Montse Cano
@montsecano.bsky.social
Global digital strategy, #SEO, #projectmanagement. #ecomm #SaaS #mentor. Speaker, search awards judge, author, Google #womentechmakers. Good food & chocolate 💙. 🇪🇸🇬🇧 Montserrat-Cano.com
Pinned
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself | Montserrat Cano
I’m thrilled to share my new article for Search Engine Journal.
As AI keeps helping to change how users search and behave online, I looked beyond the hype and asked: How can we actually create somethi...
www.linkedin.com
Building these has been so useful for me at different levels that I thought I'd write about it. It got published yesterday, and I am so chuffed.
Thanks @shelleywalsh.bsky.social and her team!
www.linkedin.com/posts/montse...
Thanks @shelleywalsh.bsky.social and her team!
www.linkedin.com/posts/montse...
There are agent emails too
November 13, 2025 at 11:47 AM
There are agent emails too
I feel that 'optimising' my LinkedIn profile takes away work and research time. Unsure it actually helps in this overcrowded work landscape. What do you think?
November 13, 2025 at 10:20 AM
I feel that 'optimising' my LinkedIn profile takes away work and research time. Unsure it actually helps in this overcrowded work landscape. What do you think?
Merchants have two ways to implement this, whether they have a Merchant account or not: through the GSC or structured data.
More ways to share your shipping and returns policies with Google | Google Search Central Blog | Google for Developers
developers.google.com
November 12, 2025 at 2:12 PM
Merchants have two ways to implement this, whether they have a Merchant account or not: through the GSC or structured data.
Invest in on-going efforts to understand how AI platforms see your brand to counteract the effect of hallucinations.
See what projects may help now improve and consistently show how your brand appears on AI platforms.
See what projects may help now improve and consistently show how your brand appears on AI platforms.
When AI Citations Don't Benefit Your Brand - Montserrat Cano | International SEO & Digital Marketing
Learn why AI citations don’t always benefit brands and learn how to protect trust, visibility, and brand equity in an AI-driven search landscape.
montserrat-cano.com
November 12, 2025 at 12:50 PM
Invest in on-going efforts to understand how AI platforms see your brand to counteract the effect of hallucinations.
See what projects may help now improve and consistently show how your brand appears on AI platforms.
See what projects may help now improve and consistently show how your brand appears on AI platforms.
This year's Web Almanac is coming along really well and you'll all enjoy reading the stats there.
November 12, 2025 at 10:18 AM
This year's Web Almanac is coming along really well and you'll all enjoy reading the stats there.
So many posts telling us how to do this or that. It is important to remember that true impact is measured by how confidently teams and businesses thrive without you, either as employees or contractors.
The same applies when managing teams.
The same applies when managing teams.
November 11, 2025 at 2:16 PM
So many posts telling us how to do this or that. It is important to remember that true impact is measured by how confidently teams and businesses thrive without you, either as employees or contractors.
The same applies when managing teams.
The same applies when managing teams.
Honoured to have supported some of the businesses featuring on the #FT300 list, compiled by @financialtimes.com & @statistacharts.bsky.social, where they recognise companies with sustained growth in Europe (2014–2024).
It is inspiring to see such strong progress in European #eCommerce & #SaaS
It is inspiring to see such strong progress in European #eCommerce & #SaaS
Estas son las 29 empresas españolas que lideran el crecimiento a largo plazo en Europa
El ranking FT 300 elaborado por Financial Times y Statista ha destacado a las 300 empresas europeas con mayor crecimiento entre 2014 y 2024.
marketing4ecommerce.net
November 9, 2025 at 10:55 AM
Honoured to have supported some of the businesses featuring on the #FT300 list, compiled by @financialtimes.com & @statistacharts.bsky.social, where they recognise companies with sustained growth in Europe (2014–2024).
It is inspiring to see such strong progress in European #eCommerce & #SaaS
It is inspiring to see such strong progress in European #eCommerce & #SaaS
A new chapter begins, as my main project has wrapped up just before Christmas and New Year. I’m now looking for my next long-term opportunity to lead and grow in marketing across SaaS, eCommerce or finance.
Also open to short-term collaborations and exploring other sectors.
Also open to short-term collaborations and exploring other sectors.
November 9, 2025 at 10:39 AM
A new chapter begins, as my main project has wrapped up just before Christmas and New Year. I’m now looking for my next long-term opportunity to lead and grow in marketing across SaaS, eCommerce or finance.
Also open to short-term collaborations and exploring other sectors.
Also open to short-term collaborations and exploring other sectors.
I guess disappointment is necessary to feel happiness in full
November 7, 2025 at 8:35 PM
I guess disappointment is necessary to feel happiness in full
In good company at the Sixtris Digital Marketing Meetup with Adriana Urdaneta, Marina Brocca, Sergio Simarro and others. @meetmobility.com you were missed!
November 6, 2025 at 10:06 PM
In good company at the Sixtris Digital Marketing Meetup with Adriana Urdaneta, Marina Brocca, Sergio Simarro and others. @meetmobility.com you were missed!
When execs say there's no budget for this or next year
We have a number now. It's ~$1B that Apple will pay Google for Gemini -> Apple plans to use a custom 1.2T-parameter Google Gemini model to help power the new Siri next year and will be paying Google ~$1B annually for it
"Google’s Gemini model will handle Siri’s summarizer and planner functions."
"Google’s Gemini model will handle Siri’s summarizer and planner functions."
Apple nears deal to pay Google $1B annually to power new Siri, report says | TechCrunch
Apple is turning to Google's technology to help revamp Siri and power a slate of upcoming features for the voice assistant.
techcrunch.com
November 6, 2025 at 2:46 PM
When execs say there's no budget for this or next year
I've just heard a new, shiny acronym - AX 🤭
November 6, 2025 at 7:08 AM
I've just heard a new, shiny acronym - AX 🤭
Reposted by Montse Cano
Google is testing a new version of AI Mode responses in the wild and then asking searchers to vote on which one they prefer www.seroundtable.com/google-ai-mo... via @lenraleigh
#googleaimode #google #googleai
#googleaimode #google #googleai
November 5, 2025 at 12:41 PM
Google is testing a new version of AI Mode responses in the wild and then asking searchers to vote on which one they prefer www.seroundtable.com/google-ai-mo... via @lenraleigh
#googleaimode #google #googleai
#googleaimode #google #googleai
Reposted by Montse Cano
Okay, heads up to those who are interested - Search Central Live is coming to Zurich again On December 9!
I'm finishing up the agenda and everything, but you can take a peek here:
rsvp.withgoogle.com/events/scl-z...
I'm finishing up the agenda and everything, but you can take a peek here:
rsvp.withgoogle.com/events/scl-z...
November 4, 2025 at 12:26 PM
Okay, heads up to those who are interested - Search Central Live is coming to Zurich again On December 9!
I'm finishing up the agenda and everything, but you can take a peek here:
rsvp.withgoogle.com/events/scl-z...
I'm finishing up the agenda and everything, but you can take a peek here:
rsvp.withgoogle.com/events/scl-z...
When you open your inbox and a former (happy) client is pleased to see you being mentioned on an article.
Thank you @dejanseo.bsky.social for the kind mention!
dejan.ai/blog/
Thank you @dejanseo.bsky.social for the kind mention!
dejan.ai/blog/
DEJANDEJAN
dejan.ai
November 3, 2025 at 5:37 PM
When you open your inbox and a former (happy) client is pleased to see you being mentioned on an article.
Thank you @dejanseo.bsky.social for the kind mention!
dejan.ai/blog/
Thank you @dejanseo.bsky.social for the kind mention!
dejan.ai/blog/
The most Mexican (or Tex-Mex) I got to celebrate Día de muertos today
November 1, 2025 at 9:14 PM
The most Mexican (or Tex-Mex) I got to celebrate Día de muertos today
Reposted by Montse Cano
Movember starts today!
This month is all about raising awareness of men’s health, especially prostate cancer, testicular cancer, mental health, and suicide prevention ❤️🩹
Early detection saves lives! In the EU, we’re taking action through ⬇️
This month is all about raising awareness of men’s health, especially prostate cancer, testicular cancer, mental health, and suicide prevention ❤️🩹
Early detection saves lives! In the EU, we’re taking action through ⬇️
November 1, 2025 at 8:25 AM
Movember starts today!
This month is all about raising awareness of men’s health, especially prostate cancer, testicular cancer, mental health, and suicide prevention ❤️🩹
Early detection saves lives! In the EU, we’re taking action through ⬇️
This month is all about raising awareness of men’s health, especially prostate cancer, testicular cancer, mental health, and suicide prevention ❤️🩹
Early detection saves lives! In the EU, we’re taking action through ⬇️
Great speakers today. Don't miss the SEO Office Hours today!
Joining Michael Chidzey and Jo Juliana Turnbull this morning on SEO Office Hours...
⭐ Becky Simms
⭐ Josep M Felip
Listen Friday mornings from 9:30 am (GMT).
#SeoOfficeHours with Good Signals
⭐ Becky Simms
⭐ Josep M Felip
Listen Friday mornings from 9:30 am (GMT).
#SeoOfficeHours with Good Signals
October 31, 2025 at 8:55 AM
Great speakers today. Don't miss the SEO Office Hours today!
Reposted by Montse Cano
Joining Michael Chidzey and Jo Juliana Turnbull this morning on SEO Office Hours...
⭐ Becky Simms
⭐ Josep M Felip
Listen Friday mornings from 9:30 am (GMT).
#SeoOfficeHours with Good Signals
⭐ Becky Simms
⭐ Josep M Felip
Listen Friday mornings from 9:30 am (GMT).
#SeoOfficeHours with Good Signals
October 31, 2025 at 8:43 AM
Joining Michael Chidzey and Jo Juliana Turnbull this morning on SEO Office Hours...
⭐ Becky Simms
⭐ Josep M Felip
Listen Friday mornings from 9:30 am (GMT).
#SeoOfficeHours with Good Signals
⭐ Becky Simms
⭐ Josep M Felip
Listen Friday mornings from 9:30 am (GMT).
#SeoOfficeHours with Good Signals
Reposted by Montse Cano
TOMORROW LIVE! We’ve got ⭐️ Becky Simms and ⭐️ Josep M Felip for SEO Office Hours, alongside Jo Juliana Turnbull and Michael Chidzey, this Friday at 9:30 am (BST). To join live, head over to our website. Everyone’s welcome ❤️
October 30, 2025 at 4:27 PM
TOMORROW LIVE! We’ve got ⭐️ Becky Simms and ⭐️ Josep M Felip for SEO Office Hours, alongside Jo Juliana Turnbull and Michael Chidzey, this Friday at 9:30 am (BST). To join live, head over to our website. Everyone’s welcome ❤️
Reposted by Montse Cano
Disney Google SEO sitelinks hack is still live, almost a week later - super weird www.seroundtable.com/disney-googl... mentions of @btabke.bsky.social @glenngabe.bsky.social @zyppy.com
#google #disney #seo #hack #links #seo #spam
#google #disney #seo #hack #links #seo #spam
October 30, 2025 at 11:51 AM
Disney Google SEO sitelinks hack is still live, almost a week later - super weird www.seroundtable.com/disney-googl... mentions of @btabke.bsky.social @glenngabe.bsky.social @zyppy.com
#google #disney #seo #hack #links #seo #spam
#google #disney #seo #hack #links #seo #spam
Building these has been so useful for me at different levels that I thought I'd write about it. It got published yesterday, and I am so chuffed.
Thanks @shelleywalsh.bsky.social and her team!
www.linkedin.com/posts/montse...
Thanks @shelleywalsh.bsky.social and her team!
www.linkedin.com/posts/montse...
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself | Montserrat Cano
I’m thrilled to share my new article for Search Engine Journal.
As AI keeps helping to change how users search and behave online, I looked beyond the hype and asked: How can we actually create somethi...
www.linkedin.com
October 30, 2025 at 10:11 AM
Building these has been so useful for me at different levels that I thought I'd write about it. It got published yesterday, and I am so chuffed.
Thanks @shelleywalsh.bsky.social and her team!
www.linkedin.com/posts/montse...
Thanks @shelleywalsh.bsky.social and her team!
www.linkedin.com/posts/montse...
I like this new feature that Google will be releasing for properties with a large volume of queries.
Using AI, similar queries will be grouped to better identify main user interest
developers.google.com/search/blog/...
Using AI, similar queries will be grouped to better identify main user interest
developers.google.com/search/blog/...
Introducing Query groups in Search Console Insights | Google Search Central Blog | Google for Developers
developers.google.com
October 28, 2025 at 8:19 AM
I like this new feature that Google will be releasing for properties with a large volume of queries.
Using AI, similar queries will be grouped to better identify main user interest
developers.google.com/search/blog/...
Using AI, similar queries will be grouped to better identify main user interest
developers.google.com/search/blog/...
Flu and Covid jabs done. Ready for the autumn-winter season
October 27, 2025 at 7:10 PM
Flu and Covid jabs done. Ready for the autumn-winter season
Reposted by Montse Cano
New in Search Console Insights: Query Groups. Makes it easier to track how things are changing (or not) for a group of similar queries from traditional search, AI Overviews, and AI Mode. #SEO #AEO
developers.google.com/search/blog/...
developers.google.com/search/blog/...
Introducing Query groups in Search Console Insights | Google Search Central Blog | Google for Developers
developers.google.com
October 27, 2025 at 2:44 PM
New in Search Console Insights: Query Groups. Makes it easier to track how things are changing (or not) for a group of similar queries from traditional search, AI Overviews, and AI Mode. #SEO #AEO
developers.google.com/search/blog/...
developers.google.com/search/blog/...