Garrett Sussman
@garrettsussman.bsky.social
Director of Marketing at iPullRank | SEO and Content Marketing | 🎙 SEO Podcaster (150+ episodes) | 💿 90s nostalgia | 💪 Dad | MozCon Speaker
Pinned
Hi I’m Garrett.
Allow me to reintroduce myself.
Living in Northern Virginia, but grew up in New Jersey.
Married with a beautiful 2 year old girl and a mini golden doodle named Lucy.
SEO for 7 years; marketing for 15.
Extroverted Introvert. Fight to see the good in people. Trust the process.
Allow me to reintroduce myself.
Living in Northern Virginia, but grew up in New Jersey.
Married with a beautiful 2 year old girl and a mini golden doodle named Lucy.
SEO for 7 years; marketing for 15.
Extroverted Introvert. Fight to see the good in people. Trust the process.
Reposted by Garrett Sussman
The 2nd episode of The #Search Session is available on the Advanced Web Ranking blog as video, podcast and text:
www.advancedwebranking.com/blog/evoluti...
Watch Giulia Panozzo, @garrettsussman.bsky.social and me chatting and diving deep in the changes in the search behavior we are experiencing.
www.advancedwebranking.com/blog/evoluti...
Watch Giulia Panozzo, @garrettsussman.bsky.social and me chatting and diving deep in the changes in the search behavior we are experiencing.
Evolution of Search Behavior
Join host Gianluca Fiorelli as he explores cognitive biases, brand trust, and evolving search behavior in 2025 with guests Giulia Panozzo and Garrett Sussman.
www.advancedwebranking.com
February 20, 2025 at 1:40 PM
The 2nd episode of The #Search Session is available on the Advanced Web Ranking blog as video, podcast and text:
www.advancedwebranking.com/blog/evoluti...
Watch Giulia Panozzo, @garrettsussman.bsky.social and me chatting and diving deep in the changes in the search behavior we are experiencing.
www.advancedwebranking.com/blog/evoluti...
Watch Giulia Panozzo, @garrettsussman.bsky.social and me chatting and diving deep in the changes in the search behavior we are experiencing.
What was ChatGPT's favorite Super Bowl commercial?
I did a little research, and the results are surprising.
• Mountain Dew: Most brand visibility across conversational platforms at 46%.
• Budweiser: Ranked first for Best Super Bowl Commercial prompts.
ipullrank.com/super-bowl-l...
I did a little research, and the results are surprising.
• Mountain Dew: Most brand visibility across conversational platforms at 46%.
• Budweiser: Ranked first for Best Super Bowl Commercial prompts.
ipullrank.com/super-bowl-l...
How Mountain Dew Won the Super Bowl with 46% Brand Visibility across ChatGPT, AI Overviews, and Perplexity - iPullRank
Which 2025 Super Bowl Ads ended up influencing conversational search results across ChatGPT, AI Overviews, Perplexity, and Copilot.
ipullrank.com
February 12, 2025 at 7:16 PM
What was ChatGPT's favorite Super Bowl commercial?
I did a little research, and the results are surprising.
• Mountain Dew: Most brand visibility across conversational platforms at 46%.
• Budweiser: Ranked first for Best Super Bowl Commercial prompts.
ipullrank.com/super-bowl-l...
I did a little research, and the results are surprising.
• Mountain Dew: Most brand visibility across conversational platforms at 46%.
• Budweiser: Ranked first for Best Super Bowl Commercial prompts.
ipullrank.com/super-bowl-l...
I'm launching a new mini-series with the featured speakers of SEOWeek.org (Early bird tix end 1/31)
The Next Chapter of Search.
• 20 minutes.
• Packed insights.
• Real tactics.
After recording with @dejanseo.bsky.social, I'm even more hyped for tomorrow's webinar.
ipullrank.com/webinar-regi...
The Next Chapter of Search.
• 20 minutes.
• Packed insights.
• Real tactics.
After recording with @dejanseo.bsky.social, I'm even more hyped for tomorrow's webinar.
ipullrank.com/webinar-regi...
January 29, 2025 at 5:36 PM
I'm launching a new mini-series with the featured speakers of SEOWeek.org (Early bird tix end 1/31)
The Next Chapter of Search.
• 20 minutes.
• Packed insights.
• Real tactics.
After recording with @dejanseo.bsky.social, I'm even more hyped for tomorrow's webinar.
ipullrank.com/webinar-regi...
The Next Chapter of Search.
• 20 minutes.
• Packed insights.
• Real tactics.
After recording with @dejanseo.bsky.social, I'm even more hyped for tomorrow's webinar.
ipullrank.com/webinar-regi...
Reposted by Garrett Sussman
60% of the Internet is duplicate, according to a 2022 statistic that @methode.bsky.social shared at SEODay in Denmark.
SEO professionals spend a huge chunk of our careers addressing duplicate content issues. And they aren’t always easy to solve.
(Thread)
SEO professionals spend a huge chunk of our careers addressing duplicate content issues. And they aren’t always easy to solve.
(Thread)
December 21, 2024 at 10:16 PM
60% of the Internet is duplicate, according to a 2022 statistic that @methode.bsky.social shared at SEODay in Denmark.
SEO professionals spend a huge chunk of our careers addressing duplicate content issues. And they aren’t always easy to solve.
(Thread)
SEO professionals spend a huge chunk of our careers addressing duplicate content issues. And they aren’t always easy to solve.
(Thread)
Reposted by Garrett Sussman
Let's get to the deep challenging philosophy of modern SEO with
@garrettsussman.bsky.social
of iPullrank in today's episode of the Unscripted SEO podcast
podcasts.apple.com/us/podcast/i...
Give it a listen, and subscribe!
@garrettsussman.bsky.social
of iPullrank in today's episode of the Unscripted SEO podcast
podcasts.apple.com/us/podcast/i...
Give it a listen, and subscribe!
iPullRank's Garrett Sussman: SEOs Waxing Poetic & Philosophical About Search
Podcast Episode · The Unscripted SEO Interview Podcast · 12/18/2024 · 55m
podcasts.apple.com
December 19, 2024 at 2:27 PM
Let's get to the deep challenging philosophy of modern SEO with
@garrettsussman.bsky.social
of iPullrank in today's episode of the Unscripted SEO podcast
podcasts.apple.com/us/podcast/i...
Give it a listen, and subscribe!
@garrettsussman.bsky.social
of iPullrank in today's episode of the Unscripted SEO podcast
podcasts.apple.com/us/podcast/i...
Give it a listen, and subscribe!
Reposted by Garrett Sussman
Reposted by Garrett Sussman
"I SEO. I optimize. Therefore I exist." - @garrettsussman.bsky.social
(Super excited for this episode of the Unscripted SEO podcast. We got a little philosophical, a little morose, as we dug into the recent progression of search.)
(Super excited for this episode of the Unscripted SEO podcast. We got a little philosophical, a little morose, as we dug into the recent progression of search.)
December 18, 2024 at 7:17 PM
"I SEO. I optimize. Therefore I exist." - @garrettsussman.bsky.social
(Super excited for this episode of the Unscripted SEO podcast. We got a little philosophical, a little morose, as we dug into the recent progression of search.)
(Super excited for this episode of the Unscripted SEO podcast. We got a little philosophical, a little morose, as we dug into the recent progression of search.)
Reposted by Garrett Sussman
FYI, fellow SEOs. This person is NOT the real @garrettsussman.bsky.social. Letting you know as they are absolutely trying to get folks into a crypto scam using his name. Good times. Report and block.
December 18, 2024 at 4:38 PM
FYI, fellow SEOs. This person is NOT the real @garrettsussman.bsky.social. Letting you know as they are absolutely trying to get folks into a crypto scam using his name. Good times. Report and block.
FYI - there’s a fake version of me DMing people about crypto.
Please report and don’t be duped.
Please report and don’t be duped.
December 18, 2024 at 6:33 PM
FYI - there’s a fake version of me DMing people about crypto.
Please report and don’t be duped.
Please report and don’t be duped.
Reposted by Garrett Sussman
1/🧵This week's SEO TL;DR rounds up the year with some 2025 predictions from some of my favourite SEOs...
@aleyda.bsky.social @lilyray.nyc @nickleroy.bsky.social @mordyoberstein.bsky.social @garrettsussman.bsky.social & @nitinsawhney.bsky.social
🔮 Subscribe for weekly tips seotldr.substack.com
@aleyda.bsky.social @lilyray.nyc @nickleroy.bsky.social @mordyoberstein.bsky.social @garrettsussman.bsky.social & @nitinsawhney.bsky.social
🔮 Subscribe for weekly tips seotldr.substack.com
SEO TL;DR - Weekly SEO Insights & Updates | Ian Ferguson | Substack
Never miss an important SEO update again 😌 A fluff-free roundup of key SEO updates with actionable tips to grow your organic traffic – brought to you by me, Ian! Click to read SEO TL;DR - Weekly SEO I...
seotldr.substack.com
December 17, 2024 at 3:29 PM
1/🧵This week's SEO TL;DR rounds up the year with some 2025 predictions from some of my favourite SEOs...
@aleyda.bsky.social @lilyray.nyc @nickleroy.bsky.social @mordyoberstein.bsky.social @garrettsussman.bsky.social & @nitinsawhney.bsky.social
🔮 Subscribe for weekly tips seotldr.substack.com
@aleyda.bsky.social @lilyray.nyc @nickleroy.bsky.social @mordyoberstein.bsky.social @garrettsussman.bsky.social & @nitinsawhney.bsky.social
🔮 Subscribe for weekly tips seotldr.substack.com
PSA: Please don't write "n.a." in the cover letter section of your job application when it requires a cover letter.
I want to see your personality!
I want to see your personality!
December 12, 2024 at 9:04 PM
PSA: Please don't write "n.a." in the cover letter section of your job application when it requires a cover letter.
I want to see your personality!
I want to see your personality!
Reposted by Garrett Sussman
I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...
The Role of SEO in making branding understood by search engines and AI.
Click and read how to translate a Brand in signals that can be understood and scored by Google and LLM-based Search Systems.
www.iloveseo.net
December 10, 2024 at 11:14 PM
I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...
SEO hot takes? Obvious takes? What you got 2025?
@aleyda.bsky.social curated an impressive list of 100s of SEO experts.
Everything from more brands, more AI, and more complete Google dysfunction.
Here are my Goldilocks predictions for SEO and AI.
Read the round-up: hub.seofomo.co/surveys/seo-...
@aleyda.bsky.social curated an impressive list of 100s of SEO experts.
Everything from more brands, more AI, and more complete Google dysfunction.
Here are my Goldilocks predictions for SEO and AI.
Read the round-up: hub.seofomo.co/surveys/seo-...
December 12, 2024 at 2:58 PM
SEO hot takes? Obvious takes? What you got 2025?
@aleyda.bsky.social curated an impressive list of 100s of SEO experts.
Everything from more brands, more AI, and more complete Google dysfunction.
Here are my Goldilocks predictions for SEO and AI.
Read the round-up: hub.seofomo.co/surveys/seo-...
@aleyda.bsky.social curated an impressive list of 100s of SEO experts.
Everything from more brands, more AI, and more complete Google dysfunction.
Here are my Goldilocks predictions for SEO and AI.
Read the round-up: hub.seofomo.co/surveys/seo-...
Reposted by Garrett Sussman
🎥 Learn how to win SEO in 2025 with Tips and Predictions in the latest edition of #CrawlingMondays covering:
* What to expect from the AIOs
* How to react to SERPs features traffic erosion and zero click searches
* The role of branding in SEO
* More!
Watch now 👇
youtu.be/iPJ7jWb8nFU?...
* What to expect from the AIOs
* How to react to SERPs features traffic erosion and zero click searches
* The role of branding in SEO
* More!
Watch now 👇
youtu.be/iPJ7jWb8nFU?...
December 11, 2024 at 4:19 PM
🎥 Learn how to win SEO in 2025 with Tips and Predictions in the latest edition of #CrawlingMondays covering:
* What to expect from the AIOs
* How to react to SERPs features traffic erosion and zero click searches
* The role of branding in SEO
* More!
Watch now 👇
youtu.be/iPJ7jWb8nFU?...
* What to expect from the AIOs
* How to react to SERPs features traffic erosion and zero click searches
* The role of branding in SEO
* More!
Watch now 👇
youtu.be/iPJ7jWb8nFU?...
EXCELLENT perspectives from these smart folks. Can't wait for everyone to hear this conversation.
It's hard to keep quiet when everything they said got me excited for the challenge of SEO in 2025.
It won't be easy, but it's going to be fun.
It's hard to keep quiet when everything they said got me excited for the challenge of SEO in 2025.
It won't be easy, but it's going to be fun.
Just recorded a 🔥 new edition of #CrawlingMondays going through #SEOFOMO's SEO Predictions, and Tips for 2025 with amazing @lilyray.nyc, @mordyoberstein.bsky.social, @nickleroy.bsky.social, @garrettsussman.bsky.social and more! Subscribe to be alerted when published www.youtube.com/@CrawlingMon...
December 9, 2024 at 5:57 PM
EXCELLENT perspectives from these smart folks. Can't wait for everyone to hear this conversation.
It's hard to keep quiet when everything they said got me excited for the challenge of SEO in 2025.
It won't be easy, but it's going to be fun.
It's hard to keep quiet when everything they said got me excited for the challenge of SEO in 2025.
It won't be easy, but it's going to be fun.
Reposted by Garrett Sussman
One quirk and some updates about Site Reputation Abuse (and other manual actions): once a reconsideration request is approved and the manual action is lifted (assuming the company added 'noindex' to its penalized URLs), it's still possible to see some lingering organic traffic to affected URLs.
🧵
🧵
December 9, 2024 at 4:54 PM
One quirk and some updates about Site Reputation Abuse (and other manual actions): once a reconsideration request is approved and the manual action is lifted (assuming the company added 'noindex' to its penalized URLs), it's still possible to see some lingering organic traffic to affected URLs.
🧵
🧵
I have one gray hair on the chin of my beard that always looks like food and gaslights me in the mirror.
December 9, 2024 at 1:29 AM
I have one gray hair on the chin of my beard that always looks like food and gaslights me in the mirror.
Today walking through Old Navy, my wife and I swing our toddler daughter across the hopscotch on the floor like a chimpanzee in an 80s movie.
She’s dressed in her Halloween pumpkin sweatshirt and Valentines Day hearts sweatpants.
One of the women restocking clothes smiles, “I love that for you.” ☺️
She’s dressed in her Halloween pumpkin sweatshirt and Valentines Day hearts sweatpants.
One of the women restocking clothes smiles, “I love that for you.” ☺️
December 9, 2024 at 1:22 AM
Today walking through Old Navy, my wife and I swing our toddler daughter across the hopscotch on the floor like a chimpanzee in an 80s movie.
She’s dressed in her Halloween pumpkin sweatshirt and Valentines Day hearts sweatpants.
One of the women restocking clothes smiles, “I love that for you.” ☺️
She’s dressed in her Halloween pumpkin sweatshirt and Valentines Day hearts sweatpants.
One of the women restocking clothes smiles, “I love that for you.” ☺️
Everything about Last Crumb’s marketing and product is peerless.
Incredible marketing that is only exceeded by the quality of their cookies.
BEST COOKIE IVE HAD IN MY LIFE.
Expensive, but 100% worth it.
Incredible marketing that is only exceeded by the quality of their cookies.
BEST COOKIE IVE HAD IN MY LIFE.
Expensive, but 100% worth it.
Whomever art directed and wrote this mini mag that came with lastcrumb.com, I salute you.
December 8, 2024 at 12:35 PM
Everything about Last Crumb’s marketing and product is peerless.
Incredible marketing that is only exceeded by the quality of their cookies.
BEST COOKIE IVE HAD IN MY LIFE.
Expensive, but 100% worth it.
Incredible marketing that is only exceeded by the quality of their cookies.
BEST COOKIE IVE HAD IN MY LIFE.
Expensive, but 100% worth it.
Reposted by Garrett Sussman
An AI click is worth a thousand Google impressions. 🚀 With a 1.378% conversion rate vs. 0.201% from organic traffic, AI-powered discovery proves its value in driving high-intent actions (data from the WordLift website - a tech SaaS).
December 5, 2024 at 6:28 PM
An AI click is worth a thousand Google impressions. 🚀 With a 1.378% conversion rate vs. 0.201% from organic traffic, AI-powered discovery proves its value in driving high-intent actions (data from the WordLift website - a tech SaaS).
Post somebody you've been told you look like, who you definitely don't look like.
December 7, 2024 at 10:55 AM
Post somebody you've been told you look like, who you definitely don't look like.
Reposted by Garrett Sussman
Pro-tip for everyone looking at their Spotify Wrapped today. If you have kiddos who make you listen to their music all the time just put it in a playlist and then set that playlist to be excluded from your taste profile. That way your end of year wrapped is more of a reflection of you.
a man with a mustache is smiling with the words that 's a pro move right there
ALT: a man with a mustache is smiling with the words that 's a pro move right there
media.tenor.com
December 4, 2024 at 9:48 PM
Pro-tip for everyone looking at their Spotify Wrapped today. If you have kiddos who make you listen to their music all the time just put it in a playlist and then set that playlist to be excluded from your taste profile. That way your end of year wrapped is more of a reflection of you.
Reposted by Garrett Sussman
Well, I have no idea why the hell I did this or if anyone will really care :-), but here is the code for my Daily SEO feed on Bluesky.
github.com/jroakes/Dail...
Here is the Feed:
bsky.app/profile/did:...
A few notes:
github.com/jroakes/Dail...
Here is the Feed:
bsky.app/profile/did:...
A few notes:
GitHub - jroakes/DailySEOFeedBluesky: A Bluesky Feed Generator that curates SEO content based on community interaction patterns. The algorithm ranks discussions based on likes, reposts, and replies, w...
A Bluesky Feed Generator that curates SEO content based on community interaction patterns. The algorithm ranks discussions based on likes, reposts, and replies, with a 48-hour content lifespan and ...
github.com
December 3, 2024 at 4:35 AM
Well, I have no idea why the hell I did this or if anyone will really care :-), but here is the code for my Daily SEO feed on Bluesky.
github.com/jroakes/Dail...
Here is the Feed:
bsky.app/profile/did:...
A few notes:
github.com/jroakes/Dail...
Here is the Feed:
bsky.app/profile/did:...
A few notes:
#Spotify wrapped hit different this year:
1. My entrance into lofi chill music for work.
2. My daughter’s obsession for Disney and Sesame Street.
3. My nostalgia bombs playlist.
I need to get back to my hipster pop! I miss you.
Thanks to Idina Menzel for the personal message. 😂
1. My entrance into lofi chill music for work.
2. My daughter’s obsession for Disney and Sesame Street.
3. My nostalgia bombs playlist.
I need to get back to my hipster pop! I miss you.
Thanks to Idina Menzel for the personal message. 😂
December 4, 2024 at 2:53 PM
#Spotify wrapped hit different this year:
1. My entrance into lofi chill music for work.
2. My daughter’s obsession for Disney and Sesame Street.
3. My nostalgia bombs playlist.
I need to get back to my hipster pop! I miss you.
Thanks to Idina Menzel for the personal message. 😂
1. My entrance into lofi chill music for work.
2. My daughter’s obsession for Disney and Sesame Street.
3. My nostalgia bombs playlist.
I need to get back to my hipster pop! I miss you.
Thanks to Idina Menzel for the personal message. 😂
Reposted by Garrett Sussman
NEW research: sparktoro.com/blog/new-res...
We looked at:
- 332 million searches
- Over 21 months
- From ~130K mobile & desktop, Google searchers
And published:
- 13 charts & graphs
- including data on many never-before-answered Qs about how people use Google
Here's a little sample 👇
We looked at:
- 332 million searches
- Over 21 months
- From ~130K mobile & desktop, Google searchers
And published:
- 13 charts & graphs
- including data on many never-before-answered Qs about how people use Google
Here's a little sample 👇
December 3, 2024 at 6:47 AM
NEW research: sparktoro.com/blog/new-res...
We looked at:
- 332 million searches
- Over 21 months
- From ~130K mobile & desktop, Google searchers
And published:
- 13 charts & graphs
- including data on many never-before-answered Qs about how people use Google
Here's a little sample 👇
We looked at:
- 332 million searches
- Over 21 months
- From ~130K mobile & desktop, Google searchers
And published:
- 13 charts & graphs
- including data on many never-before-answered Qs about how people use Google
Here's a little sample 👇