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Brooke Erin Duffy

Brooke Erin Duffy

@brookeerinduffy.bsky.social

3.2K followers 930 following 45 posts

social media researcher and author
associate professor at Cornell University
platforms, power, and the creator economy

www.brookeduffy.com

Sociology 28%

Political science 23%

more

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Brooke Erin Duffy @brookeerinduffy.bsky.social · Jan 10

My take on how Meta's content moderation overhaul could impact participants in the creator economy: www.forbes.com/sites/brooke...

How Meta’s New Hate Speech Rules Could Impact Creators And Audiences

Meta’s content moderation overhaul is likely to impact creators and amplify the harms they face as platform laborers

Reposted by Dave O’Brien, Brooke Duffy

Matthew P. McAllister @matthewpmcallister.bsky.social · Sep 24

IMPORTANT TALK ALERT! @brookeerinduffy.bsky.social speaking at Penn State on November 6 about social media platforms and the creator economy!

Bellisario Grad Ed @bellisariograded.bsky.social · Sep 24

SAVE THE DATE! BA alum @brookeerinduffy.bsky.social (now at Cornell) is this semester's Bellisario College Pockrass Lecturer: “The Visibility Bind: Platform Labor, Precarity and Resistance in the Creator Economy” at 4 p.m. on Thursday, November 6 in 112 Walker Building. www.psu.edu/news/bellisa...

Pockrass Lecture to focus on ‘The Visibility Bind’ for those in creator economy | Penn State University

Brooke Erin Duffy, an associate professor at Cornell University, will present “The Visibility Bind: Platform Labor, Precarity and Resistance in the Creator Economy,” a free public lecture about challe...

Reposted by Brooke Duffy

Dr. Errol Salamon @errolsalamon.bsky.social · Nov 18

A new @pewresearch.org report comprehensively explores the composition of the news influencer economy and its audience in the US, analyzing a sample of 500 news creators, a review of 28k+ social media accounts, and a survey of their audiences. pewrsr.ch/4emDUB2

America’s News Influencers

This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.

Reposted by Brooke Duffy

Arturo Arriagada @arturoarriagada.bsky.social · Dec 5

In the U.S., social media content creation is excluded from the census. As The Washington Post headlined in 2023, “millions work as creators. In official records, they barely exist.” Great piece by @brookeerinduffy.bsky.social. www.forbes.com/sites/brooke...

Why Labor Protection For Creators Is An Uphill Battle

Creators have few legal safeguards, especially when it comes to labor concerns. But change may be on the horizon.

Reposted by Brooke Duffy

Blake Hallinan @blakeplease.bsky.social · Jul 21

How does the professionalization of Trust & Safety shape global content moderation practices? We compare Community Guidelines using the typology of harms from TSPA to identify policy priorities and exclusions, available #openaccess in New Media & Society: doi.org/10.1177/1461...

Priorities and exclusions within Trust and Safety industry standards - Blake Hallinan, CJ Reynolds, Rebecca Scharlach, Dana Theiler, Noa Niv, Omer Rothenstein, Isabell Knief, Yehonatan Kuperberg, 2025

Platform governance is simultaneously a matter of public concern and a professional calling for Trust and Safety, the nascent field tasked with setting and enfo...

Reposted by Brooke Duffy

Jeremy Braddock @jbraddock.bsky.social · Jun 20

MEDIA OBJECTS episode 2 // Containers //

with Brooke Erin Duffy, Jeremy Packer, and The World According to Sound / @brookeerinduffy.bsky.social

Media Objects 02: Containers

While extensions are masculine coded and deal with tools that extend what human beings already do, containers offer a different and more feminine concept of media: something that selects, stores, and

Reposted by Brooke Duffy

jess rauchberg @jessrauchberg.bsky.social · Mar 28

new essay with @brookeerinduffy.bsky.social out in @newsweek.com this morning!

we examine the influencer industry's oft-overlooked gender politics and what this oversight means for the future of digital work.

www.newsweek.com/when-social-...

When Social Media Influencers Were Women | Opinion

Influencing's third decade marks a gendered difference in digital entrepreneurship as the industry strays from its roots in fashion and style. As the industry transforms, will we remember a time when ...

www.newsweek.com

Reposted by Brooke Duffy

Justin Rawlins @justinrawlins.bsky.social · Mar 21

My book was among those pirated and used by Meta to train AI. This is theft. www.theatlantic.com/technology/a...

Search LibGen, the Pirated-Books Database That Meta Used to Train AI

Millions of books and scientific papers are captured in the collection’s current iteration.

www.theatlantic.com

Reposted by Brooke Duffy

Christopher Cwynar @cwynar.bsky.social · Mar 8

Enjoyed this BBC piece featuring @brookeerinduffy.bsky.social and @jeanburgess.bsky.social reflecting on some of the most significant videos and channels from YouTube's first two decades: www.bbc.com/future/artic...

The YouTube videos that changed the way we think about ourselves

As YouTube turns 20 years old, the platform's content has fundamentally altered the way we think and feel about each other, and ourselves.

Brooke Erin Duffy @brookeerinduffy.bsky.social · Mar 6

www.bbc.com/future/artic...

The YouTube videos that changed the way we think about ourselves

As YouTube turns 20 years old, the platform's content has fundamentally altered the way we think and feel about each other, and ourselves.

Brooke Erin Duffy @brookeerinduffy.bsky.social · Mar 5

Just a few days until our #SXSW2025 panel on "The Creator Economy's Labor Revolution." Join us in Austin if you can! #creatorlabor

Reposted by Brooke Duffy

Jess Maddox @jessmaddox.bsky.social · Feb 28

US laws on child entertainment labor have not caught up to family vlogging. Children deserve a place online, but they should be protected and respected by laws, platforms, and their parents.

Next month I’m honored to moderate this conversation to bring the issue to the federal stage

Brooke Erin Duffy @brookeerinduffy.bsky.social · Feb 6

""I used to think the gap between Meta's public statements and the internal experience of working there was a bug or a misunderstanding to resolve," Stonelake told BI. tinyurl.com/35tn3wde

Ex-Meta employee sues the tech giant, alleging a 'toxic pattern of silencing women'

A former employee at Meta filed a lawsuit against the company earlier this week. Kelly Stonelake alleges sex discrimination and harassment.

www.businessinsider.com

Brooke Erin Duffy @brookeerinduffy.bsky.social · Jan 31

Unfortunately not for this one🙁

Reposted by Brooke Duffy

Guardian US @us.theguardian.com · Jan 28

Caroline Kennedy said her father, President John F Kennedy, and her uncle, former US attorney general Robert F Kennedy, would be “disgusted” by the actions of her cousin Robert F Kennedy Jr.

Caroline Kennedy calls cousin RFK Jr a predator ahead of confirmation hearing

Scathing letter warns senators about danger her relative poses if elected as health secretary

www.theguardian.com

Brooke Erin Duffy @brookeerinduffy.bsky.social · Jan 28

📣Just a few days left to get your submission in for the ICA pre-conference on "Debating Creator Culture":

Details here: www.ccsn.site/ica

Submissions close January 31

Brooke Erin Duffy @brookeerinduffy.bsky.social · Jan 25

welcome, friend!

Reposted by Brooke Duffy

Marc Elias @marcelias.bsky.social · Jan 17

🚨BREAKING: Supreme Court upholds law effectively banning TikTok in the United States starting this Sunday. Court finds it does not violate First Amendment.

Brooke Erin Duffy @brookeerinduffy.bsky.social · Jan 17

Eight years ago today Vine shut down leaving creators scrambling....how scarily prescient
variety.com/2017/digital...

It’s Official: Twitter Has Shut Down Vine

Twitter officially shut down Vine Tuesday, replacing the service's app with a pared-down camera app.

Brooke Erin Duffy @brookeerinduffy.bsky.social · Jan 16

capitalbnews.org/tiktok-ban-b...

For Black Creators, TikTok Is More Than Just a Platform

With the app set to shut down on Jan. 19, content creators risk losing a major source of income and community.

capitalbnews.org

Reposted by Brooke Duffy

Nancy Baym @nancybaym.bsky.social · Jan 16

Now that ICA reviews are out, a reminder that we’re doing a nice big creator culture preconference where your work might fit. Deadline Jan 31 www.ccsn.site/ica

The Content Creator Scholars Network

Reposted by Brooke Duffy

Qian Huang 黄倩 @qianhuang.bsky.social · Jan 15

As promised, a reading list about Xiaohongshu is available now with the help of many Chinese social media researchers: qianxeniahuang.super.site/resources/xi.... Special thanks to @carwynmorris.bsky.social for co-editing this. I am only hosting this on my personal website for logistic reasons.

Brooke Erin Duffy @brookeerinduffy.bsky.social · Jan 15

thanks so much @askekammer.dk 😊

Brooke Erin Duffy @brookeerinduffy.bsky.social · Jan 15

For creators, the TikTok ban would be a devastating blow. But it's not unprecedented. Yesterday in Forbes, I shared takeaways from interviews I've been doing with TikTokers since 2020 lnkd.in/gHf2pK3U

Brooke Erin Duffy @brookeerinduffy.bsky.social · Jan 15

I know that many folks are following along with the astonishing uptick in RedNote downloads (comm/creator studies researchers have been studying Xiaohongshu *for years*).

This news is worrisome:

www.advocate.com/news/what-is...

What is RedNote? The TikTok alternative that doesn't allow showing skin or LGBTQ+ content

With heavy censorship of bodies and LGBTQ+ topics, RedNote might not be everything TikTok refugees are seeking.

www.advocate.com

Reposted by Brooke Duffy

makena kelly @makenakelly.bsky.social · Jan 10

I'm live blogging TikTok v Garland with @zeyiyang.bsky.social and @lmatsakis.bsky.social this morning. We should be getting started in about 15 minutes.

You can follow along with us here:
www.wired.com/live/tiktok-...

TikTok SCOTUS Live Blog: The Court Hears Arguments Over Potential Ban

We're tuning in live as the justices consider what could be one of the most consequential First Amendment cases of the past several decades.

Reposted by Brooke Duffy, Kath Albury

Dave Willner @dwillner.bsky.social · Jan 9

Folks are mostly missing the forest for the trees re: the recent Meta announcement. Specifically, the focus on the move from fact checking to community notes. There two different changes that are a much bigger deal that have received less focus. 🧵 1/11

Reposted by Brooke Duffy

Sam Biddle @sambiddle.com · Jan 10

NEW: I've obtained internal Meta docs revealing an array of sample posts that are now allowed under new hate speech rules. Examples include calling children "trannies," “Jews are flat out greedier than Christians," and “immigrants are grubby, filthy pieces of shit”

theintercept.com/2025/01/09/f...

Leaked Meta Rules: Users Are Free to Post “Mexican Immigrants Are Trash!” or “Trans People Are Immoral”

Facebook now allows attacks on immigrants and trans people, and posts like “Mexican immigrants are trash!” and “I’m a proud racist.”

theintercept.com

Reposted by Brooke Duffy

Carlos Diaz Ruiz @carlosdiazruiz.com · Jan 7

Meta has been signaling that it will withdraw from its fact-checking commitments. Today it announced that it will cancel support for fact-checking organizations.

The argument is something about free speech, but we know Zuck is seeking favor with Musk and Trump.

edition.cnn.com/2025/01/07/t...

Meta gets rid of fact checkers and says it will reduce ‘censorship’ | CNN Business

In a number of sweeping changes that will significantly alter the way that posts, videos and other content are moderated online, Meta will adjust its content review policies on Facebook and Instagram,...

edition.cnn.com

Reposted by Brooke Duffy

Brian Stelter @brianstelter.bsky.social · Jan 7

More from Zuck: "We're bringing back civic content. For a while the community asked to see less politics because it was making people stressed, so we stopped recommending these posts. But it feels like we're in a new era now..."