Mikael Araújo
@mikaelaraujo.bsky.social
International SEO Consultant; Public Speaker; Top 40 SEOs to follow in Brazil by Niara. Web Almanac SEO Chapter author.
https://www.mikaelaraujo.com/
https://www.mikaelaraujo.com/
EUA: SEO -> Reddit
BR: SEO -> Instagram
BR: SEO -> Instagram
July 9, 2025 at 12:29 PM
EUA: SEO -> Reddit
BR: SEO -> Instagram
BR: SEO -> Instagram
The move by The Athletic to join Bluesky is quite interesting.
I love the network and find its audience very engaged. But I recognize that their brand power significantly influenced this
(it helps, but it's not the deciding factor).
I love the network and find its audience very engaged. But I recognize that their brand power significantly influenced this
(it helps, but it's not the deciding factor).
July 9, 2025 at 12:04 PM
The move by The Athletic to join Bluesky is quite interesting.
I love the network and find its audience very engaged. But I recognize that their brand power significantly influenced this
(it helps, but it's not the deciding factor).
I love the network and find its audience very engaged. But I recognize that their brand power significantly influenced this
(it helps, but it's not the deciding factor).
Blind trust in AI-generated code, content, and solutions for SEO can backfire and represents a vulnerability.
Because of this, never skip a review step before going "live." This implies establishing processes and boundaries for your team.🧶
Because of this, never skip a review step before going "live." This implies establishing processes and boundaries for your team.🧶
June 11, 2025 at 5:07 PM
Blind trust in AI-generated code, content, and solutions for SEO can backfire and represents a vulnerability.
Because of this, never skip a review step before going "live." This implies establishing processes and boundaries for your team.🧶
Because of this, never skip a review step before going "live." This implies establishing processes and boundaries for your team.🧶
Reposted by Mikael Araújo
"This paper introduces a taxonomy of user information needs, which guides us to study the pros, cons and possible synergies of Large Language Models, Knowledge Graphs and Search Engines. From this study, we derive a roadmap for future research".
arxiv.org/abs/2501.06699
arxiv.org/abs/2501.06699
February 13, 2025 at 10:58 AM
"This paper introduces a taxonomy of user information needs, which guides us to study the pros, cons and possible synergies of Large Language Models, Knowledge Graphs and Search Engines. From this study, we derive a roadmap for future research".
arxiv.org/abs/2501.06699
arxiv.org/abs/2501.06699
This is an article that deserves to be read by anyone who is working or intends to work in the SEO market for news sites.
If I could add anything, it would be how the alt and description attributes of images can contribute to understanding the context, especially in content about finance.
If I could add anything, it would be how the alt and description attributes of images can contribute to understanding the context, especially in content about finance.
Finally, a new edition of SEO for Google News!
In this one I take a look at the most important SEO elements to optimise a news article for maximum visibility potential in Google's news ecosystem:
www.seoforgooglenews.com/p/perfectly-...
In this one I take a look at the most important SEO elements to optimise a news article for maximum visibility potential in Google's news ecosystem:
www.seoforgooglenews.com/p/perfectly-...
What is the 'perfectly optimised' article for SEO?
It can be daunting to decide what to do to give your news article the best chance of performing in Google. Here I look at the seven most valuable optimisation elements.
www.seoforgooglenews.com
February 10, 2025 at 5:51 PM
This is an article that deserves to be read by anyone who is working or intends to work in the SEO market for news sites.
If I could add anything, it would be how the alt and description attributes of images can contribute to understanding the context, especially in content about finance.
If I could add anything, it would be how the alt and description attributes of images can contribute to understanding the context, especially in content about finance.
February 10, 2025 at 5:28 PM
Appearing in AI search results requires a combination of informational structure and demand. In other words, the information must be available, accessible, and understandable.
🧵 1/8
🧵 1/8
February 5, 2025 at 1:18 PM
Appearing in AI search results requires a combination of informational structure and demand. In other words, the information must be available, accessible, and understandable.
🧵 1/8
🧵 1/8
A typo in Mastercard's DNS configuration allowed third parties to intercept the company's transactions for five years. 🤦♀️
krebsonsecurity.com/2025/01/mast...
krebsonsecurity.com/2025/01/mast...
MasterCard DNS Error Went Unnoticed for Years
The payment card giant MasterCard just fixed a glaring error in its domain name server settings that could have allowed anyone to intercept or divert Internet traffic for the company by registering an...
krebsonsecurity.com
January 31, 2025 at 9:03 PM
A typo in Mastercard's DNS configuration allowed third parties to intercept the company's transactions for five years. 🤦♀️
krebsonsecurity.com/2025/01/mast...
krebsonsecurity.com/2025/01/mast...
By 2030, the % gap in the human-machine relationship at work will be even smaller.
According to data from the Future of Jobs Report, about 34% of a person's work will be performed by technology. 33% by a combination of both, and 33% by people alone. Today, we have, respectively, 22%, 30%, and 47%.
According to data from the Future of Jobs Report, about 34% of a person's work will be performed by technology. 33% by a combination of both, and 33% by people alone. Today, we have, respectively, 22%, 30%, and 47%.
January 20, 2025 at 8:24 PM
By 2030, the % gap in the human-machine relationship at work will be even smaller.
According to data from the Future of Jobs Report, about 34% of a person's work will be performed by technology. 33% by a combination of both, and 33% by people alone. Today, we have, respectively, 22%, 30%, and 47%.
According to data from the Future of Jobs Report, about 34% of a person's work will be performed by technology. 33% by a combination of both, and 33% by people alone. Today, we have, respectively, 22%, 30%, and 47%.
That's amazing. Thanks, @johnmu.com for support to this project.
Great episode search news from
@johnmu.com, and honoured to see a shout out for the
@httparchive.org web almanac SEO chapter!
youtu.be/tVSasQC6G_k?...
@johnmu.com, and honoured to see a shout out for the
@httparchive.org web almanac SEO chapter!
youtu.be/tVSasQC6G_k?...
The Current State of SEO, Revamped Search Console Emails, and more! (January ‘25)
YouTube video by Google Search Central
youtu.be
January 15, 2025 at 5:38 PM
That's amazing. Thanks, @johnmu.com for support to this project.
I know that a lot of you already to know about Helpful Content. But, take a look at this list and check if your website content isn't in fault with some of these items. #seo
developers.google.com/search/docs/...
developers.google.com/search/docs/...
Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers
Google's ranking systems are designed to present helpful, reliable information that's created to benefit people. Learn how to evaluate your own content with the self-assessment questions.
developers.google.com
January 15, 2025 at 3:51 PM
I know that a lot of you already to know about Helpful Content. But, take a look at this list and check if your website content isn't in fault with some of these items. #seo
developers.google.com/search/docs/...
developers.google.com/search/docs/...
Join me, @not-a-robot.com, @henrihelvetica.bsky.social and other authors as we discuss the key insights we saw when writing the Web Almanac 2024 report.
#seo
#seo
One of the @httparchive.org Web Almanac chapters we'll explore next week is SEO. Some interesting notes:
🔸 14% of Robot TXT files return as 404 🤯 (1 in 7)
🔸 10%+ of pages have invalid elements in the which has important consequences.
🔹 Find out why + more 1 week today
🔗 See pinned tweet
🔸 14% of Robot TXT files return as 404 🤯 (1 in 7)
🔸 10%+ of pages have invalid elements in the which has important consequences.
🔹 Find out why + more 1 week today
🔗 See pinned tweet
January 9, 2025 at 6:51 PM
Join me, @not-a-robot.com, @henrihelvetica.bsky.social and other authors as we discuss the key insights we saw when writing the Web Almanac 2024 report.
#seo
#seo
Reposted by Mikael Araújo
Page weight, the second chapter in this year's web almanac I had the privilege to co-author with the irreplicable genius that is @not-a-robot.com, along with @montsecano.bsky.social, @buraaak.bsky.social & @inesakrap.bsky.social!
Weight no longer, here it is: almanac.httparchive.org/en/2024/page...
Weight no longer, here it is: almanac.httparchive.org/en/2024/page...
Page Weight | 2024 | The Web Almanac by HTTP Archive
Page Weight chapter of the 2024 Web Almanac covering why page weight matters, bandwidth, complex pages, page weight over time, page requests, and file formats.
almanac.httparchive.org
December 30, 2024 at 6:28 PM
Page weight, the second chapter in this year's web almanac I had the privilege to co-author with the irreplicable genius that is @not-a-robot.com, along with @montsecano.bsky.social, @buraaak.bsky.social & @inesakrap.bsky.social!
Weight no longer, here it is: almanac.httparchive.org/en/2024/page...
Weight no longer, here it is: almanac.httparchive.org/en/2024/page...
2024 was an incredible year for me. I was able to contribute a little more to the SEO community and challenge myself to be more communicative (especially in another language).
Here are some interesting things:
Co-authorship at Web Almanac by @httparchive.org
almanac.httparchive.org/en/2024/seo
Here are some interesting things:
Co-authorship at Web Almanac by @httparchive.org
almanac.httparchive.org/en/2024/seo
SEO | 2024 | The Web Almanac by HTTP Archive
SEO chapter of the 2024 Web Almanac covering crawlability, indexability, page experience, on-page SEO, links, AMP, internationalization, and more.
almanac.httparchive.org
January 2, 2025 at 3:31 PM
2024 was an incredible year for me. I was able to contribute a little more to the SEO community and challenge myself to be more communicative (especially in another language).
Here are some interesting things:
Co-authorship at Web Almanac by @httparchive.org
almanac.httparchive.org/en/2024/seo
Here are some interesting things:
Co-authorship at Web Almanac by @httparchive.org
almanac.httparchive.org/en/2024/seo
Happy new year for all!
January 1, 2025 at 9:52 PM
Happy new year for all!
Community, what were the best marketing books (or not) that you read in 2024?
I'm putting together a reading list for 2025.
I'm putting together a reading list for 2025.
December 30, 2024 at 10:54 AM
Community, what were the best marketing books (or not) that you read in 2024?
I'm putting together a reading list for 2025.
I'm putting together a reading list for 2025.
I read an article about attacks on LLMs and how it would be possible to alter the results of some queries months ago. I thought I was wasting my time studying these things, going crazy, I don't know. I see I'm not.
amp-theguardian-com.cdn.ampproject.org/c/s/amp.theg...
amp-theguardian-com.cdn.ampproject.org/c/s/amp.theg...
amp-theguardian-com.cdn.ampproject.org
December 27, 2024 at 4:32 PM
I read an article about attacks on LLMs and how it would be possible to alter the results of some queries months ago. I thought I was wasting my time studying these things, going crazy, I don't know. I see I'm not.
amp-theguardian-com.cdn.ampproject.org/c/s/amp.theg...
amp-theguardian-com.cdn.ampproject.org/c/s/amp.theg...
Reposted by Mikael Araújo
🎙️ TGIF announcement:
We are doing another @httparchive.org's Web Almanac stream, to showcase more chapter authors + their content. Mark you calendars + deets coming:
✨ The Web Almanac Live! p2 ✨
📅 Thursday January 16 2025
⏰ 14h EST, 🌍 everytimezone.com/s/60543add
📚 almanac.httparchive.org/en/2024/
We are doing another @httparchive.org's Web Almanac stream, to showcase more chapter authors + their content. Mark you calendars + deets coming:
✨ The Web Almanac Live! p2 ✨
📅 Thursday January 16 2025
⏰ 14h EST, 🌍 everytimezone.com/s/60543add
📚 almanac.httparchive.org/en/2024/
December 20, 2024 at 8:45 PM
🎙️ TGIF announcement:
We are doing another @httparchive.org's Web Almanac stream, to showcase more chapter authors + their content. Mark you calendars + deets coming:
✨ The Web Almanac Live! p2 ✨
📅 Thursday January 16 2025
⏰ 14h EST, 🌍 everytimezone.com/s/60543add
📚 almanac.httparchive.org/en/2024/
We are doing another @httparchive.org's Web Almanac stream, to showcase more chapter authors + their content. Mark you calendars + deets coming:
✨ The Web Almanac Live! p2 ✨
📅 Thursday January 16 2025
⏰ 14h EST, 🌍 everytimezone.com/s/60543add
📚 almanac.httparchive.org/en/2024/
In case you've been offline all day, you should know that Google's latest update (December Update 2024) was finalized today.
If you're working on SEO strategically, sleep well. If you're having problems, it's time to find a good professional.
searchengineland.com/google-decem...
If you're working on SEO strategically, sleep well. If you're having problems, it's time to find a good professional.
searchengineland.com/google-decem...
Google December 2024 core update rollout is now complete
This update took 6 days to roll out and was a typical Google core update.
searchengineland.com
December 18, 2024 at 9:49 PM
In case you've been offline all day, you should know that Google's latest update (December Update 2024) was finalized today.
If you're working on SEO strategically, sleep well. If you're having problems, it's time to find a good professional.
searchengineland.com/google-decem...
If you're working on SEO strategically, sleep well. If you're having problems, it's time to find a good professional.
searchengineland.com/google-decem...
In this article, @not-a-robot.com lists some of the main findings of the SEO Chapter of Web Almanac 2024.
In it, we will see some surprises related to robots.txt and Bingbot and understand that the web is undergoing significant transformations.
Take a look and let's discuss.
In it, we will see some surprises related to robots.txt and Bingbot and understand that the web is undergoing significant transformations.
Take a look and let's discuss.
December 18, 2024 at 5:10 PM
In this article, @not-a-robot.com lists some of the main findings of the SEO Chapter of Web Almanac 2024.
In it, we will see some surprises related to robots.txt and Bingbot and understand that the web is undergoing significant transformations.
Take a look and let's discuss.
In it, we will see some surprises related to robots.txt and Bingbot and understand that the web is undergoing significant transformations.
Take a look and let's discuss.
vercel.com/blog/the-ris...
"New research reveals how ChatGPT, Claude, and other AI crawlers process web content, including JavaScript rendering, assets, and other behavior and patterns—with recommendations for site owners, devs, and AI users".
It's provide very significant insights about JS render.
"New research reveals how ChatGPT, Claude, and other AI crawlers process web content, including JavaScript rendering, assets, and other behavior and patterns—with recommendations for site owners, devs, and AI users".
It's provide very significant insights about JS render.
December 18, 2024 at 12:09 PM
vercel.com/blog/the-ris...
"New research reveals how ChatGPT, Claude, and other AI crawlers process web content, including JavaScript rendering, assets, and other behavior and patterns—with recommendations for site owners, devs, and AI users".
It's provide very significant insights about JS render.
"New research reveals how ChatGPT, Claude, and other AI crawlers process web content, including JavaScript rendering, assets, and other behavior and patterns—with recommendations for site owners, devs, and AI users".
It's provide very significant insights about JS render.
"Faceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully".
If you want to avoid some issues on that, take a look at the documentation and make a refresh about it.
developers.google.com/search/blog/...
If you want to avoid some issues on that, take a look at the documentation and make a refresh about it.
developers.google.com/search/blog/...
Crawling December: Faceted navigation | Google Search Central Blog | Google for Developers
developers.google.com
December 18, 2024 at 2:03 AM
"Faceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully".
If you want to avoid some issues on that, take a look at the documentation and make a refresh about it.
developers.google.com/search/blog/...
If you want to avoid some issues on that, take a look at the documentation and make a refresh about it.
developers.google.com/search/blog/...