From October, the TTPA means most advertising platforms are banning "political ads" in EU.
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?

We made a tool to help charities plan smarter with #MetaAds, and we want you to have it. It’s a free forecasting template that uses your own data to build realistic expectations, align teams, and reduce pressure on planners.
We use it ourselves. Now we’re sharing it. Comment “Meta” to get a copy

Next week I'm speaking at the Directory of Social Change Ultimate Guide to Marketing your Charity. Me & @philaiston.bsky.social will be talking the hot topic "Doing more with less" - Sign up here and come join us. www.dsc.org.uk/event/the-ul...

TLDR; if trends continue, your nonprofit can expect Meta ad costs to inc. 14%+ in 2025, which means your campaigns have to perform 14%+ better just to stay standing-still. A CRO project could get you back on the front-foot.

manifesto.co.uk/thinking/met...

#CharityMarketing #DigitalMarketing

Concerns over #Meta ...what else is out there that #charities can turn to for their digital footprint?
@philaiston.bsky.social, Director of Digital Marketing at #manifesto, offers expert insight.

🎧 Listen now: pod.fo/e/2bd32d
#DigitalMarketing #CharityComms #AI #Google #PMax #TheCharityShow

Caption competition:

TLDR; if trends continue, your nonprofit can expect Meta ad costs to inc. 14%+ in 2025, which means your campaigns have to perform 14%+ better just to stay standing-still. A CRO project could get you back on the front-foot.

manifesto.co.uk/thinking/met...

#CharityMarketing #DigitalMarketing

Meta’s replacing fact-checkers with “community notes,” shifting moderation to users. It’s a political cop-out to avoid taking responsibility for the disinformation their platforms spread. Charities will bear the brunt of this shift—more hate, less trust, and bigger resource burdens. 🧵

remember when Meta didn't let employees internally talk about abortion after the dobbs ruling

Greeted by a Tower of London celebrity on my way to talk at the ALVA Heads of Marketing event this morning. Coincidentally about CRO...crow....get it?

Worryingly, Meta are making noises about restricting ad accounts of 'health' orgs, most notably that they "may" restrict all Standard & Custom Event tracking inc. CAPI

www.facebook.com/business/hel...

Charity donors are on TikTok:
- Over 1/3 of the UK have a TikTok account
- Almost 5m accounts belong to people 45+
- This age group use TikTok nearly as much as younger groups
- TikTok has the highest avg. daily usage time of any social app

🔗 sources in thread

#TikTokMarketing #CharityMarketing

This is the exact moment where my life peaked...

(if my wife sees this, rest assured our wedding was a close 2nd)

I recently saw a (very expensive) media plan that had been given to a charity with a key audience insight of: "4% of your audience would choose Emma Thompson to play them in a movie..."

How do you action that insight? 😳 and also....4%...so what?!?

(I do love Emma Thompson though)

Peak CPM season is here, and #CharityMarketers, hang in there! Giving propensity ramps up in Dec., and CPMs will settle based on 3 years of our campaign data. My article from last year is still relevant—check it out! If you find it helpful, a share would be great! ✌🏼

www.linkedin.com/pulse/from-a...

The (aptly named) bohemian waxwing gorges on so many fermented rowan berries in winter that it gets a tipsy and is unable to fly or even walk in a straight line

#CatsOfBluesky

Thought I'd set out my stall on Bluesky with a bit of SEO x Bird humour: