Olivier Perbet
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operbet.bsky.social
Olivier Perbet
@operbet.bsky.social
Consultant SEO
Bonjour @lemonde.fr , avez-vous les liens vers les rapports de ces ONG ? 🙂

Impossible de les trouver en ligne.

Merci !
December 10, 2025 at 8:31 AM
Reposted by Olivier Perbet
Best new feature Google's built in years. Yes, including all the AI stuff.
November 30, 2025 at 8:07 PM
Reposted by Olivier Perbet
"Please, please, don't follow your tools blindly"

Very very safe advice from the very wise @divingfor.fun

Caption from the lightning talk on how to perform a technical SEO audit (www.youtube.com/watch?v=aLWQ...)
November 16, 2025 at 10:55 PM
📊Annotations dans la Search Console de #Google 🥳
November 17, 2025 at 1:19 PM
Reposted by Olivier Perbet
A fix is coming to AI Discover spam. And it's tied to expired domains... -> Google Working On Fixing Google Discover AI Spam Problem

Google: “We keep the vast majority of spam out of Discover through robust spam-fighting systems and clear policies against new and emerging forms of low quality..."
Google Discover AI Spam Problem Fix Coming
Google is reportedly working on a "fix" for the AI spam that routinely shows up within users' Google Discover feed. Google issued a statement to the Press Gazette saying, "We’re actively working on a ...
www.seroundtable.com
November 12, 2025 at 2:09 PM
Reposted by Olivier Perbet
L'IA comme toutes les startups à un modèle basé sur des violations de la loi.
La réaction des gvts : SUPPRIMER LA LOI 🤡🤪
November 10, 2025 at 8:39 PM
Reposted by Olivier Perbet
The Mamdani political sign generator is kinda fun https://homes.luddy.indiana.edu/ccshan/for/for.html
November 8, 2025 at 3:06 PM
Reposted by Olivier Perbet
Study: Organic LLM (oLLM) traffic underperformed every traditional channel except paid social media across key financial metrics such as conversion rate, average order value and revenue per session
Study: ChatGPT traffic, sales referrals still trail traditional digital channels
The study compared sales from shoppers referred by ChatGPT against those from organic search, paid search, email and social media.
www.digitalcommerce360.com
October 28, 2025 at 1:07 PM
Encore 2 mois et demi pour que les moteurs de recherche perdent 25% de trafic (base 01/2024).
October 16, 2025 at 3:32 PM
Reposted by Olivier Perbet
Notre intention est d'obtenir assez de fonds pour faire imprimer ce livre et aller les déposer dans les sièges des partis politiques. Cela afin que nos députés puissent l'avoir entre les mains et faire entrer nos inquiétude envers l'I.A. dans le discours politique.
September 12, 2025 at 11:09 AM
Reposted by Olivier Perbet
Not sure when this will come crashing down, but it will.

Maybe this is what everyone means when they say "AI will take jobs?" - like... the AI isn't replacing jobs, but the AI bubble will be a force of massive economic destruction that ripples through markets for years.
October 6, 2025 at 5:33 PM
Reposted by Olivier Perbet
Perplexity cited two AI-generated articles on digital marketing agency domains that made up information about an algorithm update that never happened, and used a fancy SEO terminology to make it sound official, or something.

The snake is eating its own tail.
September 26, 2025 at 1:02 PM
La ville de @paris.fr tiraillée entre le verbe "célébrer" et le verbe "fêter" pour dire la même chose 😅

Dans le doute, restez français.

(c'est trop tard pour "iconique" qui a l'air de remplacer le "culte" d'il y a 10 ans).
September 18, 2025 at 7:07 AM
🔥
🔹Casinos don’t send helpful newsletters to card counters explaining new shuffling techniques.

🔹Sports leagues don’t hold webinars for match fixers about new detection methods.

🔹Exam boards don’t publish guides helping cheaters understand their anti-fraud measures.

#SEO
I'd really like to know what all those SEOs saying "Do the right thing @johnmu.com " actually expect John to do? 

Once more for the hard of understanding - Google owes the SEO industry nothing. 

Google Owes The SEO Industry Absolutely Nothing, And This Is Why
Good lord, the shite I'm seeing on Twitter because Google Search Liaison said they would no longer be updating their account!
nikki-pilkington.com
September 17, 2025 at 9:10 AM
Comme le disait John Mueller le mois dernier... 😅
#SEO
September 16, 2025 at 8:35 AM
Reposted by Olivier Perbet
Bluesky loves links — we don’t downrank or deprioritize posts with links in them, and as a result they get higher traffic, so lots of people post them.
oh my god there are so many links here

the iframes dont load fast enough lol
September 3, 2025 at 11:09 PM
September 4, 2025 at 1:37 PM
Tests sur les meta-descriptions en #SEO par @searchpilot.bsky.social
▪️Les supprimer pour encourager Google à en rédiger des pertinentes = 📈
www.searchpilot.com/resources/ca...
▪️Forcer Google à utiliser le texte de la balise = 📉
www.searchpilot.com/resources/ca...
Does removing meta descriptions improve click-through rates?
In this week’s #SPQuiz, a customer of ours decided to completely remove meta-descriptions on pages that had descriptions over the recommended character limit.
www.searchpilot.com
August 28, 2025 at 11:17 AM
Reposted by Olivier Perbet
Similar but subtly different British translations

1.
“Anyway, I won’t keep you any longer”

Translation: I’m going to walk away from you now because I want to go.

2.
“Anyway, don’t let me keep you any longer”

Translation: I have to stay here, so I can’t walk away, but I want YOU to walk away.
July 29, 2025 at 10:47 AM
Reposted by Olivier Perbet
Allegedly intelligent systems that allegedly excel at summarization requiring a manually updated file that essentially says what a site is about feels as intuitive as a sign explaining that the provided toilet paper is not meant to be used for giftwrapping the toilet.
July 29, 2025 at 9:01 AM
Le cauchemar continue
July 27, 2025 at 11:16 AM
L'"adoption" de l'IA n'est pas un choix volontaire, c'est imposé.

Si la France colonisait un nouveau pays non francophone et changeait la langue, ça serait assez malhonnête de considérer que le français est "adopté" par les citoyens.

Impossible de désactiver l'IA parasite dans les sites et outils.
Big tech promotes the story that since ChatGPT burst onto the scene, AI has been so popular it's rushed to meet the demand. The reality is different. A study by design scholars shows tech co's have had to push AI on its users with a variety of intrusive tactics.

How big tech is force-feeding us AI:
How big tech is force-feeding us AI
Plus, OpenAI's absurd listening tour, top AI scientists say AI is evolving beyond our control, Facebook is putting data centers in tents, and the AI bubble question — answered?
www.bloodinthemachine.com
July 23, 2025 at 5:48 PM
Selon 3 mecs qui ont des billes dans le projet, "ça va défoncer le leader du marché"
Le secteur de l'IA résumé en une phrase.
July 10, 2025 at 7:49 AM
Reposted by Olivier Perbet
Our entry for 'hyperbole' is probably the greatest thing ever written in the English language.
June 17, 2025 at 4:08 PM
Reposted by Olivier Perbet
This is very funny, none least because two hours - two minutes is 118 minutes.

But I guess this is what happens when you have 17 models do your arithmetic for you
These people are the enemy.
June 15, 2025 at 5:35 PM