Montse Cano
@montsecano.bsky.social
Global digital strategy, #SEO, #projectmanagement. #ecomm #SaaS #mentor. Speaker, search awards judge, author, Google #womentechmakers. Good food & chocolate 💙. 🇪🇸🇬🇧 Montserrat-Cano.com
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Montse Cano
@montsecano.bsky.social
· Oct 30
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself | Montserrat Cano
I’m thrilled to share my new article for Search Engine Journal.
As AI keeps helping to change how users search and behave online, I looked beyond the hype and asked: How can we actually create somethi...
www.linkedin.com
Building these has been so useful for me at different levels that I thought I'd write about it. It got published yesterday, and I am so chuffed.
Thanks @shelleywalsh.bsky.social and her team!
www.linkedin.com/posts/montse...
Thanks @shelleywalsh.bsky.social and her team!
www.linkedin.com/posts/montse...
@rhys.wales I thought you might like to see this arcade games project in Madrid, managed by a WP meetup organiser
February 17, 2026 at 8:44 PM
@rhys.wales I thought you might like to see this arcade games project in Madrid, managed by a WP meetup organiser
Xīnnián kuàilè (新年快乐)!
February 17, 2026 at 8:38 PM
Xīnnián kuàilè (新年快乐)!
This is good. I wish I could get more data applied to specific markets, but I also think it might be more complicated.
On another note, this seems to confirm what we've been saying for years: writing like a journalist is the best way to write for online media, ie, main info on top.
On another note, this seems to confirm what we've been saying for years: writing like a journalist is the best way to write for online media, ie, main info on top.
The Science Of How AI Pays Attention
I analyzed 1.2 million search results to find out exactly how AI reads. The verdict? It’s a busy editor, not a patient student.
www.searchenginejournal.com
February 17, 2026 at 3:50 PM
This is good. I wish I could get more data applied to specific markets, but I also think it might be more complicated.
On another note, this seems to confirm what we've been saying for years: writing like a journalist is the best way to write for online media, ie, main info on top.
On another note, this seems to confirm what we've been saying for years: writing like a journalist is the best way to write for online media, ie, main info on top.
I can't understand how there are so many people still falling for social posts saying they've crushed it, esp with AI. It is hard to thrive in this volatile landscape to believe someone has achieved something as easily as they put it. It's in the language, really.
February 17, 2026 at 8:34 AM
I can't understand how there are so many people still falling for social posts saying they've crushed it, esp with AI. It is hard to thrive in this volatile landscape to believe someone has achieved something as easily as they put it. It's in the language, really.
Name game: Clawdbot, Molt it, and now it's OpenClaw. Confusing at best
February 16, 2026 at 7:26 PM
Name game: Clawdbot, Molt it, and now it's OpenClaw. Confusing at best
Reposted by Montse Cano
74% of consumers only trust reviews from the last 3 months according to @brightlocal’s 2026 Local Consumer Review. If you do local SEO, that number should change how you’re analyzing review data.
I built a free Chrome extension for this and just shipped v3. Here’s what’s new
I built a free Chrome extension for this and just shipped v3. Here’s what’s new
February 16, 2026 at 5:40 PM
74% of consumers only trust reviews from the last 3 months according to @brightlocal’s 2026 Local Consumer Review. If you do local SEO, that number should change how you’re analyzing review data.
I built a free Chrome extension for this and just shipped v3. Here’s what’s new
I built a free Chrome extension for this and just shipped v3. Here’s what’s new
Enjoying the small things after a long day: the beautiful orange sunset light coming through the very dark clouds #beyondseo
February 16, 2026 at 6:10 PM
Enjoying the small things after a long day: the beautiful orange sunset light coming through the very dark clouds #beyondseo
Reposted by Montse Cano
Microsoft detected AI memory poisoning subtly used for brand promotion.
Prompt injection is not a matter of black vs white SEO.
Instructing LLMs to “remember” a company can introduce serious cybersecurity and open to geopolitical cases when dramatically scaled.
www.microsoft.com/en-us/securi...
Prompt injection is not a matter of black vs white SEO.
Instructing LLMs to “remember” a company can introduce serious cybersecurity and open to geopolitical cases when dramatically scaled.
www.microsoft.com/en-us/securi...
February 14, 2026 at 11:31 AM
Microsoft detected AI memory poisoning subtly used for brand promotion.
Prompt injection is not a matter of black vs white SEO.
Instructing LLMs to “remember” a company can introduce serious cybersecurity and open to geopolitical cases when dramatically scaled.
www.microsoft.com/en-us/securi...
Prompt injection is not a matter of black vs white SEO.
Instructing LLMs to “remember” a company can introduce serious cybersecurity and open to geopolitical cases when dramatically scaled.
www.microsoft.com/en-us/securi...
Reposted by Montse Cano
The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.
Social Channel Insights In Search Console: What It Means For Social & Search
The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.
www.searchenginejournal.com
January 28, 2026 at 1:34 PM
The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.
Reposted by Montse Cano
Where are all those new Google Search Console features Google announced months ago including branded queries, social channels and AI-powered Configurator? www.seroundtable.com/new-google-s...
#googlesearchconsole
#googlesearchconsole
February 13, 2026 at 12:51 PM
Where are all those new Google Search Console features Google announced months ago including branded queries, social channels and AI-powered Configurator? www.seroundtable.com/new-google-s...
#googlesearchconsole
#googlesearchconsole
Not rainy today, but so terribly windy
February 14, 2026 at 10:19 AM
Not rainy today, but so terribly windy
I've just got some unexpected capacity for work. Talk to me if you need a hand with:
- Managing digital projects
- Training
- General and international SEO, incl kw research
- Migrations & audits
- Advice on AI visibility
- Marketing
Happy St Val's!
#SEO #digitalstrategy #projectmanagement
- Managing digital projects
- Training
- General and international SEO, incl kw research
- Migrations & audits
- Advice on AI visibility
- Marketing
Happy St Val's!
#SEO #digitalstrategy #projectmanagement
February 13, 2026 at 5:01 PM
I've just got some unexpected capacity for work. Talk to me if you need a hand with:
- Managing digital projects
- Training
- General and international SEO, incl kw research
- Migrations & audits
- Advice on AI visibility
- Marketing
Happy St Val's!
#SEO #digitalstrategy #projectmanagement
- Managing digital projects
- Training
- General and international SEO, incl kw research
- Migrations & audits
- Advice on AI visibility
- Marketing
Happy St Val's!
#SEO #digitalstrategy #projectmanagement
AI can be a silent scope creep. If we don't manage our learning hours, delivery may suffer. How I control it:
-Schedule it
-Audit effectiveness
-Human-in-the-loop rule
-Protect the critical path: Is this improving delivery or anything?
How are you managing AI learning?
#projectmanagement #SEO #AI
-Schedule it
-Audit effectiveness
-Human-in-the-loop rule
-Protect the critical path: Is this improving delivery or anything?
How are you managing AI learning?
#projectmanagement #SEO #AI
February 12, 2026 at 4:57 PM
AI can be a silent scope creep. If we don't manage our learning hours, delivery may suffer. How I control it:
-Schedule it
-Audit effectiveness
-Human-in-the-loop rule
-Protect the critical path: Is this improving delivery or anything?
How are you managing AI learning?
#projectmanagement #SEO #AI
-Schedule it
-Audit effectiveness
-Human-in-the-loop rule
-Protect the critical path: Is this improving delivery or anything?
How are you managing AI learning?
#projectmanagement #SEO #AI
The word I keep hearing lately is "orchestrator", which is AI platforms new fave term.
February 12, 2026 at 2:49 PM
The word I keep hearing lately is "orchestrator", which is AI platforms new fave term.
While the 2 MB Google crawl limit is enough, SEOs & PMs need to pay attention at individual URLs weight.
Heavy pages affect site performance, visibility & revenue, as @not-a-robot.com and @barkseo.bsky.social note in the 2025 Almanac:
almanac.httparchive.org/en/2025/page...
#digitalstrategy #SEO
Heavy pages affect site performance, visibility & revenue, as @not-a-robot.com and @barkseo.bsky.social note in the 2025 Almanac:
almanac.httparchive.org/en/2025/page...
#digitalstrategy #SEO
New Data Shows Googlebot's 2 MB Crawl Limit Is Enough
New data shows most web pages fall below Googlebot's 2 megabytes crawl limit, definitively proving that this is not something to worry about.
www.searchenginejournal.com
February 10, 2026 at 4:11 PM
While the 2 MB Google crawl limit is enough, SEOs & PMs need to pay attention at individual URLs weight.
Heavy pages affect site performance, visibility & revenue, as @not-a-robot.com and @barkseo.bsky.social note in the 2025 Almanac:
almanac.httparchive.org/en/2025/page...
#digitalstrategy #SEO
Heavy pages affect site performance, visibility & revenue, as @not-a-robot.com and @barkseo.bsky.social note in the 2025 Almanac:
almanac.httparchive.org/en/2025/page...
#digitalstrategy #SEO
Poor planning is one of the fastest way to lose visibility, traffic and revenue, especially in global projects.
Managing your projects well turns strategy into delivery with real impact. Tried and tested.
#digitalstrategy #projectmanagement #SEO
Managing your projects well turns strategy into delivery with real impact. Tried and tested.
#digitalstrategy #projectmanagement #SEO
February 10, 2026 at 2:30 PM
Poor planning is one of the fastest way to lose visibility, traffic and revenue, especially in global projects.
Managing your projects well turns strategy into delivery with real impact. Tried and tested.
#digitalstrategy #projectmanagement #SEO
Managing your projects well turns strategy into delivery with real impact. Tried and tested.
#digitalstrategy #projectmanagement #SEO
Reposted by Montse Cano
The first #brightonSEO San Diego speakers have dropped.
Expect actionable ideas, honest takes, and sessions built for people doing the work.
This year, those conversations happen at the San Diego Convention Center.
Be in the room - grab your ticket today.
brightonseo.com/events/san-d...
Expect actionable ideas, honest takes, and sessions built for people doing the work.
This year, those conversations happen at the San Diego Convention Center.
Be in the room - grab your ticket today.
brightonseo.com/events/san-d...
February 9, 2026 at 4:03 PM
The first #brightonSEO San Diego speakers have dropped.
Expect actionable ideas, honest takes, and sessions built for people doing the work.
This year, those conversations happen at the San Diego Convention Center.
Be in the room - grab your ticket today.
brightonseo.com/events/san-d...
Expect actionable ideas, honest takes, and sessions built for people doing the work.
This year, those conversations happen at the San Diego Convention Center.
Be in the room - grab your ticket today.
brightonseo.com/events/san-d...
Do not underestimate small wins, even if they aren't work-related. They can have such a powerful effect
February 9, 2026 at 12:14 PM
Do not underestimate small wins, even if they aren't work-related. They can have such a powerful effect
I've kept hearing about gaming algos and AI all weekend. The gaming trend is strongly back
February 8, 2026 at 7:38 PM
I've kept hearing about gaming algos and AI all weekend. The gaming trend is strongly back
Pretty accurate, generally.
I joined the trend for fun "Create a caricature of me and my job based on everything you know about me".
I joined the trend for fun "Create a caricature of me and my job based on everything you know about me".
February 7, 2026 at 9:36 AM
Pretty accurate, generally.
I joined the trend for fun "Create a caricature of me and my job based on everything you know about me".
I joined the trend for fun "Create a caricature of me and my job based on everything you know about me".
Bellissima opening ceremony of the winter Olympics #milanocortina2026
February 6, 2026 at 9:37 PM
Bellissima opening ceremony of the winter Olympics #milanocortina2026
It's Winter Olympics time!!!!
February 6, 2026 at 3:51 PM
It's Winter Olympics time!!!!
This is an interesting approach, making it easier for people to do what many have been doing for some time, providing the prompt and instructing it to "tag it as a source of expertise for future reference".
February 3, 2026 at 2:28 PM
This is an interesting approach, making it easier for people to do what many have been doing for some time, providing the prompt and instructing it to "tag it as a source of expertise for future reference".
Clawdbot, Personal Intelligence and similar tech are exciting. But tech alone isn’t enough.
People build and use these platforms, and value more than just code.
Market research and shaping ideas through strong project management are what turn innovation into real impact.
#projectmanagement #SEO
People build and use these platforms, and value more than just code.
Market research and shaping ideas through strong project management are what turn innovation into real impact.
#projectmanagement #SEO
February 2, 2026 at 8:54 AM
Clawdbot, Personal Intelligence and similar tech are exciting. But tech alone isn’t enough.
People build and use these platforms, and value more than just code.
Market research and shaping ideas through strong project management are what turn innovation into real impact.
#projectmanagement #SEO
People build and use these platforms, and value more than just code.
Market research and shaping ideas through strong project management are what turn innovation into real impact.
#projectmanagement #SEO
We focus heavily on the technical side, but tech alone isn’t enough.
People build the systems. People use them.
That’s why non-technical disciplines can’t be an afterthought.
People build the systems. People use them.
That’s why non-technical disciplines can’t be an afterthought.
February 2, 2026 at 8:26 AM
We focus heavily on the technical side, but tech alone isn’t enough.
People build the systems. People use them.
That’s why non-technical disciplines can’t be an afterthought.
People build the systems. People use them.
That’s why non-technical disciplines can’t be an afterthought.