philaiston
@philaiston.bsky.social
Director of Digital Marketing - nonprofit, charity and social good specialist - big fan of birds 🐦
https://www.linkedin.com/in/philaiston/
https://www.linkedin.com/in/philaiston/
Pinned
philaiston
@philaiston.bsky.social
· Nov 18
Thought I'd set out my stall on Bluesky with a bit of SEO x Bird humour:
Reposted by philaiston
From October, the TTPA means most advertising platforms are banning "political ads" in EU.
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?
September 11, 2025 at 1:59 PM
From October, the TTPA means most advertising platforms are banning "political ads" in EU.
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?
We made a tool to help charities plan smarter with #MetaAds, and we want you to have it. It’s a free forecasting template that uses your own data to build realistic expectations, align teams, and reduce pressure on planners.
We use it ourselves. Now we’re sharing it. Comment “Meta” to get a copy
We use it ourselves. Now we’re sharing it. Comment “Meta” to get a copy
June 5, 2025 at 1:26 PM
We made a tool to help charities plan smarter with #MetaAds, and we want you to have it. It’s a free forecasting template that uses your own data to build realistic expectations, align teams, and reduce pressure on planners.
We use it ourselves. Now we’re sharing it. Comment “Meta” to get a copy
We use it ourselves. Now we’re sharing it. Comment “Meta” to get a copy
Reposted by philaiston
Next week I'm speaking at the Directory of Social Change Ultimate Guide to Marketing your Charity. Me & @philaiston.bsky.social will be talking the hot topic "Doing more with less" - Sign up here and come join us. www.dsc.org.uk/event/the-ul...
June 5, 2025 at 1:19 PM
Next week I'm speaking at the Directory of Social Change Ultimate Guide to Marketing your Charity. Me & @philaiston.bsky.social will be talking the hot topic "Doing more with less" - Sign up here and come join us. www.dsc.org.uk/event/the-ul...
Reposted by philaiston
TLDR; if trends continue, your nonprofit can expect Meta ad costs to inc. 14%+ in 2025, which means your campaigns have to perform 14%+ better just to stay standing-still. A CRO project could get you back on the front-foot.
manifesto.co.uk/thinking/met...
#CharityMarketing #DigitalMarketing
manifesto.co.uk/thinking/met...
#CharityMarketing #DigitalMarketing
Meta ads are going to get more expensive: why CRO is essential for charities in 2025 | manifesto
manifesto.co.uk
February 19, 2025 at 11:22 AM
TLDR; if trends continue, your nonprofit can expect Meta ad costs to inc. 14%+ in 2025, which means your campaigns have to perform 14%+ better just to stay standing-still. A CRO project could get you back on the front-foot.
manifesto.co.uk/thinking/met...
#CharityMarketing #DigitalMarketing
manifesto.co.uk/thinking/met...
#CharityMarketing #DigitalMarketing
Reposted by philaiston
Concerns over #Meta ...what else is out there that #charities can turn to for their digital footprint?
@philaiston.bsky.social, Director of Digital Marketing at #manifesto, offers expert insight.
🎧 Listen now: pod.fo/e/2bd32d
#DigitalMarketing #CharityComms #AI #Google #PMax #TheCharityShow
@philaiston.bsky.social, Director of Digital Marketing at #manifesto, offers expert insight.
🎧 Listen now: pod.fo/e/2bd32d
#DigitalMarketing #CharityComms #AI #Google #PMax #TheCharityShow
March 25, 2025 at 10:21 AM
Concerns over #Meta ...what else is out there that #charities can turn to for their digital footprint?
@philaiston.bsky.social, Director of Digital Marketing at #manifesto, offers expert insight.
🎧 Listen now: pod.fo/e/2bd32d
#DigitalMarketing #CharityComms #AI #Google #PMax #TheCharityShow
@philaiston.bsky.social, Director of Digital Marketing at #manifesto, offers expert insight.
🎧 Listen now: pod.fo/e/2bd32d
#DigitalMarketing #CharityComms #AI #Google #PMax #TheCharityShow
Caption competition:
March 18, 2025 at 9:28 AM
Caption competition:
TLDR; if trends continue, your nonprofit can expect Meta ad costs to inc. 14%+ in 2025, which means your campaigns have to perform 14%+ better just to stay standing-still. A CRO project could get you back on the front-foot.
manifesto.co.uk/thinking/met...
#CharityMarketing #DigitalMarketing
manifesto.co.uk/thinking/met...
#CharityMarketing #DigitalMarketing
Meta ads are going to get more expensive: why CRO is essential for charities in 2025 | manifesto
manifesto.co.uk
February 19, 2025 at 11:22 AM
TLDR; if trends continue, your nonprofit can expect Meta ad costs to inc. 14%+ in 2025, which means your campaigns have to perform 14%+ better just to stay standing-still. A CRO project could get you back on the front-foot.
manifesto.co.uk/thinking/met...
#CharityMarketing #DigitalMarketing
manifesto.co.uk/thinking/met...
#CharityMarketing #DigitalMarketing
What to do about it?
💡 Crisis plans: Set clear protocols.
🤝 Build networks: Don’t go it alone.
📱 Diversify: Explore TikTok & others.
📋 Policies: Review, monitor and educate teams.
🗣️ Advocate: Push for better regulations.
Collaboration is key—Meta won’t help, but we can help each other.
💡 Crisis plans: Set clear protocols.
🤝 Build networks: Don’t go it alone.
📱 Diversify: Explore TikTok & others.
📋 Policies: Review, monitor and educate teams.
🗣️ Advocate: Push for better regulations.
Collaboration is key—Meta won’t help, but we can help each other.
January 9, 2025 at 3:46 PM
What to do about it?
💡 Crisis plans: Set clear protocols.
🤝 Build networks: Don’t go it alone.
📱 Diversify: Explore TikTok & others.
📋 Policies: Review, monitor and educate teams.
🗣️ Advocate: Push for better regulations.
Collaboration is key—Meta won’t help, but we can help each other.
💡 Crisis plans: Set clear protocols.
🤝 Build networks: Don’t go it alone.
📱 Diversify: Explore TikTok & others.
📋 Policies: Review, monitor and educate teams.
🗣️ Advocate: Push for better regulations.
Collaboration is key—Meta won’t help, but we can help each other.
For nonprofits, this potentially means:
1️⃣ Harder / more time-intensive community management which pulls in more stakeholders.
2️⃣ A growth in harmful content and unchecked challenges to your mission.
3️⃣ Strained resources—time, money, and expertise will be stretched thin.
1️⃣ Harder / more time-intensive community management which pulls in more stakeholders.
2️⃣ A growth in harmful content and unchecked challenges to your mission.
3️⃣ Strained resources—time, money, and expertise will be stretched thin.
January 9, 2025 at 3:45 PM
For nonprofits, this potentially means:
1️⃣ Harder / more time-intensive community management which pulls in more stakeholders.
2️⃣ A growth in harmful content and unchecked challenges to your mission.
3️⃣ Strained resources—time, money, and expertise will be stretched thin.
1️⃣ Harder / more time-intensive community management which pulls in more stakeholders.
2️⃣ A growth in harmful content and unchecked challenges to your mission.
3️⃣ Strained resources—time, money, and expertise will be stretched thin.
Zuck’s own words: “We’re going to catch less bad stuff.” Extrapolated over 3.3bn users, that’s a staggering admission. Harmful content will slip through the cracks at an unprecedented scale. Charities, brace yourselves for misinformation storms like never before.
January 9, 2025 at 3:41 PM
Zuck’s own words: “We’re going to catch less bad stuff.” Extrapolated over 3.3bn users, that’s a staggering admission. Harmful content will slip through the cracks at an unprecedented scale. Charities, brace yourselves for misinformation storms like never before.
Meta plans to push more “political content” based on personalised signals—hello, echo chambers! Add AI-generated nonsense, and it’s a recipe for unchecked misinformation. Who fact-checks the fact-checkers in a closed loop? Spoiler: no one
January 9, 2025 at 3:40 PM
Meta plans to push more “political content” based on personalised signals—hello, echo chambers! Add AI-generated nonsense, and it’s a recipe for unchecked misinformation. Who fact-checks the fact-checkers in a closed loop? Spoiler: no one
Recent policy changes allow offensive language toward women and LGBTQ+ individuals. Combine this with weaker moderation & you have platforms primed for hate speech. For charities working with vulnerable audiences, the risks are big: alienated communities & eroded trust.
January 9, 2025 at 3:40 PM
Recent policy changes allow offensive language toward women and LGBTQ+ individuals. Combine this with weaker moderation & you have platforms primed for hate speech. For charities working with vulnerable audiences, the risks are big: alienated communities & eroded trust.
Meta says this avoids “censorship,” but let’s call it what it is: spin. Moderation is expensive, & community notes are cheaper. The cost? Users like you & me now have to call out harmful info. Remember the millions of false COVID posts Meta removed? That’s now on the public to police...for free. 😬
January 9, 2025 at 3:39 PM
Meta says this avoids “censorship,” but let’s call it what it is: spin. Moderation is expensive, & community notes are cheaper. The cost? Users like you & me now have to call out harmful info. Remember the millions of false COVID posts Meta removed? That’s now on the public to police...for free. 😬
Meta’s replacing fact-checkers with “community notes,” shifting moderation to users. It’s a political cop-out to avoid taking responsibility for the disinformation their platforms spread. Charities will bear the brunt of this shift—more hate, less trust, and bigger resource burdens. 🧵
January 9, 2025 at 3:35 PM
Meta’s replacing fact-checkers with “community notes,” shifting moderation to users. It’s a political cop-out to avoid taking responsibility for the disinformation their platforms spread. Charities will bear the brunt of this shift—more hate, less trust, and bigger resource burdens. 🧵
Reposted by philaiston
remember when Meta didn't let employees internally talk about abortion after the dobbs ruling
January 7, 2025 at 5:03 PM
remember when Meta didn't let employees internally talk about abortion after the dobbs ruling
Managed to grab a selfie ✌🏻
December 9, 2024 at 10:23 AM
Managed to grab a selfie ✌🏻
Greeted by a Tower of London celebrity on my way to talk at the ALVA Heads of Marketing event this morning. Coincidentally about CRO...crow....get it?
December 9, 2024 at 10:19 AM
Greeted by a Tower of London celebrity on my way to talk at the ALVA Heads of Marketing event this morning. Coincidentally about CRO...crow....get it?
I'm going to write a novel about a serial killer who writes detailed public accounts of his murders online, but they're all in recipe pre-ambles so no one ever notices... I'll call it "The 'Jump-to-Recipe' Strangler"
November 28, 2024 at 5:30 PM
I'm going to write a novel about a serial killer who writes detailed public accounts of his murders online, but they're all in recipe pre-ambles so no one ever notices... I'll call it "The 'Jump-to-Recipe' Strangler"
Worryingly, Meta are making noises about restricting ad accounts of 'health' orgs, most notably that they "may" restrict all Standard & Custom Event tracking inc. CAPI
www.facebook.com/business/hel...
www.facebook.com/business/hel...
Redirecting...
www.facebook.com
November 28, 2024 at 5:27 PM
Worryingly, Meta are making noises about restricting ad accounts of 'health' orgs, most notably that they "may" restrict all Standard & Custom Event tracking inc. CAPI
www.facebook.com/business/hel...
www.facebook.com/business/hel...
Average Time Spent on Social Media in 2023, influencity.com/resources/st...
November 26, 2024 at 10:19 AM
Average Time Spent on Social Media in 2023, influencity.com/resources/st...
TikTok Usage Frequency by Age Group, www.sellcell.com/blog/how-man...
November 26, 2024 at 10:19 AM
TikTok Usage Frequency by Age Group, www.sellcell.com/blog/how-man...
TikTok - Age Demographics for UK, www.socialinsider.io/social-media...
"The UK is the 12th largest country in terms of number of TikTok users, as it has 23.38 million, over a third of its 68.85 million 18 population"
"The UK is the 12th largest country in terms of number of TikTok users, as it has 23.38 million, over a third of its 68.85 million 18 population"
November 26, 2024 at 10:19 AM
TikTok - Age Demographics for UK, www.socialinsider.io/social-media...
"The UK is the 12th largest country in terms of number of TikTok users, as it has 23.38 million, over a third of its 68.85 million 18 population"
"The UK is the 12th largest country in terms of number of TikTok users, as it has 23.38 million, over a third of its 68.85 million 18 population"
Charity donors are on TikTok:
- Over 1/3 of the UK have a TikTok account
- Almost 5m accounts belong to people 45+
- This age group use TikTok nearly as much as younger groups
- TikTok has the highest avg. daily usage time of any social app
🔗 sources in thread
#TikTokMarketing #CharityMarketing
- Over 1/3 of the UK have a TikTok account
- Almost 5m accounts belong to people 45+
- This age group use TikTok nearly as much as younger groups
- TikTok has the highest avg. daily usage time of any social app
🔗 sources in thread
#TikTokMarketing #CharityMarketing
November 26, 2024 at 10:19 AM
Charity donors are on TikTok:
- Over 1/3 of the UK have a TikTok account
- Almost 5m accounts belong to people 45+
- This age group use TikTok nearly as much as younger groups
- TikTok has the highest avg. daily usage time of any social app
🔗 sources in thread
#TikTokMarketing #CharityMarketing
- Over 1/3 of the UK have a TikTok account
- Almost 5m accounts belong to people 45+
- This age group use TikTok nearly as much as younger groups
- TikTok has the highest avg. daily usage time of any social app
🔗 sources in thread
#TikTokMarketing #CharityMarketing
This is the exact moment where my life peaked...
(if my wife sees this, rest assured our wedding was a close 2nd)
(if my wife sees this, rest assured our wedding was a close 2nd)
On this day in 1999, 25 years ago, Pokémon Gold & Silver were first released.
These games started the second generation and had you travel through Johto to defeat Gyms and defeat Team Rocket before heading back to Kanto!
www.serebii.net/gs/
These games started the second generation and had you travel through Johto to defeat Gyms and defeat Team Rocket before heading back to Kanto!
www.serebii.net/gs/
November 21, 2024 at 2:46 PM
This is the exact moment where my life peaked...
(if my wife sees this, rest assured our wedding was a close 2nd)
(if my wife sees this, rest assured our wedding was a close 2nd)
I recently saw a (very expensive) media plan that had been given to a charity with a key audience insight of: "4% of your audience would choose Emma Thompson to play them in a movie..."
How do you action that insight? 😳 and also....4%...so what?!?
(I do love Emma Thompson though)
How do you action that insight? 😳 and also....4%...so what?!?
(I do love Emma Thompson though)
a woman sitting in front of a mirror with the words what written on her face
ALT: a woman sitting in front of a mirror with the words what written on her face
media.tenor.com
November 21, 2024 at 2:43 PM
I recently saw a (very expensive) media plan that had been given to a charity with a key audience insight of: "4% of your audience would choose Emma Thompson to play them in a movie..."
How do you action that insight? 😳 and also....4%...so what?!?
(I do love Emma Thompson though)
How do you action that insight? 😳 and also....4%...so what?!?
(I do love Emma Thompson though)