✨ We’re making updates to give responsive search ads (RSA) in #GoogleAds more flexibility:

✅ What’s new:
Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance*

🧵...

Good morning, San Francisco.

Good morning, San Francisco.

It's time to make Ads Liaison official here. This is where I'll be sharing Google Ads updates & insights just as I do elsewhere: bsky.app/profile/adsl...

🎉Today Google's MMM, Meridian, is launching globally.

In addition to providing extensive technical documentation, we’re also announcing a new certified measurement partner program to help marketers get started with Meridian.

Read on for more details ....
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Thanks to SEJ and to everyone who gave this a read — and ICYMI, check out my 2024 #GoogleAds recap and look ahead to 2025 in the link below.

💡 Sharing new #PMax updates for controls & reporting announced today. Here are some of the highlights . . . 1/3

On a sunrise beach walk a couple of weeks ago, I came across this dead fish inside a dead fish and thought it was fascinating. Nobody in my family appreciated it so I'm sharing it here.

✅ Today, Monday, Dec 23, is my last working day of the year. I'll be returning on Jan 3rd.

🙏 Thanks for all the engagement throughout the year -- we certainly covered a lot of ground!

😊 Wishing you a relaxing and refreshing holiday and looking forward to 2025.

A look back at key themes in this year’s launches in #GoogleAds can give a sense of where we’re headed!

☑️ Evolving search behavior
☑️ Creative generation tools
☑️ Controls & insights
☑️ New bidding options
☑️ Measurement & data solutions

Dive deeper:
www.searchenginejournal.com/google-ads-2...

🔊 Integrated CMP setup in the Google Tag UI is available w/ Google CMP Partners: consentmanager, Cookiebot by Usercentrics, iubenda, Usercentrics.

Connect & configure consent settings in the Google Tag UI in Google Ads, Analytics, CM360 or Tag Manager.

Go to: tagmanager.google.com#/trampoline?...

It was so great to catch up with many old and new #ppc friends in person at @heroconf.bsky.social.

Now on my way home and just had to triple-convince the very nice and very skeptical woman taking my coffee order that I just want it black. There’s a testing metaphor in there somewhere.
#heroconf