Dana DiTomaso
@danaditomaso.com
I'm just a girl standing in front of GA4 asking it to make sense.
Helping you level up your analytics and digital marketing skills.
https://linktr.ee/danaditomaso
Helping you level up your analytics and digital marketing skills.
https://linktr.ee/danaditomaso
Pinned
Dana DiTomaso
@danaditomaso.com
· Sep 17
Every time I show GA4 reports to non-analysts, the conversation stops at "Unassigned" traffic.
"What does that mean? Is our tracking broken?"
Then we end up discussing Google's weird terminology instead of discussing actual performance.
There's a better way... 🧵
#analytics #GA4 #marketing
"What does that mean? Is our tracking broken?"
Then we end up discussing Google's weird terminology instead of discussing actual performance.
There's a better way... 🧵
#analytics #GA4 #marketing
New browser! Exciting! But I need to talk about something I'm seeing with ChatGPT's Atlas browser because I have thoughts 🧵👇
The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.
The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.
October 23, 2025 at 7:42 PM
New browser! Exciting! But I need to talk about something I'm seeing with ChatGPT's Atlas browser because I have thoughts 🧵👇
The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.
The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.
Guess what! You might have spam traffic flooding your GA4. Just started this week because of course it would, right before a long weekend. 🙃 (Thanksgiving here in Canada)
Thread on the spam traffic spike you might be seeing (and how to filter it out) 👇🧵
Thread on the spam traffic spike you might be seeing (and how to filter it out) 👇🧵
October 10, 2025 at 10:45 PM
Guess what! You might have spam traffic flooding your GA4. Just started this week because of course it would, right before a long weekend. 🙃 (Thanksgiving here in Canada)
Thread on the spam traffic spike you might be seeing (and how to filter it out) 👇🧵
Thread on the spam traffic spike you might be seeing (and how to filter it out) 👇🧵
Reposted by Dana DiTomaso
Stop Explaining GA4 Unassigned Traffic - Rename Confusing Channels - via @danaditomaso.com #seo
Stop Explaining GA4 Unassigned Traffic - Rename Confusing Channels
Turn GA4's confusing "Unassigned" traffic into clear, professional reports. Learn how to rename default channels for better client communication and meeting efficiency.
kpplaybook.com
October 9, 2025 at 2:15 PM
Stop Explaining GA4 Unassigned Traffic - Rename Confusing Channels - via @danaditomaso.com #seo
Okay, social media managers, let's talk about something that's probably making your life way harder than it needs to be.
GA4 lumps ALL your social media traffic into one generic "Organic Social" bucket. When you try to see which platforms are actually performing, your reports become a mess.
🧵 👇
GA4 lumps ALL your social media traffic into one generic "Organic Social" bucket. When you try to see which platforms are actually performing, your reports become a mess.
🧵 👇
October 2, 2025 at 8:17 PM
Okay, social media managers, let's talk about something that's probably making your life way harder than it needs to be.
GA4 lumps ALL your social media traffic into one generic "Organic Social" bucket. When you try to see which platforms are actually performing, your reports become a mess.
🧵 👇
GA4 lumps ALL your social media traffic into one generic "Organic Social" bucket. When you try to see which platforms are actually performing, your reports become a mess.
🧵 👇
🧵 AI tools like ChatGPT and Perplexity are sending visitors to your site right now, but they're buried in your referral traffic, or worse Unassigned (because these platforms don’t know how to properly set UTM parameters).
Thread below 👇
Thread below 👇
September 29, 2025 at 5:05 PM
🧵 AI tools like ChatGPT and Perplexity are sending visitors to your site right now, but they're buried in your referral traffic, or worse Unassigned (because these platforms don’t know how to properly set UTM parameters).
Thread below 👇
Thread below 👇
Hey friends! I'm hosting a free webinar October 21st with @britneymuller.bsky.social, discussing what marketers get wrong about AI.
I'm really looking forward to it. You can register here, it's free! www.linkedin.com/events/73727...
I'm really looking forward to it. You can register here, it's free! www.linkedin.com/events/73727...
LinkedIn Login, Sign in | LinkedIn
Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.
www.linkedin.com
September 25, 2025 at 6:28 PM
Hey friends! I'm hosting a free webinar October 21st with @britneymuller.bsky.social, discussing what marketers get wrong about AI.
I'm really looking forward to it. You can register here, it's free! www.linkedin.com/events/73727...
I'm really looking forward to it. You can register here, it's free! www.linkedin.com/events/73727...
Didn't take long to make a new friend at #brightonSEO. Who else will I see here this week?
September 21, 2025 at 11:22 PM
Didn't take long to make a new friend at #brightonSEO. Who else will I see here this week?
Every time I show GA4 reports to non-analysts, the conversation stops at "Unassigned" traffic.
"What does that mean? Is our tracking broken?"
Then we end up discussing Google's weird terminology instead of discussing actual performance.
There's a better way... 🧵
#analytics #GA4 #marketing
"What does that mean? Is our tracking broken?"
Then we end up discussing Google's weird terminology instead of discussing actual performance.
There's a better way... 🧵
#analytics #GA4 #marketing
September 17, 2025 at 1:02 AM
Every time I show GA4 reports to non-analysts, the conversation stops at "Unassigned" traffic.
"What does that mean? Is our tracking broken?"
Then we end up discussing Google's weird terminology instead of discussing actual performance.
There's a better way... 🧵
#analytics #GA4 #marketing
"What does that mean? Is our tracking broken?"
Then we end up discussing Google's weird terminology instead of discussing actual performance.
There's a better way... 🧵
#analytics #GA4 #marketing
Hello friends! I wanted to give a heads up about my next webinar, with Jyll Saskin Gales on September 16th, over on LinkedIn. She's going to be discussing how modern targeting works on Google Ads, and if you're thinking pfft I don't do Google Ads why should I care...
👇
👇
September 4, 2025 at 7:34 PM
Hello friends! I wanted to give a heads up about my next webinar, with Jyll Saskin Gales on September 16th, over on LinkedIn. She's going to be discussing how modern targeting works on Google Ads, and if you're thinking pfft I don't do Google Ads why should I care...
👇
👇
Reposted by Dana DiTomaso
I just discovered that @danaditomaso.com has a GREAT youtube channel packed with Analytics goodies (was just sent a GA4 video and my response on opening it was:
(here's the channel btw: www.youtube.com/@kp_playbook)
(here's the channel btw: www.youtube.com/@kp_playbook)
a man in a yellow shirt is sitting in a chair holding a cup and pointing
ALT: a man in a yellow shirt is sitting in a chair holding a cup and pointing
media.tenor.com
July 22, 2025 at 12:47 PM
I just discovered that @danaditomaso.com has a GREAT youtube channel packed with Analytics goodies (was just sent a GA4 video and my response on opening it was:
(here's the channel btw: www.youtube.com/@kp_playbook)
(here's the channel btw: www.youtube.com/@kp_playbook)
Reposted by Dana DiTomaso
ICYMI the brilliant @danaditomaso.com returned to Search with Candour this week!
❌Common GA4 setup mistakes
😱GA4 horror stories
🚦Traffic filtering
📈How to track AI traffic
🏷️Use annotations in GA4
🙏Setup your BigQuery export
🎮Why you should play World of Warcraft
www.youtube.com/watch?v=P5ug...
❌Common GA4 setup mistakes
😱GA4 horror stories
🚦Traffic filtering
📈How to track AI traffic
🏷️Use annotations in GA4
🙏Setup your BigQuery export
🎮Why you should play World of Warcraft
www.youtube.com/watch?v=P5ug...
June 18, 2025 at 1:31 PM
ICYMI the brilliant @danaditomaso.com returned to Search with Candour this week!
❌Common GA4 setup mistakes
😱GA4 horror stories
🚦Traffic filtering
📈How to track AI traffic
🏷️Use annotations in GA4
🙏Setup your BigQuery export
🎮Why you should play World of Warcraft
www.youtube.com/watch?v=P5ug...
❌Common GA4 setup mistakes
😱GA4 horror stories
🚦Traffic filtering
📈How to track AI traffic
🏷️Use annotations in GA4
🙏Setup your BigQuery export
🎮Why you should play World of Warcraft
www.youtube.com/watch?v=P5ug...
Reposted by Dana DiTomaso
Are you heading to the Marketing Analytics Summit?
🗓️ Start your week with Hands On with GA4—a full-day workshop with @danaditomaso.com on Monday, June 2.
🗓️ Start your week with Hands On with GA4—a full-day workshop with @danaditomaso.com on Monday, June 2.
Hands On with GA4 - Full Day Workshop
This workshop will teach you not only how to use GA4, but how to rethink your analytics implementations to truly take advantage of everything GA4 has to offer.
buff.ly
May 30, 2025 at 3:52 PM
Are you heading to the Marketing Analytics Summit?
🗓️ Start your week with Hands On with GA4—a full-day workshop with @danaditomaso.com on Monday, June 2.
🗓️ Start your week with Hands On with GA4—a full-day workshop with @danaditomaso.com on Monday, June 2.
GA4 annotations are finally here! But before you go crazy annotating everything, let's talk strategy.
Most people will create annotations with random colors and inconsistent names. Then wonder why they're useless 6 months later.
Here's what actually works:
🧵
Most people will create annotations with random colors and inconsistent names. Then wonder why they're useless 6 months later.
Here's what actually works:
🧵
May 14, 2025 at 7:24 PM
GA4 annotations are finally here! But before you go crazy annotating everything, let's talk strategy.
Most people will create annotations with random colors and inconsistent names. Then wonder why they're useless 6 months later.
Here's what actually works:
🧵
Most people will create annotations with random colors and inconsistent names. Then wonder why they're useless 6 months later.
Here's what actually works:
🧵
If you're using any 3rd party tools that connect with GA4, pay attention to this.
Google has changed how their GA4 cookies are formatted and it's breaking attribution for many tools that use the measurement protocol to push data into GA4, such as CallRail.
👇
Google has changed how their GA4 cookies are formatted and it's breaking attribution for many tools that use the measurement protocol to push data into GA4, such as CallRail.
👇
May 13, 2025 at 5:00 PM
If you're using any 3rd party tools that connect with GA4, pay attention to this.
Google has changed how their GA4 cookies are formatted and it's breaking attribution for many tools that use the measurement protocol to push data into GA4, such as CallRail.
👇
Google has changed how their GA4 cookies are formatted and it's breaking attribution for many tools that use the measurement protocol to push data into GA4, such as CallRail.
👇
📣 NEW COURSE ALERT! 📣
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
May 1, 2025 at 5:57 PM
📣 NEW COURSE ALERT! 📣
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
Reposted by Dana DiTomaso
🔍 Search isn’t just Google anymore.
📅 On May 27, join @wilreynolds.bsky.social + @danaditomaso.com to learn how to show up with the right answers—wherever your audience is searching.
➡️
📅 On May 27, join @wilreynolds.bsky.social + @danaditomaso.com to learn how to show up with the right answers—wherever your audience is searching.
➡️
Making the Move From Search Optimization to Answer Optimization | LinkedIn
Search is still changing. People aren’t just Googling anymore; they’re asking questions in AI tools, searching on social platforms, and expecting instant, useful answers. The old, tired method of…
buff.ly
April 29, 2025 at 2:05 PM
🔍 Search isn’t just Google anymore.
📅 On May 27, join @wilreynolds.bsky.social + @danaditomaso.com to learn how to show up with the right answers—wherever your audience is searching.
➡️
📅 On May 27, join @wilreynolds.bsky.social + @danaditomaso.com to learn how to show up with the right answers—wherever your audience is searching.
➡️
Reposted by Dana DiTomaso
🔍 Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask?
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
April 23, 2025 at 3:54 PM
🔍 Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask?
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
Reposted by Dana DiTomaso
You can’t measure everything. So how do you make confident decisions and persuade stakeholders when data is incomplete?
Find out how @danaditomaso.com handles this challenge ⤵️
t.ly/iOKhH
#privacyregulations #marketingstrategy #trackinglimitations
Find out how @danaditomaso.com handles this challenge ⤵️
t.ly/iOKhH
#privacyregulations #marketingstrategy #trackinglimitations
April 22, 2025 at 3:11 PM
You can’t measure everything. So how do you make confident decisions and persuade stakeholders when data is incomplete?
Find out how @danaditomaso.com handles this challenge ⤵️
t.ly/iOKhH
#privacyregulations #marketingstrategy #trackinglimitations
Find out how @danaditomaso.com handles this challenge ⤵️
t.ly/iOKhH
#privacyregulations #marketingstrategy #trackinglimitations
Reposted by Dana DiTomaso
🔎 Data storytelling matters. If you struggle with making sense of analytics and explaining your findings, this episode with @danaditomaso.com is for you!
🎧 Listen here: t.ly/iOKhH
#analyticalthinking #webanalytics #marketingdata #technicalseo
🎧 Listen here: t.ly/iOKhH
#analyticalthinking #webanalytics #marketingdata #technicalseo
t.ly
April 15, 2025 at 2:33 PM
🔎 Data storytelling matters. If you struggle with making sense of analytics and explaining your findings, this episode with @danaditomaso.com is for you!
🎧 Listen here: t.ly/iOKhH
#analyticalthinking #webanalytics #marketingdata #technicalseo
🎧 Listen here: t.ly/iOKhH
#analyticalthinking #webanalytics #marketingdata #technicalseo
Reposted by Dana DiTomaso
Is your GA4 setup feeling a bit... messy? 🙃 Time to declutter!
Join @danaditomaso.com tomorrow for a hands-on session packed with practical tips to clean up your data and fix common issues.
Register now to save your spot or get the recording! 👇
buff.ly/M70l9QE
Join @danaditomaso.com tomorrow for a hands-on session packed with practical tips to clean up your data and fix common issues.
Register now to save your spot or get the recording! 👇
buff.ly/M70l9QE
Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn
Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on…
buff.ly
April 14, 2025 at 3:52 PM
Is your GA4 setup feeling a bit... messy? 🙃 Time to declutter!
Join @danaditomaso.com tomorrow for a hands-on session packed with practical tips to clean up your data and fix common issues.
Register now to save your spot or get the recording! 👇
buff.ly/M70l9QE
Join @danaditomaso.com tomorrow for a hands-on session packed with practical tips to clean up your data and fix common issues.
Register now to save your spot or get the recording! 👇
buff.ly/M70l9QE
Reposted by Dana DiTomaso
💡 Learning GA4 solo? It’s tough when things don’t quite make sense.
Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com.
You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ
Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com.
You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ
April 11, 2025 at 3:52 PM
💡 Learning GA4 solo? It’s tough when things don’t quite make sense.
Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com.
You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ
Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com.
You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ
Reposted by Dana DiTomaso
Ready to spring clean your GA4? 🧼
Join @danaditomaso.com on April 15th for a hands-on session on tidying up your GA4 data!
Just like dust bunnies under the couch, data issues can pile up if left unchecked. Let’s declutter and make your analytics crystal clear!
👉 Register now! buff.ly/KPzh1tw
Join @danaditomaso.com on April 15th for a hands-on session on tidying up your GA4 data!
Just like dust bunnies under the couch, data issues can pile up if left unchecked. Let’s declutter and make your analytics crystal clear!
👉 Register now! buff.ly/KPzh1tw
Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn
Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on…
buff.ly
April 8, 2025 at 3:52 PM
Ready to spring clean your GA4? 🧼
Join @danaditomaso.com on April 15th for a hands-on session on tidying up your GA4 data!
Just like dust bunnies under the couch, data issues can pile up if left unchecked. Let’s declutter and make your analytics crystal clear!
👉 Register now! buff.ly/KPzh1tw
Join @danaditomaso.com on April 15th for a hands-on session on tidying up your GA4 data!
Just like dust bunnies under the couch, data issues can pile up if left unchecked. Let’s declutter and make your analytics crystal clear!
👉 Register now! buff.ly/KPzh1tw
Doing some Googling for my CBC technology column and unintentionally got a hilarious AI overview.
April 7, 2025 at 10:41 PM
Doing some Googling for my CBC technology column and unintentionally got a hilarious AI overview.
Reposted by Dana DiTomaso
New season, new insights! My episode with @danaditomaso.com explores presenting directional data vs. absolutes (because the latter doesn’t exist anymore), which is the key to being persuasive with your data. Dive in now!👇
t.ly/unVzg
#googleanalytics #webanalytics #softskills #directionaldata
t.ly/unVzg
#googleanalytics #webanalytics #softskills #directionaldata
t.ly
April 7, 2025 at 3:54 PM
New season, new insights! My episode with @danaditomaso.com explores presenting directional data vs. absolutes (because the latter doesn’t exist anymore), which is the key to being persuasive with your data. Dive in now!👇
t.ly/unVzg
#googleanalytics #webanalytics #softskills #directionaldata
t.ly/unVzg
#googleanalytics #webanalytics #softskills #directionaldata
Reposted by Dana DiTomaso
Lost tracking marketing success?
Attribution feels outdated, data is messy, and your boss wants clear answers. Sound familiar?
Join Justyna Brownbridge from @tribalimpact.bsky.social and @danaditomaso.com on April 8th to get real-world advice on tracking B2B marketing success.
Attribution feels outdated, data is messy, and your boss wants clear answers. Sound familiar?
Join Justyna Brownbridge from @tribalimpact.bsky.social and @danaditomaso.com on April 8th to get real-world advice on tracking B2B marketing success.
Demonstrating B2B Marketing Success in a Post-Attribution World | LinkedIn
The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. With dark social, multi-touch buyer journeys, and the growing influence of organic social, how…
buff.ly
April 4, 2025 at 3:52 PM
Lost tracking marketing success?
Attribution feels outdated, data is messy, and your boss wants clear answers. Sound familiar?
Join Justyna Brownbridge from @tribalimpact.bsky.social and @danaditomaso.com on April 8th to get real-world advice on tracking B2B marketing success.
Attribution feels outdated, data is messy, and your boss wants clear answers. Sound familiar?
Join Justyna Brownbridge from @tribalimpact.bsky.social and @danaditomaso.com on April 8th to get real-world advice on tracking B2B marketing success.