Mac Martine
@saasmakermac.bsky.social
Co-Founder: https://wildfront.co
We buy, build, operate, and invest in SaaS companies.
Join our newsletter & bootrapped SaaS Founder & investor community: https://frontier.wildfront.co/
1 life-changing exit.
We buy, build, operate, and invest in SaaS companies.
Join our newsletter & bootrapped SaaS Founder & investor community: https://frontier.wildfront.co/
1 life-changing exit.
We used to spend two weeks naming products.
Two. Weeks.
Brainstorming. Debating. Settling on something mediocre.
Now? 30 secs. And the names are better. Every single time.
DomainStorm.io has given us better names in 1/2 a minute than we came up with in 14 days.
The excuses are gone.
Two. Weeks.
Brainstorming. Debating. Settling on something mediocre.
Now? 30 secs. And the names are better. Every single time.
DomainStorm.io has given us better names in 1/2 a minute than we came up with in 14 days.
The excuses are gone.
Find Your Perfect Domain |
Domain Storm
DomainStorm.io
November 9, 2025 at 12:40 AM
We used to spend two weeks naming products.
Two. Weeks.
Brainstorming. Debating. Settling on something mediocre.
Now? 30 secs. And the names are better. Every single time.
DomainStorm.io has given us better names in 1/2 a minute than we came up with in 14 days.
The excuses are gone.
Two. Weeks.
Brainstorming. Debating. Settling on something mediocre.
Now? 30 secs. And the names are better. Every single time.
DomainStorm.io has given us better names in 1/2 a minute than we came up with in 14 days.
The excuses are gone.
Reposted by Mac Martine
I used to think freedom meant not working.
Now I think it means doing what you’d choose even if you didn’t have to.
Now I think it means doing what you’d choose even if you didn’t have to.
November 4, 2025 at 2:44 AM
I used to think freedom meant not working.
Now I think it means doing what you’d choose even if you didn’t have to.
Now I think it means doing what you’d choose even if you didn’t have to.
Specialization works… until the world stops playing by the same rules.
The broader your base, the better your odds when everything shifts.
The broader your base, the better your odds when everything shifts.
November 3, 2025 at 3:58 PM
Specialization works… until the world stops playing by the same rules.
The broader your base, the better your odds when everything shifts.
The broader your base, the better your odds when everything shifts.
I don’t count my chickens until they hatch.
Even if I really think they’re going to hatch.
Why?
Because the reality is, they don’t all hatch.
And I'd much rather create unexpected upsides than unexpected downsides.
Even if I really think they’re going to hatch.
Why?
Because the reality is, they don’t all hatch.
And I'd much rather create unexpected upsides than unexpected downsides.
October 31, 2025 at 6:10 AM
I don’t count my chickens until they hatch.
Even if I really think they’re going to hatch.
Why?
Because the reality is, they don’t all hatch.
And I'd much rather create unexpected upsides than unexpected downsides.
Even if I really think they’re going to hatch.
Why?
Because the reality is, they don’t all hatch.
And I'd much rather create unexpected upsides than unexpected downsides.
TIL Spotify is running ICE ads.
Needless to say, I just canceled. I hope you will too.
Needless to say, I just canceled. I hope you will too.
October 30, 2025 at 9:53 PM
TIL Spotify is running ICE ads.
Needless to say, I just canceled. I hope you will too.
Needless to say, I just canceled. I hope you will too.
Someone on Thumbtack just now:
“I'll give you $100 off if you cancel the project bc I just paid $91 for this lead.
I just thought i’d be honest with you instead of trying to charge you more. We are an honest company."
“I'll give you $100 off if you cancel the project bc I just paid $91 for this lead.
I just thought i’d be honest with you instead of trying to charge you more. We are an honest company."
October 29, 2025 at 5:19 AM
Someone on Thumbtack just now:
“I'll give you $100 off if you cancel the project bc I just paid $91 for this lead.
I just thought i’d be honest with you instead of trying to charge you more. We are an honest company."
“I'll give you $100 off if you cancel the project bc I just paid $91 for this lead.
I just thought i’d be honest with you instead of trying to charge you more. We are an honest company."
The key to unstoppable success?
View all difficult business hurtles as moats, and turn setbacks and losses into fuel.
Don’t look back.
View all difficult business hurtles as moats, and turn setbacks and losses into fuel.
Don’t look back.
October 28, 2025 at 11:52 PM
The key to unstoppable success?
View all difficult business hurtles as moats, and turn setbacks and losses into fuel.
Don’t look back.
View all difficult business hurtles as moats, and turn setbacks and losses into fuel.
Don’t look back.
Anyone know of a domain registrar affiliate program that is actually usable?
All the ones we've tried either deny us right away or only provide an affiliate link to their homepage which won’t cut it.
All the ones we've tried either deny us right away or only provide an affiliate link to their homepage which won’t cut it.
October 27, 2025 at 10:53 PM
Anyone know of a domain registrar affiliate program that is actually usable?
All the ones we've tried either deny us right away or only provide an affiliate link to their homepage which won’t cut it.
All the ones we've tried either deny us right away or only provide an affiliate link to their homepage which won’t cut it.
Now that we're on our 3rd successful SaaS, and we're in the market for more, we mapped out what our idea SaaS business would look like.
What do you agree with, and what would you change?
What do you agree with, and what would you change?
What would our ideal SaaS business look like?
Profitable, not too cutting edge, vertical utility SaaS
frontier.wildfront.co
October 27, 2025 at 10:14 PM
Now that we're on our 3rd successful SaaS, and we're in the market for more, we mapped out what our idea SaaS business would look like.
What do you agree with, and what would you change?
What do you agree with, and what would you change?
AI is great at working within a narrow range of rules, such as generating:
- A catchy headline
- A brand/domain name
- Even a small script
But when there’s a bigger picture involved it falls apart, such as:
- Building a larger app
- Writing a short story you'd actually want to read
- A catchy headline
- A brand/domain name
- Even a small script
But when there’s a bigger picture involved it falls apart, such as:
- Building a larger app
- Writing a short story you'd actually want to read
October 27, 2025 at 2:54 PM
AI is great at working within a narrow range of rules, such as generating:
- A catchy headline
- A brand/domain name
- Even a small script
But when there’s a bigger picture involved it falls apart, such as:
- Building a larger app
- Writing a short story you'd actually want to read
- A catchy headline
- A brand/domain name
- Even a small script
But when there’s a bigger picture involved it falls apart, such as:
- Building a larger app
- Writing a short story you'd actually want to read
Are you a generalist or a specialist?
If a specialist, in what?
If a specialist, in what?
October 27, 2025 at 4:59 AM
Are you a generalist or a specialist?
If a specialist, in what?
If a specialist, in what?
Over the past year we've been heads down on Aware and grown it 8x.
We’re in full scaling mode.
Along the way, we’ve also acquired two other businesses under the Aware canopy.
It’s time to step beyond.
And with that, we’re beyond excited to announce Wildfront(.)co.
Let's go!
We’re in full scaling mode.
Along the way, we’ve also acquired two other businesses under the Aware canopy.
It’s time to step beyond.
And with that, we’re beyond excited to announce Wildfront(.)co.
Let's go!
March 20, 2025 at 5:37 PM
Over the past year we've been heads down on Aware and grown it 8x.
We’re in full scaling mode.
Along the way, we’ve also acquired two other businesses under the Aware canopy.
It’s time to step beyond.
And with that, we’re beyond excited to announce Wildfront(.)co.
Let's go!
We’re in full scaling mode.
Along the way, we’ve also acquired two other businesses under the Aware canopy.
It’s time to step beyond.
And with that, we’re beyond excited to announce Wildfront(.)co.
Let's go!
With my people at @microconf.com New Orleans! #microconf
March 18, 2025 at 3:58 PM
With my people at @microconf.com New Orleans! #microconf
Oof. Sad that people feel okay doing this, and that they can get away with it.
This is wild
This video on Honey is absolutely wild and worth a watch
December 23, 2024 at 6:19 AM
Oof. Sad that people feel okay doing this, and that they can get away with it.
May you hear a lot of Wham! this holiday season.
December 12, 2024 at 8:10 PM
May you hear a lot of Wham! this holiday season.
Cosmos, by Carl Sagan, should be required reading for everyone on this planet.
December 1, 2024 at 6:49 AM
Cosmos, by Carl Sagan, should be required reading for everyone on this planet.
For those with a profitable SaaS:
Do you view your revenue forecast/projections?
If so, what do you use?
Do you view your revenue forecast/projections?
If so, what do you use?
November 23, 2024 at 5:36 PM
For those with a profitable SaaS:
Do you view your revenue forecast/projections?
If so, what do you use?
Do you view your revenue forecast/projections?
If so, what do you use?
Reposted by Mac Martine
November 20, 2024 at 11:07 PM
Blows my mind that I haven't found an app that shows accurate MRR.
Stripe is simply not right and is delayed.
ProfitWell is bloated as it counts active yet set to cancel accounts as MRR.
So I wrote my own script that gives me my accurate MRR in real time.
Maybe I'll package is up as a free app.
Stripe is simply not right and is delayed.
ProfitWell is bloated as it counts active yet set to cancel accounts as MRR.
So I wrote my own script that gives me my accurate MRR in real time.
Maybe I'll package is up as a free app.
November 20, 2024 at 3:08 AM
Blows my mind that I haven't found an app that shows accurate MRR.
Stripe is simply not right and is delayed.
ProfitWell is bloated as it counts active yet set to cancel accounts as MRR.
So I wrote my own script that gives me my accurate MRR in real time.
Maybe I'll package is up as a free app.
Stripe is simply not right and is delayed.
ProfitWell is bloated as it counts active yet set to cancel accounts as MRR.
So I wrote my own script that gives me my accurate MRR in real time.
Maybe I'll package is up as a free app.
It's amazing how much easier it gets after the first $5k MRR.
November 17, 2024 at 1:45 AM
It's amazing how much easier it gets after the first $5k MRR.
A good reminder for when you're a small team and think the big guys don't have bugs:
November 16, 2024 at 4:09 AM
A good reminder for when you're a small team and think the big guys don't have bugs:
It's crazy times.
It likely always feels that way to a degree.
Yet, my family and I have been to 14 countries in the last 2 years and 99.9% of people we met were so kind.
We can't directly change those in power, but we can have a positive impact on many of those around us.
And that's powerful.
It likely always feels that way to a degree.
Yet, my family and I have been to 14 countries in the last 2 years and 99.9% of people we met were so kind.
We can't directly change those in power, but we can have a positive impact on many of those around us.
And that's powerful.
November 14, 2024 at 4:40 AM
It's crazy times.
It likely always feels that way to a degree.
Yet, my family and I have been to 14 countries in the last 2 years and 99.9% of people we met were so kind.
We can't directly change those in power, but we can have a positive impact on many of those around us.
And that's powerful.
It likely always feels that way to a degree.
Yet, my family and I have been to 14 countries in the last 2 years and 99.9% of people we met were so kind.
We can't directly change those in power, but we can have a positive impact on many of those around us.
And that's powerful.
Awesome list of founder and makers on BlueSky!
(And thanks for including me, @mijustin.bsky.social 🙏)
(And thanks for including me, @mijustin.bsky.social 🙏)
Nice! @leenyburger.bsky.social just joined Bluesky! 👋
I've added her (plus a few others) to the "Founders and Makers" starter pack:
go.bsky.app/9Xi4xtt
I've added her (plus a few others) to the "Founders and Makers" starter pack:
go.bsky.app/9Xi4xtt
November 13, 2024 at 11:46 PM
Awesome list of founder and makers on BlueSky!
(And thanks for including me, @mijustin.bsky.social 🙏)
(And thanks for including me, @mijustin.bsky.social 🙏)
Simplicity and focus wins.
One of my best decisions was 10 years ago:
- Invested all of my cash into index funds (Boglehead three-fund portfolio) versus chasing high-performing stocks
- Invested all of my time into getting good at building and growing SaaS, which is where my expertise was/is
One of my best decisions was 10 years ago:
- Invested all of my cash into index funds (Boglehead three-fund portfolio) versus chasing high-performing stocks
- Invested all of my time into getting good at building and growing SaaS, which is where my expertise was/is
November 13, 2024 at 11:44 PM
Simplicity and focus wins.
One of my best decisions was 10 years ago:
- Invested all of my cash into index funds (Boglehead three-fund portfolio) versus chasing high-performing stocks
- Invested all of my time into getting good at building and growing SaaS, which is where my expertise was/is
One of my best decisions was 10 years ago:
- Invested all of my cash into index funds (Boglehead three-fund portfolio) versus chasing high-performing stocks
- Invested all of my time into getting good at building and growing SaaS, which is where my expertise was/is