A small amount of credit due for saying the quiet part loud, I suppose.

It’s something tangible for social media marketers to point at when explaining why we can’t just spray links all over the place like it’s 2013.

I FORGOT TO SHARE THIS YESTERDAY!

Instagram doesn’t hate sponcon. Your followers do.

Find out more 👇

followback.substack.com/publish/post...

Boy, it’s been some week hasn’t it?

Here’s what’s happened in #socialmedia ➡️ followback.substack.com/p/social-in-...

As brat summer turns into autumn, brands continue to pump out 'we let Gen Z write the script' videos.

Many will identify this sort of thing as just a bit of fun, but I'm a bit more militant - pop culture trend chasing is a scourge on social media marketing.

open.substack.com/pub/followba...