Pippa Aldrich
pippaaldrich.bsky.social
Pippa Aldrich
@pippaaldrich.bsky.social
Search Marketing Consultant for Charities | SEO | Google Ad Grant + PPC

UK based, on the South Coast 🌊⛰️

Owner/human mother of a hound dawg 🐾
Reposted by Pippa Aldrich
⚙️More PMax controls:
Campaign-level negative keywords now rolling out globally.

Retailers: Opt to apply brand exclusions to Search only.

Optimize for incremental, new higher lifetime value customers with high value new customer mode.

Device targeting & Age-based demo exclusions in beta.
2/3
January 23, 2025 at 4:49 PM
Paid search ads (Google) should still be used, but it's worth keeping a close eye on CPCs, CPAs and testing other platforms alongside such as Microsoft Ads (Bing).

#fundraising #charitymarketing
January 29, 2025 at 11:26 AM
when they utilise their email marketing, social channels and homepage to spread the word about #GivingTuesday.

Why not give it a go! Your warm audiences are those that are most likely to give on Giving Tuesday.

www.givingtuesday.org
GivingTuesday
GivingTuesday is a global movement that reimagines a world built upon shared humanity and radical generosity.
www.givingtuesday.org
November 26, 2024 at 12:20 PM
Even using platforms like Semrush or SERanking it can be sometimes difficult to decipher whether a competitor is using a paid or Google ad grant account.

By using this method you can gain a better understanding of whether to target terms with a paid account
November 21, 2024 at 11:32 AM
Thanks for putting this together 😊
November 20, 2024 at 3:05 PM
He already had separation anxiety before, but it's 10x worse because I also now follow him around. Fearful of him being in a room on his own for too long 😂
November 19, 2024 at 5:10 PM
Ah yes, WIlbur is on Leve as well for clusters.

Yes I can imagine it definitely made your job search difficult!

It's made Wilbur super clingy to me, and he can't really be left on his own because of his frequency of seizures. We are just very thankful our family live nearby, and we WFH
November 19, 2024 at 5:10 PM
He's doing generally okay. He's on the max dosage of epiphen but still having grand mal seizures at least once a month. We're still very much in the learning phase of what medication works for him. How about your dog?
November 19, 2024 at 3:50 PM
We also have similar surnames 😂
November 19, 2024 at 1:25 PM
Hi Abi, thanks for the follow.

It seems like we have a lot in common. My dog has epilepsy too. He was diagnosed in February this year. It's been an emotional rollercoaster.

I also have experiences of burnout, back when I was working in-house.
November 19, 2024 at 1:25 PM