Ian Ferguson
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ferguseo.com
Ian Ferguson
@ferguseo.com
SEO consultant and author of SEO TL;DR - a weekly fluff-free roundup with tips to help grow your traffic seotldr.substack.com

Dad, dog lover, sporadic explorer 🚶‍♂️‍➡️
🔎 SEO TL;DR - BrightonSEO: Notes, Nuggets & Nerdiness from the Stage

Between half-term family fun, catching up with familiar faces, and trying to test all the learning from the event, this edition is fashionably late 😅
👉 seotldr.substack.com/p/brightonse...

#bSEO #ecommerce
BrightonSEO: Notes, Nuggets & Nerdiness From The Stage
SEO TL;DR #87 03/11/2025
seotldr.substack.com
November 3, 2025 at 1:06 PM
🎥 I’m going live this evening with @antonshulke.bsky.social for #SEOcharity, supporting Ukrainian animal shelters, and I’d love it if you came along 😻🐶

SEO for SEO’s Sake Doesn’t Work (Here’s What Does)
🕕 6pm UK / 10am PT

Register here: www.seocharity.com/upcoming-liv...
May 14, 2025 at 12:00 PM
Thrilled to be part of this 😽 looking forward to geeking out with you both tomorrow
#SEO for SEO’s Sake Doesn’t Work - Here’s What Does.

May 14, 2025
10 am PT/ 1 pm ET/ 6 pm UK/ 7 pm Berlin

#seocharity

with @ferguseo.com @fajela.bsky.social

Register now, attend tomorrow

www.seocharity.com/upcoming-liv...
May 13, 2025 at 6:14 PM
🔎 SEO TL;DR 68 - I’m back after a week off for the easter break, which involved battling the various illnesses my 4-year-old likes to bring back from nursery. I didn’t miss much news-wise thankfully; more of what we kinda already knew... seotldr.substack.com/p/ai-overvie...
April 29, 2025 at 11:11 PM
Reposted by Ian Ferguson
single livestream by #seocharity

SEO for SEO’s Sake Doesn’t Work - Here’s What Does.

May 14, 2025
10 am PT/ 1 pm ET/ 6 pm UK

with @ferguseo.com @fajela.bsky.social

I am also looking for a sponsor for this episode. All money goes to cat and dog shelters

www.seocharity.com/upcoming-liv...
April 2, 2025 at 11:22 AM
📆 Something to put in the diary! There were some great SEO talks last year and this year looks to be even better www.searchenginejournal.com/seo-for-paws... @antonshulke.bsky.social 🐶 😺
SEO For Paws Free Live Stream Conference Returns For 2025
Learn about SEO for Paws, a live-streamed conference and fundraiser featuring top SEO professionals. Join us on March 27, 2025 and support a charity close to our hearts.
www.searchenginejournal.com
March 12, 2025 at 4:25 PM
Trying to beat the 'full glass of red challenge' because my prompts are better than everyone elses... nope😅 #AI #GPT
February 24, 2025 at 3:40 PM
Imagine winning all of those awards and Google/Wikipedia decides to sum you up like this 😂 I feel your pain Stephen #tallmantroubles
February 21, 2025 at 2:37 PM
I'm a little embarrassed to admit, but in my 15 years of SEO, I've never attended #brightonSEO!

Partly because being from the North East, a train ticket and overnight stay costs more than a holiday. I'd love to meet up with some fellow marketers this year though, so let me know if you're going 😊
February 14, 2025 at 9:23 AM
1/ In this week's SEO TL;DR: Google's cracking down in Europe, AI agents are emerging & some SEO advice hurts more than it helps: seotldr.substack.com/p/how-seo-ca... 🧵
How SEO Can Harm Your Site, Site Reputation Abuse Expansion, AI Agents & More
SEO TL;DR #56 27/01/2025
seotldr.substack.com
January 27, 2025 at 1:05 PM
Spell check people, spell check 😂
January 21, 2025 at 3:17 PM
Who knew that Grammarly had a year in review; seems quite accurate!

Kudos to Grammarly for keeping my writing slightly more coherent throughout the year 🙇‍♂️
gram.ly/technician
The Technician
Discover the Technician writing persona - try Grammarly, responsible AI built to make work easier.
gram.ly
January 9, 2025 at 10:01 PM
2 new search features in the wild

1️⃣ ‘What people are saying'
shows what’s trending

2️⃣ ‘Things to know’ shows for generic informational intent keywords

They’re a great hint for what Google is looking for

Subscribe to SEO TL;DR for more weekly insights 🧠

seotldr.substack.com/i/154219263/...
January 9, 2025 at 9:12 PM
I bet the same is true for Bluesky posts #socialmedia
January 8, 2025 at 12:24 AM
1/ Here's what you need to know about SEO if you've been vegetating and living off fudge for the last 2 weeks like me 🫠

After sifting through hours of content, I've finally caught up to bring you the first edition of 2025 (as TL;DR as possible) seotldr.substack.com 🧵
SEO TL;DR - Weekly SEO Insights & Updates | Ian Ferguson | Substack
Never miss an important SEO update again 😌 A fluff-free roundup of key SEO updates with actionable tips to grow your organic traffic – brought to you by me, Ian! Click to read SEO TL;DR - Weekly SEO I...
seotldr.substack.com
January 6, 2025 at 3:47 PM
Merry Christmas & Happy New Year 🥳

That is all.
December 20, 2024 at 4:19 PM
"He optimised websites, she optimised his heart."

I asked GPT to create a Christmas movie poster based on everything it knows about me 😱

This is why you shouldn't play with AI at 1 o'clock in the morning.
December 18, 2024 at 3:03 PM
Liz from Wiz & Liz - SEGA
December 17, 2024 at 2:24 PM
Reposted by Ian Ferguson
If you see this, post a game character and pass it on

Bobble, from Bubble Bobble
December 15, 2024 at 5:48 PM
🔮 2024 SEO predictions I never saw coming…

- AI Overviews
- Reddit winning Google
- Zero-click search

Let’s round up the year with a stab at some 2025 predictions, including 'zero-interaction' search (Project Mariner).

More in this week’s SEO TL;DR seotldr.substack.com/i/153179839/...
Another Core Update, Why Over-optimisation Hurts Rankings & 2025 SEO Predictions 🔮
SEO TL;DR #52 16/12/2024
seotldr.substack.com
December 16, 2024 at 12:19 PM
Showing Google AI Studio my AT-SAINT and Groot figure 😏

Seriously impressive stuff despite these 2 minor fails 🤯

#AI #LEGO #LOTR
December 14, 2024 at 11:22 PM
Did you know you can see a list of the sites you engage with the most by typing this into Chrome…

🧑‍💻 chrome://site-engagement/

It's fascinating to see the difference between work (pictured) and personal.

Should I be worried ChatGPT is top of the list (I'm human, I swear)?

What's top of your list?
December 13, 2024 at 2:49 PM
Reposted by Ian Ferguson
Googling Stuff: Then v Now.
December 11, 2024 at 5:15 PM
Is this the closest thing to a cure for blindness we've ever had?
December 11, 2024 at 10:52 PM