It was a simple plan, and it relied chiefly on two factors: that the billionaire class were dumb egotists, and that we all wanted rid of them. The notes were passed from hand-to-hand, the genius spark of an idea quickly catching fire and raging all around the world. A kid in a slum in Mumbai had got hold of a copy of The Restaurant at the End of the Universe and just thought – well, why not? Moscow Rules, guys, pass it on. But it really took off when the scientists got hold of it and started faking their data.