Matt G. Southern
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mattgsouthern.bsky.social
Matt G. Southern
@mattgsouthern.bsky.social
1.1K followers 490 following 140 posts
Senior News Writer at Search Engine Journal: http://searchenginejournal.com

TikTok: https://www.tiktok.com/@mattgsouthern
YouTube: https://www.youtube.com/@Mattgsouthern/shorts
Posts Replies Media Videos
Reposted by Matt G. Southern
sejournal.bsky.social
Google’s guidelines & several studies highlight why AI-written health and finance content are a risk where expertise and facts are paramount. via @mattgsouthern.bsky.social
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Google’s guidelines & several studies highlight why AI-written health and finance content are a risk where expertise and facts are paramount. via @mattgsouthern.bsky.social
www.searchenginejournal.com
November 3, 2025 at 2:04 PM
Reposted by Matt G. Southern
melissapopp.com
Burnout in content creation isn't a myth. It's the cost of pretending we're machines. If opening Google Docs feels like chewing glass lately, you're not alone. This isn't weakness. It's literally your brain waving the red flag. Let's get real about recovery:
Burnout in Content Creation: Recognizing and Addressing Signs | RicketyRoo
Content creation doesn’t have to mean constant output at the cost of your well-being. Explore how to spot burnout early and rebuild your workflow for the long haul.
buff.ly
August 11, 2025 at 1:05 PM
Reposted by Matt G. Southern
historyofthesecondworldwar.com
This screen grab, from the OpenAI GPT-5 presentation might be the greatest graph in the history of bad graphs.
August 7, 2025 at 6:07 PM
Reposted by Matt G. Southern
feysulah.com
It could make sense to use NoIndex Header with llms.txt says @johnmu.com

www.youtube.com/watch?v=5DSv...
#ai #llm #search #serp #google #marketing
Use NoIndex Header with LLMS.txt?
YouTube video by Feysulah
www.youtube.com
July 27, 2025 at 2:54 AM
mattgsouthern.bsky.social
I got to see them say the thing in person
Photo from Google Marketing Live 2025. Speaker standing in front of text that reads “build helpful, reliable, people first content.”
May 21, 2025 at 6:13 PM
mattgsouthern.bsky.social
About to get a demo of Google’s Search Live
Google’s AI in Search booth at Google I/O Google’s AI in Search booth at Google I/O Google’s AI in Search booth at Google I/O
May 20, 2025 at 10:44 PM
mattgsouthern.bsky.social
On my way to California to cover Google I/O and Google Marketing Live for Search Engine Journal ☀️🌴

Looking forward to sharing the latest on AI, search, and digital marketing straight from Mountain View.

If you’ll be there or have questions, let me know!
May 19, 2025 at 2:07 PM
Reposted by Matt G. Southern
lidia-infante.com
Do what's best for the user. Adding the link in the comments is not what's best for the user.
April 16, 2025 at 8:16 PM
Reposted by Matt G. Southern
nikkipilkington.bsky.social
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
www.searchenginejournal.com
April 16, 2025 at 8:13 PM
Reposted by Matt G. Southern
montsecano.bsky.social
New announcement during Easter for international SEO.
I guess that hreflang might actually change too due to improvements in AI, as it was hinted last year on this article by @mattgsouthern.bsky.social
(www.searchenginejournal.com/google-may-r...)
Here’s an update on our use of country code top-level domains.
When you’re searching on Google, we aim to provide the most useful information, and many times that includes providing locally relevant search results. Historically, as …
blog.google
April 16, 2025 at 12:18 PM
mattgsouthern.bsky.social
New #SEO Short

Three common JavaScript mistakes that can hurt your search rankings, as highlighted by #Google's Martin Splitt.

Read more at @sejournal.bsky.social - www.searchenginejournal.com/googles-mart...
April 6, 2025 at 11:04 PM
Reposted by Matt G. Southern
antonshulke.bsky.social
My cat of the day!
Credit to @mattgsouthern.bsky.social

#seocharity #catoftheday

www.seocharity.com
April 5, 2025 at 6:59 AM
Reposted by Matt G. Southern
lisarockssem.bsky.social
I love seeing numbers around AI adoption. 💡

This article includes perceptions and barriers to AI adoption based on an IAB report.

"70% Of Media Companies Not Fully Using AI" by @mattgsouthern.bsky.social on @sejournal.bsky.social :

www.searchenginejournal.com/70-of-media-...
www.searchenginejournal.com
April 4, 2025 at 5:11 PM
mattgsouthern.bsky.social
Wikipedia affected by the AI crawler issue I drew attention to last week

www.searchenginejournal.com/ai-crawlers-...
Screenshot of Search Engine Journal article titled: "AI Crawlers Are Reportedly Draining Site Resources & Skewing Analytics"
April 2, 2025 at 11:59 AM
mattgsouthern.bsky.social
This won’t bring anyone closer to monetization, unfortunately 😔. But good news if you like vanity metrics
March 26, 2025 at 7:57 PM
mattgsouthern.bsky.social
The longer this drags out, the less Americans support banning TikTok
March 26, 2025 at 6:16 PM
Reposted by Matt G. Southern
martinibuster.bsky.social
Great info shared at Google Search Central Live NYC about how AI Overviews chooses links.

www.searchenginejournal.com/google-searc...
Google Search Central Live NYC: Insights On SEO For AI Overviews
Google's Danny Sullivan explains how predictive summaries, grounding links and other factors shape AI Overviews search results
www.searchenginejournal.com
March 21, 2025 at 8:42 PM
Reposted by Matt G. Southern
britneymuller.bsky.social
Researched Google's New AI Mode So You Don't Have To 🚀

Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know:

🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!
March 19, 2025 at 4:45 PM
Reposted by Matt G. Southern
divingfor.fun
I'm noting something, that troubles me: People creating content for the sake of creating content.

Thinking about this, I think "would I want to read this?" is a metric that would often prevent this pattern. Not always but a few people I asked this were surprised and said "No. Why?" 🤔
March 18, 2025 at 7:50 AM
mattgsouthern.bsky.social
When non-industry channels are talking about the decline of Google Search, you know it's getting bad youtu.be/4wCGVrAn4qY?...
What The Hell Happened To Google Search?
YouTube video by Ryan George Extra Plus!
youtu.be
March 4, 2025 at 1:04 AM
Reposted by Matt G. Southern
antonshulke.bsky.social
My cat of the day!
Credit to @mattgsouthern.bsky.social

#seocharity #catoftheday

www.seocharity.com/upcoming-con...
February 20, 2025 at 7:50 AM
Reposted by Matt G. Southern
kelseylibert.bsky.social
Seems like AI-generated content can be copyrighted if an editor weaves in SMEs and proprietary data—two 🔑🔑 for valuable brand content, regardless, imho.

Great coverage by @mattgsouthern.bsky.social on a must-read topic for marketers.

www.searchenginejournal.com/can-ai-gener... #AI #geo #seo
Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says
The U.S. Copyright Office addresses questions about AI-generated content and creative ownership in a new report.
www.searchenginejournal.com
February 10, 2025 at 4:57 PM
Reposted by Matt G. Southern
lilyray.nyc
Check out my latest article on @sistrix.com - an analysis of the greatest losers of #SEO visibility in Google's US results throughout 2024:

www.sistrix.com/blog/indexwa...
Visibility Losers in Google Search - USA
Learn from the top losing domains in percentage and absolute numbers in 2024
www.sistrix.com
February 6, 2025 at 3:33 PM
Reposted by Matt G. Southern
mordyoberstein.bsky.social
Do you want a site ranking for your brand name to change their content to be in your favor?

Here’s what you need to do & it’s not fun.

My latest on @sejournal.bsky.social 🔥

www.searchenginejournal.com/ask-an-seo-r...
Ask An SEO: How To Repair & Recover Negative Brand Mentions In SERPs
Rebuild your brand reputation. Learn practical strategies to overcome negative listings and mend the broader brand relationship.
www.searchenginejournal.com
February 6, 2025 at 8:54 PM