Digital Marketing - Kayley Dempsey
@kayleydempsey.bsky.social
Digital Marketing Strategy for Charity, Non Profits & Social Good
Trustee for @MelanomaFocus
CF Mama, Runner, Tofu Eating Wokerati
She/Her
Trustee for @MelanomaFocus
CF Mama, Runner, Tofu Eating Wokerati
She/Her
We'll also hear from Rachel from @nationaltrust.bsky.social about corporate partnerships, as well as the all-important coffee and networking with other fundraisers facing the same challenges as you are.
There's a handful of tickets left - see you in the morning!
There's a handful of tickets left - see you in the morning!
March 24, 2025 at 11:56 AM
We'll also hear from Rachel from @nationaltrust.bsky.social about corporate partnerships, as well as the all-important coffee and networking with other fundraisers facing the same challenges as you are.
There's a handful of tickets left - see you in the morning!
There's a handful of tickets left - see you in the morning!
That's all for today! Please enjoy Whiskey as reward for sticking with this thread :)
February 11, 2025 at 2:46 PM
That's all for today! Please enjoy Whiskey as reward for sticking with this thread :)
On the other hand - like any onboarding with a new segment of users the key is balance & long term planning. Engage, inform, inspire - resist the urge to come on too keen too soon! Keep this audience separate. You’ll still need to exclude users who hard opt-out to receive further communications.
February 11, 2025 at 2:46 PM
On the other hand - like any onboarding with a new segment of users the key is balance & long term planning. Engage, inform, inspire - resist the urge to come on too keen too soon! Keep this audience separate. You’ll still need to exclude users who hard opt-out to receive further communications.
If you somehow, magically, have the spare time, I’d start working on a campaign now, ready to launch as soon as the legislation passes. It could be a busy one-off month for charity communications, and there’s likely to be a first mover advantage.
February 11, 2025 at 2:46 PM
If you somehow, magically, have the spare time, I’d start working on a campaign now, ready to launch as soon as the legislation passes. It could be a busy one-off month for charity communications, and there’s likely to be a first mover advantage.
What could this mean? It creates huge potential for a new pool of warm users you haven’t been able to contact before - one estimate indicates it could be worth £290m to the sector. However, every charity around you will be competing for the same share of wallet www.civilsociety.co.uk/news/290m-be...
£290m benefit to charities hailed as ‘soft opt-in’ marketing bill change adopted
www.civilsociety.co.uk
February 11, 2025 at 2:46 PM
What could this mean? It creates huge potential for a new pool of warm users you haven’t been able to contact before - one estimate indicates it could be worth £290m to the sector. However, every charity around you will be competing for the same share of wallet www.civilsociety.co.uk/news/290m-be...
On the other side, the Data Use & Access Bill is currently in review, that could allow charities to contact users based on “soft opt in”. E.g. if you make a donation, you won’t have to check a box saying you’re happy to be contacted to start receiving comms from that charity
February 11, 2025 at 2:46 PM
On the other side, the Data Use & Access Bill is currently in review, that could allow charities to contact users based on “soft opt in”. E.g. if you make a donation, you won’t have to check a box saying you’re happy to be contacted to start receiving comms from that charity
Charity websites have been caught out on this before, and it’s only a matter of time before journalists explore this topic again. Please, please, please - if you’re using any kind of tracking or advertising, make sure you are compliant! www.theguardian.com/society/2023...
UK mental health charities handed sensitive data to Facebook for targeted ads
Embedded tracking tool revealed details of users’ visits to content on depression, self-harm and eating disorders
www.theguardian.com
February 11, 2025 at 2:46 PM
Charity websites have been caught out on this before, and it’s only a matter of time before journalists explore this topic again. Please, please, please - if you’re using any kind of tracking or advertising, make sure you are compliant! www.theguardian.com/society/2023...
This time it's gambling websites under fire for having faulty cookie consent. The Meta pixel was firing even if users didn’t click Accept cookies, and users saw gambling ads in their Facebook feeds without consenting to their data being used for marketing purposes www.theguardian.com/society/2025...
Revealed: gambling firms secretly sharing users’ data with Facebook without permission
Betting companies secretly track visitors to their sites before sending data to parent company Meta
www.theguardian.com
February 11, 2025 at 2:46 PM
This time it's gambling websites under fire for having faulty cookie consent. The Meta pixel was firing even if users didn’t click Accept cookies, and users saw gambling ads in their Facebook feeds without consenting to their data being used for marketing purposes www.theguardian.com/society/2025...