Soledad Etchemendy
@soletchemendy.bsky.social
Audiovisual translator en-es, es-en. Member of ATRAE, Subtle and Colegio de Traductores Públicos UY. #Fulbright Alumna. De todas partes y a estas alturas de ninguna.
1/2 Aclaro que los subtítulos de La bestia en mí son de la gran @aulet.es. Entre eso, el reparto impresionante, una banda sonora maravillosa y una escena de baile que podría llegar a ser emblemática, creo que es digna de verse. Run, don't walk.
Hoy tenemos #EstrenosATRAE de esta semana tenemos mucho, muy variado y muy bueno gracias a socies como @danisole.bsky.social @littlevoces.bsky.social @cristinvs.bsky.social @soletchemendy.bsky.social @airetranslations.bsky.social @ilargig.bsky.social @anaismint.bsky.social…
November 14, 2025 at 1:57 PM
1/2 Aclaro que los subtítulos de La bestia en mí son de la gran @aulet.es. Entre eso, el reparto impresionante, una banda sonora maravillosa y una escena de baile que podría llegar a ser emblemática, creo que es digna de verse. Run, don't walk.
Reposted by Soledad Etchemendy
Sobering news for a lot of top Democrats, tonight, as they realize people would prefer they actually fucking do something.
November 5, 2025 at 3:51 AM
Sobering news for a lot of top Democrats, tonight, as they realize people would prefer they actually fucking do something.
Read the editorial piece. It's a good summary of how we got to the point where AV translators are giving up on the profession (today I started the day with the soul-crushing news of yet another dear colleague doing it), while audiences are being conned out of their money for crappy localization.
AVD's latest quarterly newsletter is out! Check it out now and join the conversation on Neural Machine Translation, fair work and training, the future of media localization, and beyond:
Deep Focus, AVD’s Quarterly Newsletter
Deep Focus, AVD’s Quarterly Newsletter Deep Focus 16th edition is now available: a Fall 2025 special from ATA’s Audiovisual Division spotlighting bold perspectives on Neural Machine Translation’s performance on context-sensitive content, fair work and training, and the future of media localiza...
f.mtr.cool
September 30, 2025 at 8:10 PM
Read the editorial piece. It's a good summary of how we got to the point where AV translators are giving up on the profession (today I started the day with the soul-crushing news of yet another dear colleague doing it), while audiences are being conned out of their money for crappy localization.
Reposted by Soledad Etchemendy
Happy #InternationalTranslationDay! 🪶
To every translator fighting for credits, legitimacy or against AI right now: remember 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮𝗻 𝗮𝗿𝘁𝗶𝘀𝘁.
Caring for the words of others while making sure everyone can enjoy & understand them fully is art, and it's beautiful.
Your craft is beautiful 🤍
To every translator fighting for credits, legitimacy or against AI right now: remember 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮𝗻 𝗮𝗿𝘁𝗶𝘀𝘁.
Caring for the words of others while making sure everyone can enjoy & understand them fully is art, and it's beautiful.
Your craft is beautiful 🤍
September 30, 2025 at 9:46 AM
Happy #InternationalTranslationDay! 🪶
To every translator fighting for credits, legitimacy or against AI right now: remember 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮𝗻 𝗮𝗿𝘁𝗶𝘀𝘁.
Caring for the words of others while making sure everyone can enjoy & understand them fully is art, and it's beautiful.
Your craft is beautiful 🤍
To every translator fighting for credits, legitimacy or against AI right now: remember 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮𝗻 𝗮𝗿𝘁𝗶𝘀𝘁.
Caring for the words of others while making sure everyone can enjoy & understand them fully is art, and it's beautiful.
Your craft is beautiful 🤍
Merry Cannella, Max Deryagin, and Rachel Jones talked to The Guardian about what AI is doing to our profession and to audiences. We all deserve better.
#AVT #SDH #accessibility
#AVT #SDH #accessibility
Subtle's chair Max Deryagin and committee members Merry Cannella and Rachel Jones spoke to journalist Lucy Carter recently about the creative role of SDH authors and AI's detrimental impact on our working conditions and quality, and their interview is out in The Guardian!
Link in our bio!
Link in our bio!
![A screenshot of the Guardian article "'Tentacles squelching wetly': the human subtitle writers under threat from AI", with an image of Eleven from Stranger Things and the caption "[Eleven pants]"](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:phgnnu5qpdfm5azxwyympfzd/bafkreihnlt5g3oy5tf6pwl7idlv3du66tjpmvjrbbp3fiygm2attdanpjy@jpeg)
September 24, 2025 at 3:59 PM
Merry Cannella, Max Deryagin, and Rachel Jones talked to The Guardian about what AI is doing to our profession and to audiences. We all deserve better.
#AVT #SDH #accessibility
#AVT #SDH #accessibility
Mi ritual de equinoccios desde hace 25 años: releer el capítulo "Beatriz (Las estaciones)" de Primavera con una esquina rota. No falla nunca, me río y se me hace un nudo en la garganta. Gracias, Don Mario.
September 23, 2025 at 1:48 PM
Mi ritual de equinoccios desde hace 25 años: releer el capítulo "Beatriz (Las estaciones)" de Primavera con una esquina rota. No falla nunca, me río y se me hace un nudo en la garganta. Gracias, Don Mario.
I'm a broken record, I know, but sharing a project with a QCer who has my back and with whom I can chat about everything translation and plot-related while working on each episode is DA BEST.
#NameYourSubtitler #NameYourQCer #QuiénSubtitula #QuiénRevisa
#NameYourSubtitler #NameYourQCer #QuiénSubtitula #QuiénRevisa
Este viernes os traemos otra remesa de #EstrenosATRAE muy variados. ¿Por cuál vais a empezar? ^^ Sea cual sea, está claro que la traducción, los subtítulos, la audiodescripción o la revisión van a ser TOP 🏆🥇
September 19, 2025 at 3:31 PM
I'm a broken record, I know, but sharing a project with a QCer who has my back and with whom I can chat about everything translation and plot-related while working on each episode is DA BEST.
#NameYourSubtitler #NameYourQCer #QuiénSubtitula #QuiénRevisa
#NameYourSubtitler #NameYourQCer #QuiénSubtitula #QuiénRevisa
Reposted by Soledad Etchemendy
Graham Greene was one of those actors whose presence was absolutely, 100% guaranteed to make whatever movie or TV show he was in better. He added instant gravitas and authority, reliable stealthy humor and depth beyond whatever was on the page.
Should've been Emmy nominated for "Reservation Dogs."
Should've been Emmy nominated for "Reservation Dogs."
Graham Greene, ‘Dances With Wolves’ Actor, Dies at 73
The actor’s role as Kicking Bird in the 1990 film ‘Dances with Wolves’ earned him a best supporting actor Oscar nomination.
www.hollywoodreporter.com
September 1, 2025 at 11:19 PM
Graham Greene was one of those actors whose presence was absolutely, 100% guaranteed to make whatever movie or TV show he was in better. He added instant gravitas and authority, reliable stealthy humor and depth beyond whatever was on the page.
Should've been Emmy nominated for "Reservation Dogs."
Should've been Emmy nominated for "Reservation Dogs."
Reposted by Soledad Etchemendy
I'm preparing to publish the next installment of AI Killed My Job. This time, the focus will be on translators.
If you or someone you know has had a translation job (including translator, interpreter, game localizer, etc) impacted by AI, and you'd like to share, please do: AIkilledmyjob@pm.me
If you or someone you know has had a translation job (including translator, interpreter, game localizer, etc) impacted by AI, and you'd like to share, please do: AIkilledmyjob@pm.me
AI is being used to justify firing workers at major tech companies, leaving those that remain to pick up the pieces.
AI code is being shoveled into crucial Google products, replacing trainers at TikTok, and worse.
This, in tech workers' own words, is how AI is killing jobs in Silicon Valley.
AI code is being shoveled into crucial Google products, replacing trainers at TikTok, and worse.
This, in tech workers' own words, is how AI is killing jobs in Silicon Valley.
AI Killed My Job: Tech workers
Tech workers at TikTok, Google, and across the industry share stories about how AI is changing, ruining, or replacing their jobs.
www.bloodinthemachine.com
August 18, 2025 at 10:39 PM
I'm preparing to publish the next installment of AI Killed My Job. This time, the focus will be on translators.
If you or someone you know has had a translation job (including translator, interpreter, game localizer, etc) impacted by AI, and you'd like to share, please do: AIkilledmyjob@pm.me
If you or someone you know has had a translation job (including translator, interpreter, game localizer, etc) impacted by AI, and you'd like to share, please do: AIkilledmyjob@pm.me
Just now in front of my neighbor's house.
Video by Maite Blankenship.
Video by Maite Blankenship.
August 14, 2025 at 4:29 PM
Just now in front of my neighbor's house.
Video by Maite Blankenship.
Video by Maite Blankenship.
Y sí, aquí estoy, añadiendo poco a poco todas las revisiones de accesibilidad que he hecho a lo largo de los años. Y cómo me ha costado elegir avatar -¡grande, Manuela López!-. Gracias por el apoyo y por el currazo, @atrae.bsky.social y @bdpatrae.bsky.social
basededatos.atrae.org/perfil-pub/2...
basededatos.atrae.org/perfil-pub/2...
August 13, 2025 at 7:03 PM
Y sí, aquí estoy, añadiendo poco a poco todas las revisiones de accesibilidad que he hecho a lo largo de los años. Y cómo me ha costado elegir avatar -¡grande, Manuela López!-. Gracias por el apoyo y por el currazo, @atrae.bsky.social y @bdpatrae.bsky.social
basededatos.atrae.org/perfil-pub/2...
basededatos.atrae.org/perfil-pub/2...
Reposted by Soledad Etchemendy
Zoo Digital Group PLC is still not paying their freelancers.
August 13, 2025 at 3:40 PM
Zoo Digital Group PLC is still not paying their freelancers.
Delighted to be in such good company for this week's release!
#NameYourQCer
#NameYourQCer
¿Quieres saber #quiéntraduce, #quiénsubtitula, #quiénajusta, #quiénrevisa o #quiénaudiodescribe los #EstrenosATRAE esta semana? 👇🤩
Si eres socie como @adantrad.bsky.social @airetranslations.bsky.social @soletchemendy.bsky.social
@bycheve.bsky.social, rellena el formulario y difundimos tu obra 🗎💻
Si eres socie como @adantrad.bsky.social @airetranslations.bsky.social @soletchemendy.bsky.social
@bycheve.bsky.social, rellena el formulario y difundimos tu obra 🗎💻
August 8, 2025 at 2:45 PM
Delighted to be in such good company for this week's release!
#NameYourQCer
#NameYourQCer
Reposted by Soledad Etchemendy
looked up the clip just because sometimes people change his words for captions that end up innocently reshared, but upon finding it decided to share the video because hearing him say it makes it 1000% more definitely true and everyone will listen/believe more than reading it written out
March 27, 2025 at 9:34 PM
looked up the clip just because sometimes people change his words for captions that end up innocently reshared, but upon finding it decided to share the video because hearing him say it makes it 1000% more definitely true and everyone will listen/believe more than reading it written out
Reposted by Soledad Etchemendy
¡Ya está en la web el calendario de actividades 2025-2026!🥳 Que nadie se vaya de vacaciones sin echarle un vistazo: atrae.org/actividades-...
Las formaciones de pago están confirmadas y seguimos trabajando en charlas y talleres gratuitos para socies.
¡Pronto habrá novedades! 🙌
Las formaciones de pago están confirmadas y seguimos trabajando en charlas y talleres gratuitos para socies.
¡Pronto habrá novedades! 🙌
July 31, 2025 at 6:01 PM
¡Ya está en la web el calendario de actividades 2025-2026!🥳 Que nadie se vaya de vacaciones sin echarle un vistazo: atrae.org/actividades-...
Las formaciones de pago están confirmadas y seguimos trabajando en charlas y talleres gratuitos para socies.
¡Pronto habrá novedades! 🙌
Las formaciones de pago están confirmadas y seguimos trabajando en charlas y talleres gratuitos para socies.
¡Pronto habrá novedades! 🙌
Reposted by Soledad Etchemendy
Reposted by Soledad Etchemendy
Again: Viewers, critics, cinephiles,
BE LOUD!!
Demand quality!
Yours is probably the only voice that matters to those corporations (besides their shareholders'...)
#HumanNotMachines
BE LOUD!!
Demand quality!
Yours is probably the only voice that matters to those corporations (besides their shareholders'...)
#HumanNotMachines
I've spoken to LSP executives who "claim" that Disney, MGM, etc. "don't want quality subtitles", which is why they're now using MTPE for subtitles. These entertainment companies think their audiences will be OK with "a certain level of mediocrity".
We consumers need to demand quality.
We consumers need to demand quality.
Full support to our fellow translators from AVTE.
While not being surprising coming from such a profit-oriented transnational corporation, it is still utterly disappointing and disgusting.
Using MT is a conscious 𝗰𝗵𝗼𝗶𝗰𝗲 they make.
While not being surprising coming from such a profit-oriented transnational corporation, it is still utterly disappointing and disgusting.
Using MT is a conscious 𝗰𝗵𝗼𝗶𝗰𝗲 they make.
July 19, 2025 at 9:57 AM
Again: Viewers, critics, cinephiles,
BE LOUD!!
Demand quality!
Yours is probably the only voice that matters to those corporations (besides their shareholders'...)
#HumanNotMachines
BE LOUD!!
Demand quality!
Yours is probably the only voice that matters to those corporations (besides their shareholders'...)
#HumanNotMachines
A new release with subtitles by yours truly and invaluable QC contributions by @estefaniagcasset.bsky.social. Dream team!
¡Viernes = #EstrenosATRAE! 🤲🤲🤲
Socies como @jllurba.bsky.social @soletchemendy.bsky.social @abrahamdilo.bsky.social @zpelegrina.bsky.social @ahe.bsky.social y @javipalarcon.bsky.social nos traen unas excusas geniales para no pisar la calle hasta el lunes.
#quiéntraduce #quiénsubtitula #quiénrevisa
Socies como @jllurba.bsky.social @soletchemendy.bsky.social @abrahamdilo.bsky.social @zpelegrina.bsky.social @ahe.bsky.social y @javipalarcon.bsky.social nos traen unas excusas geniales para no pisar la calle hasta el lunes.
#quiéntraduce #quiénsubtitula #quiénrevisa
July 11, 2025 at 7:59 PM
A new release with subtitles by yours truly and invaluable QC contributions by @estefaniagcasset.bsky.social. Dream team!
Atención, traductoras literarias, este premio es para ustedes/vosotras.
Seguimos recibiendo propuestas de traducción literaria para el Premio Paula de Roma:
➡️ Hasta el 31/07
➡️ Dos categorías: traducción publicada y traducción inédita
➡️ Traducciones al español desde 5 lenguas: inglés, francés, alemán, italiano y portugués
¡No te quedes afuera! 🤗
➡️ Hasta el 31/07
➡️ Dos categorías: traducción publicada y traducción inédita
➡️ Traducciones al español desde 5 lenguas: inglés, francés, alemán, italiano y portugués
¡No te quedes afuera! 🤗
July 2, 2025 at 11:58 AM
Atención, traductoras literarias, este premio es para ustedes/vosotras.
Reposted by Soledad Etchemendy
Translation isn't expensive. In fact, it's frequently the biggest return on investment:
For the top 100 grossing movies of all time, 50% of their profits were made outside of English, and they spent less than 1% of their budget on localization.
For the top 100 grossing movies of all time, 50% of their profits were made outside of English, and they spent less than 1% of their budget on localization.
July 1, 2025 at 7:46 PM
Translation isn't expensive. In fact, it's frequently the biggest return on investment:
For the top 100 grossing movies of all time, 50% of their profits were made outside of English, and they spent less than 1% of their budget on localization.
For the top 100 grossing movies of all time, 50% of their profits were made outside of English, and they spent less than 1% of their budget on localization.
De la manera que sea, guardaos este hilo de @marinaborras.es como oro en paño y enviádselo a todo el mundo. Ninguna plataforma te regala sus servicios, como clientes podemos exigir calidad.
#SiPagasExigeCalidad
#SiPagasExigeCalidad
Cada vez es más habitual que las plataformas racaneen en traducción e intenten automatizar procesos para ahorrarse dineros mientras nos suben los precios de las suscripciones.
El uso de traducciones automáticas en subtítulos y doblaje es intolerable y, como usuaries, merecemos calidad.⬇️
El uso de traducciones automáticas en subtítulos y doblaje es intolerable y, como usuaries, merecemos calidad.⬇️
June 30, 2025 at 5:58 PM
De la manera que sea, guardaos este hilo de @marinaborras.es como oro en paño y enviádselo a todo el mundo. Ninguna plataforma te regala sus servicios, como clientes podemos exigir calidad.
#SiPagasExigeCalidad
#SiPagasExigeCalidad
Reposted by Soledad Etchemendy
I've spoken with executives in the loc industry who have admitted straight to me that they're intentionally publishing sub-par translations because audiences "are okay with them". Read: will still pay for a service even if the translation is bad.
We need to prove to them that we won't.
We need to prove to them that we won't.
June 27, 2025 at 10:06 PM
I've spoken with executives in the loc industry who have admitted straight to me that they're intentionally publishing sub-par translations because audiences "are okay with them". Read: will still pay for a service even if the translation is bad.
We need to prove to them that we won't.
We need to prove to them that we won't.
Reposted by Soledad Etchemendy
June 20, 2025 at 8:37 AM
Leed todo este hilo. Please and thank you.
La traducción es una tarea intelectual dependiente de herramientas mentales cuyos procesos se fortifican con activaciones complejas y frecuentes. Ya hay compis acostumbrados a usar ChatGPT o similares para traducir que se están olvidando incluso de polisemias sencillísimas. Está pasando ya mismo.
June 27, 2025 at 9:17 AM
Leed todo este hilo. Please and thank you.