John Friedman
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johntfriedman.bsky.social
John Friedman
@johntfriedman.bsky.social
One day what we call sustainability will just be called "business"

Author: Managing Sustainability: First Steps to First Class (https://www.amazon.com/Managing-Sustainability-First-Steps-Class/dp/1951527747)

https://www.linkedin.com/in/johnfriedman?utm_
November 11 was originally 'Armistice Day,' commemorating the end to 'The Great War' or 'The War to End All Wars.' Today that conflict is known as World War 1, because sadly it was not the end of armed conflict between nations; and so it now the commemoration is known as Veterans Day.
a poem by john mccrae with barbed wire flowers
ALT: a poem by john mccrae with barbed wire flowers
media.tenor.com
November 10, 2025 at 1:17 PM
At some point every company must make a strategic decision if it is going to run its business by the letter of the law, or aspire to a higher standard.

Whether employee safety, environmental stewardship, labor relations, product quality, community relations, companies make this decision.
November 5, 2025 at 8:52 PM
#investors understand the future is defined by looking forwards, not backward.
#Sustainability faces headwinds created by Trump’s anti-ESG and anti-renewables rhetoric and policies. But investors are smarter than Trump and - despite their reputation for short-terminism - are putting their money in the #cleantech growth markets

#esg #sustainablefinance #greenfinance
November 3, 2025 at 9:33 PM
Good(ish) news! We're bending the #CO2 curve. For the first time, the #UN has predicted a fall of #emissions: 10% by 2035. Of course it falls way short of the 60% needed to stay within 1.5 degrees, but it is a significant milestone nevertheless.

BBC article: www.bbc.com/news/article... #climate
October 28, 2025 at 5:48 PM
Reposted by John Friedman
Hurricane Melissa could be one of the most worst hurricanes on record for Jamaica...and it's a textbook example of how climate change is making hurricanes more dangerous: explosive intensification, slow movement, and massive rainfall.

If you know any there, please make sure they’re prepared 🙏
Did Climate Change Cause This Hurricane?
YouTube video by The YEARS Project
www.youtube.com
October 26, 2025 at 1:13 PM
My original, working title was "Thought Leadership is Bullshit" but I changed it to "Overrated".

sustainablebrands.com/read/thought...
Thought Leadership Is Overrated
My first problem with so many people focusing on “thought leadership” is the myriad of people (and organizations) who confer the title on themselves — ...
sustainablebrands.com
October 26, 2025 at 12:04 AM
Companies that abandon strategies that benefit their bottom line, reputation, relationships with customers, employees & suppliers because regulators no longer demand them do well to remember;

#compliance is not leadership. It will keep you out of the courts, but will never win you hearts & minds.
October 25, 2025 at 11:53 PM
Economical
Reliable

The #energy future is here

#sdg7
Solar energy is now the world’s cheapest source of power, says new study
Hybrid setups, which combine solar panels with batteries, allow solar energy to be stored and released when needed, turning it into a more reliable, dispatchable source of power

envirotecmagazine.com/2025/10/07/s...
Solar energy is now the world’s cheapest source of power, says new study | Envirotec
Solar energy is now so cost-effective that, in the sunniest countries, it costs as little as £0.02 to produce one unit of power, making it cheaper than elec ...
envirotecmagazine.com
October 23, 2025 at 4:31 AM
It is time we started calling people who create chaos but fail to achieve their stated objectives "agitators" rather than "influencers." Their goal is often self-promotion rather than actually bringing about any change - like being famous for being famous.

I could name names, but they want that.
October 19, 2025 at 4:46 PM
This is a global response to a global rise in authoritarianism. May we, as a world, avoid the mistakes of a century ago.
The world joined us and said, “No Kings.”
October 19, 2025 at 2:13 PM
When people ask me which #sustainability topics contain the biggest risk to their business I point out that the biggest risk is the one the don't see coming:

1) The activist who chooses your company to make their point.

...
October 19, 2025 at 1:29 PM
#Comet barely visible below and to right of left-most star. Some motion blur due to 5 second exposure on phone.
October 19, 2025 at 1:17 AM
You have to be willing to accept criticism of your core values. And you must be able to defend them in the face of questioning.

#SHRM members should come out in droves and politely counter the false narrative of anti #DEI crusader Robby Starbuck with data and examples.
October 18, 2025 at 9:47 PM
USA is a big and important part of the world but it has only existed 249 years. When the history of the world is written, I believe it will join the growing list of nations that have fallen into authoritarianism, along with many others.

The climate "story" will be a much more potent chapter.
It's hard to imagine that there's a bigger story than America's fall towards fascism, a brewing Third World War, or the economy on the brink of a massive global recession...

but there is.
You ain't seen nothin' yet. Wait until the Trump effect kicks in in 2025 and beyond.

www.theguardian.com/environment/...
October 15, 2025 at 8:08 PM
The smart money follows the smart money - and the future of #energy is clean; for reliability, cost and energy security.

Coal is the past.
October 14, 2025 at 2:57 PM
Diversity of backgrounds, experiences & ideas fuels creativity and innovation.

#DEI is good for business. It's good business, period.
October 12, 2025 at 4:26 PM
#DianeKeaton aged with dignity and grace. Her acting was subtle and impeccable. Her style was classy and elegant. A true 🌟.
a woman wearing glasses and a tuxedo is speaking into a microphone
ALT: a woman wearing glasses and a tuxedo is speaking into a microphone
media.tenor.com
October 11, 2025 at 9:53 PM
On the #comingoutday I thank all those who honored me by telling me early in their journeys. That's trust.

Mark: Here, wear this (to #pride parade)
Me: Why?
Mark: So people know we have allies

Allies:
Speak up when appropriate,
Stand up when necessary
and sometimes just have to
Show up.
October 11, 2025 at 6:04 PM
They're just not buying it anymore.

Good news, the bias toward reality is still guiding corporate decision-making.
October 11, 2025 at 12:44 PM
Saw a lot of BYD vehicles in Curacao. I want one.
Sadly not available in USA at any price.

One hopes this will change. Along other hoped for changes.
This is what happens when you embrace the open market (used to be a thing, remember?). The UK chose not to impose tariffs on EV imports, unlike the EU and the US. And guess who benefits? The customers. Shocking! Scandalous! 😁

#evs #china #byd #usa #eu #cleantech #uk

www.bbc.co.uk/news/article...
BYD: Chinese EV giant sees UK sales soar by 880%
The Shenzhen-based electric car maker says the UK is now its biggest market outside China.
www.bbc.co.uk
October 7, 2025 at 2:40 PM
Sky tonight. Best i could do with phone
October 7, 2025 at 2:22 AM
The dirty secret about the ##superbowl (and all major events like it - #Olympics included) is #sex #trafficking for the athletes as well as attendees.

How big is this problem? If trafficking were a business it would be in the Fortune 500!
October 5, 2025 at 3:39 PM
#EU #business leaders understand that #macroeconomic forces are far more powerful than #political whims

#sustainability professionals should abandon shaming & moral superiority in favor of the (real) point - managing #risk & leveraging #opportunities are good business.

www.e3g.org/news/new-eur...
New European business survey shows majority support for strong corporate sustainability framework
An E3G-commissioned poll of over 2,500 European business leaders shows that companies think sustainability measures bring competitive advantages and support strong, clear reporting standards.
www.e3g.org
September 30, 2025 at 9:13 PM
Always pleased when news orders accompany the start of the school year.

www.amazon.com/Managing-Sus...
Managing Sustainability: First Steps to First Class (Issn)
Managing Sustainability: First Steps to First Class (Issn) [Friedman, John] on Amazon.com. *FREE* shipping on qualifying offers. Managing Sustainability: First Steps to First Class (Issn)
www.amazon.com
September 28, 2025 at 6:59 PM