Sally Mills
@sallymills.bsky.social
Organiser of Brisbane SEO Beers, Aus
Technical SEO, on-page, analytics & Automation
In-house at some financial comparison site
Always Test and Learn
Opinions are my own.
https://sallymills.com
https://brisbaneseobeers.com
Technical SEO, on-page, analytics & Automation
In-house at some financial comparison site
Always Test and Learn
Opinions are my own.
https://sallymills.com
https://brisbaneseobeers.com
Pinned
Reposted by Sally Mills
Yet another example of Google AI pulling through old interest rates from a news article... wonder when Google's getting their ASFL?
The news article on the right is from 2024 for Term Deposit rates.. which change all the time. You'd think they have some guard rails for age of article...
The news article on the right is from 2024 for Term Deposit rates.. which change all the time. You'd think they have some guard rails for age of article...
December 7, 2025 at 11:03 PM
Yet another example of Google AI pulling through old interest rates from a news article... wonder when Google's getting their ASFL?
The news article on the right is from 2024 for Term Deposit rates.. which change all the time. You'd think they have some guard rails for age of article...
The news article on the right is from 2024 for Term Deposit rates.. which change all the time. You'd think they have some guard rails for age of article...
First time using AI Mode in Australia. Straight away feeds me incorrect information. And so the misinformation of the internet continues.
October 14, 2025 at 6:47 AM
First time using AI Mode in Australia. Straight away feeds me incorrect information. And so the misinformation of the internet continues.
This is still the best phone I've ever owned. Bring back physical buttons that let me control music. #nokia5200
September 15, 2025 at 7:35 AM
This is still the best phone I've ever owned. Bring back physical buttons that let me control music. #nokia5200
Just a friendly reminder to Google your personal phone number as mine showed up on a creepy website showing addresses and phone numbers of Australians.
Not going to link to it as it's such a privacy risk.
Not going to link to it as it's such a privacy risk.
September 11, 2025 at 10:08 PM
Just a friendly reminder to Google your personal phone number as mine showed up on a creepy website showing addresses and phone numbers of Australians.
Not going to link to it as it's such a privacy risk.
Not going to link to it as it's such a privacy risk.
Reposted by Sally Mills
Got a comment. Wrote a story. Included it. Also speculated. www.pickr.com.au/news/2025/go...
Google's AI mode goes global, but not in Australia – Pickr
AI is everywhere, and even a part of Google Search, but Australians will miss out on the agentic "AI Mode" of Google, at least for a little bit longer.
www.pickr.com.au
September 1, 2025 at 12:32 PM
Got a comment. Wrote a story. Included it. Also speculated. www.pickr.com.au/news/2025/go...
Reposted by Sally Mills
Check out the 'Crawl to refer' ratios below of the various AI platforms -> The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals
blog.cloudflare.com/crawlers-cli...
blog.cloudflare.com/crawlers-cli...
August 31, 2025 at 12:33 PM
Check out the 'Crawl to refer' ratios below of the various AI platforms -> The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals
blog.cloudflare.com/crawlers-cli...
blog.cloudflare.com/crawlers-cli...
So does anyone in the Aus SEO community know why AI Mode isn't being rolled out to Australia yet? My guess is our general legislation restrictions but haven't found any substantial information yet.
August 26, 2025 at 8:05 AM
So does anyone in the Aus SEO community know why AI Mode isn't being rolled out to Australia yet? My guess is our general legislation restrictions but haven't found any substantial information yet.
Reposted by Sally Mills
NEW research: sparktoro.com/blog/new-res...
Thanks to @LiveDatos, we've got remarkable charts showing:
- The changing growth rate of AI tool use
- Distribution of AI usage
- How traditional search engines have fared
Trust me, you don't want to miss it 😉👇
Thanks to @LiveDatos, we've got remarkable charts showing:
- The changing growth rate of AI tool use
- Distribution of AI usage
- How traditional search engines have fared
Trust me, you don't want to miss it 😉👇
August 26, 2025 at 7:39 AM
NEW research: sparktoro.com/blog/new-res...
Thanks to @LiveDatos, we've got remarkable charts showing:
- The changing growth rate of AI tool use
- Distribution of AI usage
- How traditional search engines have fared
Trust me, you don't want to miss it 😉👇
Thanks to @LiveDatos, we've got remarkable charts showing:
- The changing growth rate of AI tool use
- Distribution of AI usage
- How traditional search engines have fared
Trust me, you don't want to miss it 😉👇
Reposted by Sally Mills
"site: example.com" =/= "site:example.com"
June 7, 2023 at 8:37 AM
"site: example.com" =/= "site:example.com"
Is this new? Tool tip in a featured snippet?
Also, in Aus Finance SERPs I'm seeing an increase of featured snippets - which I'm quite happy about.
Also, in Aus Finance SERPs I'm seeing an increase of featured snippets - which I'm quite happy about.
August 1, 2025 at 4:20 AM
Is this new? Tool tip in a featured snippet?
Also, in Aus Finance SERPs I'm seeing an increase of featured snippets - which I'm quite happy about.
Also, in Aus Finance SERPs I'm seeing an increase of featured snippets - which I'm quite happy about.
Reposted by Sally Mills
Thanks for your very generous words Salls!
I was about to post my slides over here.
Here, you'll get to see them first: gastonriera.com/scl-dd-slides
It has a few extra slides about the examples I shared 😉
I was about to post my slides over here.
Here, you'll get to see them first: gastonriera.com/scl-dd-slides
It has a few extra slides about the examples I shared 😉
(public)Optimise Crawl Capacity for 100M+ urls - Gaston Riera - SCL DD Lightning talk
Optimise Crawl Capacity for 100M+ urls, a Framework and Examples Gastón Riera Sr SEO Specialist at Search Central Product Expert Lightning Talk Search Central Live Deep Dive 2025
gastonriera.com
July 24, 2025 at 7:10 AM
Thanks for your very generous words Salls!
I was about to post my slides over here.
Here, you'll get to see them first: gastonriera.com/scl-dd-slides
It has a few extra slides about the examples I shared 😉
I was about to post my slides over here.
Here, you'll get to see them first: gastonriera.com/scl-dd-slides
It has a few extra slides about the examples I shared 😉
Reposted by Sally Mills
It was such a thrilling moment still can't believe it
July 23, 2025 at 10:40 PM
It was such a thrilling moment still can't believe it
Reposted by Sally Mills
Newsletter: This is the Hater's Guide To The AI Bubble: genAI is nothing like Uber or Amazon Web Services, there are no profitable genAI companies, agents do not and cannot exist, there is no AI SaaS story, and everything rides - and dies - on selling GPUs.
www.wheresyoured.at/the-haters-g...
www.wheresyoured.at/the-haters-g...
The Hater's Guide To The AI Bubble
Hey! Before we go any further — if you want to support my work, please sign up for the premium version of Where’s Your Ed At, it’s a $7-a-month (or $70-a-year) paid product where every week you get a ...
www.wheresyoured.at
July 21, 2025 at 4:48 PM
Newsletter: This is the Hater's Guide To The AI Bubble: genAI is nothing like Uber or Amazon Web Services, there are no profitable genAI companies, agents do not and cannot exist, there is no AI SaaS story, and everything rides - and dies - on selling GPUs.
www.wheresyoured.at/the-haters-g...
www.wheresyoured.at/the-haters-g...
Reposted by Sally Mills
Fixed the new Google Search Console logo.
July 22, 2025 at 7:18 AM
Fixed the new Google Search Console logo.
This is such an important read! Thank you for writing this!
I have been back and forth over the span of 5 years about whether to publish this article.
All opinions and experiences in this post are my own, or from people I personally know, backed up with recent reports and statistics.
All opinions and experiences in this post are my own, or from people I personally know, backed up with recent reports and statistics.
Why Women in Tech isn't enough
Women in Tech spaces help, but fall short in the long run. Real progress needs systemic change and active involvement from men in positions of power.
whitep4nth3r.com
July 16, 2025 at 10:22 PM
This is such an important read! Thank you for writing this!
Reposted by Sally Mills
I have been back and forth over the span of 5 years about whether to publish this article.
All opinions and experiences in this post are my own, or from people I personally know, backed up with recent reports and statistics.
All opinions and experiences in this post are my own, or from people I personally know, backed up with recent reports and statistics.
Why Women in Tech isn't enough
Women in Tech spaces help, but fall short in the long run. Real progress needs systemic change and active involvement from men in positions of power.
whitep4nth3r.com
July 16, 2025 at 2:25 PM
I have been back and forth over the span of 5 years about whether to publish this article.
All opinions and experiences in this post are my own, or from people I personally know, backed up with recent reports and statistics.
All opinions and experiences in this post are my own, or from people I personally know, backed up with recent reports and statistics.
Reposted by Sally Mills
🚨 Ecommerce sites: I've found that Shopify is listed along with Bing as a ChatGPT third-party search provider! OpenAI added Shopify along with Bing as a third-party search provider in their ChatGPT Search documentation on May 15, 2025;
...
...
July 9, 2025 at 9:52 PM
🚨 Ecommerce sites: I've found that Shopify is listed along with Bing as a ChatGPT third-party search provider! OpenAI added Shopify along with Bing as a third-party search provider in their ChatGPT Search documentation on May 15, 2025;
...
...
Resharing this since it helped me again cause I forgot! Thank you @danaditomaso.com !!
I'm on my way to the gym and can check this later but in the meantime ... A blend should do it. The first table is your metric without a breakdown and the second table is your metric with a breakdown. Blend and then make a calculated field of sum(breakdown metric)/sum(total metric). I'll confirm!
June 27, 2025 at 2:11 AM
Resharing this since it helped me again cause I forgot! Thank you @danaditomaso.com !!
Reposted by Sally Mills
I'm on my way to the gym and can check this later but in the meantime ... A blend should do it. The first table is your metric without a breakdown and the second table is your metric with a breakdown. Blend and then make a calculated field of sum(breakdown metric)/sum(total metric). I'll confirm!
December 6, 2024 at 1:22 AM
I'm on my way to the gym and can check this later but in the meantime ... A blend should do it. The first table is your metric without a breakdown and the second table is your metric with a breakdown. Blend and then make a calculated field of sum(breakdown metric)/sum(total metric). I'll confirm!
A mate was at trivia the other night. The question was
"What does the O in SEO stand for? "
Then he said,
"Anyone who knows the answer is insufferable to talk to."
😂😅
"What does the O in SEO stand for? "
Then he said,
"Anyone who knows the answer is insufferable to talk to."
😂😅
June 20, 2025 at 9:31 AM
A mate was at trivia the other night. The question was
"What does the O in SEO stand for? "
Then he said,
"Anyone who knows the answer is insufferable to talk to."
😂😅
"What does the O in SEO stand for? "
Then he said,
"Anyone who knows the answer is insufferable to talk to."
😂😅
Reposted by Sally Mills
Our APAC series webinar
with @nataliavv.bsky.social @petermead.bsky.social @pechnet.bsky.social @sallymills.bsky.social
@duda.co
#dudawebinar
Wednesday, June 18, at 4 pm Melbourne
www.duda.co/webinars/ai-...
with @nataliavv.bsky.social @petermead.bsky.social @pechnet.bsky.social @sallymills.bsky.social
@duda.co
#dudawebinar
Wednesday, June 18, at 4 pm Melbourne
www.duda.co/webinars/ai-...
June 16, 2025 at 11:44 AM
Our APAC series webinar
with @nataliavv.bsky.social @petermead.bsky.social @pechnet.bsky.social @sallymills.bsky.social
@duda.co
#dudawebinar
Wednesday, June 18, at 4 pm Melbourne
www.duda.co/webinars/ai-...
with @nataliavv.bsky.social @petermead.bsky.social @pechnet.bsky.social @sallymills.bsky.social
@duda.co
#dudawebinar
Wednesday, June 18, at 4 pm Melbourne
www.duda.co/webinars/ai-...
We're in SEO, so that means that anything to do with the internet is somehow our job.
June 11, 2025 at 11:17 PM
We're in SEO, so that means that anything to do with the internet is somehow our job.
Reposted by Sally Mills
AI tends to not make many mistakes. I find in writing, misspelling a word, starting a sentence without a capital letter, helps. Not sure how to do that on the phone. haha
June 8, 2025 at 4:31 AM
AI tends to not make many mistakes. I find in writing, misspelling a word, starting a sentence without a capital letter, helps. Not sure how to do that on the phone. haha
In the past two weeks, I've had 2 customers on my ecommerce site want to check that I'm not AI.
1 person asked for a phone number - then didn't even want to ring. Just wanted confirmation I existed.
Another through email asking, which made me wonder how I can prove I'm real. 😂
1 person asked for a phone number - then didn't even want to ring. Just wanted confirmation I existed.
Another through email asking, which made me wonder how I can prove I'm real. 😂
June 8, 2025 at 2:48 AM
In the past two weeks, I've had 2 customers on my ecommerce site want to check that I'm not AI.
1 person asked for a phone number - then didn't even want to ring. Just wanted confirmation I existed.
Another through email asking, which made me wonder how I can prove I'm real. 😂
1 person asked for a phone number - then didn't even want to ring. Just wanted confirmation I existed.
Another through email asking, which made me wonder how I can prove I'm real. 😂
I'm finding myself only ever using GPTs o3 model now. Much like a human it gives better results when given the opportunity to think.
June 8, 2025 at 2:46 AM
I'm finding myself only ever using GPTs o3 model now. Much like a human it gives better results when given the opportunity to think.