What to do about it?
💡 Crisis plans: Set clear protocols.
🤝 Build networks: Don’t go it alone.
📱 Diversify: Explore TikTok & others.
📋 Policies: Review, monitor and educate teams.
🗣️ Advocate: Push for better regulations.

Collaboration is key—Meta won’t help, but we can help each other.

For nonprofits, this potentially means:
1️⃣ Harder / more time-intensive community management which pulls in more stakeholders.
2️⃣ A growth in harmful content and unchecked challenges to your mission.
3️⃣ Strained resources—time, money, and expertise will be stretched thin.

Zuck’s own words: “We’re going to catch less bad stuff.” Extrapolated over 3.3bn users, that’s a staggering admission. Harmful content will slip through the cracks at an unprecedented scale. Charities, brace yourselves for misinformation storms like never before.

Meta plans to push more “political content” based on personalised signals—hello, echo chambers! Add AI-generated nonsense, and it’s a recipe for unchecked misinformation. Who fact-checks the fact-checkers in a closed loop? Spoiler: no one

Recent policy changes allow offensive language toward women and LGBTQ+ individuals. Combine this with weaker moderation & you have platforms primed for hate speech. For charities working with vulnerable audiences, the risks are big: alienated communities & eroded trust.

Meta says this avoids “censorship,” but let’s call it what it is: spin. Moderation is expensive, & community notes are cheaper. The cost? Users like you & me now have to call out harmful info. Remember the millions of false COVID posts Meta removed? That’s now on the public to police...for free. 😬

Managed to grab a selfie ✌🏻

I'm going to write a novel about a serial killer who writes detailed public accounts of his murders online, but they're all in recipe pre-ambles so no one ever notices... I'll call it "The 'Jump-to-Recipe' Strangler"

Average Time Spent on Social Media in 2023, influencity.com/resources/st...

TikTok Usage Frequency by Age Group, www.sellcell.com/blog/how-man...

TikTok - Age Demographics for UK, www.socialinsider.io/social-media...

"The UK is the 12th largest country in terms of number of TikTok users, as it has 23.38 million, over a third of its 68.85 million 18 population"