Meridian is open source & transparent.

The code repository is available on GitHub, & we’ve published our methodology research for full transparency on how results are derived. And note, your data isn’t shared with Google.

Check out the blog post for more on Meridian: blog.google/products/ads...

Meridian features 3 distinctive methodologies:

1. Better video measurement by modeling YouTube reach & frequency

2. Fuller performance media insights by accounting for Google search query volumes

3. Calibration for greater MMM accuracy by integrating incrementality experiments across channels
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📊PMax Reporting updates:

Segment & download asset group reports by device, time and more – now available globally.

Search terms insights: See whether queries are coming from PMax keywordless targeting or from search themes.

For full details check out the blog post: blog.google/products/ads...

⚙️More PMax controls:
Campaign-level negative keywords now rolling out globally.

Retailers: Opt to apply brand exclusions to Search only.

Optimize for incremental, new higher lifetime value customers with high value new customer mode.

Device targeting & Age-based demo exclusions in beta.
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Exactly, thank you for the nature as metaphor appreciation I was looking for haha

We use your average weekly budget to calculate the monthly spend limit. While the average weekly spend can fluctuate up/down with changing market conditions, campaigns won’t exceed their monthly spend limit. 2/2

We’ve sent this type of notice for a while. You’ll be notified around mid-month if your LSA campaign exhausts its monthly budget. Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the campaign.
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Apologies for the confusion, this is a bug as part of a rollout of an upcoming feature where advertisers will be able to segment their PMax Asset Group report. We are addressing the bug now.

Thank you, Navah ♥️

Confirming that nothing has changed. Ad scheduling remains supported in campaigns using Smart Bidding. We will be updating the Help Center to make that clearer.

Confirming that nothing has changed. Ad scheduling remains supported in campaigns using Smart Bidding. We will be updating the Help Center to make that clearer.

Devastating, Jeremy, I'm sorry.

This is currently a small experiment testing different ad configurations. It will be evaluated based on impact on advertiser and user value.

Thanks, Drew. You're welcome and happy holidays 😄