Andrew Optimisey
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optimisey.com
Andrew Optimisey
@optimisey.com
Cambridge-based #SEO nerd | Specialist Instructor on the Wix Studio SEO course | SEO Consultant available for hire |

optimisey.com
Why are pigeons such dirty, oily b*ggers?

One has a bath in our pond and it looks like a miniature Exxon Valdez has breached its hull on the pebbles! 😄
October 16, 2025 at 12:53 PM
Speaking @themarketingmeetup.bsky.social MK tonight.

Fair to say the AV set-up is *serious* 😄

The room looks lots better with lots of people in though!

Thanks for coming everyone!
October 15, 2025 at 5:46 PM
I mean... it wouldn't be the *first* complaint I've had like this... 😄
October 10, 2025 at 8:25 AM
Pinched the video because: F U Zuck. 😄
October 7, 2025 at 8:59 AM
What's even more astonishing is, this story has since been updated and @skynewsrss.bsky.social have *still* not corrected this appalling headline.

(though at least Dame Sarah now gets named in the summary ahead of her husband!) 🙄
October 4, 2025 at 11:34 AM
Crushed.
October 2, 2025 at 1:57 PM
I mean... they put their name and address on the site Mark... jeez.
September 26, 2025 at 2:03 PM
This is the "desire paths" meme of pathways in dog form.

This is my dog.
In the foreground is his bed, neatly pushed away.
Under his head is the sofa cushion, batted into position.

Aaaaand snooze.
September 26, 2025 at 11:10 AM
Reason #312 why I hate Google Ads and their *insistence* on recommending changes/PMax etc. etc.

See if you can spot when this small client's campaign was switched to 'Maximise conversions' for 24hrs...
September 22, 2025 at 12:40 PM
September 18, 2025 at 11:32 AM
Wait... so you're saying #Google talk out of both sides of their mouth at once, depending on if they're in court/shareholder meeting/talking to publishers?

You know what this means... (Fry gif time...)
September 17, 2025 at 1:35 PM
The lovely John Mueller is on the case it seems.

You may also have an issue in that your new name clashes with these folks: nordkraft.dk/forside.aspx

On a basic search for "Nordcraft" I got the "See more results about..." which shows this. None of which are you (they're all them).
September 15, 2025 at 10:26 AM
Just got me a ticket to this.

Should be interesting.
September 12, 2025 at 1:37 PM
September 11, 2025 at 6:06 PM
Really Google? Really? On your own frikkin' brand too?

(worst thing is, I don't even think this is an attempted scam... it's just 'PMax' and Google Ads' AI "optimization" gone mad/bad).
September 9, 2025 at 10:47 AM
Enjoying the irony of all the Yahoo News aggregator's ads being broken on this article about #Google and their $3.5bn fine from the EU for ad-tech anti-trust.

Aw snap! 😄
September 5, 2025 at 5:55 PM
One of us laid down on the sofa to relax.

One of us is still relaxed...
August 31, 2025 at 1:09 PM
Still one of my favourite explainers when prospective clients ask:

"Why is x cheaper than you?"

or

"Why wouldn't I just get AI/GPT to do that instead?"

or

"That's great -- but can you do it tomorrow/yesterday?"

You can have 2 of the 3 -- pick any 2 you want -- but you can't have all 3.

Cho
August 12, 2025 at 10:17 AM
A lil' announcement to start the week.

I'm joining the judging panel for the #UKSearchAwards!

(Thanks to @dawnieando.bsky.social for nudging me on this when we discussed the work she was doing judging in 2024, on the way back from BrightonSEO!)
August 11, 2025 at 8:17 AM
August 8, 2025 at 1:39 PM
Anyone else thinking that too many people are just like "Oh well, ok" with this and... it's kinda not?
August 6, 2025 at 8:50 PM
Too soon man. Still too soon... 😭😭😭😭
August 5, 2025 at 3:42 PM
I quite like the play on 'yap/pay' too, with this crushingly brilliant tagline/quote:
August 1, 2025 at 1:38 PM
Got "ChattyJeeps" (ask Simon) to make a logo for this.
August 1, 2025 at 1:21 PM
The Cambridge Evening News says hi. 👋
July 18, 2025 at 10:15 AM