Lianna Patch
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punchlinecopy.com
Lianna Patch
@punchlinecopy.com
ranked #1 for "funny copywriter" (i killed all the others)

i write conversion copy, coach saas founders in marketing, and have way too many cats

www.punchlinecopy.com
www.saasmarketinggym.com
things i'm learning from today's buy my day client (no relation to the link below): construction technology is CRAZY advanced. i had no idea. www.rib-software.com/en/blogs/con...
Discover the 10 Construction Technology Trends for 2025
This RIB blog explores the top 10 construction technology trends that will shape the industry in 2025 and beyond. Learn more here!
www.rib-software.com
November 6, 2025 at 8:11 PM
Reposted by Lianna Patch
Plus, you get two bonus conference recordings:

- Remote Spring '25, featuring sessions on pricing, sales strategy, and live landing page teardowns

- MicroConf US 2025 in New Orleans, with talks by
@robwalling.com, Anthony Pierri, @punchlinecopy.com, @leenyburger.bsky.social, and more!
November 4, 2025 at 8:49 PM
lol @ southwest getting bought by PE and then immediately monetizing every aspect of flying, including post-purchase affiliate stuff 🫠
October 22, 2025 at 4:13 PM
your occasional reminder that you can pay me to lovingly tear apart one page of your website: punchlinecopy.com/jab/
October 7, 2025 at 4:05 PM
Reposted by Lianna Patch
Y'know I'm not supposed to say that word things are correct or incorrect because that's classist and snobby and gatekeeping etc.?

"Woah" is incorrect.
How about doing your copy editing better?
October 5, 2025 at 12:35 AM
come cowork with me in @flow.club sometime! just finished my 1000th session. i think this link gets you 2 weeks free: in.flow.club/i/m/Lianna17...
Flow Club — Feel good getting work done
Join over 2,000 small, structured accountability sessions each week with over 900 inspiring hosts to bring more intention and focus to your work.
in.flow.club
September 29, 2025 at 8:28 PM
most people who get involved with animal rescue do it because they care about easing suffering, but the unfortunate part about getting involved is that you see MORE suffering as a result. basically what i’m saying is this week was garbage and i am self-medicating with horse portions of kraft mac.
September 27, 2025 at 10:03 PM
Reposted by Lianna Patch
September 20, 2025 at 1:24 AM
the gold card feels fancy and heavy and expensive in your hands as ICE drags you away anyway
Trump unveils new $1,000,000 "Gold Card" visa people have to buy for entry into the US

"The reason corporations like H1B visas is because workers have to keep their job to stay in the fucking country, to fix that you need wage parity and make sure the threat of deportation is not imminent"
September 20, 2025 at 1:29 AM
with all this authoritarianism going on, you should probably know that the phrase is "toe the party line," not "tow the party line". (this will not save you from the thought police but it will save you from the grammar police!)
September 19, 2025 at 6:19 PM
new audit client feedback. this maaaaybe ties with my all-time fave ("i would follow you into war").

you too can cringe and cry and have a better website!! punchlinecopy.com/jab
September 15, 2025 at 9:56 PM
uhh took a week off for a meditation retreat and haven't had much to say since then but hi friends!!
September 11, 2025 at 6:28 PM
Colleen and Lianna here (hiiii) - we started SMG to help close the delta between amazing SaaS products and their absolutely *terrible* (or nonexistent) marketing.

The next cohort starts soon! Join at www.saasmarketinggym.com.
Saas Marketing Gym
www.saasmarketinggym.com
August 28, 2025 at 6:10 PM
This is the kind of cool stuff we'll teach you how to do in SaaS Marketing Gym:
Auto-connect + DM new customers on LinkedIn with Pipedream, Apollo, and PhantomBuster.
Cohort 4 is open -> saasmarketinggym.com
August 27, 2025 at 5:28 PM
blows my mind how many people are out here just sneezing and coughing on main, no mask, no elbow, just goopin
August 25, 2025 at 4:05 PM
Reposted by Lianna Patch
James Dobson was one of the evangelical world’s premiere child-beating enthusiasts. His books on how to beat your children are all-time best sellers. “The Strong Willed Child” has sold >2.5 million copies. It’s nearly as ubiquitous as the Bible in evangelical homes.

He can rot in hell.
August 21, 2025 at 5:03 PM
“There's just no substitute for just diving in and doing the work, and I really appreciate how you helped make it approachable and, dare I say, kind of fun.” - SMG member Nick Zadrozny

Want to feel this good about your marketing? Join our next cohort (starting Sept. 2): www.saasmarketinggym.com
Saas Marketing Gym
www.saasmarketinggym.com
August 21, 2025 at 5:40 PM
Reposted by Lianna Patch
This man looks like an age-regressed Mr Bean who’s had his puckish humor surgically removed and replaced with evil

www.independent.co.uk/news/world/a...
DHS speechwriter linked to hateful social accounts
‘They are not migrants. They are not ‘undocumented.’ They are an invading army. The largest invasion in American history,’ DHS speechwriter writes on X
www.independent.co.uk
August 19, 2025 at 9:48 PM
god every time i re-watch the departed i regret it
August 21, 2025 at 2:38 AM
August 20, 2025 at 11:14 PM
Spray and pray doesn't work for outbound. You need your list to be dialed in.

One quick tip - in Sales Nav you can add negative filters to your list.

Want to learn more? Join the waitlist for SMG - starting Sept 2nd. 🪄
August 20, 2025 at 6:29 PM
hi yes it's your friendly neighborhood pedant here again with two mixups i'm real tired of seeing:

you are not phased, you're fazed

and you are not taking the reigns, you're taking the reins

everyone got it? cool
August 20, 2025 at 2:03 PM
it's incredible how every update intuit makes to quickbooks online makes the user interface worse. i thought it was already the worst it could be but somehow they have done the impossible and made it even harder to navigate! honestly impressed
August 18, 2025 at 5:50 PM
“I’ve done more work on this company since starting SaaS Marketing Gym than I have since I acquired the company in 2021/2022. I love everything” - Kevin Miller

Cohort 4 of SaaS Marketing Gym runs from Sept 2 - Nov 21! Get first dibs: www.saasmarketinggym.com
Saas Marketing Gym
www.saasmarketinggym.com
August 14, 2025 at 5:45 PM