@michael512.bsky.social
I'm supporting this again this year, and you should too. Awesome cause, awesome people.
DONATE here: www.sleepout.org/participants...
Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w @wilreynolds.bsky.social, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important.
Would 💗 your support
Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w @wilreynolds.bsky.social, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important.
Would 💗 your support
November 11, 2025 at 6:27 PM
I'm supporting this again this year, and you should too. Awesome cause, awesome people.
Reposted
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
October 21, 2025 at 10:14 PM
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Reposted
I finished reading the 230-page Google antitrust remedy ruling and put together my thoughts from an industry perspective. I think a lot of the data-sharing details are critical -- moz.com/blog/google-...
Will The Anti-Monopoly Ruling Crack Open Google's Data?
Wondering how the latest news around the Google Antitrust ruling will impact search and SEO? Dr. Pete breaks down the final Google antitrust remedies as determined by the court and how this landmark r...
moz.com
September 10, 2025 at 12:31 PM
I finished reading the 230-page Google antitrust remedy ruling and put together my thoughts from an industry perspective. I think a lot of the data-sharing details are critical -- moz.com/blog/google-...
Reposted
The AI Search Content Optimization Checklist [With Google Sheets to copy/paste] 👇 Going through:
1. Optimize for Chunk-Level Retrieval
2. Optimize for Answer Synthesis
3. Optimize for Citation-Worthiness
4. Optimize for Topical Breadth and Depth
* Much more: www.aleydasolis.com/en/ai-search...
1. Optimize for Chunk-Level Retrieval
2. Optimize for Answer Synthesis
3. Optimize for Citation-Worthiness
4. Optimize for Topical Breadth and Depth
* Much more: www.aleydasolis.com/en/ai-search...
June 17, 2025 at 6:01 AM
The AI Search Content Optimization Checklist [With Google Sheets to copy/paste] 👇 Going through:
1. Optimize for Chunk-Level Retrieval
2. Optimize for Answer Synthesis
3. Optimize for Citation-Worthiness
4. Optimize for Topical Breadth and Depth
* Much more: www.aleydasolis.com/en/ai-search...
1. Optimize for Chunk-Level Retrieval
2. Optimize for Answer Synthesis
3. Optimize for Citation-Worthiness
4. Optimize for Topical Breadth and Depth
* Much more: www.aleydasolis.com/en/ai-search...
This makes perfect sense....unlinked recommendations of businesses in AI answers (plus social posts, e.g. TikTok, IG, etc.) lead to brand searches...which gets home page traffic.
New data from a 50-site study: Homepage traffic is up 10.7% from AI Overviews and LLMs!
Traffic may be down, but there is an increase in high-intent homepage visitors.
This may mean a net overall conversion lift for companies with >20% homepage traffic.
Traffic may be down, but there is an increase in high-intent homepage visitors.
This may mean a net overall conversion lift for companies with >20% homepage traffic.
May 21, 2025 at 4:50 PM
This makes perfect sense....unlinked recommendations of businesses in AI answers (plus social posts, e.g. TikTok, IG, etc.) lead to brand searches...which gets home page traffic.
Reposted
Love thy neighbor doesn’t come with fine print.
May 10, 2025 at 10:21 AM
Love thy neighbor doesn’t come with fine print.
Reposted
May 11, 2025 at 3:24 PM
Reposted
📣 NEW COURSE ALERT! 📣
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
May 1, 2025 at 5:57 PM
📣 NEW COURSE ALERT! 📣
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
Dawn's done some awesome work for a bunch of people I know!
I’m looking for new opportunities! I’m seeking a remote Graphic Design position, full or part-time roles. I specialize in graphics, maps, visuals for articles, infographics, and reports, but I’m open to new projects too! If you know of any opportunities please reach out or pass my name along.
April 23, 2025 at 6:55 PM
Dawn's done some awesome work for a bunch of people I know!
Reposted
Optimizing for Traditional VS AI Search (SEO vs GEO) - I've created a chart featuring the differences/similarities between them 👇
….
….
April 4, 2025 at 5:04 PM
Optimizing for Traditional VS AI Search (SEO vs GEO) - I've created a chart featuring the differences/similarities between them 👇
….
….
Super useful stuff from Dana here!
📊 NEW TUTORIAL: How to track traffic from Google's AI Overviews, Featured Snippets & People Also Ask boxes in GA4
Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!
Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!
March 21, 2025 at 6:51 PM
Super useful stuff from Dana here!
Responding to a prompt from Arizona Republic columnist EJ Montini, Musk's "maximally truth-seeking" AI, which is built into X, said after an analysis that the probability of the president being in the pocket of Vladimir Putin is between 75 and 85 percent.
www.msn.com/en-us/news/p...
www.msn.com/en-us/news/p...
MSN
www.msn.com
March 9, 2025 at 5:55 PM
Responding to a prompt from Arizona Republic columnist EJ Montini, Musk's "maximally truth-seeking" AI, which is built into X, said after an analysis that the probability of the president being in the pocket of Vladimir Putin is between 75 and 85 percent.
www.msn.com/en-us/news/p...
www.msn.com/en-us/news/p...
Reposted
Google updated its Search Console docs to say AI mode impressions/clicks data is not data included in the Search Console reports - as we knew but clarified in my story www.seroundtable.com/google-ai-mo... hat tip @lilyray.nyc and @searchliaison.bsky.social
March 6, 2025 at 9:52 PM
Google updated its Search Console docs to say AI mode impressions/clicks data is not data included in the Search Console reports - as we knew but clarified in my story www.seroundtable.com/google-ai-mo... hat tip @lilyray.nyc and @searchliaison.bsky.social
Reposted
Hey friends! I made a cool new free SEO tool with AI. I'd love any feedback you have.
Check it out at freshnessdistancecalculator dot com
#localseo #seo
Check it out at freshnessdistancecalculator dot com
#localseo #seo
The #1 reason your website ISN’T ranking: Outdated Content | Here’s how to fix it | Free SEO Tool
YouTube video by Whitespark
youtu.be
March 5, 2025 at 4:46 PM
Excellent analysis of the incredible increases in changes to Google's algo from Dr. Pete here.
Published our annual "Google Warming" report, with 11 years of data at-a-glance. Google reported an astonishing 4,781 launched in 2023, and 2024 was one of the hottest years on record. How can we disentangle it all?
moz.com/blog/chartin...
moz.com/blog/chartin...
11 Years of Google Warming: Is Search Heating Up?
If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase ever...
moz.com
February 27, 2025 at 6:18 PM
Excellent analysis of the incredible increases in changes to Google's algo from Dr. Pete here.
Reposted
The #1 ranking site within Google's AI Overviews for "healthy movie snacks" is google.com
Turns out the content on this Google Store blog was written by a self-proclaimed freelance writer.
AKA the same thing that got many sites penalized for Site Reputation Abuse.
#SEO
Turns out the content on this Google Store blog was written by a self-proclaimed freelance writer.
AKA the same thing that got many sites penalized for Site Reputation Abuse.
#SEO
February 24, 2025 at 8:24 PM
The #1 ranking site within Google's AI Overviews for "healthy movie snacks" is google.com
Turns out the content on this Google Store blog was written by a self-proclaimed freelance writer.
AKA the same thing that got many sites penalized for Site Reputation Abuse.
#SEO
Turns out the content on this Google Store blog was written by a self-proclaimed freelance writer.
AKA the same thing that got many sites penalized for Site Reputation Abuse.
#SEO
Reposted
Learn to spot and report 6 signs of local business review spam, including signs that a fake review has been generated by AI. My column today at @gatherup.bsky.social will walk you through recognizing red flags and reporting review fraud to Google: gatherup.com/blog/recogni...
How to Recognize And Report Your Competitors’ GBP Review Fraud
Learn how to identify fraudulent reviews on your competitors' Google Business Profiles (GBP) and take the necessary steps to report them.
gatherup.com
February 20, 2025 at 5:30 PM
Learn to spot and report 6 signs of local business review spam, including signs that a fake review has been generated by AI. My column today at @gatherup.bsky.social will walk you through recognizing red flags and reporting review fraud to Google: gatherup.com/blog/recogni...
Reposted
Kamala was right. And it only took him less than 30 days to roll over for Putin.
February 19, 2025 at 7:52 PM
Kamala was right. And it only took him less than 30 days to roll over for Putin.
Links still matter to Google (no matter what they say), and so it's no wonder there's lots of companies selling links. But I'm amazed at how many really bad linkbuilding still goes on...and how many people charge for complete garbage.
www.michaelcottam.com/laughably-ba...
www.michaelcottam.com/laughably-ba...
12 Laughably Bad Linkbuilding Schemes - Michael Cottam
We've all had a dumb idea or two in our life, right? Today, I'm going to cover a number of common link building schemes that are either worthless, or
www.michaelcottam.com
February 17, 2025 at 7:29 PM
Links still matter to Google (no matter what they say), and so it's no wonder there's lots of companies selling links. But I'm amazed at how many really bad linkbuilding still goes on...and how many people charge for complete garbage.
www.michaelcottam.com/laughably-ba...
www.michaelcottam.com/laughably-ba...
Reposted
And here we go!
The 1st episode of The Search Session is live on Advanced Web Ranking website.
It was a great pleasure to chat with Andrea Volpini of WordLift about #AI, Agents, LLMs.txt and the central role of humans in the evolution of Search.
www.advancedwebranking.com/blog/agentic...
The 1st episode of The Search Session is live on Advanced Web Ranking website.
It was a great pleasure to chat with Andrea Volpini of WordLift about #AI, Agents, LLMs.txt and the central role of humans in the evolution of Search.
www.advancedwebranking.com/blog/agentic...
Navigating Agentic AI in the World of SEO
Join Andrea Volpini and Gianluca Fiorelli to explore the evolution of AI-powered SEO, structured data's critical role, and how AI agents are reshaping search.
www.advancedwebranking.com
February 13, 2025 at 2:58 PM
And here we go!
The 1st episode of The Search Session is live on Advanced Web Ranking website.
It was a great pleasure to chat with Andrea Volpini of WordLift about #AI, Agents, LLMs.txt and the central role of humans in the evolution of Search.
www.advancedwebranking.com/blog/agentic...
The 1st episode of The Search Session is live on Advanced Web Ranking website.
It was a great pleasure to chat with Andrea Volpini of WordLift about #AI, Agents, LLMs.txt and the central role of humans in the evolution of Search.
www.advancedwebranking.com/blog/agentic...
Reposted
Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants
🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)
Let me know what you think!
zyppy.com/marketing/an...
🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)
Let me know what you think!
zyppy.com/marketing/an...
Announcing Zyppy List: A Next-Level Directory For Marketing Pros - Zyppy SEO Consulting
The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...
zyppy.com
February 12, 2025 at 9:47 PM
Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants
🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)
Let me know what you think!
zyppy.com/marketing/an...
🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)
Let me know what you think!
zyppy.com/marketing/an...
Google Local Reviews Decreasing Over Past 24 Hours<br><br>https://www.seroundtable.com/google-local-reviews-decreasing-38873.html
February 11, 2025 at 12:19 AM
Google Local Reviews Decreasing Over Past 24 Hours<br><br>https://www.seroundtable.com/google-local-reviews-decreasing-38873.html
Reposted
There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
February 4, 2025 at 5:43 PM
There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
Reposted
Facts. Love Adam’s insights
The highest compliment from someone who disagrees with you is not “You were right.” It’s “You made me think.”
Good arguments help us recognize complexity where we once saw simplicity.
The ultimate purpose of debate is not to produce consensus. It’s to promote critical thinking.
Good arguments help us recognize complexity where we once saw simplicity.
The ultimate purpose of debate is not to produce consensus. It’s to promote critical thinking.
January 29, 2025 at 10:07 PM
Facts. Love Adam’s insights