Mikael Araújo
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mikaelaraujo.bsky.social
Mikael Araújo
@mikaelaraujo.bsky.social
International SEO Consultant; Public Speaker; Top 40 SEOs to follow in Brazil by Niara. Web Almanac SEO Chapter author.
https://www.mikaelaraujo.com/
@wilreynolds.bsky.social Awesome man! Good see you in Brazil! Amazing pics.
July 14, 2025 at 4:43 PM
Nice! Thank you.
June 20, 2025 at 6:30 PM
@henrihelvetica.bsky.social All these webinars are being recorded?
June 20, 2025 at 5:37 PM
And agreeing with Addy Osmani: it's "verification – not generation – that's the new bottleneck in software development."

The same applies to SEO for generation/modification, technical SEO, and other segments. In the end, the responsibility will always fall on the human who pressed the button.
June 11, 2025 at 5:07 PM
Keep at least one social network very active (LinkedIn, Instagram, etc.). The content you post can also become an inventory of what you do;
Overall, focus on being recognized as an entity across the entire web, not just on Google. 🧵 8/8
February 5, 2025 at 1:18 PM
Keep in mind that Bing typically indexes information more quickly than Google. It's crucial that your website performs well on Bing, as it tends to be more sensitive to structural/technical errors than Google; 🧵 7/8
February 5, 2025 at 1:18 PM
Structured data and bios are currently the most effective ways to consolidate information. Make sure to reference the items described in your bio within the relationships in your structured data;
🧵 6/8
February 5, 2025 at 1:18 PM
If your name is common in your country/region, you'll need multiple sources to stand out. Consider using a qualifier to create your unique identity and differentiate yourself;
Remember to include this in your structured data.
🧵 5/8
February 5, 2025 at 1:18 PM
As the relationships between your name and mentions take time to process. Direct links will typically be cited as primary sources;

Mentions without links provide good context but tend to appear after the second or third interaction;
🧵 4/8
February 5, 2025 at 1:18 PM
A brand or individual's website should be the primary source of information;
Direct links to information sources (from your website to other sources) are more effective than mere mentions.
🧵 3/8
February 5, 2025 at 1:18 PM
Additionally, there needs to be sufficient user engagement so that different interactions help the results appear in the most optimal way. 🧵 2/8
February 5, 2025 at 1:18 PM
2030 isn't far away, and by then, companies and individuals will need to gradually adapt to the inclusion of automation in their processes, culture, and results analysis.
January 20, 2025 at 8:24 PM

In SEO, part of this work is already being done via third-party tools. However, I predict that within a year, top-tier professionals, agencies, and even some freelancers will have their own customized agents.
January 20, 2025 at 8:24 PM