Jess Haney
jesshaney.bsky.social
Jess Haney
@jesshaney.bsky.social
Lifecycle strategist & copywriter for B2B SaaS
🫡 Turn free trial & demo users into die-hard, paying fans

openloopstudio.co
My coach has been telling me for a year to write a book.

So I bought Write Useful Books by Rob Fitzpatrick and OKAY!! Fine! I’m writing a book!

It’s gonna be about free trial onboarding for SaaS (more defined scope/promise coming, I promise)

Wish me luck in writing *and* finding beta readers, pls
August 27, 2025 at 5:01 PM
Last week I signed up for 25 free software trials

Some required credit cards, some didn’t

7 of those companies (28%!!) have only sent one email — to confirm my account

Then it’s been 🦗crickets🦗

I’m absolutely shook about this
February 10, 2025 at 10:18 PM
Reposted by Jess Haney
I want to blast the new "Summarize this email" button in Gmail directly into the sun

I do not want AI in my email, I will not be using AI in my email, get off my fucking lawn with this visual clutter
February 8, 2025 at 1:21 PM
I’ve opted into ~25 free trials for various software over the last week

And the lack of emails from SO many companies is honestly blowing my mind
February 7, 2025 at 4:55 PM
If you see this, post a picture from whatever device you are using with no explanation
January 29, 2025 at 8:30 PM
Let's say I opted into a BUNCH of free software trials a couple weeks ago...

And let's say I decided to audit their onboarding/sales sequences... Email timing. Subject lines & previews. Email content. All of it.

And let's say…
January 29, 2025 at 8:13 PM
I forgot about BlueSky 😭

I moved the app into a folder & BOOM. Out of sight out of mind.

What has everyone been up to?? 😂
December 16, 2024 at 6:28 PM
Join us 👏 join us 👏
let's pretend my misspelling was a fun pun on "peer" and not, in fact, an error that i didn't see
peeriodic reminder that if you're a #copywriter you should be in here. reply to be added!

go.bsky.app/HTMjPbQ
December 6, 2024 at 9:09 PM
If you want more trial users to convert to paid, watch this 15 minute video:

openloopstudio.co/boxcar

🚂🚂
Open Loop Studio | How To Use Boxcars
I'll show you how to use boxcars to get trial users to take action towards your
openloopstudio.co
December 6, 2024 at 8:04 PM
Alright friends! Here she is 🚂🚂

Openloopstudio.co/boxcar

Boxcars — they’ll change the way you structure your onboarding sequence & will help move more users towards the ‘AHA’ moment

So more users convert to paid at the end of their trial 👏👏

I show you how to use them in this 15 min vid.
December 5, 2024 at 9:56 PM
If we got an influx of new users yesterday, it’s because I mentioned BlueSky to the 5 people on my mastermind call 💁🏻‍♀️

You’re welcome
December 4, 2024 at 7:59 PM
Reposted by Jess Haney
Want a list of 300+ CMOs at SaaS companies? With linkedin profiles, email addresses, and company info

All verified, with many not found in other databases out there, pulled from my own saasyDB SaaS database.

repost and reply with "gimme" and I'll send it to you
SaasyDB - a SaaS company database for marketers
A searchable database of employee contacts at 10,000+ SaaS companies. saasyDB provides information on every employee possible, not just the CEO & Founder
saasydb.com
December 4, 2024 at 7:50 PM
Client: we want to set up an always-on G2 review collection funnel.

Me:

✅ 36 pages deep into a 2024 buyer behaviour report
✅ Multiple G2 review-soliciting swipe emails open (I love me for saving *everything*)
✅ G2 terms and conditions read
✅ G2 resource hub completely consumed

"🫡 I got you"
December 4, 2024 at 5:57 PM
Reposted by Jess Haney
I will never, ever get over this.
December 3, 2024 at 5:49 PM
This this this 👏👏👏

If you’ve held back on the number of emails in your trial on-boarding sequence because you don’t want people to be annoyed or feel bombarded — you’re thinking about the wrong group of trial users.

Write emails for the users who are SO EXCITED to hear from you.
Write generously for an audience who loves your work, not defensively for an audience who hates it
December 3, 2024 at 8:12 PM
Is there any way I can set some shortcut on my iPhone that makes my screen stay on until I turn the shortcut off?

Ideally it would be super easy to set, like clicking a side button 3 times or long-pressing a side button.
December 3, 2024 at 12:55 AM
What a game 👏👏👏
#GoBills 🏈💙❤️❄️
December 2, 2024 at 4:13 AM
#GoBills 🏈💙❤️❄️
December 2, 2024 at 1:39 AM
Looking forward to watching the equivalent doc breaking down the impacts of AI usage — it’s a great tool & does super cool shit, but the water & energy usage is insane.

I’ve seen stats that ChatGPT uses 10x-25x the energy of a Google search. So when I hear people say they use ChatGPT instead of👇
Watched the #BuyNow doc on Netflix and… there wasn’t anything in there that hasn’t been all over social media for years?

The garbage piles, garbage water, garbage beaches — if that’s not what pops into your mind when you see a “haul” vid 😩

I also feel like the AI depictions of trash cities 👇
December 1, 2024 at 3:18 PM
Watched the #BuyNow doc on Netflix and… there wasn’t anything in there that hasn’t been all over social media for years?

The garbage piles, garbage water, garbage beaches — if that’s not what pops into your mind when you see a “haul” vid 😩

I also feel like the AI depictions of trash cities 👇
December 1, 2024 at 3:08 PM
Cries in Canadian winter 😭☁️
feeling depressed? go sit in the sun

there's no better therapy (except maybe lifting weights)
November 28, 2024 at 1:48 PM
Reposted by Jess Haney
Harsh reality for indie devs:

You are not entitled to anyone using your SaaS app.

Every single person must be convinced why they should sign up, care, and pay.

You have to convince them you solve a problem others don’t. And the only way you do that is with good marketing. So start learning.
November 27, 2024 at 10:30 PM
How many emails are you sending out on day 0 of your trial?

Trying to see something
November 27, 2024 at 11:45 PM
Reposted by Jess Haney
Bluesky Stacker Pack creators deciding whether you get added or not:
November 26, 2024 at 7:10 PM