Matt
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mtthwbrggs.bsky.social
Matt
@mtthwbrggs.bsky.social
Social media marketing expert. NUFC fan. Posting for a living since 2009.

www.followback.substack.com
My sympathies, however my inbox is currently Ed-less and this needs remedied.
January 27, 2025 at 12:27 PM
“MEAT CUBE!?” delivered in the same manner of Gob Bluth hearing about the beads.
December 20, 2024 at 5:28 PM
😬
December 12, 2024 at 3:32 PM
You’re a good man Mr Needham. A very good man.
December 6, 2024 at 5:53 PM
Unless it has a typo, then the Gods will make sure everyone sees it.
November 29, 2024 at 12:26 PM
For comparison, in 2021 it was 12.9%.
November 28, 2024 at 4:22 PM
According to Meta’s most recent content report, posts with a link make up 3.3% of organic feed content views.
November 28, 2024 at 4:20 PM
Get well soon. I’m off to crunch a can of Monster.
November 28, 2024 at 11:25 AM
“It’s the DFS sale!”

Yes, this is a niche reference that can only be appreciated if you’re a) British and b) a certain age.
November 27, 2024 at 7:22 PM
The upside? I can’t wait to see the Hapsburgian nightmare that results from LLMs talking to one another in Facebook comments.
November 27, 2024 at 11:59 AM
I do think this is an existential issue for social media professionals.

It’s not just about competing against AI generated content, it’s about the inauthenticity of engagement.

What’s the value of an automated like?
November 27, 2024 at 11:59 AM
You’d think that *this* would be a problem. Unfortunately we’ve ample evidence that social media platforms want AI generated slop.

Line must go up after all.
November 27, 2024 at 11:59 AM
Calling 118 118 and shouting “got your number” at the operator was the height of comedy. I’ll not be convinced otherwise.
November 27, 2024 at 10:41 AM
Huh. Weird definition of success.
November 26, 2024 at 8:32 PM