Chloe Smith 🪩
@chloeivyroseseo.bsky.social
Strategic SEO Lead at Blue Array. DEI & A11y educator. Disabled writer and chaos demon with a big mouth. It's okay, I don't take myself seriously either. Views are mine. (they/she) 🏳️🌈🏳️⚧️
DMs not monitored
DMs not monitored
Pinned
I've had a ton of new followers, so let me introduce myself 🕺
I'm Chloe, SEO & content strategist and co-founder of LGBT SEOs. I won Rising Star at the UK Search Awards last year, and am constantly striving to make SEO a more diverse place.
I'm disabled, queer, mouthy, and chaotic. ✨
I'm Chloe, SEO & content strategist and co-founder of LGBT SEOs. I won Rising Star at the UK Search Awards last year, and am constantly striving to make SEO a more diverse place.
I'm disabled, queer, mouthy, and chaotic. ✨
Google's applied for planning permission to build a data centre down the road from where I was born in Essex — on land with Local Wildlife Status.
It's estimated that it'll put out 570,000 tonnes of CO2 a year.
Petition link: you.38degrees.org.uk/petitions/sa...
It's estimated that it'll put out 570,000 tonnes of CO2 a year.
Petition link: you.38degrees.org.uk/petitions/sa...
Save Arena Essex- Tell Google to search elsewhere!
Wedged between the Mar Dyke Valley and Lakeside Retail Park, the former Arena Essex Raceway is not your usual wildlife haven. Where once stock cars and speedway bikes lined up to cross the fini...
you.38degrees.org.uk
October 29, 2025 at 9:40 AM
Google's applied for planning permission to build a data centre down the road from where I was born in Essex — on land with Local Wildlife Status.
It's estimated that it'll put out 570,000 tonnes of CO2 a year.
Petition link: you.38degrees.org.uk/petitions/sa...
It's estimated that it'll put out 570,000 tonnes of CO2 a year.
Petition link: you.38degrees.org.uk/petitions/sa...
Reposted by Chloe Smith 🪩
Brave disclosed security vulnerabilities in AI browsers that could let malicious sites access user banking and email accounts. via @mattgsouthern.bsky.social
Brave Reveals Systemic Security Issues In AI Browsers
Brave disclosed security vulnerabilities in AI browsers that could let malicious sites access user banking and email accounts. via @mattgsouthern.bsky.social
www.searchenginejournal.com
October 21, 2025 at 8:19 PM
Brave disclosed security vulnerabilities in AI browsers that could let malicious sites access user banking and email accounts. via @mattgsouthern.bsky.social
a moment of silence for:
- industry content marketers scrambling
- any brightonSEO speakers with slides on AI search, browsers, agents etc
- all consultants/freelancers/agency folks who'll be asked a billion questions tomorrow
- industry content marketers scrambling
- any brightonSEO speakers with slides on AI search, browsers, agents etc
- all consultants/freelancers/agency folks who'll be asked a billion questions tomorrow
OpenAI’s AI-powered browser, ChatGPT Atlas, is here
OpenAI’s AI-powered browser, ChatGPT Atlas, is here
ChatGPT is the “beating heart of Atlas,” according to employees on the livestream.
buff.ly
October 21, 2025 at 8:09 PM
a moment of silence for:
- industry content marketers scrambling
- any brightonSEO speakers with slides on AI search, browsers, agents etc
- all consultants/freelancers/agency folks who'll be asked a billion questions tomorrow
- industry content marketers scrambling
- any brightonSEO speakers with slides on AI search, browsers, agents etc
- all consultants/freelancers/agency folks who'll be asked a billion questions tomorrow
chatgpt atlas announcement
October 21, 2025 at 7:48 PM
chatgpt atlas announcement
hey @johnmu.com how good is google at understanding government-funded/endorsed sites without a .gov.uk domain name? currently working with a city's official tourism board and have seen major ranking drops where they should probably have some visibility and would like to understand why
October 17, 2025 at 8:14 AM
hey @johnmu.com how good is google at understanding government-funded/endorsed sites without a .gov.uk domain name? currently working with a city's official tourism board and have seen major ranking drops where they should probably have some visibility and would like to understand why
Reposted by Chloe Smith 🪩
Blind people use white canes and guide dogs to get around in the physical world. In the digital world, they use zoom, magnifiers, screen readers, and Braille displays. Many of those tools rely on the code underneath. So, bad markup, means, bad experience.
How Blind People Navigate the World, On and Offline
Leaking my own talk for DevFest Vienna on November 15th.
a11ynews.substack.com
September 22, 2025 at 12:30 PM
Blind people use white canes and guide dogs to get around in the physical world. In the digital world, they use zoom, magnifiers, screen readers, and Braille displays. Many of those tools rely on the code underneath. So, bad markup, means, bad experience.
Reposted by Chloe Smith 🪩
You don't necessarily need to say "image of" in your alt text for users to know it's an image. Screen readers will announce that it's an image. But it can help readers to specify if it's a hand-drawn image, Polaroid, infographic, screenshot, chart, map, diagram, or so on.
September 17, 2025 at 1:59 AM
You don't necessarily need to say "image of" in your alt text for users to know it's an image. Screen readers will announce that it's an image. But it can help readers to specify if it's a hand-drawn image, Polaroid, infographic, screenshot, chart, map, diagram, or so on.
Reposted by Chloe Smith 🪩
I finished reading the 230-page Google antitrust remedy ruling and put together my thoughts from an industry perspective. I think a lot of the data-sharing details are critical -- moz.com/blog/google-...
Will The Anti-Monopoly Ruling Crack Open Google's Data?
Wondering how the latest news around the Google Antitrust ruling will impact search and SEO? Dr. Pete breaks down the final Google antitrust remedies as determined by the court and how this landmark r...
moz.com
September 10, 2025 at 12:31 PM
I finished reading the 230-page Google antitrust remedy ruling and put together my thoughts from an industry perspective. I think a lot of the data-sharing details are critical -- moz.com/blog/google-...
Reposted by Chloe Smith 🪩
Bye Bye CrUX Dashboard, I'll always be nostalgic for your stacked bars of Goodness: developer.chrome.com/blog/crux-da...
You can use tamethebots.com/tools/cwv-hi..., the cruxvis.withgoogle.com or one of the many other great free tools that use the CrUX History API.
You can use tamethebots.com/tools/cwv-hi..., the cruxvis.withgoogle.com or one of the many other great free tools that use the CrUX History API.
CrUX Dashboard deprecation | Blog | Chrome for Developers
We're planning on deprecating the CrUX Dashboard after the end of November 2025. CrUX Vis is a newer tool that visualizes historical CrUX data that has many advantages over the older CrUX Dashboar...
developer.chrome.com
September 10, 2025 at 11:05 AM
Bye Bye CrUX Dashboard, I'll always be nostalgic for your stacked bars of Goodness: developer.chrome.com/blog/crux-da...
You can use tamethebots.com/tools/cwv-hi..., the cruxvis.withgoogle.com or one of the many other great free tools that use the CrUX History API.
You can use tamethebots.com/tools/cwv-hi..., the cruxvis.withgoogle.com or one of the many other great free tools that use the CrUX History API.
Reposted by Chloe Smith 🪩
How to stand out, when anyone can use AI to build anything?
For @antonsten.comSten, most people go for “how do we build this”, instead of asking “what should be built that people actually want?”. This leads to a situation, where, most new apps and products, solve, fake problems.
For @antonsten.comSten, most people go for “how do we build this”, instead of asking “what should be built that people actually want?”. This leads to a situation, where, most new apps and products, solve, fake problems.
How to stand out when anyone can build anything | Anton Sten
When AI tools have democratized product creation, standing out isn't about better tools or flashier features—it's about fundamentally different skills that most people skip entirely.
www.antonsten.com
September 10, 2025 at 7:30 AM
How to stand out, when anyone can use AI to build anything?
For @antonsten.comSten, most people go for “how do we build this”, instead of asking “what should be built that people actually want?”. This leads to a situation, where, most new apps and products, solve, fake problems.
For @antonsten.comSten, most people go for “how do we build this”, instead of asking “what should be built that people actually want?”. This leads to a situation, where, most new apps and products, solve, fake problems.
Reposted by Chloe Smith 🪩
Ever wanted to try and build a search engine? Maybe, maybe not. But if you want to learn more about how search engines work and don’t have the time to try it all for yourself, Wilson has you covered.
It’s hard to really summarise the level of detail in this one, so I’d suggest you read it.
🧵 1/2
It’s hard to really summarise the level of detail in this one, so I’d suggest you read it.
🧵 1/2
Building a web search engine from scratch in two months with 3 billion neural embeddings
End-to-end deep dive of the project, spanning a large GPU cluster, distributed RocksDB, and terabytes of sharded HNSW.
blog.wilsonl.in
September 9, 2025 at 7:02 PM
Ever wanted to try and build a search engine? Maybe, maybe not. But if you want to learn more about how search engines work and don’t have the time to try it all for yourself, Wilson has you covered.
It’s hard to really summarise the level of detail in this one, so I’d suggest you read it.
🧵 1/2
It’s hard to really summarise the level of detail in this one, so I’d suggest you read it.
🧵 1/2
the iphone 17 looks AI generated and i can't explain why
September 9, 2025 at 8:07 PM
the iphone 17 looks AI generated and i can't explain why
someone help this guy do the math because he clearly can't
display ad revenue is declining
display ad revenue relies on websites getting traffic
if web traffic is thriving... surely display ad revenue would be thriving
there's only so much corporate spin people can take bro
display ad revenue is declining
display ad revenue relies on websites getting traffic
if web traffic is thriving... surely display ad revenue would be thriving
there's only so much corporate spin people can take bro
Google's VP of Global Ads responds to the open web declining story I wrote - story updated at seroundtable.com/google-open-...
September 8, 2025 at 6:44 PM
someone help this guy do the math because he clearly can't
display ad revenue is declining
display ad revenue relies on websites getting traffic
if web traffic is thriving... surely display ad revenue would be thriving
there's only so much corporate spin people can take bro
display ad revenue is declining
display ad revenue relies on websites getting traffic
if web traffic is thriving... surely display ad revenue would be thriving
there's only so much corporate spin people can take bro
Reposted by Chloe Smith 🪩
Google’s position is now that the open web
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Google's VP of Global Ads responds to the open web declining story I wrote - story updated at seroundtable.com/google-open-...
September 8, 2025 at 6:06 PM
Google’s position is now that the open web
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Reposted by Chloe Smith 🪩
what does chatgpt and Big Hero Six have in common? watch the video to hear how i explain how chatgpt works to friends and family
shoutout to @jamram33.bsky.social for encouraging me to record this analogy
shoutout to @jamram33.bsky.social for encouraging me to record this analogy
September 3, 2025 at 7:30 PM
what does chatgpt and Big Hero Six have in common? watch the video to hear how i explain how chatgpt works to friends and family
shoutout to @jamram33.bsky.social for encouraging me to record this analogy
shoutout to @jamram33.bsky.social for encouraging me to record this analogy
Reposted by Chloe Smith 🪩
Cloudflare Search Referral Report for Q2 2025 based on 25M websites globally:
Google 88.9%
Bing 3.0%
DDG 1.1%
Yahoo 0.7%
Brave 0.4%
OpenAI 0.23%
radar.cloudflare.com/reports/sear...
Google 88.9%
Bing 3.0%
DDG 1.1%
Yahoo 0.7%
Brave 0.4%
OpenAI 0.23%
radar.cloudflare.com/reports/sear...
September 2, 2025 at 1:36 PM
Cloudflare Search Referral Report for Q2 2025 based on 25M websites globally:
Google 88.9%
Bing 3.0%
DDG 1.1%
Yahoo 0.7%
Brave 0.4%
OpenAI 0.23%
radar.cloudflare.com/reports/sear...
Google 88.9%
Bing 3.0%
DDG 1.1%
Yahoo 0.7%
Brave 0.4%
OpenAI 0.23%
radar.cloudflare.com/reports/sear...
Reposted by Chloe Smith 🪩
🚨 SEOs & Marketers: Beware that some hosting platforms are blocking AI crawlers by default without alerting website owners. I detected yesterday that this was happening with the hosting of a couple of my sites after validating that there were server connection refusal errors to AI bots...
August 20, 2025 at 10:30 AM
🚨 SEOs & Marketers: Beware that some hosting platforms are blocking AI crawlers by default without alerting website owners. I detected yesterday that this was happening with the hosting of a couple of my sites after validating that there were server connection refusal errors to AI bots...
Reposted by Chloe Smith 🪩
I’m going to be mumbling “a big Dyson sphere around the solar system” to myself for days now
anyone who has ever spent time with a 5 year old has heard stories like this, except 5 year olds are cute and their tall tales are charming
August 19, 2025 at 2:41 AM
I’m going to be mumbling “a big Dyson sphere around the solar system” to myself for days now
oh i'm in a very good mood today
August 15, 2025 at 9:30 AM
oh i'm in a very good mood today
if tottenham win the super cup i am going to lose my mind
August 13, 2025 at 9:05 PM
if tottenham win the super cup i am going to lose my mind
slightly diminish a band: my chemical situationship
Slightly diminish a band: Manic Lane Preachers
Slightly diminish a band: Sleet Patrol
August 13, 2025 at 7:42 AM
slightly diminish a band: my chemical situationship
soooo who's at mozcon tomorrow? 👀
August 11, 2025 at 10:33 AM
soooo who's at mozcon tomorrow? 👀
asked my dog where her ball was in the garden and she came back with a pear that had fallen off our tree
if not ball, why round shape?
if not ball, why round shape?
August 8, 2025 at 9:23 AM
asked my dog where her ball was in the garden and she came back with a pear that had fallen off our tree
if not ball, why round shape?
if not ball, why round shape?
Reposted by Chloe Smith 🪩
Google Search ranking volatility cooled and then got heated super fast www.seroundtable.com/google-searc...
Google Search Ranking Volatility Calmed For Just A Second
I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike...
www.seroundtable.com
August 6, 2025 at 11:51 AM
Google Search ranking volatility cooled and then got heated super fast www.seroundtable.com/google-searc...