Adam Smith
@adamseo.bsky.social
Hardcore music, wrestling, NFL, horror, SEO
AI is mentioned on every other advert now. Important to remember it isn't just SEO that's bombarded by it at the moment.
September 7, 2025 at 9:05 PM
AI is mentioned on every other advert now. Important to remember it isn't just SEO that's bombarded by it at the moment.
Jamie Carragher's response to the Semenyo racist abuse was terrible. That, along with his AFCON comments, means it's irresponsible of Sky to have him on the air at this point.
August 15, 2025 at 9:33 PM
Jamie Carragher's response to the Semenyo racist abuse was terrible. That, along with his AFCON comments, means it's irresponsible of Sky to have him on the air at this point.
Need to start using this more. Such a breath of fresh air.
March 14, 2025 at 10:22 PM
Need to start using this more. Such a breath of fresh air.
Unreal. A term like this has very broad intent but, still, wow.
To no one's surprise, now Google and Reddit are competing for the #1 position for the keyword "travel"
December 17, 2024 at 9:24 AM
Unreal. A term like this has very broad intent but, still, wow.
A Core Update really is a thoughtful gift from Google ahead of paternity leave.
December 16, 2024 at 8:13 PM
A Core Update really is a thoughtful gift from Google ahead of paternity leave.
This probably won't happen, but US digital policies are so strange. TikTok generates $$$ and supports livelihoods.
US lawmakers have told Apple and Google to be ready to remove TikTok on January 19
They're facing hundreds of billions of dollars in fines if they don't comply
They're facing hundreds of billions of dollars in fines if they don't comply
December 15, 2024 at 10:20 AM
This probably won't happen, but US digital policies are so strange. TikTok generates $$$ and supports livelihoods.
It'a depressing to think that parasite SEO isn't actually the problem anymore. Google's algorithm has monopolised search by relying on brand.
Brand is an easy signal for Google to reward
At every turn over the past 15 years they've refined and relied heavier on brand until it broke
Rewarding authentic experiences and creation? That's a bigger challenge I hope they crack it as small publishers go broke
viatravelers.com/how-google-s...
At every turn over the past 15 years they've refined and relied heavier on brand until it broke
Rewarding authentic experiences and creation? That's a bigger challenge I hope they crack it as small publishers go broke
viatravelers.com/how-google-s...
The Death of Authentic Travel Content? How Google's Algorithm Decimated Our Travel Publication
Google is not your friend when it comes to transparency and unbiased travel research.
viatravelers.com
December 14, 2024 at 5:07 PM
It'a depressing to think that parasite SEO isn't actually the problem anymore. Google's algorithm has monopolised search by relying on brand.
This infographic really emphasises the fact that Google does not like irrelevant content. Even if you're not working in affiliates, don't just go where the volume is.
Site Reputation Abuse: Is Your Website at Risk? - What an excellent analysis by @dr-pete.bsky.social going through the different types of threats levels based on the content collaboration and nature of the content 👇 a must read: moz.com/blog/site-re...
December 12, 2024 at 10:57 PM
This infographic really emphasises the fact that Google does not like irrelevant content. Even if you're not working in affiliates, don't just go where the volume is.
A Core Update to keep people busy until Christmas. Google is savage.
Google December 2024 core update rolling out now searchengineland.com/google-decem...
Google December 2024 core update rolling out now
Google has released its fourth core update for the 2024 year today.
searchengineland.com
December 12, 2024 at 10:52 PM
A Core Update to keep people busy until Christmas. Google is savage.
Great thread here. Checking product filters for search demand is so key to deciding what needs to be indexable.
🛒 🛍️ eCommerce SEO Tip (since I'm seeing a lot of good questions on this across Slack communities this week!):
Facet & Filter URL variations (e.g. those URLs with ? and & in them - like "?color=red&size=m") are just regular 'ol URLs.
Facet & Filter URL variations (e.g. those URLs with ? and & in them - like "?color=red&size=m") are just regular 'ol URLs.
December 10, 2024 at 11:27 PM
Great thread here. Checking product filters for search demand is so key to deciding what needs to be indexable.
"Would a user like reading this?" is virtually a ranking signal now. Quality more important than ever, even if some SERPs don't suggest that.
Alex Moss (@alexmoss.bsky.social) explains that the existence of Navboost highlights the need to maintain site content and prevent stagnation, as it may impact rankings, which means you need to be proactive with your SEO maintenance to avoid future harm.
https://buff.ly/3B453eB
https://buff.ly/3B453eB
December 8, 2024 at 1:48 PM
"Would a user like reading this?" is virtually a ranking signal now. Quality more important than ever, even if some SERPs don't suggest that.
Had a great time with the rest of our SEO team in Brighton. What a city.
December 8, 2024 at 9:11 AM
Had a great time with the rest of our SEO team in Brighton. What a city.
Their lack of response is a firm reminder that Google is sadly about capitalism, not great content.
December 7, 2024 at 10:23 AM
Their lack of response is a firm reminder that Google is sadly about capitalism, not great content.
This will be key for any SEO strategy within 2/3 years.
Do you know how many visitors were brought to your website as a result of an AI search or chat? It's already in GA4, but usually hidden. Let's fix that. 👇
December 6, 2024 at 11:19 PM
This will be key for any SEO strategy within 2/3 years.
I listened to Knocked Loose a lot this year.
December 4, 2024 at 5:05 PM
I listened to Knocked Loose a lot this year.
AI contributing to 1.5% of the world's emissions by 2029 is terrifying. Companies really need to be more responsible.
More insights from me and @thegray.company on JavaScript SEO. Thanks for having us, @sitebulb.com and Jo Furnival!
This week, Sitebulb's own Jo Furnival with the help of lots of Women in TechSEO members & Sitebulb friends comment on ##SEO trends for 2025...
👇
sitebulb.com/resources/guid...
👇
sitebulb.com/resources/guid...
December 4, 2024 at 4:56 PM
AI contributing to 1.5% of the world's emissions by 2029 is terrifying. Companies really need to be more responsible.
Spotify Wrapped but it's tools and Percentage Calculator is number 1.
December 3, 2024 at 9:24 PM
Spotify Wrapped but it's tools and Percentage Calculator is number 1.
These are always amazing.
The SEO chapter of Web Almanac 2024 from @httparchive.org is officially out.
The 2024 edition of the SEO chapter is the longest and most in-depth ever written. It analyzed 17 million pages in just over 83TB of data.
almanac.httparchive.org/en/2024/seo
The 2024 edition of the SEO chapter is the longest and most in-depth ever written. It analyzed 17 million pages in just over 83TB of data.
almanac.httparchive.org/en/2024/seo
SEO | 2024 | The Web Almanac by HTTP Archive
SEO chapter of the 2024 Web Almanac covering crawlability, indexability, page experience, on-page SEO, links, AMP, internationalization, and more.
almanac.httparchive.org
December 2, 2024 at 9:28 PM
These are always amazing.
You really can't rely on Google to follow canonicals on syndicated content, but you'd think they'd be capable of indentifying SRA sites!
Now that so many publishers are being penalized for Site Reputation Abuse, it's even more wild to me that:
- Yahoo is getting even stronger after the core update/SRA penalties
- Some SRA penalized articles still rank well on syndicated partner websites 🤦♀️
(1/3)
- Yahoo is getting even stronger after the core update/SRA penalties
- Some SRA penalized articles still rank well on syndicated partner websites 🤦♀️
(1/3)
December 1, 2024 at 3:02 PM
You really can't rely on Google to follow canonicals on syndicated content, but you'd think they'd be capable of indentifying SRA sites!
A world where Google isn't the dominant force is hard to believe, but it'd make our jobs as SE0s so much more interesting.
November 30, 2024 at 4:04 PM
A world where Google isn't the dominant force is hard to believe, but it'd make our jobs as SE0s so much more interesting.
I gave up on finding the perfect rank tracker a long time ago for these exact reasons. Rank trackers can only provide estimates.
"These rank tracker results aren't accurate!"
If you're trying to spot-check rankings manually, you should know that it's impossible.
Rankings vary by so many factors: browser, device, IP, personalization, time of day. You should expect to see different results from the rank tracker every time.
If you're trying to spot-check rankings manually, you should know that it's impossible.
Rankings vary by so many factors: browser, device, IP, personalization, time of day. You should expect to see different results from the rank tracker every time.
November 30, 2024 at 12:42 AM
I gave up on finding the perfect rank tracker a long time ago for these exact reasons. Rank trackers can only provide estimates.
Enjoying BlueSky, but I really cannot wait until we get a social media platform with a reliable search function.
November 28, 2024 at 11:25 PM
Enjoying BlueSky, but I really cannot wait until we get a social media platform with a reliable search function.
It's honestly unreal how many sites still have tracking issues brought about by GA4. Really useful guide.
@danaditomaso.bsky.social's beginner-friendly steps for tracking your Black Friday sales in GA4 include setting up offline tracking tools, like QR codes and UTMs, and building custom audiences. Black Friday is coming fast. Get started now! ⬇️
kpplaybook.com/resources/ho...
kpplaybook.com/resources/ho...
How to Track Your Black Friday Sales in GA4: A Beginner’s Guide
In this beginner-friendly guide, we cover easy steps for tracking Black Friday sales in GA4. From setting up offline tracking tools like QR codes and UTMs to building custom audiences.
kpplaybook.com
November 28, 2024 at 11:21 PM
It's honestly unreal how many sites still have tracking issues brought about by GA4. Really useful guide.
Jude Bellingham channelling his inner Shawn Michaels here.
November 26, 2024 at 9:31 PM
Jude Bellingham channelling his inner Shawn Michaels here.
Cannot wait for the Outbreak announcement tomorrow.
November 25, 2024 at 6:45 PM
Cannot wait for the Outbreak announcement tomorrow.