Matthew J. Brown
banner
mjb.bsky.social
Matthew J. Brown
@mjb.bsky.social
work: https://mjblabs.com
home: Portland, OR

Reposted by Matthew J. Brown
Wikipedia is seeing a significant decline in human traffic because more people are getting the information that’s on Wikipedia via generative AI chatbots that were trained on its articles and search engines that summarize them without actually clicking to the site

www.404media.co/wikipedia-sa...
Wikipedia Says AI Is Causing a Dangerous Decline in Human Visitors
“With fewer visits to Wikipedia, fewer volunteers may grow and enrich the content, and fewer individual donors may support this work.”
www.404media.co
October 17, 2025 at 12:45 PM
October 9, 2025 at 12:41 AM
isportlandburning.com - the PulsePoint fire map embed is sending me
Is Portland Burning?
No. See real-time Portland cameras, PulsePoint incidents, and sourced fact checks.
isportlandburning.com
October 8, 2025 at 8:30 PM
@markwilliamscook.com Do you happen to know if your Thursday presentation will have a replay available?
August 19, 2025 at 11:18 PM
Burgerville
what's a traditional food of your people/culture that everyone else seems to love that you absolutely cannot stand?

for me it is vada pav. Vada is incredible, pav is fantastic, in combination they cancel each other out and become a black hole of anti-taste
July 6, 2025 at 12:31 AM
@rustybrick.com Have you reported on any broken snippet issues in Google? Seeing lots of weird results and ignoring of META description tags, etc.
June 18, 2025 at 4:19 PM
If you didn't like content written for SEO, boy are you gonna hate content written for AI.
June 16, 2025 at 6:07 PM
Someday I’ll get what I really want for Father’s Day: my family showing me all the class action lawsuit checks they’ve been saving up.
June 15, 2025 at 5:31 PM
Just gave a client the middle finger emoji in Slack instead of the point up - things are going great!
May 30, 2025 at 4:11 PM
Reposted by Matthew J. Brown
I tested out Google's new AI mode and wrote about the uncertain future it suggests for the web www.platformer.news/google-ai-mo...
March 7, 2025 at 1:26 AM
Reposted by Matthew J. Brown
Links still matter to Google (no matter what they say), and so it's no wonder there's lots of companies selling links. But I'm amazed at how many really bad linkbuilding still goes on...and how many people charge for complete garbage.

www.michaelcottam.com/laughably-ba...
12 Laughably Bad Linkbuilding Schemes - Michael Cottam
We've all had a dumb idea or two in our life, right? Today, I'm going to cover a number of common link building schemes that are either worthless, or
www.michaelcottam.com
February 17, 2025 at 7:29 PM
Reposted by Matthew J. Brown
looking back, AOL had it right. 30 hours of internet per month was the right amount.
February 13, 2025 at 5:21 PM
Reposted by Matthew J. Brown
Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants

🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)

Let me know what you think!

zyppy.com/marketing/an...
Announcing Zyppy List: A Next-Level Directory For Marketing Pros - Zyppy SEO Consulting
The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...
zyppy.com
February 12, 2025 at 9:47 PM
The BA site always kills me. Oh ok, I'll just chill here and wait?
January 13, 2025 at 5:14 PM
Was a mandatory deal for whoever came over today
I am one of those unfortunate souls to whom peas will always taste like dirt but we do our best to secure our good fortune
January 2, 2025 at 4:22 AM
Yorkies
December 26, 2024 at 1:43 AM
December 25, 2024 at 2:29 AM
Reposted by Matthew J. Brown
Every dad gift ideas list is like: Scotch rocks, socks that are also a knife, bacon wallet, hammer subscription
December 16, 2024 at 12:07 AM
"sooner or later those doves will poop in your sleeve" - SEO 2024/2025.
I wrapped up our internal findings on Site Reputation Abuse into something that I hope gives people a little guidance. It's an evolving situation, but here's what we know so far and a framework for assessing your risk (explained in detail in the post) -- moz.com/blog/site-re...
December 10, 2024 at 5:53 PM
@searchliaison.bsky.social @googlenews.bsky.social This train is coming, real fast.
Last month, I fell down an absolutely bizarre rabbit hole trying to figure out who was ripping off articles from Oregon journalists.

What I found was identity theft, plagiarism and an absolutely terrifying future for local journalism led by AI scammers.

My latest:
AI slop is already invading Oregon’s local journalism
The Ashland Daily Tidings — established as a newspaper in 1876 — ceased operations in 2023, but if you were a local reader, you may not have known because of an elaborate scam using artificial intelli...
www.opb.org
December 9, 2024 at 6:07 PM
Good up-to-date guidance on how to use Lighthouse and PageSpeed Insights.

Or just use WebPageTest like always.
Some of you complain that PageSpeed Insights is a bit unrealistically show for the Lighthouse test.

The PSI servers are a bit underpowered so we're changing the throttling, which should make the Performance score go up when this rolls out in the next few weeks.

github.com/GoogleChrome...

🧵 1/5
Release v12.2.3 · GoogleChrome/lighthouse
Full Changelog This release is only for PageSpeed Insights and we expect it to ship within 2 weeks. Notable Changes The CPU throttling factor for PageSpeed Insights has been adjusted (#16256) to ac...
github.com
December 9, 2024 at 6:03 PM
St. Vincent gave me a shaka on my Spotify Wrapped🤙
December 4, 2024 at 11:51 PM
Absolutely not
November 29, 2024 at 8:22 PM
Reposted by Matthew J. Brown
Bluesky is truly having an incredible run as Threads' head of product
November 27, 2024 at 6:12 PM
This actually feels like a pretty restrained search result in the year 2024
November 27, 2024 at 6:45 PM