Lianna Patch
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punchlinecopy.com
Lianna Patch
@punchlinecopy.com
ranked #1 for "funny copywriter" (i killed all the others)

i write conversion copy, coach saas founders in marketing, and have way too many cats

www.punchlinecopy.com
www.saasmarketinggym.com
lol @ southwest getting bought by PE and then immediately monetizing every aspect of flying, including post-purchase affiliate stuff 🫠
October 22, 2025 at 4:13 PM
new audit client feedback. this maaaaybe ties with my all-time fave ("i would follow you into war").

you too can cringe and cry and have a better website!! punchlinecopy.com/jab
September 15, 2025 at 9:56 PM
This is the kind of cool stuff we'll teach you how to do in SaaS Marketing Gym:
Auto-connect + DM new customers on LinkedIn with Pipedream, Apollo, and PhantomBuster.
Cohort 4 is open -> saasmarketinggym.com
August 27, 2025 at 5:28 PM
Spray and pray doesn't work for outbound. You need your list to be dialed in.

One quick tip - in Sales Nav you can add negative filters to your list.

Want to learn more? Join the waitlist for SMG - starting Sept 2nd. 🪄
August 20, 2025 at 6:29 PM
One big question a lot of SMG founders come in with:

"How much or how little should I depend on AI to write my copy?"

We have *thoughts*. Get them in person, live on Zoom, during Cohort 4! Save your spot at www.saasmarketinggym.com.
August 13, 2025 at 5:55 PM
forgot to mention a uniquely infuriating part of these emails lol
August 12, 2025 at 8:18 PM
my investment in gumroad continues to pay off 😤
August 8, 2025 at 7:59 PM
A content tip that will never, ever get old: Repurpose what you make! (‼️)

Here's a quick and dirty graphic we made for SaaS Marketing Gym founders to help them wring all the juice out of their hard content work:
August 6, 2025 at 5:44 PM
i suppoooose i should business it up a lil bit + let you know that i'm speaking at @marketingprofs.bsky.social b2b forum this fall! #mpb2b

and because i love you very deeply yet unproblematically, you can use code SEEMESPEAK to take $150 off the ticket price!

do it, coward!! mprofs.com/seemespeak
August 1, 2025 at 7:08 PM
jetblue: would u like to add this flight to your calendar? 😇😘

me: sure

jetblue: WELL GOOD FUCKIN LUCK ON YOUR TIME TRAVEL SUCKAAAA
July 24, 2025 at 8:55 PM
july 8, 2025: it finally happened. i drank cold coffee from yesterday’s mug. behold my simple folly.
July 8, 2025 at 3:15 PM
we played laser tag
June 22, 2025 at 2:55 PM
"sorry dude haha" *sucks teeth* I WILL KILL YOU.
May 21, 2025 at 4:04 PM
my turn to watch @amyhoy.bsky.social's #wordsesh talk: "this talk has a lot of shit. sorry for all the scatological stuff" - [proceeds to show dung beetle, shit pile, dead elephants]
May 15, 2025 at 7:13 PM
TIL some shelters use nail polish to identify kittens
April 26, 2025 at 8:58 PM
April 15, 2025 at 11:07 PM
when you drive an hour to get somewhere and realize you're an hour early
April 15, 2025 at 10:56 PM
had a stressful morning (may or may not have accidentally deleted my whole website without a backup) so here's smoky doing a Big Yawn
April 4, 2025 at 7:59 PM
boyfriend made this picture of the cat, 10/10
April 2, 2025 at 10:08 PM
honestly at this point i don't even want to eat it
March 26, 2025 at 3:21 AM
got to do one of my favorite things today: bike the levee
March 15, 2025 at 5:12 AM
just saw this AI image on a page advertising a solopreneur community and i'm sorry but it's amazing
March 11, 2025 at 6:23 PM
March 9, 2025 at 10:38 PM
found one of the fraudster sites when it referred me a student! incredibly rich that they say "WE ARE NOT RESELLERS" nope, you're just thieves. DMCA takedown notice coming in 3...2...
March 5, 2025 at 11:02 PM
come on down
March 4, 2025 at 3:03 AM