Arturo Arriagada
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arturoarriagada.bsky.social
Arturo Arriagada
@arturoarriagada.bsky.social
Associate Professor | Universidad Adolfo Ibáñez (Chile) | Researching how platforms and AI affect work at Fairwork (OII) | Millennium Center on the Evolution of Work (M-NEW) | COES | Cultura Social Media Lab. https://sites.google.com/view/arturoarriagada
Pinned
New article with @mvaldeb.bsky.social out now in the @jcultecon.bsky.social:

"(Re)Inventing influence: valuation and justification in the influencer marketing industry". shorturl.at/HzPCi

We explore how influencer marketing companies and their algorithmic tools define and measure “influence”.
(Re)Inventing influence: valuation and justification in the influencer marketing industry
This article examines how influencer marketing companies and their algorithmic tools define and measure ‘influence' in Latin America. Drawing on Luc Boltanski and Laurent Thévenot's ‘orders of wort...
shorturl.at
Reposted by Arturo Arriagada
New article with @mvaldeb.bsky.social out now in the @jcultecon.bsky.social:

"(Re)Inventing influence: valuation and justification in the influencer marketing industry". shorturl.at/HzPCi

We explore how influencer marketing companies and their algorithmic tools define and measure “influence”.
(Re)Inventing influence: valuation and justification in the influencer marketing industry
This article examines how influencer marketing companies and their algorithmic tools define and measure ‘influence' in Latin America. Drawing on Luc Boltanski and Laurent Thévenot's ‘orders of wort...
shorturl.at
November 6, 2025 at 1:04 PM
New article written by @tomdivon.bsky.social and Tobias Ebbretch-Hartmann in New Media & Society.
What happens when creators, with no historical ties, perform on TikTok as if they were Holocaust victims using trends, dance, and filters?
journals.sagepub.com/doi/10.1177/...
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
journals.sagepub.com
November 10, 2025 at 3:27 PM
New article with @mvaldeb.bsky.social out now in the @jcultecon.bsky.social:

"(Re)Inventing influence: valuation and justification in the influencer marketing industry". shorturl.at/HzPCi

We explore how influencer marketing companies and their algorithmic tools define and measure “influence”.
(Re)Inventing influence: valuation and justification in the influencer marketing industry
This article examines how influencer marketing companies and their algorithmic tools define and measure ‘influence' in Latin America. Drawing on Luc Boltanski and Laurent Thévenot's ‘orders of wort...
shorturl.at
November 6, 2025 at 1:04 PM
The creator function, post-structuralism, and the perils of terminological dissonance - @producing2power.bsky.social, & @tanner-mirrlees.bsky.social (2025). Published in the @ijcs-journal.bsky.social. journals.sagepub.com/doi/10.1177/...
October 10, 2025 at 3:58 PM
In our new article with @producing2power.bsky.social, we examine the tensions and labor dynamics faced by Latin American influencers working in the U.S. Published in the @ijcs-journal.bsky.social.
What are the impediments faced by diasporic influencers? Learn about how racial discourses shape and challenge creator cultures in this article from @arturoarriagada.bsky.social & @producing2power.bsky.social:
buff.ly
August 24, 2025 at 4:58 PM
Reposted by Arturo Arriagada
This book is now open access. Happy to have contributed a chapter titled "Chilean Fashion Influencers as Digital Labour: Unpacking the 'Media Kit' as a Market Device." One of my earliest findings from a project exploring Chile's influencer industry.
Digital Platforms and the Global South | Reconfiguring Power Relations
This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved. It brings together an
www.taylorfrancis.com
January 2, 2025 at 3:13 PM
Reposted by Arturo Arriagada
This story is important - but it centers the experiences of passengers. Almost every driver I have talked to - yes, men included - also complain of sexual harassment or assault.

www.nytimes.com/2025/08/06/b...
Uber’s Festering Sexual Assault Problem
www.nytimes.com
August 6, 2025 at 2:46 PM
Reposted by Arturo Arriagada
The new @oecd-ocde.bsky.social Fairwork AI Ratings report shows who powers AI and how Humans in the Loop earned a 6/10 score after 14 policy changes.

@towardsfairwork.bsky.social now offers certification so buyers can demand higher standards across AI supply chains.

wp.oecd.ai/app/uploads/...
wp.oecd.ai
July 22, 2025 at 12:25 PM
Reposted by Arturo Arriagada
What are the impediments faced by diasporic influencers? Learn about how racial discourses shape and challenge creator cultures in this article from @arturoarriagada.bsky.social & @producing2power.bsky.social:
buff.ly
December 9, 2024 at 9:27 AM
I ask Chat GPT about the concept of Social Media Influencers and it gives me a critical answer, citing the work of different colleagues (Abidin, Bishop, Baym, Duffy, Cotter, Hund, Craig, to give some names) and my own work. I don't know what to think.
March 13, 2025 at 7:54 PM
Reposted by Arturo Arriagada
Now that ICA reviews are out, a reminder that we’re doing a nice big creator culture preconference where your work might fit. Deadline Jan 31 www.ccsn.site/ica
CCSN
The Content Creator Scholars Network
www.ccsn.site
January 16, 2025 at 1:20 PM
Reposted by Arturo Arriagada
We are excited to launch a CFP for a special issue of Digital Journalism on Platform Governance and Fact Checking. Abstract deadline: June 2; Editors: Oscar Westlund @anjabechmann.bsky.social @sgonzalezbailon.bsky.social @gravesmatter.bsky.social @mediarepublik.bsky.social Steen Steensen & myself
January 16, 2025 at 11:14 AM
Reposted by Arturo Arriagada
Thank you @grohmannrafael.bsky.social and DigiLabor for organizing this online event! I had a wonderful time chatting about the "labor turn" in communication, media and cultural studies. I appreciated the thoughtful questions from all the participants. www.youtube.com/watch?v=1XVL...
January 15, 2025 at 2:41 AM
Reposted by Arturo Arriagada
These people never stop giving material for my thesis. www.semafor.com/article/01/0...
Meta will appoint Republican Joel Kaplan to lead global policy team, replacing Nick Clegg | Semafor
Big tech shifts right to meet Donald Trump’s Washington.
www.semafor.com
January 2, 2025 at 6:54 PM
This book is now open access. Happy to have contributed a chapter titled "Chilean Fashion Influencers as Digital Labour: Unpacking the 'Media Kit' as a Market Device." One of my earliest findings from a project exploring Chile's influencer industry.
Digital Platforms and the Global South | Reconfiguring Power Relations
This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved. It brings together an
www.taylorfrancis.com
January 2, 2025 at 3:13 PM
Reposted by Arturo Arriagada
Open access link to download PDF of the book is live. New book - Critical Data Studies: An A to Z Guide to Concepts and Methods. Published by Polity Books. Also details on pbk & hbk purchase. www.politybooks.com/bookdetail?b...
December 20, 2024 at 11:22 AM
Reposted by Arturo Arriagada
[NEWS]: Website is live. planetaryai.net

Planetary AI is a collaborative project mapping the #value chains of #AI from the Majority World perspective
1st phase examines the value chains of #data #work The 2nd phase will study materiality and environmental cost of AI.
Planetary AI
planetaryai.net
December 12, 2024 at 4:29 PM
In the U.S., social media content creation is excluded from the census. As The Washington Post headlined in 2023, “millions work as creators. In official records, they barely exist.” Great piece by @brookeerinduffy.bsky.social. www.forbes.com/sites/brooke...
Why Labor Protection For Creators Is An Uphill Battle
Creators have few legal safeguards, especially when it comes to labor concerns. But change may be on the horizon.
www.forbes.com
December 5, 2024 at 4:46 PM
Reposted by Arturo Arriagada
Around the world, communities are pushing back against data centers. One of the most notable campaigns happened in Cerrillos, Chile.

Up next in our premium interviews from DATA VAMPIRES is
@slehuede.bsky.social!

Become a Patreon supporter to listen: www.patreon.com/posts/116662...
December 1, 2024 at 12:35 AM
The research team for the project "Singing for the Algorithm": Spotify and its impact on the production, distribution, and monetization of music in Chile (funded by Chile's Ministry of the Arts and Culture): Ana, Maca, Diego, and me. Soon, we will publish the results :)
November 29, 2024 at 5:13 PM
I find it quite difficult to locate the people I used to follow on X/Twitter here. Are there any recommended lists or packages on creator culture, gig work, platform studies, or digital culture to help me connect with scholars? Thanks.
November 27, 2024 at 9:08 PM
Reposted by Arturo Arriagada
This book is about labor, consumption, and life in platform capitalism – for all of us who inhabit the relation in-convenience. Convenience is an entry point into logistics, streaming media, data centers, sleep apps and much else.
November 26, 2024 at 10:14 PM
Reposted by Arturo Arriagada
Given Wrapped season is days away, it feels timely that @ninavindum.bsky.social and I's article on our Spotify Unwrapped workshops is available now open access doi.org/10.1080/0958...

It outlines our methodological and theoretical framework, and the interconnected exercises in the workshop 🧵
November 27, 2024 at 12:53 PM