Digital Marketing - Kayley Dempsey
@kayleydempsey.bsky.social
Digital Marketing Strategy for Charity, Non Profits & Social Good
Trustee for @MelanomaFocus
CF Mama, Runner, Tofu Eating Wokerati
She/Her
Trustee for @MelanomaFocus
CF Mama, Runner, Tofu Eating Wokerati
She/Her
This month I said goodbye to @manifesto.co.uk. I'm incredibly proud of what I've achieved in my time there, but the time is right for pastures new. 👋🏻 Update coming soon!
October 29, 2025 at 1:39 PM
This month I said goodbye to @manifesto.co.uk. I'm incredibly proud of what I've achieved in my time there, but the time is right for pastures new. 👋🏻 Update coming soon!
I'm at the Focus on Melanoma Meeting as a trustee today. Even as a non scientific/medical/pharmalogical person it's incredibly fascinating to learn about developments in the field. #fonm25 @melanomafocus.bsky.social
October 10, 2025 at 10:08 AM
I'm at the Focus on Melanoma Meeting as a trustee today. Even as a non scientific/medical/pharmalogical person it's incredibly fascinating to learn about developments in the field. #fonm25 @melanomafocus.bsky.social
Let's go Defeat Delamere 10 miler for @roycastle.bsky.social
Really enjoyed the route last year, my longest run at the time! #Running
Really enjoyed the route last year, my longest run at the time! #Running
September 13, 2025 at 8:38 AM
Let's go Defeat Delamere 10 miler for @roycastle.bsky.social
Really enjoyed the route last year, my longest run at the time! #Running
Really enjoyed the route last year, my longest run at the time! #Running
From October, the TTPA means most advertising platforms are banning "political ads" in EU.
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?
September 11, 2025 at 1:59 PM
From October, the TTPA means most advertising platforms are banning "political ads" in EU.
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?
Great session on AI history, capability, landscape, terminology, ethics, and what's coming next from @johnennew.dev today, thank you!
August 28, 2025 at 9:17 AM
Great session on AI history, capability, landscape, terminology, ethics, and what's coming next from @johnennew.dev today, thank you!
If anyone hasn't seen... fresh round of restrictions and warnings appearing in medical charity Meta ad accounts kicking in from September, affecting custom conversions and audiences. Good luck out there - get in touch if you need a hand #Meta
July 17, 2025 at 12:43 PM
If anyone hasn't seen... fresh round of restrictions and warnings appearing in medical charity Meta ad accounts kicking in from September, affecting custom conversions and audiences. Good luck out there - get in touch if you need a hand #Meta
I’ve been thinking a lot about charities, brand, supporter acquisition and the AI-first marketing landscape.
And if you have ten minutes - this is where I’m up to...
www.linkedin.com/feed/update/...
#DigitalMarketing
And if you have ten minutes - this is where I’m up to...
www.linkedin.com/feed/update/...
#DigitalMarketing
I’ve been thinking a lot about charities, brand, supporter acquisition and the AI-first marketing landscape. | Kayley Dempsey
I’ve been thinking a lot about charities, brand, supporter acquisition and the AI-first marketing landscape.
And if you have ten minutes - this is where I’m up to.
www.linkedin.com
July 16, 2025 at 2:17 PM
I’ve been thinking a lot about charities, brand, supporter acquisition and the AI-first marketing landscape.
And if you have ten minutes - this is where I’m up to...
www.linkedin.com/feed/update/...
#DigitalMarketing
And if you have ten minutes - this is where I’m up to...
www.linkedin.com/feed/update/...
#DigitalMarketing
Next week I'm speaking at the Directory of Social Change Ultimate Guide to Marketing your Charity. Me & @philaiston.bsky.social will be talking the hot topic "Doing more with less" - Sign up here and come join us. www.dsc.org.uk/event/the-ul...
June 5, 2025 at 1:19 PM
Next week I'm speaking at the Directory of Social Change Ultimate Guide to Marketing your Charity. Me & @philaiston.bsky.social will be talking the hot topic "Doing more with less" - Sign up here and come join us. www.dsc.org.uk/event/the-ul...
Did you miss this morning's Google Marketing Live #GML2025? Here are my key takeaways, reflections and learnings.
Top news - More youtube insights coming to GA, & the secret to appear more often in AI Overviews think multi-modal content (ie, loads more video) www.linkedin.com/posts/kayley...
Top news - More youtube insights coming to GA, & the secret to appear more often in AI Overviews think multi-modal content (ie, loads more video) www.linkedin.com/posts/kayley...
#gml2025 | Kayley Dempsey
I watched Google Marketing Live #GML2025 (on 1.5x speed) so you don't have to! Here are my first impressions, reflections, takeaways, announcements, key learnings. I'll expand on these more as...
www.linkedin.com
May 22, 2025 at 4:06 PM
Did you miss this morning's Google Marketing Live #GML2025? Here are my key takeaways, reflections and learnings.
Top news - More youtube insights coming to GA, & the secret to appear more often in AI Overviews think multi-modal content (ie, loads more video) www.linkedin.com/posts/kayley...
Top news - More youtube insights coming to GA, & the secret to appear more often in AI Overviews think multi-modal content (ie, loads more video) www.linkedin.com/posts/kayley...
Yesterday while training for my MCR half in May I experienced the "legs and feet feel like stumps" for the first time - sending all the power, hydration and strong stomach vibes to all #marathon runners today, esp those for @cftrustuk.bsky.social & @melanomafocus.bsky.social 🙌🏻🙌🏻🙌🏻
April 27, 2025 at 6:56 AM
Yesterday while training for my MCR half in May I experienced the "legs and feet feel like stumps" for the first time - sending all the power, hydration and strong stomach vibes to all #marathon runners today, esp those for @cftrustuk.bsky.social & @melanomafocus.bsky.social 🙌🏻🙌🏻🙌🏻
I'm so sorry to my trans sisters today, you're always welcome any space I'm in 💪🏻 #TransWomenAreWomen
April 16, 2025 at 5:33 PM
I'm so sorry to my trans sisters today, you're always welcome any space I'm in 💪🏻 #TransWomenAreWomen
The entshittification of #Google continues.
Lately Garmin decided to switch to a freemium model, offering a paid subscription tier when all features had previously been free.
This blog then published an April Fools post that Garmin were reversing their position... and Google published it as News.
Lately Garmin decided to switch to a freemium model, offering a paid subscription tier when all features had previously been free.
This blog then published an April Fools post that Garmin were reversing their position... and Google published it as News.
April 9, 2025 at 3:32 PM
The entshittification of #Google continues.
Lately Garmin decided to switch to a freemium model, offering a paid subscription tier when all features had previously been free.
This blog then published an April Fools post that Garmin were reversing their position... and Google published it as News.
Lately Garmin decided to switch to a freemium model, offering a paid subscription tier when all features had previously been free.
This blog then published an April Fools post that Garmin were reversing their position... and Google published it as News.
What are Manchester fundraisers talking about?
I had the joy of attending & presenting at @fundeverywhere.bsky.social Fundraising Everywhere Manchester. I've put together a round up of the day.
Thanks for putting on the event - I look forward to the next one!
www.linkedin.com/pulse/fundra...
I had the joy of attending & presenting at @fundeverywhere.bsky.social Fundraising Everywhere Manchester. I've put together a round up of the day.
Thanks for putting on the event - I look forward to the next one!
www.linkedin.com/pulse/fundra...
April 2, 2025 at 1:01 PM
What are Manchester fundraisers talking about?
I had the joy of attending & presenting at @fundeverywhere.bsky.social Fundraising Everywhere Manchester. I've put together a round up of the day.
Thanks for putting on the event - I look forward to the next one!
www.linkedin.com/pulse/fundra...
I had the joy of attending & presenting at @fundeverywhere.bsky.social Fundraising Everywhere Manchester. I've put together a round up of the day.
Thanks for putting on the event - I look forward to the next one!
www.linkedin.com/pulse/fundra...
Tomorrow I'm speaking at @fundeverywhere.bsky.social #Manchester about donor-first communications.
Looking for some donor-centric conversion rate tips, data benchmarks, audience thinking?
Come join us at the lovely Castlefield Viaduct www.fundraisingeverywhere.com/product/fund...
Looking for some donor-centric conversion rate tips, data benchmarks, audience thinking?
Come join us at the lovely Castlefield Viaduct www.fundraisingeverywhere.com/product/fund...
Fundraising Manchester- March 2025 - Fundraising Everywhere
Our friendly online community provides professional development, peer support and networking for fundraisers and future charity leaders
www.fundraisingeverywhere.com
March 24, 2025 at 11:56 AM
Tomorrow I'm speaking at @fundeverywhere.bsky.social #Manchester about donor-first communications.
Looking for some donor-centric conversion rate tips, data benchmarks, audience thinking?
Come join us at the lovely Castlefield Viaduct www.fundraisingeverywhere.com/product/fund...
Looking for some donor-centric conversion rate tips, data benchmarks, audience thinking?
Come join us at the lovely Castlefield Viaduct www.fundraisingeverywhere.com/product/fund...
Off to London for a lovely UX pitch as well as personal development conversations - clearly in the mood for planning and big thinking this week
Excellent train entertainment today courtesy of @thecharityshow.bsky.social talking @parkrunuk.bsky.social (combining 2 of my fave topics) & Period Power 💪🏻
Excellent train entertainment today courtesy of @thecharityshow.bsky.social talking @parkrunuk.bsky.social (combining 2 of my fave topics) & Period Power 💪🏻
March 11, 2025 at 11:41 AM
Off to London for a lovely UX pitch as well as personal development conversations - clearly in the mood for planning and big thinking this week
Excellent train entertainment today courtesy of @thecharityshow.bsky.social talking @parkrunuk.bsky.social (combining 2 of my fave topics) & Period Power 💪🏻
Excellent train entertainment today courtesy of @thecharityshow.bsky.social talking @parkrunuk.bsky.social (combining 2 of my fave topics) & Period Power 💪🏻
Got my ticket for @fundeverywhere.bsky.social Manchester Fundraisers meet up this month!
Any other MCR based fundraisers heading over? Let's hope for sunshine as what a venue @nationaltrust.bsky.social at Castlefield Viaduct
Feel free to say hi or let me know anyone who fancies a coffee huddle ☕
Any other MCR based fundraisers heading over? Let's hope for sunshine as what a venue @nationaltrust.bsky.social at Castlefield Viaduct
Feel free to say hi or let me know anyone who fancies a coffee huddle ☕
March 10, 2025 at 11:37 AM
Got my ticket for @fundeverywhere.bsky.social Manchester Fundraisers meet up this month!
Any other MCR based fundraisers heading over? Let's hope for sunshine as what a venue @nationaltrust.bsky.social at Castlefield Viaduct
Feel free to say hi or let me know anyone who fancies a coffee huddle ☕
Any other MCR based fundraisers heading over? Let's hope for sunshine as what a venue @nationaltrust.bsky.social at Castlefield Viaduct
Feel free to say hi or let me know anyone who fancies a coffee huddle ☕
For some reason I had a feeling lately that #privacy and tracking in marketing was going to jump from “fairly high profile at the moment” to “very high profile at the moment” and here we are again 🧵
February 11, 2025 at 2:46 PM
For some reason I had a feeling lately that #privacy and tracking in marketing was going to jump from “fairly high profile at the moment” to “very high profile at the moment” and here we are again 🧵
What's on your mind this week? Things we've discussed:
- Ongoing impact of AI overviews on SEO
- Growing trend of charities taking more hands on marketing work in house
- Audiences value transparency for donations but mistrust fixed overheads costs
- Joy in fantastic community fundraising income!
- Ongoing impact of AI overviews on SEO
- Growing trend of charities taking more hands on marketing work in house
- Audiences value transparency for donations but mistrust fixed overheads costs
- Joy in fantastic community fundraising income!
January 30, 2025 at 2:24 PM
What's on your mind this week? Things we've discussed:
- Ongoing impact of AI overviews on SEO
- Growing trend of charities taking more hands on marketing work in house
- Audiences value transparency for donations but mistrust fixed overheads costs
- Joy in fantastic community fundraising income!
- Ongoing impact of AI overviews on SEO
- Growing trend of charities taking more hands on marketing work in house
- Audiences value transparency for donations but mistrust fixed overheads costs
- Joy in fantastic community fundraising income!
I've been listening to Kristen Berman podcast The Irrational Mind lately, and the latest ep in particular had some great takeaways on A/B testing, courtesy of Kristina Gibson and her time at booking.com 🧵✍🏻
booking.com
January 22, 2025 at 3:51 PM
I've been listening to Kristen Berman podcast The Irrational Mind lately, and the latest ep in particular had some great takeaways on A/B testing, courtesy of Kristina Gibson and her time at booking.com 🧵✍🏻
Such a wholesome, joyful, raucous & excited atmosphere at manifesto's first People Awards last night!
I was thrilled to be nominated for 3 of our values, 'Pause, breathe & step away', 'Everyone in, noone forgotten', & I was lucky enough to win on 'Don't just say it, do it'. So proud of everyone!💃🏻🎉
I was thrilled to be nominated for 3 of our values, 'Pause, breathe & step away', 'Everyone in, noone forgotten', & I was lucky enough to win on 'Don't just say it, do it'. So proud of everyone!💃🏻🎉
January 17, 2025 at 12:49 PM
Such a wholesome, joyful, raucous & excited atmosphere at manifesto's first People Awards last night!
I was thrilled to be nominated for 3 of our values, 'Pause, breathe & step away', 'Everyone in, noone forgotten', & I was lucky enough to win on 'Don't just say it, do it'. So proud of everyone!💃🏻🎉
I was thrilled to be nominated for 3 of our values, 'Pause, breathe & step away', 'Everyone in, noone forgotten', & I was lucky enough to win on 'Don't just say it, do it'. So proud of everyone!💃🏻🎉
In my entire career, I've never worked on a digital landscape ppt on a Thursday, knowing it could be so dramatically out of date by Monday.
With the #tiktok ban confusion, & the outstanding question will Meta be financially & ethically viable for charities by 2026...
Pour me another coffee plz ☕
With the #tiktok ban confusion, & the outstanding question will Meta be financially & ethically viable for charities by 2026...
Pour me another coffee plz ☕
January 16, 2025 at 11:28 AM
In my entire career, I've never worked on a digital landscape ppt on a Thursday, knowing it could be so dramatically out of date by Monday.
With the #tiktok ban confusion, & the outstanding question will Meta be financially & ethically viable for charities by 2026...
Pour me another coffee plz ☕
With the #tiktok ban confusion, & the outstanding question will Meta be financially & ethically viable for charities by 2026...
Pour me another coffee plz ☕
And so it begins. Free speech for all, as long as it agrees with Meta's point of view.
Exclusive: Meta accused of 'silencing dissent' after removal of LGBTQ+ group's Facebook post
Meta accused of 'silencing dissent' after LGBTQ+ group's post removed
An LGBTQ+ organisation's Facebook post criticising Meta's changes to its Hateful Conduct policy have been removed under cybersecurity.
www.thepinknews.com
January 16, 2025 at 7:23 AM
And so it begins. Free speech for all, as long as it agrees with Meta's point of view.
Worried about the changing Meta landscape, the new limitations on #paidsocial campaigns, approaches to moderation etc?
I've drafted a Linkedin post about it, with a link to
@philaiston.bsky.social excellent blog on the topic. Get in touch if you want to chat at all!
www.linkedin.com/feed/update/...
I've drafted a Linkedin post about it, with a link to
@philaiston.bsky.social excellent blog on the topic. Get in touch if you want to chat at all!
www.linkedin.com/feed/update/...
Kayley Dempsey on LinkedIn: It's only 14 Jan and already Meta is completely challenging how I thought…
It's only 14 Jan and already Meta is completely challenging how I thought 2025 might pan out.
Towards the end of last year we learned that many charities…
www.linkedin.com
January 14, 2025 at 9:43 AM
Worried about the changing Meta landscape, the new limitations on #paidsocial campaigns, approaches to moderation etc?
I've drafted a Linkedin post about it, with a link to
@philaiston.bsky.social excellent blog on the topic. Get in touch if you want to chat at all!
www.linkedin.com/feed/update/...
I've drafted a Linkedin post about it, with a link to
@philaiston.bsky.social excellent blog on the topic. Get in touch if you want to chat at all!
www.linkedin.com/feed/update/...
Had a great time chatting with @chris-spann.co.uk about all things mental health.
30min listen available on Spotify talking work culture, anxiety at work and travelling from the north to Brighton.
30min listen available on Spotify talking work culture, anxiety at work and travelling from the north to Brighton.
It's time for a new podcast!
This week I've been talking to @kayleydempsey.bsky.social about managing anxiety in the workplace - I absolutely loved this one and I hope you will too:
www.lumar.io/blog/podcast...
This week I've been talking to @kayleydempsey.bsky.social about managing anxiety in the workplace - I absolutely loved this one and I hope you will too:
www.lumar.io/blog/podcast...
SEO Careers: Managing Anxiety & Reducing Burnout at Work [Podcast]
Tips for managers & employees in fast-paced SEO & digital marketing jobs — how to avoid burnout and manage career anxiety in ever-evolving digital roles.
www.lumar.io
January 11, 2025 at 5:04 PM
Had a great time chatting with @chris-spann.co.uk about all things mental health.
30min listen available on Spotify talking work culture, anxiety at work and travelling from the north to Brighton.
30min listen available on Spotify talking work culture, anxiety at work and travelling from the north to Brighton.
A great way to end 2024: another curveball from Meta for charities. For organisations categorised as "sensitive" (e.g. related to health, trade unions, politics, hardship) you may only be able to run awareness or traffic campaigns. Have you had an alert? What mitigations are you taking? 🧵
January 2, 2025 at 8:51 AM
A great way to end 2024: another curveball from Meta for charities. For organisations categorised as "sensitive" (e.g. related to health, trade unions, politics, hardship) you may only be able to run awareness or traffic campaigns. Have you had an alert? What mitigations are you taking? 🧵