Andrew Optimisey
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optimisey.com
Andrew Optimisey
@optimisey.com
Cambridge-based #SEO nerd | Specialist Instructor on the Wix Studio SEO course | SEO Consultant available for hire |

optimisey.com
Pinned
Pinched the video because: F U Zuck. 😄
Spotted on BBC Sport's boxing coverage.

I mean... this is right up there with the "May contain nuts" warnings on a pecan slice.
December 20, 2025 at 9:37 PM
Michelle Mone-linked PPE firm liquidated and unlikely to repay £148m - BBC News

www.bbc.co.uk/news/article...
a cartoon character says i 'm shocked in front of a blue wall
ALT: a cartoon character says i 'm shocked in front of a blue wall
media.tenor.com
December 20, 2025 at 9:48 AM
MIT Study Shows Using AI 'Reduces Cognitive Function'

www.bbc.co.uk/news/article...
a cartoon character says i 'm shocked in front of a blue wall
ALT: a cartoon character says i 'm shocked in front of a blue wall
media.tenor.com
December 20, 2025 at 9:32 AM
Reposted by Andrew Optimisey
The 6 richest men in the world are all Trump allies.

They control your algorithms and data on X, TikTok, Twitch, Instagram, Facebook, WhatsApp, Threads, and YouTube.

Just in case you’re wondering why more isn’t done to stop right-wing bots and misinformation on social media.
December 19, 2025 at 1:19 PM
Reposted by Andrew Optimisey
Google is taking legal action against SerpApi’s scraping blog.google/technology/s...
Why we’re taking legal action against SerpApi’s unlawful scraping
We filed a suit today against the scraping company SerpApi.
blog.google
December 19, 2025 at 6:48 PM
Reposted by Andrew Optimisey
Oh, I'm sure that LLM tracking data is top-notch.... Right... -> Browser extensions with 8 million users collect extended AI conversations. The extensions harvest full AI conversations over months.

As @lilyray.nyc said on X, "So that’s where (some of) the LLM tracking companies get their data."
Browser extensions with 8 million users collect extended AI conversations
The extensions, available for Chromium browsers, harvest full AI conversations over months.
arstechnica.com
December 18, 2025 at 9:00 PM
It's empathetic but... feeling quite smug in that I'm *not* going to be sitting in traffic today. #christmasgetaway
a dog is driving a car with the words " nobody in this town knows how to drive "
Alt: a dog is driving a car with the words " nobody in this town knows how to drive "
media.tenor.com
December 19, 2025 at 8:24 AM
Reposted by Andrew Optimisey
Only 6 days to go!

pop-the-bubble.xyz

Hat Tip to @rhys.wales as 'twas in his newsletter!
Time until the AI bubble bursts
A live AI-driven countdown to the potential burst of the AI market bubble. Updated daily with market sentiment analysis.
pop-the-bubble.xyz
December 18, 2025 at 2:25 PM
Reposted by Andrew Optimisey
Too many mediocre men talk over capable women.

Study of problem-solving teams: Men dominate the conversation, taking 50% more turns and saying 69% more than women. Men with low skill speak more than women with high skill.

It's long past time to value competence over confidence.
December 12, 2025 at 4:09 PM
December 11, 2025 at 6:03 PM
And then it was done.

After just one week of (honestly? Not *great* quality) satsumas and already @sainsburys.bsky.social are subbing in 'Easy Peelers' in our weekly food shop.

@nonfictioness.bsky.social is devastated.

Thank you for your thoughts and prayers at this difficult time.
a person is holding an orange with their thumb and index finger
Alt: a person is holding a small orange fruit with their thumb and index finger - in a stop-motion style animation they peel it in one go. It may be a satsuma... it may not, it's hard to tell from a gif.
media.tenor.com
December 11, 2025 at 9:20 AM
You will be visited by three spirits
December 9, 2025 at 8:03 AM
edition.cnn.com/2025/12/08/t...

"It’s similar in functionality... but without the hassle looking down at a screen."

Oh the *hassle* of [checks notes] 'looking at a screen'. Forsooth! Thank goodness someone is tackling these big issues. 🙄
I tried Google’s prototype smart glasses and it almost made me forget about my phone | CNN Business
How often do you reach for your phone to get directions, answer a video call or Google something? Probably more times than you can count.
edition.cnn.com
December 9, 2025 at 7:54 AM
This is encouraging:

www.theguardian.com/media/2025/d...

But it makes me question myself and my generation a bit. Are we relying on the next generation to 'save the world'?
‘Don’t pander to the tech giants!’ How a youth movement for digital justice is spreading across Europe
Gen Z are the first generation to have grown up with social media, they were the earliest adopters, and therefore the first to suffer its harms. Now they are fighting back
www.theguardian.com
December 9, 2025 at 7:46 AM
That's Mrs. C-S's Christmas gift sorted for another year.

Thanks @majestic.com & David Bain!
December 8, 2025 at 9:29 AM
🔥🔥🔥 THIS IS FINE 🔥🔥🔥 PT. 342:

www.theguardian.com/technology/2...

"It's almost impossible to know what’s actually going on in AI... You have no chance... to try to understand what is going on in the scientific literature. Your signal-to-noise ratio is basically one.”
Artificial intelligence research has a slop problem, academics say: ‘It’s a mess’
AI research in question as author claims to have written over 100 papers on AI that one expert calls a ‘disaster’
www.theguardian.com
December 6, 2025 at 5:14 PM
Reposted by Andrew Optimisey
In terms of what’s understood to be socially acceptable behavior, normalizing the filming/taking pictures of people in public who are minding their own business (and putting it online) is one of the worst developments of the past 15 years.
Woman Hailed as Hero for Smashing Man's Meta Smart Glasses on Subway
A New York subway rider has accused a woman of breaking his Meta smart glasses. She was later hailed as a hero.
futurism.com
December 5, 2025 at 9:52 PM
Absolutely awful and absolutely infuriatingly unsurprising.

AI garbage poisons the well and then other AI and LLM systems reinforce the garbage machines 👇👇👇
Let me tell you a story. Perhaps you can guess where this is going... though it does have a bit of a twist.

I was poking around Google Scholar for publications about the relationship between chatbots and wellness. Oh how useful: a systematic literature review! Let's dig into the findings. 🧵
December 6, 2025 at 2:32 PM
Reposted by Andrew Optimisey
“And then they made him a fake trophy because he kept whining and moaning and wouldn’t STFU.”
December 6, 2025 at 4:06 AM
Been a while since Fry had an outing so here you go:

"The safety practices of major artificial intelligence companies, such as Anthropic, OpenAI, xAI and Meta, are "far short of emerging global standards,""

www.reuters.com/business/ai-... 🙄
a cartoon character says i 'm shocked in front of a blue wall
ALT: a cartoon character says i 'm shocked in front of a blue wall
media.tenor.com
December 4, 2025 at 5:16 PM
Reposted by Andrew Optimisey
FREE 4-Hour Virtual Event | Wednesday, December 10th

To celebrate the official launch of #SEOin2026, David Bain will host a massive four-hour livestream event with 64 of the SEO experts from the book, all ready to share their tips, advice and experiences with you.

maj.to/4p09tXr
November 28, 2025 at 10:17 AM
Reposted by Andrew Optimisey
📣 Last call 📣

If you're in Europe and want to join us at Search Central Live in Zurich on December 9th, this is your last call!

Register for a free seat while they last...

rsvp.withgoogle.com/events/scl-z...
Search Central Live Zurich 2025
We invite you to a full-day event, bringing together SEOs, digital marketing, website owners, publishers, and content creators to exchange ideas, network and discuss the future of Google Search and th...
rsvp.withgoogle.com
November 24, 2025 at 10:20 AM
This is a great example of the difference between £1m and £1bn.

The latter is a *staggering* amount of money. Noone needs that much money (or assets or whatever).

Inequality is horrendous and getting worse.

Tax the billionaires.
“If you go back a million minutes, you reach 2023. Go back a billion minutes, you reach the Roman Empire — that’s the scale of inequality we’re living with.”

Zack Polanski on #BBCLauraK discussing inequality and why a wealth tax should be in the budget
November 23, 2025 at 5:01 PM
Still one of the best (the best?) #SEO events in the world and the free ticket ballot draw is now open: forms.gle/HMnSVmmWy4fm...
November 20, 2025 at 9:54 AM
Just discovered I am boyamigladiownanelectricblanket years old today.

AMA.
November 20, 2025 at 8:26 AM