop. We made gov't websites work better, more efficiently for the American people. We saved taxpayers from getting screwed over by contractors. And were fired for it.
We made this website to tell our story:
18f.org
18F was an elite federal software shop. We made gov't websites work better, more efficiently for the American people. We saved taxpayers from getting screwed over by contractors. And were fired for it.
We made this website to tell our story:
18f.org
This is a really great piece
My new piece in @theguardian.com
Techno-optimism is human pessimism.
www.theguardian.com/commentisfre...
Techno-optimism is human pessimism.
www.theguardian.com/commentisfre...
AI is ‘beating’ humans at empathy and creativity. But these games are rigged | MJ Crockett
Research pitting people against AI systems gives AI an edge by asking us to perform in machine-like ways
www.theguardian.com
March 1, 2025 at 10:21 PM
This is a really great piece
“Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is right.”
Gotta love Jane, right? So many good ones in light of today’s shit show in the Oval Office.
Gotta love Jane, right? So many good ones in light of today’s shit show in the Oval Office.
"The greatest danger to our future is apathy. We can't all save the world in a dramatic way, but we can each make our small difference, and together those small differences add up. The question is: What kind of impact do you want to make?"
– Jane Goodall
– Jane Goodall
March 1, 2025 at 5:03 AM
“Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is right.”
Gotta love Jane, right? So many good ones in light of today’s shit show in the Oval Office.
Gotta love Jane, right? So many good ones in light of today’s shit show in the Oval Office.