Andrew Optimisey
@optimisey.com
Cambridge-based #SEO nerd | Specialist Instructor on the Wix Studio SEO course | SEO Consultant available for hire |
optimisey.com
optimisey.com
Pinned
Reposted by Andrew Optimisey
When I read @joshtaylor.bsky.social's story on the misinformation driving laws in Google, I kind of got stuck in trying to work out how many sites were running the info.
Turns out it's a deep hole. Every day, it grows a little more. Here's how and why.
www.pickr.com.au/news/2025/au...
Turns out it's a deep hole. Every day, it grows a little more. Here's how and why.
www.pickr.com.au/news/2025/au...
Australian sites part of a misinformation effort breaking search – Pickr
A concentrated effort to affect search means Google is amplifying lies and misinformation online unwittingly. What's going on?
www.pickr.com.au
November 12, 2025 at 8:12 AM
When I read @joshtaylor.bsky.social's story on the misinformation driving laws in Google, I kind of got stuck in trying to work out how many sites were running the info.
Turns out it's a deep hole. Every day, it grows a little more. Here's how and why.
www.pickr.com.au/news/2025/au...
Turns out it's a deep hole. Every day, it grows a little more. Here's how and why.
www.pickr.com.au/news/2025/au...
Cost of #SEO tools like SEMrush and Ahrefs going up whilst your budget goes down?
Chances are you're paying for a sledgehammer to crack a nut.
Give SE Ranking a try. Free for 14 days (no credit card details saved, no tricks). Save £400-£900+ per year.
Affiliate link: seranking.com?ga=627190&so...
Chances are you're paying for a sledgehammer to crack a nut.
Give SE Ranking a try. Free for 14 days (no credit card details saved, no tricks). Save £400-£900+ per year.
Affiliate link: seranking.com?ga=627190&so...
SE Ranking — Robust SEO Software for Every Major Task
SE Ranking is a trusted SEO software offering accurate data, intuitive dashboards, and hassle-free reporting at an affordable price. All to tackle any SEO challenge.
seranking.com
November 11, 2025 at 2:12 PM
Cost of #SEO tools like SEMrush and Ahrefs going up whilst your budget goes down?
Chances are you're paying for a sledgehammer to crack a nut.
Give SE Ranking a try. Free for 14 days (no credit card details saved, no tricks). Save £400-£900+ per year.
Affiliate link: seranking.com?ga=627190&so...
Chances are you're paying for a sledgehammer to crack a nut.
Give SE Ranking a try. Free for 14 days (no credit card details saved, no tricks). Save £400-£900+ per year.
Affiliate link: seranking.com?ga=627190&so...
"Judith Barker, the CPCA's executive director for place and connectivity, told the council no "commercial model" could support the plans."
🙄
What if the 'profit' of buses was: getting people to work and school on time; reducing traffic and congestion; and pollution?
www.bbc.co.uk/news/article...
🙄
What if the 'profit' of buses was: getting people to work and school on time; reducing traffic and congestion; and pollution?
www.bbc.co.uk/news/article...
Cambridgeshire and Peterborough publicly-run bus services delayed
Franchised services were expected to start in late 2027 but funding issues are causing a delay.
www.bbc.co.uk
November 10, 2025 at 7:13 PM
"Judith Barker, the CPCA's executive director for place and connectivity, told the council no "commercial model" could support the plans."
🙄
What if the 'profit' of buses was: getting people to work and school on time; reducing traffic and congestion; and pollution?
www.bbc.co.uk/news/article...
🙄
What if the 'profit' of buses was: getting people to work and school on time; reducing traffic and congestion; and pollution?
www.bbc.co.uk/news/article...
This.
Was prepared for this to be a bang average, Netflix-funded, cast-loaded parade of budget.
It's such a great story (Shelley was a genius) and if Jacob Elordi doesn't win awards for his heart-breaking portrayal of the monster, questions must be asked.
Was prepared for this to be a bang average, Netflix-funded, cast-loaded parade of budget.
It's such a great story (Shelley was a genius) and if Jacob Elordi doesn't win awards for his heart-breaking portrayal of the monster, questions must be asked.
Watched Guillermo del Toro’s Frankenstein last night: a sumptuous, melodramatic, unflinching adaptation that captures the spirit of the book better than any other version I’ve seen, while also making the story contemporary. Still love Boris Karloff, but this is the one
November 9, 2025 at 4:54 PM
This.
Was prepared for this to be a bang average, Netflix-funded, cast-loaded parade of budget.
It's such a great story (Shelley was a genius) and if Jacob Elordi doesn't win awards for his heart-breaking portrayal of the monster, questions must be asked.
Was prepared for this to be a bang average, Netflix-funded, cast-loaded parade of budget.
It's such a great story (Shelley was a genius) and if Jacob Elordi doesn't win awards for his heart-breaking portrayal of the monster, questions must be asked.
Reposted by Andrew Optimisey
ICYMI, we released the 2026 Local Search Ranking Factors yesterday. Tons of new insights and takeaways. This is the Local SEO bible. Read it below!
Whitespark's Official 2026 Local Search Ranking Factors Report: Your ultimate guide to local SEO success in 2026!
Find out what really impacts local search rankings in 2026 with Whitespark's Local Search Ranking Factors report. 47 top local SEO experts weigh in on what's driving real local search rankings today.
whitespark.ca
November 7, 2025 at 4:21 PM
ICYMI, we released the 2026 Local Search Ranking Factors yesterday. Tons of new insights and takeaways. This is the Local SEO bible. Read it below!
Reposted by Andrew Optimisey
Recap of IMPORTXML bits SEOs should love:
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
November 6, 2025 at 8:00 AM
Recap of IMPORTXML bits SEOs should love:
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
SEO friends. Is there a tool/system to help with checking masses of redirect rules?
I'm aiming to consolidate a LOT of them (it's a big site, with a lot of legacy stuff). I'm making headway manually but thinking "There must be an easier way."
The first person that says "Ask AI." gets a prize.
I'm aiming to consolidate a LOT of them (it's a big site, with a lot of legacy stuff). I'm making headway manually but thinking "There must be an easier way."
The first person that says "Ask AI." gets a prize.
Kicker Football GIF
Alt: An American Footballer kicks a ball off a tee, into the groin of a well-dressed man on the phone, standing in the doorway of a fancy house
media.tenor.com
November 6, 2025 at 9:23 AM
SEO friends. Is there a tool/system to help with checking masses of redirect rules?
I'm aiming to consolidate a LOT of them (it's a big site, with a lot of legacy stuff). I'm making headway manually but thinking "There must be an easier way."
The first person that says "Ask AI." gets a prize.
I'm aiming to consolidate a LOT of them (it's a big site, with a lot of legacy stuff). I'm making headway manually but thinking "There must be an easier way."
The first person that says "Ask AI." gets a prize.
Part 393 of 🔥🔥🔥 "THIS IS FINE!!!" 🔥🔥🔥
Grok and Google Lens AI overviews have been claiming that fake imagery shows the Huntingdon train attack.
Grok told users one AI-generated image, of an injured man lying in a carriage, “appears to be a genuine photo”.
Our fact check 👇
Grok told users one AI-generated image, of an injured man lying in a carriage, “appears to be a genuine photo”.
Our fact check 👇
Grok and Google Lens AI overviews claim fake imagery shows Huntingdon train attack – Full Fact
Grok told users one AI-generated image “appears to be a genuine photo”, while a Google Lens AI overview linked a video which does not show real footage of the incident to Saturday’s stabbings.
fullfact.org
November 6, 2025 at 9:04 AM
Part 393 of 🔥🔥🔥 "THIS IS FINE!!!" 🔥🔥🔥
Bloody hell: apnews.com/article/fifa...
Is this where we are now? Is this the new sport? International Sycophancy? World Series of Butt Kissing?
And we find the sycophancy of chatbots weird.
Is this where we are now? Is this the new sport? International Sycophancy? World Series of Butt Kissing?
And we find the sycophancy of chatbots weird.
Infantino says 'you will see' at World Cup draw if Trump receives new FIFA peace prize
FIFA has announced the creation of a peace prize, which it plans to award for the first time at the World Cup draw on Dec. 5 in Washington.
apnews.com
November 6, 2025 at 7:54 AM
Bloody hell: apnews.com/article/fifa...
Is this where we are now? Is this the new sport? International Sycophancy? World Series of Butt Kissing?
And we find the sycophancy of chatbots weird.
Is this where we are now? Is this the new sport? International Sycophancy? World Series of Butt Kissing?
And we find the sycophancy of chatbots weird.
This is a pretty crazy read: julianajackson.substack.com/p/chatgpt-sc...
I accidentally became a ChatGPT surveillance node
Here we go again. The irony is not lost on me.
julianajackson.substack.com
November 5, 2025 at 2:25 PM
This is a pretty crazy read: julianajackson.substack.com/p/chatgpt-sc...
Reposted by Andrew Optimisey
No. Your Twitter traffic did NOT double overnight.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
November 4, 2025 at 2:15 PM
No. Your Twitter traffic did NOT double overnight.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
Reposted by Andrew Optimisey
If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)
November 3, 2025 at 9:42 AM
If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)
Reposted by Andrew Optimisey
If you're in need of positive and rather wholesome news, there's a high school teacher named Bryan who took a ton of freely licensed celebrity headshots at the New York Film Festival last month for Wikipedia, and I truly can't believe how drastic the upgrade is for some articles (thread)
November 1, 2025 at 1:21 PM
If you're in need of positive and rather wholesome news, there's a high school teacher named Bryan who took a ton of freely licensed celebrity headshots at the New York Film Festival last month for Wikipedia, and I truly can't believe how drastic the upgrade is for some articles (thread)
Reposted by Andrew Optimisey
Still had this saved in ctrl v from the last one of my saltine sisters who pulled this shit.
Yes all white people until white supremacy is no more.
Racism & white supremacy will not go away every time we gotta pat an insecure white woman who needs a cookie on the head and go "not YOU Karen"
Yes all white people until white supremacy is no more.
Racism & white supremacy will not go away every time we gotta pat an insecure white woman who needs a cookie on the head and go "not YOU Karen"
November 1, 2025 at 8:23 PM
Still had this saved in ctrl v from the last one of my saltine sisters who pulled this shit.
Yes all white people until white supremacy is no more.
Racism & white supremacy will not go away every time we gotta pat an insecure white woman who needs a cookie on the head and go "not YOU Karen"
Yes all white people until white supremacy is no more.
Racism & white supremacy will not go away every time we gotta pat an insecure white woman who needs a cookie on the head and go "not YOU Karen"
Reposted by Andrew Optimisey
Reposted by Andrew Optimisey
Andrew Cock-Starkey (@optimisey.com) explains that using a .com gives you credibility and global flexibility, while a country-specific domain like .co.uk may limit reach if you expand internationally.
maj.to/3Y0bS98
maj.to/3Y0bS98
October 31, 2025 at 12:01 PM
Andrew Cock-Starkey (@optimisey.com) explains that using a .com gives you credibility and global flexibility, while a country-specific domain like .co.uk may limit reach if you expand internationally.
maj.to/3Y0bS98
maj.to/3Y0bS98
Reposted by Andrew Optimisey
"Fixing hallucinations would kill the product" is a helluva quote.
Teaching chatbots to say “I don’t know” could curb hallucinations.
It could also break #AI’s business model. https://scim.ag/49cPY9d
It could also break #AI’s business model. https://scim.ag/49cPY9d
AI hallucinates because it’s trained to fake answers it doesn’t know
Teaching chatbots to say “I don’t know” could curb hallucinations. It could also break AI’s business model
scim.ag
October 30, 2025 at 6:44 PM
"Fixing hallucinations would kill the product" is a helluva quote.
Last year there were 49,600 offences involving a knife or sharp implement.
That's 135 *per day*.
Obviously 1 is too many but the media focus on examples perpetrated by certain groups (migrants and non-white people) is fuelling the racist fire.
Source: commonslibrary.parliament.uk/research-bri...
That's 135 *per day*.
Obviously 1 is too many but the media focus on examples perpetrated by certain groups (migrants and non-white people) is fuelling the racist fire.
Source: commonslibrary.parliament.uk/research-bri...
Knife crime statistics England and Wales
Knife crime is a crime involving an object with a blade or sharp instrument. This briefing presents and analyses statistics on knife crime in England and Wales.
commonslibrary.parliament.uk
October 30, 2025 at 9:07 AM
Last year there were 49,600 offences involving a knife or sharp implement.
That's 135 *per day*.
Obviously 1 is too many but the media focus on examples perpetrated by certain groups (migrants and non-white people) is fuelling the racist fire.
Source: commonslibrary.parliament.uk/research-bri...
That's 135 *per day*.
Obviously 1 is too many but the media focus on examples perpetrated by certain groups (migrants and non-white people) is fuelling the racist fire.
Source: commonslibrary.parliament.uk/research-bri...
King's Lynn chocolate and cheese thieves caught by police
The couple are accused of taking the
www.bbc.co.uk
October 28, 2025 at 6:52 PM
Reposted by Andrew Optimisey
Farage: epic grifter
October 27, 2025 at 12:45 PM
Farage: epic grifter
Reposted by Andrew Optimisey
Last Thursday, I gave my second #BrightonSEO talk - "Lessons Learnt from Crawling 1000+ websites" where I shared 12 useful lessons learnt from my success and failures crawling 1000's of web sites over the last 30 years
speakerdeck.com/charlesmeade...
speakerdeck.com/charlesmeade...
Lessons Learnt from Crawling 1000+ Websites
First presented at BrightonSEO October 2025, this deck contains 12 important lessons for crawling websites based on our success and failures over the la…
speakerdeck.com
October 27, 2025 at 11:35 AM
Last Thursday, I gave my second #BrightonSEO talk - "Lessons Learnt from Crawling 1000+ websites" where I shared 12 useful lessons learnt from my success and failures crawling 1000's of web sites over the last 30 years
speakerdeck.com/charlesmeade...
speakerdeck.com/charlesmeade...
Reposted by Andrew Optimisey
Oh boy -> Google Investigates Weekslong Security Breach Involving Contractor
"Google is investigating a breach of its security systems involving a contractor who took almost 2,000 screenshots and sensitive internal files, including information related to Google’s Play store systems & guardrails..."
"Google is investigating a breach of its security systems involving a contractor who took almost 2,000 screenshots and sensitive internal files, including information related to Google’s Play store systems & guardrails..."
Google Investigates Weekslong Security Breach Involving Contractor
Google is investigating a breach of its security systems involving a contractor who took almost 2,000 screenshots and sensitive internal files, including information related to Google’s Play store sys...
www.theinformation.com
October 26, 2025 at 1:49 PM
Oh boy -> Google Investigates Weekslong Security Breach Involving Contractor
"Google is investigating a breach of its security systems involving a contractor who took almost 2,000 screenshots and sensitive internal files, including information related to Google’s Play store systems & guardrails..."
"Google is investigating a breach of its security systems involving a contractor who took almost 2,000 screenshots and sensitive internal files, including information related to Google’s Play store systems & guardrails..."
Reposted by Andrew Optimisey
Brace for another wave of x refuges
October 26, 2025 at 4:37 AM
Brace for another wave of x refuges
Reposted by Andrew Optimisey
saw this on twitter and had to share here
October 24, 2025 at 2:43 PM
saw this on twitter and had to share here