Pippa Aldrich
@pippaaldrich.bsky.social
Search Marketing Consultant for Charities | SEO | Google Ad Grant + PPC
UK based, on the South Coast 🌊⛰️
Owner/human mother of a hound dawg 🐾
UK based, on the South Coast 🌊⛰️
Owner/human mother of a hound dawg 🐾
What you need to know about Meta’s advertising changes on implied sensitive data: www.charitycomms.org.uk/what-you-nee...
More reasons as to why charities (especially those in healthcare) should be looking at additional social media platforms and search marketing!
#fundraising #charitymarketing
More reasons as to why charities (especially those in healthcare) should be looking at additional social media platforms and search marketing!
#fundraising #charitymarketing
What you need to know about Meta’s advertising changes on implied sensitive data
Dan from Breast Cancer Now summarises what you need to know about the recent advertising policy changes and the steps you can take.
www.charitycomms.org.uk
January 29, 2025 at 2:04 PM
What you need to know about Meta’s advertising changes on implied sensitive data: www.charitycomms.org.uk/what-you-nee...
More reasons as to why charities (especially those in healthcare) should be looking at additional social media platforms and search marketing!
#fundraising #charitymarketing
More reasons as to why charities (especially those in healthcare) should be looking at additional social media platforms and search marketing!
#fundraising #charitymarketing
Reposted by Pippa Aldrich
@mindcharity.bsky.social who have 508k followers on X have just announced that they will no longer be posting there.
This is one of the first loud quits from a really big charity I have seen.
They hadn't posted on X since November.
They are here instead and building up from their 2k followers.
This is one of the first loud quits from a really big charity I have seen.
They hadn't posted on X since November.
They are here instead and building up from their 2k followers.
January 29, 2025 at 11:18 AM
@mindcharity.bsky.social who have 508k followers on X have just announced that they will no longer be posting there.
This is one of the first loud quits from a really big charity I have seen.
They hadn't posted on X since November.
They are here instead and building up from their 2k followers.
This is one of the first loud quits from a really big charity I have seen.
They hadn't posted on X since November.
They are here instead and building up from their 2k followers.
Reposted by Pippa Aldrich
⚙️More PMax controls:
Campaign-level negative keywords now rolling out globally.
Retailers: Opt to apply brand exclusions to Search only.
Optimize for incremental, new higher lifetime value customers with high value new customer mode.
Device targeting & Age-based demo exclusions in beta.
2/3
Campaign-level negative keywords now rolling out globally.
Retailers: Opt to apply brand exclusions to Search only.
Optimize for incremental, new higher lifetime value customers with high value new customer mode.
Device targeting & Age-based demo exclusions in beta.
2/3
January 23, 2025 at 4:49 PM
⚙️More PMax controls:
Campaign-level negative keywords now rolling out globally.
Retailers: Opt to apply brand exclusions to Search only.
Optimize for incremental, new higher lifetime value customers with high value new customer mode.
Device targeting & Age-based demo exclusions in beta.
2/3
Campaign-level negative keywords now rolling out globally.
Retailers: Opt to apply brand exclusions to Search only.
Optimize for incremental, new higher lifetime value customers with high value new customer mode.
Device targeting & Age-based demo exclusions in beta.
2/3
When Google Altered Its Ad Rules, Charities Paid the Price: www.nytimes.com/2025/01/21/t...
An interesting read if you've got 5 mins spare!
Another reason why you should try and utilise the ad grant and SEO as much as possible when in the charity sector.
An interesting read if you've got 5 mins spare!
Another reason why you should try and utilise the ad grant and SEO as much as possible when in the charity sector.
When Google Altered Its Ad Rules, Charities Paid the Price
After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.
www.nytimes.com
January 29, 2025 at 11:26 AM
When Google Altered Its Ad Rules, Charities Paid the Price: www.nytimes.com/2025/01/21/t...
An interesting read if you've got 5 mins spare!
Another reason why you should try and utilise the ad grant and SEO as much as possible when in the charity sector.
An interesting read if you've got 5 mins spare!
Another reason why you should try and utilise the ad grant and SEO as much as possible when in the charity sector.
I just joined the ballot for free #brightonSEO and #heroconf UK tickets. Want in too? Sign up at forms.gle/UNEnkmLPsLyC... by 12pm Friday 6 Dec and you could grab yourself a free single day ticket for April's conferences - essential for all search and digital marketers.
December 4, 2024 at 12:08 PM
I just joined the ballot for free #brightonSEO and #heroconf UK tickets. Want in too? Sign up at forms.gle/UNEnkmLPsLyC... by 12pm Friday 6 Dec and you could grab yourself a free single day ticket for April's conferences - essential for all search and digital marketers.
Reposted by Pippa Aldrich
great week to be this site
November 19, 2024 at 1:01 AM
great week to be this site
#GivingTuesday is around the corner (Dec 3rd to be exact). Although it isn't as well known in the UK, the date actually coincides with the annual launch of the @biggive.bsky.social #ChristmasChallenge.
It's tricky to target with SEO or Google Ads, HOWEVER, I've seen great results with clients
It's tricky to target with SEO or Google Ads, HOWEVER, I've seen great results with clients
November 26, 2024 at 12:20 PM
#GivingTuesday is around the corner (Dec 3rd to be exact). Although it isn't as well known in the UK, the date actually coincides with the annual launch of the @biggive.bsky.social #ChristmasChallenge.
It's tricky to target with SEO or Google Ads, HOWEVER, I've seen great results with clients
It's tricky to target with SEO or Google Ads, HOWEVER, I've seen great results with clients
Reposted by Pippa Aldrich
Google Search Console recommendations is fully rolled out (but here is why you may not see it) www.seroundtable.com/google-searc...
#google #googleseo #googlesearchconsole
#google #googleseo #googlesearchconsole
November 26, 2024 at 12:05 PM
Google Search Console recommendations is fully rolled out (but here is why you may not see it) www.seroundtable.com/google-searc...
#google #googleseo #googlesearchconsole
#google #googleseo #googlesearchconsole
Reposted by Pippa Aldrich
With a fully remote team of just 20 employees, Bluesky has surpassed 20 million users in its first year since opening to the public and is stealing thunder from rivals hundreds of times its size.
At a time when conventional wisdom among bosses is that workers must be in-person to be productive.
At a time when conventional wisdom among bosses is that workers must be in-person to be productive.
November 20, 2024 at 4:16 PM
With a fully remote team of just 20 employees, Bluesky has surpassed 20 million users in its first year since opening to the public and is stealing thunder from rivals hundreds of times its size.
At a time when conventional wisdom among bosses is that workers must be in-person to be productive.
At a time when conventional wisdom among bosses is that workers must be in-person to be productive.
💡Did you know you can work out whether charities are using a Google ad grant or paid account to bid on search terms by utilising the ad transparency center?
If an ad grant is being used it will state "Ad funded by".
If an ad grant is being used it will state "Ad funded by".
November 21, 2024 at 11:32 AM
💡Did you know you can work out whether charities are using a Google ad grant or paid account to bid on search terms by utilising the ad transparency center?
If an ad grant is being used it will state "Ad funded by".
If an ad grant is being used it will state "Ad funded by".
Reposted by Pippa Aldrich
Peak CPM season is here, and #CharityMarketers, hang in there! Giving propensity ramps up in Dec., and CPMs will settle based on 3 years of our campaign data. My article from last year is still relevant—check it out! If you find it helpful, a share would be great! ✌🏼
www.linkedin.com/pulse/from-a...
www.linkedin.com/pulse/from-a...
From A/B Testing to TikTok: Functional Ways to Combat Rising CPMs on Meta
From A/B Testing to TikTok: Functional Ways to Combat Rising CPMs on Meta
www.linkedin.com
November 20, 2024 at 11:05 AM
Peak CPM season is here, and #CharityMarketers, hang in there! Giving propensity ramps up in Dec., and CPMs will settle based on 3 years of our campaign data. My article from last year is still relevant—check it out! If you find it helpful, a share would be great! ✌🏼
www.linkedin.com/pulse/from-a...
www.linkedin.com/pulse/from-a...
Reposted by Pippa Aldrich
Bluesky now has over 20M people!! 🎉
We've been adding over a million users per day for the last few days. To celebrate, here are 20 fun facts about Bluesky:
We've been adding over a million users per day for the last few days. To celebrate, here are 20 fun facts about Bluesky:
November 19, 2024 at 6:51 PM
Bluesky now has over 20M people!! 🎉
We've been adding over a million users per day for the last few days. To celebrate, here are 20 fun facts about Bluesky:
We've been adding over a million users per day for the last few days. To celebrate, here are 20 fun facts about Bluesky:
Very glad to be here, away from the dreaded 'X'
November 19, 2024 at 11:37 AM
Very glad to be here, away from the dreaded 'X'