Andrew Optimisey
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optimisey.com
Andrew Optimisey
@optimisey.com
Cambridge-based #SEO nerd | Specialist Instructor on the Wix Studio SEO course | SEO Consultant available for hire |

optimisey.com
I mean... what more could a parent hope for?

Getting woken up by their kid in the morning, given them a (face) hug(ger). 😄
November 12, 2025 at 8:56 AM
You've raised 'em right. ❤️😄
November 11, 2025 at 10:43 PM
Yes I&nbspdo. 😄
November 7, 2025 at 3:01 PM
Well Done GIF
Alt: Well Done GIF
media.tenor.com
November 7, 2025 at 11:50 AM
Put me down for 2. 😄🧌
November 6, 2025 at 3:12 PM
Yup, promising but ultimately not it.

The system basically makes best guess matches between file A (origin URLs) and file B (destinations) based on the URL.

Useful in certain circs I'm sure but not it for this project sadly.

Thanks for sharing it though!
November 6, 2025 at 2:01 PM
Well now... this looks interesting. Thanks Chris.

Who knew LinkedIn could be useful...? 😄
November 6, 2025 at 1:27 PM
I'm open to all solutions. 😊

I'm just very wary of the 'Garbage In, Garbage Out' issue, as I'm not sure how (or even if?) I could give any system an overview of all the moving parts (platforms, regex variations, order or redirect rules etc.) it'd need to do this well.
November 6, 2025 at 12:53 PM
Just shared a copy of the Sheet I'm working on with you.

Zero pressure/expectation - but just that probably explains better what I'm scratching my brain over. 😄
November 6, 2025 at 11:10 AM
Yup. There's a good example in this one. They had

/staff/[staff-name]/

and then moved it to:

/our-team/[staff-name]/

Splats are perfect for that.

But they also have staff that have now left that need to 301 to the parent page.

I don't think a tool/system can logic that?
November 6, 2025 at 10:21 AM
As I said to @simoncox.com it feels too complex/dependent.

You point about different rules on different platforms is a good one. The *order* in which the rules appear is critical info too.

Also feels risky: one misplaced redirect rule could bork the whole site.
a cartoon character from south park is holding a walkie talkie and saying " i don 't know how it works "
Alt: a cartoon character from south park is holding a walkie talkie and saying " i don 't know how it works "
media.tenor.com
November 6, 2025 at 10:19 AM
I know you know but for clarity of "I'm not a d*ck, honest" - the 'by this afternoon' part was a joke.

I'm just chugging through this manually and thinking: "There *must* be better way..." and coming up empty.

Any and all ideas welcome.

/1
November 6, 2025 at 10:19 AM
Thank you Prof. Smart.

I would like to input:

x lines of redirect rules (including regex, wildcards etc.)

and I would like the tool to output:

y lines of redirect rules (including regex, wildcards etc.)

Whereby y < x.

Please and thank you. Have it on my desk by this afternoon. 😂
November 6, 2025 at 10:09 AM
From Fifa?

I think most things from Fifa are motivated by money or power (ideally both).

PR? Maybe. If it helps them get more money/power.
November 6, 2025 at 10:07 AM
I feel like I want to invoke the smart builder folks (like @tamethebots.com, @not-a-robot.com, @defaced.dev et al).

If I say their names 3 times, backwards, into a mirror maybe they'll build a tool for that? 😂
a brown and white dog is laying on a couch with the words `` pretty please '' written on the bottom .
Alt: a brown and white dog is laying on a couch with the words `` pretty please '' written on the bottom .
media.tenor.com
November 6, 2025 at 10:01 AM
Thanks Chris. If nothing else this is reassurance that I'm not just wasting my time doing it that way. 😄

I am wondering how 'worth it' it is?

Is /(andrew|chris|montse|heather)/ = /seo/

much better than separate lines for each?

Scaled to 3k redirects... maybe?
November 6, 2025 at 9:59 AM
At the moment I'm wrestling with them in a Google Sheet. 😄

This site is currently using a WordPress plugin to built them -- but yes, regex and wildcards and the whole kaboodle.
November 6, 2025 at 9:48 AM