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ethangach.bsky.social
AmericanTruckSongs10
@ethangach.bsky.social
Senior reporter covering gaming and internet culture at Kotaku

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https://deadgame.substack.com/
"We found out later that Keighley had a party in another room with all the influencers and industry people. You know where Future Class met that day? At a Starbucks.”
‘We were effectively props’: young stars of game development feel let down by the ‘gaming Oscars’
Announced in 2020 by the Game Awards as an inclusive programme for the industry’s next generation, the Future Class initiative has now been discontinued. Inductees describe clashes with organisers and...
www.theguardian.com
November 11, 2025 at 1:28 PM
You'll never guess that's playing
November 11, 2025 at 1:58 AM
Reposted by AmericanTruckSongs10
Overall liked Goodnight Universe, but one of the best parts of Before Your Eyes is its concise focus, and how its use of webcam tech to track your blinking felt inseparable from what it was trying to say. Goodnight Universe tries to do a lot more in twice the runtime. It's ambitious, but messy.
Goodnight Universe Is A Messier, More Ambitious Before Your Eyes
Goodnight Universe is still pretty novel, but it’s not as focused as the incredible Before Your Eyes
kotaku.com
November 10, 2025 at 7:17 PM
This was definitely a good use of everyone's time and money
November 10, 2025 at 6:00 PM
Reposted by AmericanTruckSongs10
WE HAVE A NEW WEBSITE

This has consumed around 4 months of my life. We've rebuilt the business from the ground-up. New site, new backend, new customer experience, new platform, new everything.

we spent two years flailing, having no idea how to run a business. now...we have more of an idea.
Despite the ravages of age and an internet steeped in misinformation, your eyes – in this one case – do not deceive you: Website different. It’s taken an immense amount of time and effort, but welcome to Aftermath version 2.0:

aftermath.site/aftermath-rela...
November 10, 2025 at 3:53 PM
Reposted by AmericanTruckSongs10
Stop patting senators on the head unless they are calling for schumer's removal. Everything else is just in the script
November 10, 2025 at 2:26 AM
Reposted by AmericanTruckSongs10
it is pretty darkly funny seeing posts like URGENT!!!! it is SUNDAY EVENING you must PUT DOWN YOUR DINNER and call your senator IMMEDIATELY to politely request they not press the big button marked "fuck you". this will not actually stop them from pressing the fuck you button. functioning democracy
November 10, 2025 at 2:04 AM
Caucus leader has one job really
November 10, 2025 at 1:19 AM
Telling my kids this was peak Lego
November 9, 2025 at 7:55 PM
When you fall too deep down the algo rabbit hole and god sends a sign
November 8, 2025 at 5:14 PM
Reposted by AmericanTruckSongs10
i don't have much to say other than that this article is really, really good and i suggest everyone give it a read in terms of how to view, what to keep in mind when engaging w/ interactive historical fiction, and our participation in a glorified past that exists w/in unique contexts.
November 7, 2025 at 8:42 PM
It's weird to say but the descent of 99% of marketing into forgettable display ads and click-optimized junk sucks. If we're going to be inundated with ads they could at least feel like they were made by humans and not just algorithms or pharmaceutical companies.
this is going to sound completely insane but i miss video game *commercials.*

not trailers. not engagements. not sponsored posts. like ... actually creative attempts to get my attention and hold it for 30-45 seconds by professionals.

yes i know how old i sound.
November 7, 2025 at 6:20 PM
Welcome to my video game news homepage!

Have you considered these hot new deals on random random Bluerays?

Can I interest you in some virtual merch codes for half a dozen ftp games you've never heard of?

How about the answer to the NYT cross world?

Wait, come back, where are you going!!
November 7, 2025 at 4:14 PM
Trump take job
November 7, 2025 at 3:46 PM
Take-Two CEO asked about Rockstar during earnings call:

"I can't talk about how the inner workings of the studio are reflected in current activity...I think the culture at Rockstar is extraordinary and we're all pushing hard toward perfection"

Cites past Metacritic scores of 95
November 6, 2025 at 10:10 PM
Here are all the times Take-Two's CEO was "confident" about GTA 6's release date.
November 6, 2025 at 10:03 PM
BUT WILL WE GET MOTHER 3???
We’ll now get

• Supergirl
• Minions 3
• Toy Story 5
• The Odyssey
• Scary Movie 6
• Coyote vs ACME
• The Social Network 2
• Spider-Man: Brand New Day
• The Hunger Games: Sunrise on the Reaping
• The Legend of Aang: The Last Airbender

before GTA 6
November 6, 2025 at 9:51 PM
GTA 6 delayed again, this time until November 2026.

Announced days after Rockstar fired over 30 employees for allegedly leaking company secrets while talking about unionizing.
November 6, 2025 at 9:13 PM
Having worked at subway I can smell this
a couple years ago i contracted with one of subway's ad agencies for a small rotating sandwiches collab that ultimately they decided not to publish and i never did anything with. today feels like a good day to post one of them. here's my favorite subway sandwich, the veggie delight
November 6, 2025 at 8:28 PM
Reposted by AmericanTruckSongs10
I know it's just me being annoying, but watch and see who gives credit to the journalists *actually* covering a story and who just writes something — with no sourcing or credit — for engagement. And remember that! Journalism costs money and the people who actually cover things need your support.
November 6, 2025 at 8:09 PM
Just one of those days
November 6, 2025 at 8:24 PM
The Future Class was created in 2020 when a lot of companies responded to online critiques and broader social justice movements with DEI initiatives.

Hard not to read part of the subtext here as the TGAs, like many other brands, trying to distance itself from "woke."
EXCLUSIVE on @gamedeveloper.bsky.social: not only has The Game Awards not nominated a Future Class for 2025, it's told alumni it "does not have any active programming plans" for the award.

The Future Class page was taken down sometime this year—eliminating a definitive archive of honorees.
The Game Awards' Future Class program remains on ice
Future Class organizer Emily Weir has informed past honorees that The Game Awards has no active plans for the program.
www.gamedeveloper.com
November 6, 2025 at 8:10 PM
Look, Wired's not my house. I don't go there.

But I have tremendous respect for many of the people who work there and the journalism it produces.

Watching Conde jeopardize some of important that work over a 1980s-style Jack Welch power play is disgraceful.

www.wired.com/story/nancy-...
Nancy Mace Curses, Berates Confused Cops in Airport Meltdown: Police Report
At an airport in South Carolina on Thursday, US representative Nancy Mace called police officers “fucking incompetent” and berated them repeatedly, according to an incident report.
www.wired.com
November 6, 2025 at 6:34 PM
Reposted by AmericanTruckSongs10
Jake did tremendous work at WIRED and I'm really going to miss working with him every day.
I was one of the four people who got canned.

In the interim, you can subscribe to my newsletter, Straight From The Hut. No paywall, but feel free to choose the pay to support model. I'm not going anywhere — the show goes on, and I'll be back on MSNBC Saturday night. straightfromthehut.substack.com
November 6, 2025 at 6:09 PM
November 6, 2025 at 6:12 PM