Ben Steele
@steeletype.bsky.social
SEO 🔎 writing 🖊 video games 🎮
Me, posting on LinkedIn about how I think it's weird that OpenAI is announcing "erotica" amidst ongoing child safety concerns, and it seems like grooming.
LinkedIn people: Uh wow jumping to conclusions much? Sure, an AI bot COULD chat up an 8 year old, but isn't that the parents' fault?
LinkedIn people: Uh wow jumping to conclusions much? Sure, an AI bot COULD chat up an 8 year old, but isn't that the parents' fault?
October 16, 2025 at 10:44 PM
Me, posting on LinkedIn about how I think it's weird that OpenAI is announcing "erotica" amidst ongoing child safety concerns, and it seems like grooming.
LinkedIn people: Uh wow jumping to conclusions much? Sure, an AI bot COULD chat up an 8 year old, but isn't that the parents' fault?
LinkedIn people: Uh wow jumping to conclusions much? Sure, an AI bot COULD chat up an 8 year old, but isn't that the parents' fault?
I haven't used this app in 9 months, but aggressive enshittification everywhere is pulling me back here. Uh. What's up? Is this still a great place for SEO chats?
October 16, 2025 at 7:13 PM
I haven't used this app in 9 months, but aggressive enshittification everywhere is pulling me back here. Uh. What's up? Is this still a great place for SEO chats?
Reposted by Ben Steele
Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. via @steeletype.bsky.social
#marketing
#marketing
Email Marketing: An In-Depth Guide
Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. via @steeletype.bsky.social
#marketing
www.searchenginejournal.com
January 1, 2025 at 12:03 PM
Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. via @steeletype.bsky.social
#marketing
#marketing
Reposted by Ben Steele
Learn the essential elements of a successful YouTube strategy for businesses. Find out how to create captivating videos and avoid common pitfalls. via @steeletype.bsky.social
#business
#business
Why Making A Good YouTube Video Is Hard (For Businesses)
Learn the essential elements of a successful YouTube strategy for businesses. Find out how to create captivating videos and avoid common pitfalls. via @steeletype.bsky.social
#business
www.searchenginejournal.com
December 26, 2024 at 12:02 PM
Learn the essential elements of a successful YouTube strategy for businesses. Find out how to create captivating videos and avoid common pitfalls. via @steeletype.bsky.social
#business
#business
Reposted by Ben Steele
A careful analysis of Google's HCU signals and how they may relate to a core algorithm or spam update. via @martinibuster.bsky.social
#seonews #Google
#seonews #Google
The HCU Effect In Google Updates
A careful analysis of Google's HCU signals and how they may relate to a core algorithm or spam update. via @martinibuster.bsky.social
#seonews #Google
www.searchenginejournal.com
December 20, 2024 at 9:04 PM
A careful analysis of Google's HCU signals and how they may relate to a core algorithm or spam update. via @martinibuster.bsky.social
#seonews #Google
#seonews #Google
Reposted by Ben Steele
🤖 AI bots are crawling your website right now - and they make up 28% of all crawler traffic.
Is your site optimized, or are you missing out on potential AI search traffic?
Watch to learn 3 ways to get your website AI-ready before your competitors do.
youtube.com/shorts/lTNtx...
Is your site optimized, or are you missing out on potential AI search traffic?
Watch to learn 3 ways to get your website AI-ready before your competitors do.
youtube.com/shorts/lTNtx...
3 Ways To Optimize For AI Search #SEO #chatgpt
YouTube video by Matt G. Southern
youtube.com
December 20, 2024 at 8:48 PM
🤖 AI bots are crawling your website right now - and they make up 28% of all crawler traffic.
Is your site optimized, or are you missing out on potential AI search traffic?
Watch to learn 3 ways to get your website AI-ready before your competitors do.
youtube.com/shorts/lTNtx...
Is your site optimized, or are you missing out on potential AI search traffic?
Watch to learn 3 ways to get your website AI-ready before your competitors do.
youtube.com/shorts/lTNtx...
Reposted by Ben Steele
"Sorry, we can't make this technology that sucks and nobody wants and that uses enough power to blow up the moon unless we *also* steal people's shit to throw into our content woodchipper in order to produce mediocre digital particleboard out of the cumulative artbarf."
futurism.com/the-byte/ope...
futurism.com/the-byte/ope...
OpenAI Pleads That It Can’t Make Money Without Using Copyrighted Materials for Free
OpenAI is begging Parliament to allow it to use copyrighted works because it's "impossible" for the company to make money without them.
futurism.com
December 20, 2024 at 2:05 PM
"Sorry, we can't make this technology that sucks and nobody wants and that uses enough power to blow up the moon unless we *also* steal people's shit to throw into our content woodchipper in order to produce mediocre digital particleboard out of the cumulative artbarf."
futurism.com/the-byte/ope...
futurism.com/the-byte/ope...
Listen, I know "toxic" is a little dramatic but it can also be apt. I used to link build. It's big business for a reason, and the financial incentive still generates bad practices. I've been part of great campaigns, and I've also seen all sorts of justifications for bad links.
Bad & Toxic Backlinks You Should Avoid
Avoid bad and toxic links with this comprehensive guide on effective link building strategies. Don't risk your website's reputation with unreliable tactics.
www.searchenginejournal.com
December 20, 2024 at 5:16 PM
Listen, I know "toxic" is a little dramatic but it can also be apt. I used to link build. It's big business for a reason, and the financial incentive still generates bad practices. I've been part of great campaigns, and I've also seen all sorts of justifications for bad links.
I went pretty in-depth on YouTube's algorithm. Imo it's a really good idea for SEOs to understand it even if you're not focused on video. It's a look at what a Google property does when it has complete control over the platform.
P.S. Tags don't matter.
P.S. Tags don't matter.
YouTube SEO: How To Rank Higher On YouTube
Learn how to optimize your videos for better ranking on YouTube. Drive brand awareness, engage your audience, and unlock new revenue streams with an effective video strategy.
www.searchenginejournal.com
December 20, 2024 at 5:06 PM
I went pretty in-depth on YouTube's algorithm. Imo it's a really good idea for SEOs to understand it even if you're not focused on video. It's a look at what a Google property does when it has complete control over the platform.
P.S. Tags don't matter.
P.S. Tags don't matter.
Then fucking pay for it
‘Impossible’ to create AI tools like ChatGPT without copyrighted material, OpenAI says
‘Impossible’ to create AI tools like ChatGPT without copyrighted material, OpenAI says
Pressure grows on artificial intelligence firms over the content used to train their productsBusiness live – latest updatesThe developer OpenAI has said it would be impossible to create tools like its groundbreaking chatbot ChatGPT without access to copyrighted material, as pressure grows on artificial intelligence firms over the content used to train their products.Chatbots such as ChatGPT and image generators like Stable Diffusion are “trained” on a vast trove of data taken from the internet, with much of it covered by copyright – a legal protection against someone’s work being used without permission. Continue reading...
www.theguardian.com
December 18, 2024 at 7:07 PM
Then fucking pay for it
The great lie of ommission from Google seems to have always been: create high-quality content (so that we can steal it and show it to users without benefitting you)
December 18, 2024 at 6:48 PM
The great lie of ommission from Google seems to have always been: create high-quality content (so that we can steal it and show it to users without benefitting you)
What the heck where are all these followers coming from!
Hi friends, I haven't been posting much because I'm head down at work prepping for the holidays but I'll post something cool soon (depending on your definition)
Hi friends, I haven't been posting much because I'm head down at work prepping for the holidays but I'll post something cool soon (depending on your definition)
December 18, 2024 at 1:35 AM
What the heck where are all these followers coming from!
Hi friends, I haven't been posting much because I'm head down at work prepping for the holidays but I'll post something cool soon (depending on your definition)
Hi friends, I haven't been posting much because I'm head down at work prepping for the holidays but I'll post something cool soon (depending on your definition)
Reposted by Ben Steele
Some SEOs: "UsE ChaTGpT fOr EnTITy AnALysis"
Me: "ChatGPT, do entity analysis on this 404 URL"
ChatGPT: "nO pRObLem!" 🤡
Inspired by @jessthebp.bsky.social brilliant video which is linked below and you should watch if you haven't!
Me: "ChatGPT, do entity analysis on this 404 URL"
ChatGPT: "nO pRObLem!" 🤡
Inspired by @jessthebp.bsky.social brilliant video which is linked below and you should watch if you haven't!
December 6, 2024 at 10:15 AM
Some SEOs: "UsE ChaTGpT fOr EnTITy AnALysis"
Me: "ChatGPT, do entity analysis on this 404 URL"
ChatGPT: "nO pRObLem!" 🤡
Inspired by @jessthebp.bsky.social brilliant video which is linked below and you should watch if you haven't!
Me: "ChatGPT, do entity analysis on this 404 URL"
ChatGPT: "nO pRObLem!" 🤡
Inspired by @jessthebp.bsky.social brilliant video which is linked below and you should watch if you haven't!
Reposted by Ben Steele
SEO PRO TIP
Be consistent with signals.
Just saw this article by @mattgsouthern.bsky.social
I've always said in my audit work "be consistent across signals".
Here, a Google rep says it about canonicalization.
Reinforces what @johnmu.com has always been advocating.
Be consistent with signals.
Just saw this article by @mattgsouthern.bsky.social
I've always said in my audit work "be consistent across signals".
Here, a Google rep says it about canonicalization.
Reinforces what @johnmu.com has always been advocating.
Google Uses About 40 Signals To Determine Canonical URLs
Google reveals it uses about 40 different signals to choose canonical URLs when dealing with duplicate web content.
www.searchenginejournal.com
December 6, 2024 at 10:55 AM
SEO PRO TIP
Be consistent with signals.
Just saw this article by @mattgsouthern.bsky.social
I've always said in my audit work "be consistent across signals".
Here, a Google rep says it about canonicalization.
Reinforces what @johnmu.com has always been advocating.
Be consistent with signals.
Just saw this article by @mattgsouthern.bsky.social
I've always said in my audit work "be consistent across signals".
Here, a Google rep says it about canonicalization.
Reinforces what @johnmu.com has always been advocating.
Reposted by Ben Steele
Oh my God
Dune has the same plot as the Westminster Dog Show: After generations of careful breeding, we have produced this perfect little freak of nature and now it has behavioral issues
Mom: Let's pick out a Christmas movie to watch on Thanksgiving. Which one do you guys want to watch?
Family (in unison): DUNE!
Family (in unison): DUNE!
November 30, 2024 at 10:11 AM
Oh my God
In the spirit of Thanksgiving I will make one (1) positive comment about LLMs:
They've made it very easy to identify overused language and clichés.
They build sentences with statistical probability. So if it "sounds like AI" that probably means it's overused.
They've made it very easy to identify overused language and clichés.
They build sentences with statistical probability. So if it "sounds like AI" that probably means it's overused.
November 29, 2024 at 6:36 PM
In the spirit of Thanksgiving I will make one (1) positive comment about LLMs:
They've made it very easy to identify overused language and clichés.
They build sentences with statistical probability. So if it "sounds like AI" that probably means it's overused.
They've made it very easy to identify overused language and clichés.
They build sentences with statistical probability. So if it "sounds like AI" that probably means it's overused.
I used to cook turkey with Delia Smith's method but last year I tried Padma Lakshmi's buttermilk brine recipe and it's so darn good. So I've developed a weird process somewhere between the two because I just can't give up Delia's stuffing.
November 28, 2024 at 2:10 PM
I used to cook turkey with Delia Smith's method but last year I tried Padma Lakshmi's buttermilk brine recipe and it's so darn good. So I've developed a weird process somewhere between the two because I just can't give up Delia's stuffing.
However this turns out, it's going to be wild. There are two concurrent cases against Google that could end up forcing it to give up significant assets and advantages.
I'd be a little more sympathetic to its arguments if it hadn't spent the last year ramping up AI theft and siphoning traffic.
I'd be a little more sympathetic to its arguments if it hadn't spent the last year ramping up AI theft and siphoning traffic.
DOJ Says Google Controls 91% Of Ad Market; Google Says 10%
The US Department of Justice and Google present closing arguments in antitrust case regarding alleged monopoly of digital ad market.
www.searchenginejournal.com
November 26, 2024 at 4:02 PM
However this turns out, it's going to be wild. There are two concurrent cases against Google that could end up forcing it to give up significant assets and advantages.
I'd be a little more sympathetic to its arguments if it hadn't spent the last year ramping up AI theft and siphoning traffic.
I'd be a little more sympathetic to its arguments if it hadn't spent the last year ramping up AI theft and siphoning traffic.
Reposted by Ben Steele
'Tis the season to change your article headlines from 2024 to 2025 🫤
November 25, 2024 at 2:25 PM
'Tis the season to change your article headlines from 2024 to 2025 🫤
Me at the gym: hell yeah. Healthy habits. I'm gonna lose so much weight.
The Del Taco on the way home: you dumb bitch
The Del Taco on the way home: you dumb bitch
November 25, 2024 at 10:04 PM
Me at the gym: hell yeah. Healthy habits. I'm gonna lose so much weight.
The Del Taco on the way home: you dumb bitch
The Del Taco on the way home: you dumb bitch
I prefer to make my own but I have a can on the table for people who prefer that :>
Search your heart. You know it to be true.
This is the only true cranberry sauce.
I will not be taking questions at this time.
I will not be taking questions at this time.
November 25, 2024 at 6:52 PM
I prefer to make my own but I have a can on the table for people who prefer that :>
Reposted by Ben Steele
This story by @barlowadams.bsky.social is so well done. Damn.
Read this wonderful piece by @barlowadams.bsky.social in SugarSugarSalt
sugarsugarsalt.org/2024/11/10/v...
sugarsugarsalt.org/2024/11/10/v...
Voicemail Like a Timebomb by Barlow Adams
Voicemail is a method of time travel. It can take you back, bring the future to you, even stop time. I’m fond of voicemails. If you ever leave me one, I will use it as I like. I make no apolo…
sugarsugarsalt.org
November 24, 2024 at 2:41 PM
This story by @barlowadams.bsky.social is so well done. Damn.
Reposted by Ben Steele
swans are just geese in evening gowns
November 24, 2024 at 2:42 AM
swans are just geese in evening gowns
Reckoning with things I've said and done that hurt people is a difficult part of personal development and growth.
Some got better, yes. Some didn't, or are still working through it, or only got better when loved ones said they were actively being hated and hurt.
I talk about my own journey because I wasn't perfect at it, and I did/said/was things that hurt people. I'm still learning and trying to be better.
I talk about my own journey because I wasn't perfect at it, and I did/said/was things that hurt people. I'm still learning and trying to be better.
I really wish people talked more about the fact that our generation had to overcome so much bigotry and hatred learned when we were young.
We got better. People can get better. Positive change is possible.
We got better. People can get better. Positive change is possible.
November 24, 2024 at 4:58 PM
Reckoning with things I've said and done that hurt people is a difficult part of personal development and growth.
Reposted by Ben Steele
People often ask me how to know for sure if an image was created by artificial intelligence. So I marked in the attached photo (in the red circles) some clues that make me suspect that it's a fabricated photo, although it's not possible to say with absolute certainty in this case.
November 23, 2024 at 10:17 PM
People often ask me how to know for sure if an image was created by artificial intelligence. So I marked in the attached photo (in the red circles) some clues that make me suspect that it's a fabricated photo, although it's not possible to say with absolute certainty in this case.