Martijn van Zwieten
@mvavz.bsky.social
🎮 business coach helping videogame founders build better studios
15+ years in games | executive MBA
Read The Long Game newsletter: https://www.martijnvanzwieten.com/newsletter
15+ years in games | executive MBA
Read The Long Game newsletter: https://www.martijnvanzwieten.com/newsletter
Reposted by Martijn van Zwieten
Happy There Is A Circulatory System Walking Through The Kitchen Day to all who celebrate.
November 10, 2025 at 10:54 AM
Happy There Is A Circulatory System Walking Through The Kitchen Day to all who celebrate.
Reposted by Martijn van Zwieten
Sat down for a lovely chat with @clert.bsky.social over @eurogamer.bsky.social To talk about my games and how I'd like to keep making and improving them sustainably. To step away from the launch, meme and hype driven madness that has taken root in games.
www.eurogamer.net/as-viral-hit...
www.eurogamer.net/as-viral-hit...
As viral hits like Escape from Duckov and Megabonk change the industry, Falconeer developer Tomas Sala has found another way to survive
What if you didn't have to spin the roulette wheel every time you released a new game, hoping for it to find an audience? What if there was a better way?
www.eurogamer.net
November 9, 2025 at 9:36 AM
Sat down for a lovely chat with @clert.bsky.social over @eurogamer.bsky.social To talk about my games and how I'd like to keep making and improving them sustainably. To step away from the launch, meme and hype driven madness that has taken root in games.
www.eurogamer.net/as-viral-hit...
www.eurogamer.net/as-viral-hit...
This is perfect 👨🍳👌
November 6, 2025 at 6:35 AM
This is perfect 👨🍳👌
Reposted by Martijn van Zwieten
Been catching up with industry legend Richard Bartle this week at an industry event, our last contact being an email conversation some 15 years ago, when he utterly tore apart an academic article I had asked him to review.
We had a good laugh about that one 😂
We had a good laugh about that one 😂
October 31, 2025 at 8:54 AM
Been catching up with industry legend Richard Bartle this week at an industry event, our last contact being an email conversation some 15 years ago, when he utterly tore apart an academic article I had asked him to review.
We had a good laugh about that one 😂
We had a good laugh about that one 😂
Told a taxi driver in Spain that I'm from the Netherlands, and his eyes just light up.
"Netherlands?? Goedemiddag!! ... Godverdomme klootzak!"
😂
"Netherlands?? Goedemiddag!! ... Godverdomme klootzak!"
😂
October 29, 2025 at 2:33 PM
Told a taxi driver in Spain that I'm from the Netherlands, and his eyes just light up.
"Netherlands?? Goedemiddag!! ... Godverdomme klootzak!"
😂
"Netherlands?? Goedemiddag!! ... Godverdomme klootzak!"
😂
Reposted by Martijn van Zwieten
"I have no responsibility for your disappoint" is my new life philosophy
October 29, 2025 at 10:49 AM
"I have no responsibility for your disappoint" is my new life philosophy
Reposted by Martijn van Zwieten
A few facts I wish more Dutch voters knew:
October 29, 2025 at 8:24 AM
A few facts I wish more Dutch voters knew:
I finally finished my new visual identity and website!
I'm really happy with how everything turned out, and how much of an upgrade this is in terms of both identity and professionalism.
Should be good for at least another 4 years now!
www.martijnvanzwieten.com
I'm really happy with how everything turned out, and how much of an upgrade this is in terms of both identity and professionalism.
Should be good for at least another 4 years now!
www.martijnvanzwieten.com
October 28, 2025 at 10:34 AM
I finally finished my new visual identity and website!
I'm really happy with how everything turned out, and how much of an upgrade this is in terms of both identity and professionalism.
Should be good for at least another 4 years now!
www.martijnvanzwieten.com
I'm really happy with how everything turned out, and how much of an upgrade this is in terms of both identity and professionalism.
Should be good for at least another 4 years now!
www.martijnvanzwieten.com
APWOT is beyond amazing. This has to be some of the best writing on games you can find today, and the design on this is simply fantastic. Clearly a labor of love by all involved.
Well done @cazwis.bsky.social 👏
Well done @cazwis.bsky.social 👏
October 25, 2025 at 8:36 AM
APWOT is beyond amazing. This has to be some of the best writing on games you can find today, and the design on this is simply fantastic. Clearly a labor of love by all involved.
Well done @cazwis.bsky.social 👏
Well done @cazwis.bsky.social 👏
Reposted by Martijn van Zwieten
Like most empires, the tech empire is built using spectacular amounts of work done by unpaid workers, or slaves.
Making money by not paying your workers / suppliers is an old grift, and not as clever as it looks. Certainly not worth admiring anyone who has succeeded using this one weird old trick.
Making money by not paying your workers / suppliers is an old grift, and not as clever as it looks. Certainly not worth admiring anyone who has succeeded using this one weird old trick.
“Average musician makes $12 a month on Spotify. The fact that they are not even able to sell a record and it’s taken from them by rich motherfuckers on streaming platforms who get paid royally by record labels,Ticketmaster, merch companies. They’re all fucking getting paid, except for the musician.”
Garbage’s Shirley Manson Speaks Out Against Music Industry Economics: “This Is An Alarm Call”
Just before they kicked off their current run of dates, the ’90s alt-rock greats Garbage announced that it would be their final North American headline tour. When the band played at Denver’s Mission B...
www.stereogum.com
October 19, 2025 at 4:15 PM
Like most empires, the tech empire is built using spectacular amounts of work done by unpaid workers, or slaves.
Making money by not paying your workers / suppliers is an old grift, and not as clever as it looks. Certainly not worth admiring anyone who has succeeded using this one weird old trick.
Making money by not paying your workers / suppliers is an old grift, and not as clever as it looks. Certainly not worth admiring anyone who has succeeded using this one weird old trick.
Reposted by Martijn van Zwieten
CEO-to-worker pay ratio in 1965: 20-1
CEO-to-worker pay ratio in 1990: 75-1
CEO-to-worker pay ratio today: 280-to-1
Trickle-down economics was always a sham.
Nothing has ever trickled down.
CEO-to-worker pay ratio in 1990: 75-1
CEO-to-worker pay ratio today: 280-to-1
Trickle-down economics was always a sham.
Nothing has ever trickled down.
October 18, 2025 at 8:00 PM
CEO-to-worker pay ratio in 1965: 20-1
CEO-to-worker pay ratio in 1990: 75-1
CEO-to-worker pay ratio today: 280-to-1
Trickle-down economics was always a sham.
Nothing has ever trickled down.
CEO-to-worker pay ratio in 1990: 75-1
CEO-to-worker pay ratio today: 280-to-1
Trickle-down economics was always a sham.
Nothing has ever trickled down.
Reposted by Martijn van Zwieten
Reposted by Martijn van Zwieten
Israel has destroyed the "ceasefire" in hours.
It is murdering Palestinians, and maintaining its illegal siege.
Not a ceasefire.
New post 👇
www.owenjones.news/p/israel-des...
It is murdering Palestinians, and maintaining its illegal siege.
Not a ceasefire.
New post 👇
www.owenjones.news/p/israel-des...
Israel destroys ceasefire in hours
Today, Israel slaughtered Palestinians and resumed siege. Not a "ceasefire"
www.owenjones.news
October 14, 2025 at 5:39 PM
Israel has destroyed the "ceasefire" in hours.
It is murdering Palestinians, and maintaining its illegal siege.
Not a ceasefire.
New post 👇
www.owenjones.news/p/israel-des...
It is murdering Palestinians, and maintaining its illegal siege.
Not a ceasefire.
New post 👇
www.owenjones.news/p/israel-des...
20 min AMRAP Burpees, week 12
Regular: 132
Navy seal: 39
Regular: 132
Navy seal: 39
20 min AMRAP Burpees, week 11
Regular: 120
Navy seal: 42
Made decent progress on regular ones this week by pacing each rep; didn't quite work for the navy seals 😅
Regular: 120
Navy seal: 42
Made decent progress on regular ones this week by pacing each rep; didn't quite work for the navy seals 😅
20 min AMRAP Burpees, week 9
Skipped because of DICE 😬
Week 10:
Regular: 107
Navy seal: 43
Skipped because of DICE 😬
Week 10:
Regular: 107
Navy seal: 43
October 12, 2025 at 11:37 AM
20 min AMRAP Burpees, week 12
Regular: 132
Navy seal: 39
Regular: 132
Navy seal: 39
Reposted by Martijn van Zwieten
Somehow we had a successful game launch in 2025: A thread 🧵
We launched Little Rocket Lab this week, and it's been mega for us. Which is amazing, because well, the industry is bad right now!
So I wanna go through the things we did, in the hope that something here can be helpful to someone here
➡️➡️
We launched Little Rocket Lab this week, and it's been mega for us. Which is amazing, because well, the industry is bad right now!
So I wanna go through the things we did, in the hope that something here can be helpful to someone here
➡️➡️
October 10, 2025 at 2:54 PM
Somehow we had a successful game launch in 2025: A thread 🧵
We launched Little Rocket Lab this week, and it's been mega for us. Which is amazing, because well, the industry is bad right now!
So I wanna go through the things we did, in the hope that something here can be helpful to someone here
➡️➡️
We launched Little Rocket Lab this week, and it's been mega for us. Which is amazing, because well, the industry is bad right now!
So I wanna go through the things we did, in the hope that something here can be helpful to someone here
➡️➡️
Reposted by Martijn van Zwieten
Reposted by Martijn van Zwieten
Proud to announce Deviant Legal’s Game Developer’s Guide to Publishing Agreements: a free resource for developers wanting to learn about publishing deals. Publicly accessible, without requiring to provide your data: deviantlegal.com/guide/game-d...
October 8, 2025 at 7:09 AM
Proud to announce Deviant Legal’s Game Developer’s Guide to Publishing Agreements: a free resource for developers wanting to learn about publishing deals. Publicly accessible, without requiring to provide your data: deviantlegal.com/guide/game-d...
Reposted by Martijn van Zwieten
October 7, 2025 at 6:02 PM
Reposted by Martijn van Zwieten
Easy to digest for people who haven't been following the topic. Go watch, like & pass it on if you care about creators, the internet, facts & reality.
youtu.be/_zfN9wnPvU0?...
youtu.be/_zfN9wnPvU0?...
AI Slop Is Killing Our Channel
YouTube video by Kurzgesagt – In a Nutshell
youtu.be
October 7, 2025 at 2:59 PM
Easy to digest for people who haven't been following the topic. Go watch, like & pass it on if you care about creators, the internet, facts & reality.
youtu.be/_zfN9wnPvU0?...
youtu.be/_zfN9wnPvU0?...
Reposted by Martijn van Zwieten
Damn. This is amazing. £325 per week, paid monthly, for 3 years - and the result was a profit for the Irish economy:
www.citizensinformation.ie/en/employmen...
www.citizensinformation.ie/en/employmen...
October 6, 2025 at 10:03 PM
Damn. This is amazing. £325 per week, paid monthly, for 3 years - and the result was a profit for the Irish economy:
www.citizensinformation.ie/en/employmen...
www.citizensinformation.ie/en/employmen...
Reposted by Martijn van Zwieten
When your custom character appears in a cut scene
October 6, 2025 at 5:06 PM
When your custom character appears in a cut scene
Reposted by Martijn van Zwieten
Always repost
November 30, 2024 at 8:58 AM
Always repost