Ferdinand Brueggemann - SEO
@brueggemann.bsky.social
SEO Specialist for SMBs 🎯
M.A. in Art History
Based in Essen, Germany 🇩🇪
Digital Marketing Professional & Japanese Photography Enthusiast
| 🇯🇵 Japanese photography tidbits every sunday
M.A. in Art History
Based in Essen, Germany 🇩🇪
Digital Marketing Professional & Japanese Photography Enthusiast
| 🇯🇵 Japanese photography tidbits every sunday
Reposted by Ferdinand Brueggemann - SEO
Reposted by Ferdinand Brueggemann - SEO
A question I frequently get asked is how I stay updated on SEO industry knowledge. The good news is that this industry is very generous with what it shares. People struggle with being aware of what they need to notice, not how to find the material.
🧵 1/7
🧵 1/7
April 24, 2025 at 6:50 PM
A question I frequently get asked is how I stay updated on SEO industry knowledge. The good news is that this industry is very generous with what it shares. People struggle with being aware of what they need to notice, not how to find the material.
🧵 1/7
🧵 1/7
Reposted by Ferdinand Brueggemann - SEO
With the resignation of Fuji Media Holding's Hieda Hisashi, the Nakai Masahiro scandal is now the most impactful media event in decades, writes Jake Adelstein: "This isn’t the West exporting protest. This is Japan evolving—painfully, publicly, and irrevocably."
How The Fuji TV Scandal Became a Cultural Reckoning For Japan - Unseen Japan
The Nakai Masahiro/Fuji TV scandal feels like the most impactful media scandal in decades in Japan. What set it apart?
buff.ly
March 30, 2025 at 10:48 PM
With the resignation of Fuji Media Holding's Hieda Hisashi, the Nakai Masahiro scandal is now the most impactful media event in decades, writes Jake Adelstein: "This isn’t the West exporting protest. This is Japan evolving—painfully, publicly, and irrevocably."
Reposted by Ferdinand Brueggemann - SEO
An education, which isn't limited to the textbooks being sold to students, is how you learn what questions to ask, and what answers to challenge.
LLMs are biased data, not knowledge, generation machines and function closer to a search engine than a person who can reason.
LLMs are biased data, not knowledge, generation machines and function closer to a search engine than a person who can reason.
If you have zero education, but learn how to ask AI models the right questions , in many jobs you will be able to outperform someone with an advanced degree, but who is unwilling to use Large Language Models.
Just takes a smartphone, curiosity to experiment and a mindset to learn.
Just takes a smartphone, curiosity to experiment and a mindset to learn.
March 24, 2025 at 4:15 PM
An education, which isn't limited to the textbooks being sold to students, is how you learn what questions to ask, and what answers to challenge.
LLMs are biased data, not knowledge, generation machines and function closer to a search engine than a person who can reason.
LLMs are biased data, not knowledge, generation machines and function closer to a search engine than a person who can reason.
Ikko Narahara: "Shadow of car driving through desert, Arizona" (1971). From "Where Time Has Vanished" series.
A striking work by this pioneering Japanese photographer. His dramatic high-contrast style shines in this American landscape. #ikkonarahara #JapanesePhotography
A striking work by this pioneering Japanese photographer. His dramatic high-contrast style shines in this American landscape. #ikkonarahara #JapanesePhotography
January 19, 2025 at 8:01 AM
Ikko Narahara: "Shadow of car driving through desert, Arizona" (1971). From "Where Time Has Vanished" series.
A striking work by this pioneering Japanese photographer. His dramatic high-contrast style shines in this American landscape. #ikkonarahara #JapanesePhotography
A striking work by this pioneering Japanese photographer. His dramatic high-contrast style shines in this American landscape. #ikkonarahara #JapanesePhotography
Sometimes I need to remind myself of this advice... 🙄
From experience, people are never going to admit their site is bad - it's an ego matter. That's one reason why we need to be careful how we frame negative feedback. Tip: there's usually something positive to say. So, say it!
Someone reached out to me with their website "definitively not being spam" not ranking and I looked at it and boy was it low quality. I'm not sure if they know that. I'm considering asking them what they think their website is. I genuinely want to understand this.
January 15, 2025 at 9:10 PM
Sometimes I need to remind myself of this advice... 🙄
Reposted by Ferdinand Brueggemann - SEO
Has SEO really changed in the last 25 years, or just some of the tactics of the game that changed?
January 23rd, Duda & @antonshulke.bsky.social are hosting 5 hours of SEO and Content Strategy for 2025 (Mega Webinar)
I'm presenting about What We Can Learn From SEO Pioneers To Move Forwards In 2025
January 23rd, Duda & @antonshulke.bsky.social are hosting 5 hours of SEO and Content Strategy for 2025 (Mega Webinar)
I'm presenting about What We Can Learn From SEO Pioneers To Move Forwards In 2025
January 14, 2025 at 9:54 AM
Has SEO really changed in the last 25 years, or just some of the tactics of the game that changed?
January 23rd, Duda & @antonshulke.bsky.social are hosting 5 hours of SEO and Content Strategy for 2025 (Mega Webinar)
I'm presenting about What We Can Learn From SEO Pioneers To Move Forwards In 2025
January 23rd, Duda & @antonshulke.bsky.social are hosting 5 hours of SEO and Content Strategy for 2025 (Mega Webinar)
I'm presenting about What We Can Learn From SEO Pioneers To Move Forwards In 2025
My prediction for 2025's social media landscape:
In 2025, social media will split into two worlds: the 'Dark Forest' of chaos and the 'Cozy Web' of care. Which side will define our future? (1/5)
In 2025, social media will split into two worlds: the 'Dark Forest' of chaos and the 'Cozy Web' of care. Which side will define our future? (1/5)
January 8, 2025 at 1:44 PM
My prediction for 2025's social media landscape:
In 2025, social media will split into two worlds: the 'Dark Forest' of chaos and the 'Cozy Web' of care. Which side will define our future? (1/5)
In 2025, social media will split into two worlds: the 'Dark Forest' of chaos and the 'Cozy Web' of care. Which side will define our future? (1/5)
Happy New Year to you all!
I wish you a healthy, joyful and energizing 2025!
Photo: Werner Bischof: In the Court of the Meiji Shrine, Tokyo, Japan, 1952
I wish you a healthy, joyful and energizing 2025!
Photo: Werner Bischof: In the Court of the Meiji Shrine, Tokyo, Japan, 1952
December 31, 2024 at 9:55 PM
Happy New Year to you all!
I wish you a healthy, joyful and energizing 2025!
Photo: Werner Bischof: In the Court of the Meiji Shrine, Tokyo, Japan, 1952
I wish you a healthy, joyful and energizing 2025!
Photo: Werner Bischof: In the Court of the Meiji Shrine, Tokyo, Japan, 1952
Reposted by Ferdinand Brueggemann - SEO
What a year! Bluesky opened its doors just last February. Since then, we opened federation, launched video, rolled out trending topics, and a whole lot more.
Happy New Year, and here’s to a great year ahead! 🎉
Happy New Year, and here’s to a great year ahead! 🎉
2024 In Review - Bluesky
It’s been a big year for Bluesky! Let's take a look back at everything that’s happened in the past year.
bsky.social
December 30, 2024 at 7:09 PM
What a year! Bluesky opened its doors just last February. Since then, we opened federation, launched video, rolled out trending topics, and a whole lot more.
Happy New Year, and here’s to a great year ahead! 🎉
Happy New Year, and here’s to a great year ahead! 🎉
Reposted by Ferdinand Brueggemann - SEO
ChatGPT Search is now available for free to logged in users www.seroundtable.com/chatgpt-sear...
ChatGPT Search Now Open To All Logged In Users
When OpenAI launched ChatGPT Search several weeks ago, it was just available to paid users. Now, anyone who logs into ChatGPT should have access to the Search the Web button on ChatGPT.com.
www.seroundtable.com
December 17, 2024 at 12:13 PM
ChatGPT Search is now available for free to logged in users www.seroundtable.com/chatgpt-sear...
Networks like Blacksky could be the future of user-controlled social spaces - the "Cozy Web" versus the "Dark Forest" (hostile environments full of bots, thieves, misinformation, hate and scams) 🌟
Thank you @jasooooon.bsky.social
This is the most comprehensive coverage Blacksky has received yet
Deeply grateful for @thezodiacheir.bsky.social and @drkalyncoghill.bsky.social for the deep expertise they bring to the #Blacksky team. And thank You if you're locked in with us and helping us build.
This is the most comprehensive coverage Blacksky has received yet
Deeply grateful for @thezodiacheir.bsky.social and @drkalyncoghill.bsky.social for the deep expertise they bring to the #Blacksky team. And thank You if you're locked in with us and helping us build.
Blacksky Is Nothing Like Black Twitter—and It Doesn’t Need to Be
The curated feed, now run by a team of six moderators, is the meeting ground for hundreds of thousands of Black users on Bluesky. Is it ready to meet the moment?
www.wired.com
December 14, 2024 at 10:13 AM
Networks like Blacksky could be the future of user-controlled social spaces - the "Cozy Web" versus the "Dark Forest" (hostile environments full of bots, thieves, misinformation, hate and scams) 🌟
👋Hey SEOs: Has anyone started offering optimization for Generative Engine Optimization (GEO)?
I just started work on an initial offer: tracking AI-driven search in GA4 and Looker Studio to help clients grasp this rapidly changing search landscape. Thoughts on better approaches?
#SEO #GEO #AISearch
I just started work on an initial offer: tracking AI-driven search in GA4 and Looker Studio to help clients grasp this rapidly changing search landscape. Thoughts on better approaches?
#SEO #GEO #AISearch
December 11, 2024 at 3:36 PM
The first truly practical solution for measuring AI traffic on websites, by @danaditomaso.bsky.social !
I've tried my own approaches before that worked, but this is far more elegant...
#seo #googleanalytics #technicalseo
youtu.be/UlL5ZV8z3H4?...
I've tried my own approaches before that worked, but this is far more elegant...
#seo #googleanalytics #technicalseo
youtu.be/UlL5ZV8z3H4?...
How to Report on Traffic from AI Tools in GA4
YouTube video by KP Playbook - Analytics, SEO & Marketing Training
youtu.be
December 11, 2024 at 11:57 AM
The first truly practical solution for measuring AI traffic on websites, by @danaditomaso.bsky.social !
I've tried my own approaches before that worked, but this is far more elegant...
#seo #googleanalytics #technicalseo
youtu.be/UlL5ZV8z3H4?...
I've tried my own approaches before that worked, but this is far more elegant...
#seo #googleanalytics #technicalseo
youtu.be/UlL5ZV8z3H4?...
Reposted by Ferdinand Brueggemann - SEO
Google simplified event tracking in GA4 with new ‘Mark as Key Event’ & ‘Create Key Event’ features.
Powered by machine learning, they auto-detect key site events, saving setup time & improving reporting.
What do you think? Helpful? www.searchenginejournal.com/google-rolls...
#analytics #seonews
Powered by machine learning, they auto-detect key site events, saving setup time & improving reporting.
What do you think? Helpful? www.searchenginejournal.com/google-rolls...
#analytics #seonews
Google Rolls Out One-Click Event Tracking In GA4
Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning.
www.searchenginejournal.com
December 6, 2024 at 8:59 PM
Google simplified event tracking in GA4 with new ‘Mark as Key Event’ & ‘Create Key Event’ features.
Powered by machine learning, they auto-detect key site events, saving setup time & improving reporting.
What do you think? Helpful? www.searchenginejournal.com/google-rolls...
#analytics #seonews
Powered by machine learning, they auto-detect key site events, saving setup time & improving reporting.
What do you think? Helpful? www.searchenginejournal.com/google-rolls...
#analytics #seonews
Reposted by Ferdinand Brueggemann - SEO
We've always been a fan of blueskies.
December 6, 2024 at 1:44 AM
We've always been a fan of blueskies.
Reposted by Ferdinand Brueggemann - SEO
Have a few clients seeing awesome growth from a low baseline by simple #SEO 101 tactics and some quick additions maybe you haven’t tried.
Homepage:
1. Title tag of the homepage says what the site does with company name at end
2. H1 tag close to top of page reinforcing key expertise of site
1/4
Homepage:
1. Title tag of the homepage says what the site does with company name at end
2. H1 tag close to top of page reinforcing key expertise of site
1/4
December 4, 2024 at 8:55 PM
Have a few clients seeing awesome growth from a low baseline by simple #SEO 101 tactics and some quick additions maybe you haven’t tried.
Homepage:
1. Title tag of the homepage says what the site does with company name at end
2. H1 tag close to top of page reinforcing key expertise of site
1/4
Homepage:
1. Title tag of the homepage says what the site does with company name at end
2. H1 tag close to top of page reinforcing key expertise of site
1/4
Reposted by Ferdinand Brueggemann - SEO
Changes I'm making next year to my docs for next year:
- proposals will expire after 30 days
- projects MUST start within 15 days of signing the SOW
- invoices will have schedules from day one (no more "final 50% due upon delivery")
- late fees will automatically be applied to late invoices
- proposals will expire after 30 days
- projects MUST start within 15 days of signing the SOW
- invoices will have schedules from day one (no more "final 50% due upon delivery")
- late fees will automatically be applied to late invoices
December 3, 2024 at 5:49 PM
Changes I'm making next year to my docs for next year:
- proposals will expire after 30 days
- projects MUST start within 15 days of signing the SOW
- invoices will have schedules from day one (no more "final 50% due upon delivery")
- late fees will automatically be applied to late invoices
- proposals will expire after 30 days
- projects MUST start within 15 days of signing the SOW
- invoices will have schedules from day one (no more "final 50% due upon delivery")
- late fees will automatically be applied to late invoices
Me doing the Harvard CS50 course during lockdown. 🙄
can I code fast? no. but can I code well? also no. but does my code work? alas, no
December 1, 2024 at 3:34 AM
Me doing the Harvard CS50 course during lockdown. 🙄
😅
November 29, 2024 at 8:42 AM
😅
Reposted by Ferdinand Brueggemann - SEO
Happy Thanksgiving!
November 28, 2024 at 10:20 AM
Happy Thanksgiving!
Looking to enhance your Bluesky experience? 🔍
A directory with helpful tools for scheduling, analytics, feed creation (very helpful) and more: 🛠️ blueskydirectory.com
A directory with helpful tools for scheduling, analytics, feed creation (very helpful) and more: 🛠️ blueskydirectory.com
The Ultimate Directory of tools and applications for Bluesky
A curated collection of all things relating to the Blue Sky social media platform.
blueskydirectory.com
November 28, 2024 at 10:28 AM
Looking to enhance your Bluesky experience? 🔍
A directory with helpful tools for scheduling, analytics, feed creation (very helpful) and more: 🛠️ blueskydirectory.com
A directory with helpful tools for scheduling, analytics, feed creation (very helpful) and more: 🛠️ blueskydirectory.com
Reposted by Ferdinand Brueggemann - SEO
did a little write up of my brightonSEO talk for my SERPology subscribers !
open.substack.com/pub/serpolog...
open.substack.com/pub/serpolog...
SEO Testing Framework
Why Guess When You Can Test?
open.substack.com
November 27, 2024 at 6:38 PM
did a little write up of my brightonSEO talk for my SERPology subscribers !
open.substack.com/pub/serpolog...
open.substack.com/pub/serpolog...
This is really important to keep the Open Web alive, and vital for traffic to both commercial and non-commercial websites alike 🌐
We want Bluesky to be a great home for journalists, publishers, and creators. Unlike other platforms, we don't de-promote your links. Post all the links you want — Bluesky is a lobby to the open web.
Traffic from Bluesky's @bsky.app to @theguardian.com is already 2x that of Threads
In its first week on the platform & with 300k followers, Bluesky traffic from @theguardian.com posts is already higher than it was from TwX in any week in 2024, where the account had 10.8m followers, but🧵
In its first week on the platform & with 300k followers, Bluesky traffic from @theguardian.com posts is already higher than it was from TwX in any week in 2024, where the account had 10.8m followers, but🧵
November 27, 2024 at 6:23 PM
This is really important to keep the Open Web alive, and vital for traffic to both commercial and non-commercial websites alike 🌐