Matt
@mtthwbrggs.bsky.social
Social media marketing expert. NUFC fan. Posting for a living since 2009.
www.followback.substack.com
www.followback.substack.com
Pinned
Matt
@mtthwbrggs.bsky.social
· Oct 20
Hi! I’m Matt.
I’m a UK-based #socialmedia and digital #marketing expert with over 15 years experience in the industry.
I’ll be using this place to share my views on…
📲 Social media
📷 Content marketing
📈 Paid media
🤖 AI in marketing
+ more!
Sound good? Hit follow. It would be great to connect.
I’m a UK-based #socialmedia and digital #marketing expert with over 15 years experience in the industry.
I’ll be using this place to share my views on…
📲 Social media
📷 Content marketing
📈 Paid media
🤖 AI in marketing
+ more!
Sound good? Hit follow. It would be great to connect.
Reposted by Matt
it genuinely sucks that basically nothing on the internet works well anymore. search? barely works. social media? filled with garbage engagement-bait designed to game the algorithm. news websites? pages that refresh at random or so covered in video ads that it’s impossible to read stories
January 8, 2025 at 3:38 AM
it genuinely sucks that basically nothing on the internet works well anymore. search? barely works. social media? filled with garbage engagement-bait designed to game the algorithm. news websites? pages that refresh at random or so covered in video ads that it’s impossible to read stories
Reposted by Matt
“It was time for me to upgrade my phone, which reminded me of the repentant thief forgiven by Jesus on the cross - he received an impressive upgrade to the Kingdom of Heaven”
Absolute classic of the genre on Thought for the Day this morning #r4today
Absolute classic of the genre on Thought for the Day this morning #r4today
January 9, 2025 at 7:58 AM
“It was time for me to upgrade my phone, which reminded me of the repentant thief forgiven by Jesus on the cross - he received an impressive upgrade to the Kingdom of Heaven”
Absolute classic of the genre on Thought for the Day this morning #r4today
Absolute classic of the genre on Thought for the Day this morning #r4today
The main thing I’ve discovered since joining Bluesky is that I’m not really looking for a Twitter replacement.
I log into here once or twice a day and have a cursory scroll, but the itch I thought was there doesn’t appear to exist.
I log into here once or twice a day and have a cursory scroll, but the itch I thought was there doesn’t appear to exist.
December 20, 2024 at 10:02 AM
The main thing I’ve discovered since joining Bluesky is that I’m not really looking for a Twitter replacement.
I log into here once or twice a day and have a cursory scroll, but the itch I thought was there doesn’t appear to exist.
I log into here once or twice a day and have a cursory scroll, but the itch I thought was there doesn’t appear to exist.
December 12, 2024 at 12:36 PM
YouTube is a TV channel.
December 2, 2024 at 10:55 AM
YouTube is a TV channel.
I am sorry but I refuse to call them skeets.
November 29, 2024 at 12:23 PM
I am sorry but I refuse to call them skeets.
If you want to know my real thoughts on Bluesky they’re contained within…
www.campaignlive.com/article/blue...
www.campaignlive.com/article/blue...
Is Bluesky the new #MarketingTwitter? Marketers weigh in
X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.
www.campaignlive.com
November 28, 2024 at 8:36 AM
If you want to know my real thoughts on Bluesky they’re contained within…
www.campaignlive.com/article/blue...
www.campaignlive.com/article/blue...
Reposted by Matt
the internet sucks in part because no one makes their own personal websites anymore aftermath.site/website-musk...
For Love of God, Make Your Own Website - Aftermath
The internet felt like a limitless expanse of free expression. Now I usually end up at the same three or four websites.
aftermath.site
November 27, 2024 at 5:15 PM
the internet sucks in part because no one makes their own personal websites anymore aftermath.site/website-musk...
I’m pretty relaxed about turning Dead Internet from a theory into a reality.
www.wired.com/story/linked...
www.wired.com/story/linked...
Yes, That Viral LinkedIn Post You Read Was Probably AI-Generated
A new analysis estimates that over half of longer English-language posts on LinkedIn are AI-generated, indicating the platform’s embrace of AI tools has been a success.
www.wired.com
November 27, 2024 at 11:59 AM
I’m pretty relaxed about turning Dead Internet from a theory into a reality.
www.wired.com/story/linked...
www.wired.com/story/linked...
Reposted by Matt
please do not "test" this you rubes. it wants you to do that. it is challenging you "please give me text on which to train." you marks you fools you absolute turnip truck accident victims
Anthropic says Claude AI can match your unique writing style
Anthropic says Claude AI can match your unique writing style
Or just pick from three style presets to make quick adjustments.
buff.ly
November 26, 2024 at 7:38 PM
please do not "test" this you rubes. it wants you to do that. it is challenging you "please give me text on which to train." you marks you fools you absolute turnip truck accident victims
Followed by my first porn bot.
We’re speedrunning Twitter.
We’re speedrunning Twitter.
November 26, 2024 at 10:59 AM
Followed by my first porn bot.
We’re speedrunning Twitter.
We’re speedrunning Twitter.
A small amount of credit due for saying the quiet part loud, I suppose.
It’s something tangible for social media marketers to point at when explaining why we can’t just spray links all over the place like it’s 2013.
It’s something tangible for social media marketers to point at when explaining why we can’t just spray links all over the place like it’s 2013.
November 26, 2024 at 10:55 AM
A small amount of credit due for saying the quiet part loud, I suppose.
It’s something tangible for social media marketers to point at when explaining why we can’t just spray links all over the place like it’s 2013.
It’s something tangible for social media marketers to point at when explaining why we can’t just spray links all over the place like it’s 2013.
I’d be willing to take up arms to remove touchscreens from cars. open.substack.com/pub/taylorlo...
Tech companies are clamoring to re-buttonize their products
Have we reached peak touchscreen?
open.substack.com
November 25, 2024 at 1:14 PM
I’d be willing to take up arms to remove touchscreens from cars. open.substack.com/pub/taylorlo...
I FORGOT TO SHARE THIS YESTERDAY!
Instagram doesn’t hate sponcon. Your followers do.
Find out more 👇
followback.substack.com/publish/post...
Instagram doesn’t hate sponcon. Your followers do.
Find out more 👇
followback.substack.com/publish/post...
November 16, 2024 at 4:43 PM
I FORGOT TO SHARE THIS YESTERDAY!
Instagram doesn’t hate sponcon. Your followers do.
Find out more 👇
followback.substack.com/publish/post...
Instagram doesn’t hate sponcon. Your followers do.
Find out more 👇
followback.substack.com/publish/post...
Reposted by Matt
I'm gonna give Bluesky a try but so far it's still dominated by what I can best describe as "theater kid energy" or "the vibes of an RA trying to organize a dorm activity"
November 11, 2024 at 11:21 PM
I'm gonna give Bluesky a try but so far it's still dominated by what I can best describe as "theater kid energy" or "the vibes of an RA trying to organize a dorm activity"
Reposted by Matt
Boy, it’s been some week hasn’t it?
Here’s what’s happened in #socialmedia ➡️ followback.substack.com/p/social-in-...
Here’s what’s happened in #socialmedia ➡️ followback.substack.com/p/social-in-...
November 8, 2024 at 5:57 PM
Boy, it’s been some week hasn’t it?
Here’s what’s happened in #socialmedia ➡️ followback.substack.com/p/social-in-...
Here’s what’s happened in #socialmedia ➡️ followback.substack.com/p/social-in-...
Boy, it’s been some week hasn’t it?
Here’s what’s happened in #socialmedia ➡️ followback.substack.com/p/social-in-...
Here’s what’s happened in #socialmedia ➡️ followback.substack.com/p/social-in-...
November 8, 2024 at 5:57 PM
Boy, it’s been some week hasn’t it?
Here’s what’s happened in #socialmedia ➡️ followback.substack.com/p/social-in-...
Here’s what’s happened in #socialmedia ➡️ followback.substack.com/p/social-in-...
Reposted by Matt
Money! AI! Instagram!
All those things and a bit more in the latest edition of Social in 6.
open.substack.com/pub/followba...
#SocialMedia #Marketing
All those things and a bit more in the latest edition of Social in 6.
open.substack.com/pub/followba...
#SocialMedia #Marketing
Social in 6 | 25 Oct 2024
Find out what the rest of us are earning. Canva celebrates Droptober. Instagram doesn't care about your branding.
open.substack.com
October 25, 2024 at 11:21 AM
Money! AI! Instagram!
All those things and a bit more in the latest edition of Social in 6.
open.substack.com/pub/followba...
#SocialMedia #Marketing
All those things and a bit more in the latest edition of Social in 6.
open.substack.com/pub/followba...
#SocialMedia #Marketing
Money! AI! Instagram!
All those things and a bit more in the latest edition of Social in 6.
open.substack.com/pub/followba...
#SocialMedia #Marketing
All those things and a bit more in the latest edition of Social in 6.
open.substack.com/pub/followba...
#SocialMedia #Marketing
Social in 6 | 25 Oct 2024
Find out what the rest of us are earning. Canva celebrates Droptober. Instagram doesn't care about your branding.
open.substack.com
October 25, 2024 at 11:21 AM
Money! AI! Instagram!
All those things and a bit more in the latest edition of Social in 6.
open.substack.com/pub/followba...
#SocialMedia #Marketing
All those things and a bit more in the latest edition of Social in 6.
open.substack.com/pub/followba...
#SocialMedia #Marketing
As brat summer turns into autumn, brands continue to pump out 'we let Gen Z write the script' videos.
Many will identify this sort of thing as just a bit of fun, but I'm a bit more militant - pop culture trend chasing is a scourge on social media marketing.
open.substack.com/pub/followba...
Many will identify this sort of thing as just a bit of fun, but I'm a bit more militant - pop culture trend chasing is a scourge on social media marketing.
open.substack.com/pub/followba...
October 22, 2024 at 2:51 PM
As brat summer turns into autumn, brands continue to pump out 'we let Gen Z write the script' videos.
Many will identify this sort of thing as just a bit of fun, but I'm a bit more militant - pop culture trend chasing is a scourge on social media marketing.
open.substack.com/pub/followba...
Many will identify this sort of thing as just a bit of fun, but I'm a bit more militant - pop culture trend chasing is a scourge on social media marketing.
open.substack.com/pub/followba...
“A sort of ragged tweeness that permeates the whole place and makes it feel like a millennial retirement home.”
Thank god it’s not just me @ryanhatesthis.bsky.social.
Thank god it’s not just me @ryanhatesthis.bsky.social.
October 22, 2024 at 11:27 AM
“A sort of ragged tweeness that permeates the whole place and makes it feel like a millennial retirement home.”
Thank god it’s not just me @ryanhatesthis.bsky.social.
Thank god it’s not just me @ryanhatesthis.bsky.social.
Reposted by Matt
SharePoint is my favorite hiding place for files I don't want anyone to find
October 21, 2024 at 3:27 PM
SharePoint is my favorite hiding place for files I don't want anyone to find
I have some thoughts about the ‘we let gen z write a script’ trend that took over TikTok last month. They’re not good.
Read (and subscribe) over on my Substack 👇
open.substack.com/pub/followba...
Read (and subscribe) over on my Substack 👇
open.substack.com/pub/followba...
Chasing shadows
We need to have a talk about brands and pop culture trends
open.substack.com
October 21, 2024 at 5:18 PM
I have some thoughts about the ‘we let gen z write a script’ trend that took over TikTok last month. They’re not good.
Read (and subscribe) over on my Substack 👇
open.substack.com/pub/followba...
Read (and subscribe) over on my Substack 👇
open.substack.com/pub/followba...
Hi! I’m Matt.
I’m a UK-based #socialmedia and digital #marketing expert with over 15 years experience in the industry.
I’ll be using this place to share my views on…
📲 Social media
📷 Content marketing
📈 Paid media
🤖 AI in marketing
+ more!
Sound good? Hit follow. It would be great to connect.
I’m a UK-based #socialmedia and digital #marketing expert with over 15 years experience in the industry.
I’ll be using this place to share my views on…
📲 Social media
📷 Content marketing
📈 Paid media
🤖 AI in marketing
+ more!
Sound good? Hit follow. It would be great to connect.
October 20, 2024 at 12:32 PM
Hi! I’m Matt.
I’m a UK-based #socialmedia and digital #marketing expert with over 15 years experience in the industry.
I’ll be using this place to share my views on…
📲 Social media
📷 Content marketing
📈 Paid media
🤖 AI in marketing
+ more!
Sound good? Hit follow. It would be great to connect.
I’m a UK-based #socialmedia and digital #marketing expert with over 15 years experience in the industry.
I’ll be using this place to share my views on…
📲 Social media
📷 Content marketing
📈 Paid media
🤖 AI in marketing
+ more!
Sound good? Hit follow. It would be great to connect.