Alicia Trost
@aliciatrost.bsky.social
Transit Executive / Strategic Comms / Youth Engagement / Gender Equity / Risk Taker / Creator of Fun Stuff
📍East Bay
📍East Bay
Calling all content creators who care about transit….
Please post great content like this!
We at BART have some fun plans but you can help spread the word.
Please post great content like this!
We at BART have some fun plans but you can help spread the word.
But far and away the most exciting part is the new free transfer scheme: an East Bay hiker traveling to Marin can save 40% off their fare compared to today!
October 23, 2025 at 12:57 AM
Calling all content creators who care about transit….
Please post great content like this!
We at BART have some fun plans but you can help spread the word.
Please post great content like this!
We at BART have some fun plans but you can help spread the word.
Reposted by Alicia Trost
Not my normal post but apparently even Tom Hanks rides the subway
Hollywood superstar goes completely incognito as he rides NYC subway
The two-time Oscar winner obscured his face with a medical mask.
pagesix.com
October 22, 2025 at 2:30 PM
Not my normal post but apparently even Tom Hanks rides the subway
I almost forgot to tag off my Clipper at Redwood City Caltrain!
I did BART+Muni+Caltrain to get from home to Redwood City for the Move Bay Area West Bay Summit.
I never waited more than 10 minutes for a train and didn’t sit in traffic.
I did BART+Muni+Caltrain to get from home to Redwood City for the Move Bay Area West Bay Summit.
I never waited more than 10 minutes for a train and didn’t sit in traffic.
October 3, 2025 at 11:02 PM
I almost forgot to tag off my Clipper at Redwood City Caltrain!
I did BART+Muni+Caltrain to get from home to Redwood City for the Move Bay Area West Bay Summit.
I never waited more than 10 minutes for a train and didn’t sit in traffic.
I did BART+Muni+Caltrain to get from home to Redwood City for the Move Bay Area West Bay Summit.
I never waited more than 10 minutes for a train and didn’t sit in traffic.
This is how I roll. I show up for others to promote the greater transit story in the Bay Area. It isn’t just about telling BART’s story but the industry in general and its role in the Bay Area’s ability to move people and keep the economy thriving.
September 29, 2025 at 3:05 PM
This is how I roll. I show up for others to promote the greater transit story in the Bay Area. It isn’t just about telling BART’s story but the industry in general and its role in the Bay Area’s ability to move people and keep the economy thriving.
Reposted by Alicia Trost
Baggu reopened in San Francisco with unsanctioned BART merch.
'It's f—ked up': Unauthorized BART merch spoils SF store reopening
Baggu reopened in San Francisco with unsanctioned BART merch.
bit.ly
September 26, 2025 at 10:40 PM
Baggu reopened in San Francisco with unsanctioned BART merch.
When I learned of this the night before their store opening. I knew exactly what needed to be done and who to call. Thank you @renzaro.com
September 27, 2025 at 4:36 PM
When I learned of this the night before their store opening. I knew exactly what needed to be done and who to call. Thank you @renzaro.com
This was a good time.
September 27, 2025 at 4:34 PM
This was a good time.
Bill deadline day!!!
SB 63 (the Bay Area Transit funding bill) will need to go to the Assembly floor, Senate Transportation Committee where BART will provide lead testimony, then the Senate Floor.
SB 63 (the Bay Area Transit funding bill) will need to go to the Assembly floor, Senate Transportation Committee where BART will provide lead testimony, then the Senate Floor.
September 12, 2025 at 4:00 PM
Bill deadline day!!!
SB 63 (the Bay Area Transit funding bill) will need to go to the Assembly floor, Senate Transportation Committee where BART will provide lead testimony, then the Senate Floor.
SB 63 (the Bay Area Transit funding bill) will need to go to the Assembly floor, Senate Transportation Committee where BART will provide lead testimony, then the Senate Floor.
California transit loan bill watch.
🚨 SB 105 🚨
Despite some misleading headlines there is now legislation that expresses everyone’s intention to work out the terms of a state loan for transit agencies such as BART.
🚨 SB 105 🚨
Despite some misleading headlines there is now legislation that expresses everyone’s intention to work out the terms of a state loan for transit agencies such as BART.
September 10, 2025 at 3:23 PM
California transit loan bill watch.
🚨 SB 105 🚨
Despite some misleading headlines there is now legislation that expresses everyone’s intention to work out the terms of a state loan for transit agencies such as BART.
🚨 SB 105 🚨
Despite some misleading headlines there is now legislation that expresses everyone’s intention to work out the terms of a state loan for transit agencies such as BART.
Our goal was to host local families from the neighborhood surrounding the Concord Station. Building community though local engagement.
When I saw families arriving with kids in wagons and strollers I was overjoyed. They didn’t need a car to attend. They walked over.
When I saw families arriving with kids in wagons and strollers I was overjoyed. They didn’t need a car to attend. They walked over.
August 18, 2025 at 3:18 PM
Our goal was to host local families from the neighborhood surrounding the Concord Station. Building community though local engagement.
When I saw families arriving with kids in wagons and strollers I was overjoyed. They didn’t need a car to attend. They walked over.
When I saw families arriving with kids in wagons and strollers I was overjoyed. They didn’t need a car to attend. They walked over.
I’m leaning into fandom culture as a communication, engagement and public relations strategy.
August 14, 2025 at 1:26 AM
I’m leaning into fandom culture as a communication, engagement and public relations strategy.
The time has arrived. @rebeccaforec.bsky.social do you remember when you tried to help me allow us to publish videos of each BART line from the train operator point of view?
We finally did it and plan to screen the video this Saturday at Concord Station.
We finally did it and plan to screen the video this Saturday at Concord Station.
August 13, 2025 at 2:59 PM
The time has arrived. @rebeccaforec.bsky.social do you remember when you tried to help me allow us to publish videos of each BART line from the train operator point of view?
We finally did it and plan to screen the video this Saturday at Concord Station.
We finally did it and plan to screen the video this Saturday at Concord Station.
Reposted by Alicia Trost
Bus and light rail have recovered better than the major commuter trains, and weekends offer a glimmer of hope across systems.
Bay Area transit ridership is still hurting — but there are bright spots
Bus and light rail have recovered better than the major commuter trains, and weekends offer a glimmer of hope across systems.
bit.ly
August 11, 2025 at 1:30 PM
Bus and light rail have recovered better than the major commuter trains, and weekends offer a glimmer of hope across systems.
Reposted by Alicia Trost
Pocket-sized vehicles? 🚇🚆🚈⛴🚍
#TransLink rolls out its first-ever public transit trading cards, featuring 5 iconic transit vehicles.
800 free starter packs will be given away on Friday at Waterfront Station.
dailyhive.com/vancouver/tr...
#TransLink rolls out its first-ever public transit trading cards, featuring 5 iconic transit vehicles.
800 free starter packs will be given away on Friday at Waterfront Station.
dailyhive.com/vancouver/tr...
Pocket-sized vehicles: TransLink rolls out first-ever transit trading cards | Urbanized
TransLink is rolling out something fun, nostalgic, and totally new: its first-ever series of exclusive trading cards.
dailyhive.com
August 8, 2025 at 1:41 AM
Pocket-sized vehicles? 🚇🚆🚈⛴🚍
#TransLink rolls out its first-ever public transit trading cards, featuring 5 iconic transit vehicles.
800 free starter packs will be given away on Friday at Waterfront Station.
dailyhive.com/vancouver/tr...
#TransLink rolls out its first-ever public transit trading cards, featuring 5 iconic transit vehicles.
800 free starter packs will be given away on Friday at Waterfront Station.
dailyhive.com/vancouver/tr...
The hustle is real.
In the next two weeks, we are hosting three press conferences and one huge weekend community event.
Transit is about building community and this level of engagement is necessary to capture attention and bring joy during uncertain times.
In the next two weeks, we are hosting three press conferences and one huge weekend community event.
Transit is about building community and this level of engagement is necessary to capture attention and bring joy during uncertain times.
August 8, 2025 at 3:13 PM
The hustle is real.
In the next two weeks, we are hosting three press conferences and one huge weekend community event.
Transit is about building community and this level of engagement is necessary to capture attention and bring joy during uncertain times.
In the next two weeks, we are hosting three press conferences and one huge weekend community event.
Transit is about building community and this level of engagement is necessary to capture attention and bring joy during uncertain times.
Embrace the fun when it is not threatening.
Brands (especially in the public sector) need to be given permission to be authentic and engaging.
Rules are important but there is a way to respond to something without immediately leading with enforcement.
Brands (especially in the public sector) need to be given permission to be authentic and engaging.
Rules are important but there is a way to respond to something without immediately leading with enforcement.
I've always been a fan of BART's comms. they're friendly, open, and fun.
day and night when compared to our TTC spokesperson who seems to hate anything that is fun, and has a special kink for scolding people 💀
day and night when compared to our TTC spokesperson who seems to hate anything that is fun, and has a special kink for scolding people 💀
August 5, 2025 at 2:44 PM
Embrace the fun when it is not threatening.
Brands (especially in the public sector) need to be given permission to be authentic and engaging.
Rules are important but there is a way to respond to something without immediately leading with enforcement.
Brands (especially in the public sector) need to be given permission to be authentic and engaging.
Rules are important but there is a way to respond to something without immediately leading with enforcement.
Something I am very proud of.
We need comms teams to be as unafraid as BART’s.
August 5, 2025 at 2:42 PM
Something I am very proud of.
All 5 lines plus OAK! Don’t miss this big screen opportunity.
August 1, 2025 at 12:44 AM
All 5 lines plus OAK! Don’t miss this big screen opportunity.
Come join me under the stars to watch our video of all the BART lines sped up….and on the big screen.
Plus we will be selling a new cozy BART system map blanket!
Plus we will be selling a new cozy BART system map blanket!
August 1, 2025 at 12:43 AM
Come join me under the stars to watch our video of all the BART lines sped up….and on the big screen.
Plus we will be selling a new cozy BART system map blanket!
Plus we will be selling a new cozy BART system map blanket!
Reposted by Alicia Trost
Burying the lede here, the sweaters are cool, but they got toques now!
Introducing the 2025 BART holiday sweater 🚇 available now for preorder at railgoods.com
July 24, 2025 at 8:46 PM
Burying the lede here, the sweaters are cool, but they got toques now!
Reposted by Alicia Trost
@bsquiklehausen.com isn’t getting nearly enough credit for how good these look. You can wear this one out without getting weird looks from strangers (they just don’t get fashion, I swear)!
Gotta be my favorite sweater yet.
Gotta be my favorite sweater yet.
Introducing the 2025 BART holiday sweater 🚇 available now for preorder at railgoods.com
July 24, 2025 at 8:47 PM
@bsquiklehausen.com isn’t getting nearly enough credit for how good these look. You can wear this one out without getting weird looks from strangers (they just don’t get fashion, I swear)!
Gotta be my favorite sweater yet.
Gotta be my favorite sweater yet.
Reposted by Alicia Trost
🔥🔥🔥🔥🔥
Love it.
After three years of “ugly” including a 2023 sweater with lights & a sound element, pivoting to “a BART sweater you can wear to a work meeting” was the right move.
Love it.
After three years of “ugly” including a 2023 sweater with lights & a sound element, pivoting to “a BART sweater you can wear to a work meeting” was the right move.
Introducing the 2025 BART holiday sweater 🚇 available now for preorder at railgoods.com
July 24, 2025 at 8:20 PM
🔥🔥🔥🔥🔥
Love it.
After three years of “ugly” including a 2023 sweater with lights & a sound element, pivoting to “a BART sweater you can wear to a work meeting” was the right move.
Love it.
After three years of “ugly” including a 2023 sweater with lights & a sound element, pivoting to “a BART sweater you can wear to a work meeting” was the right move.
I love these guides that @bsquiklehausen.com makes for BART.
Take BART this holiday weekend and stay off the roads.
Take BART this holiday weekend and stay off the roads.
On Friday, July 4th, 2025, BART will be running a Sunday schedule (8am-midnight).
We will run five-line service until 8pm and then three-line service after 8pm. Five-line service means all lines will be running including the Green and Red lines which provide direct service into San Francisco.
We will run five-line service until 8pm and then three-line service after 8pm. Five-line service means all lines will be running including the Green and Red lines which provide direct service into San Francisco.
July 3, 2025 at 2:22 PM
I love these guides that @bsquiklehausen.com makes for BART.
Take BART this holiday weekend and stay off the roads.
Take BART this holiday weekend and stay off the roads.
These kids love BART and we wanted to give them the spotlight! Zayn really shines. ✨🤩
This is an adorable series with more to come.
This is an adorable series with more to come.
We invited our biggest fans to show us their favorite things to do on BART during summer break!
Zayn took us to Bageltopia near North Berkeley Station, Pegasus Books by Downtown Berkeley Station, and Yogurt Park near UC Berkeley campus.
Along the way Zayn dropped some great BART knowledge
💙🚇
Zayn took us to Bageltopia near North Berkeley Station, Pegasus Books by Downtown Berkeley Station, and Yogurt Park near UC Berkeley campus.
Along the way Zayn dropped some great BART knowledge
💙🚇
July 3, 2025 at 2:21 PM
These kids love BART and we wanted to give them the spotlight! Zayn really shines. ✨🤩
This is an adorable series with more to come.
This is an adorable series with more to come.
Reposted by Alicia Trost
It’s official! Huge thank you to @bart.gov for all of their support throughout this journey, I’m so happy our record will be hanging in the board room for everyone to see!
June 24, 2025 at 8:18 PM
It’s official! Huge thank you to @bart.gov for all of their support throughout this journey, I’m so happy our record will be hanging in the board room for everyone to see!