Ian Ferguson
@ferguseo.com
SEO consultant and author of SEO TL;DR - a weekly fluff-free roundup with tips to help grow your traffic seotldr.substack.com
Dad, dog lover, sporadic explorer 🚶♂️➡️
Dad, dog lover, sporadic explorer 🚶♂️➡️
🔎 SEO TL;DR - BrightonSEO: Notes, Nuggets & Nerdiness from the Stage
Between half-term family fun, catching up with familiar faces, and trying to test all the learning from the event, this edition is fashionably late 😅
👉 seotldr.substack.com/p/brightonse...
#bSEO #ecommerce
Between half-term family fun, catching up with familiar faces, and trying to test all the learning from the event, this edition is fashionably late 😅
👉 seotldr.substack.com/p/brightonse...
#bSEO #ecommerce
BrightonSEO: Notes, Nuggets & Nerdiness From The Stage
SEO TL;DR #87 03/11/2025
seotldr.substack.com
November 3, 2025 at 1:06 PM
🔎 SEO TL;DR - BrightonSEO: Notes, Nuggets & Nerdiness from the Stage
Between half-term family fun, catching up with familiar faces, and trying to test all the learning from the event, this edition is fashionably late 😅
👉 seotldr.substack.com/p/brightonse...
#bSEO #ecommerce
Between half-term family fun, catching up with familiar faces, and trying to test all the learning from the event, this edition is fashionably late 😅
👉 seotldr.substack.com/p/brightonse...
#bSEO #ecommerce
🎥 I’m going live this evening with @antonshulke.bsky.social for #SEOcharity, supporting Ukrainian animal shelters, and I’d love it if you came along 😻🐶
SEO for SEO’s Sake Doesn’t Work (Here’s What Does)
🕕 6pm UK / 10am PT
Register here: www.seocharity.com/upcoming-liv...
SEO for SEO’s Sake Doesn’t Work (Here’s What Does)
🕕 6pm UK / 10am PT
Register here: www.seocharity.com/upcoming-liv...
May 14, 2025 at 12:00 PM
🎥 I’m going live this evening with @antonshulke.bsky.social for #SEOcharity, supporting Ukrainian animal shelters, and I’d love it if you came along 😻🐶
SEO for SEO’s Sake Doesn’t Work (Here’s What Does)
🕕 6pm UK / 10am PT
Register here: www.seocharity.com/upcoming-liv...
SEO for SEO’s Sake Doesn’t Work (Here’s What Does)
🕕 6pm UK / 10am PT
Register here: www.seocharity.com/upcoming-liv...
Thrilled to be part of this 😽 looking forward to geeking out with you both tomorrow
#SEO for SEO’s Sake Doesn’t Work - Here’s What Does.
May 14, 2025
10 am PT/ 1 pm ET/ 6 pm UK/ 7 pm Berlin
#seocharity
with @ferguseo.com @fajela.bsky.social
Register now, attend tomorrow
www.seocharity.com/upcoming-liv...
May 14, 2025
10 am PT/ 1 pm ET/ 6 pm UK/ 7 pm Berlin
#seocharity
with @ferguseo.com @fajela.bsky.social
Register now, attend tomorrow
www.seocharity.com/upcoming-liv...
May 13, 2025 at 6:14 PM
Thrilled to be part of this 😽 looking forward to geeking out with you both tomorrow
🔎 SEO TL;DR 68 - I’m back after a week off for the easter break, which involved battling the various illnesses my 4-year-old likes to bring back from nursery. I didn’t miss much news-wise thankfully; more of what we kinda already knew... seotldr.substack.com/p/ai-overvie...
April 29, 2025 at 11:11 PM
🔎 SEO TL;DR 68 - I’m back after a week off for the easter break, which involved battling the various illnesses my 4-year-old likes to bring back from nursery. I didn’t miss much news-wise thankfully; more of what we kinda already knew... seotldr.substack.com/p/ai-overvie...
Reposted by Ian Ferguson
single livestream by #seocharity
SEO for SEO’s Sake Doesn’t Work - Here’s What Does.
May 14, 2025
10 am PT/ 1 pm ET/ 6 pm UK
with @ferguseo.com @fajela.bsky.social
I am also looking for a sponsor for this episode. All money goes to cat and dog shelters
www.seocharity.com/upcoming-liv...
SEO for SEO’s Sake Doesn’t Work - Here’s What Does.
May 14, 2025
10 am PT/ 1 pm ET/ 6 pm UK
with @ferguseo.com @fajela.bsky.social
I am also looking for a sponsor for this episode. All money goes to cat and dog shelters
www.seocharity.com/upcoming-liv...
April 2, 2025 at 11:22 AM
single livestream by #seocharity
SEO for SEO’s Sake Doesn’t Work - Here’s What Does.
May 14, 2025
10 am PT/ 1 pm ET/ 6 pm UK
with @ferguseo.com @fajela.bsky.social
I am also looking for a sponsor for this episode. All money goes to cat and dog shelters
www.seocharity.com/upcoming-liv...
SEO for SEO’s Sake Doesn’t Work - Here’s What Does.
May 14, 2025
10 am PT/ 1 pm ET/ 6 pm UK
with @ferguseo.com @fajela.bsky.social
I am also looking for a sponsor for this episode. All money goes to cat and dog shelters
www.seocharity.com/upcoming-liv...
📆 Something to put in the diary! There were some great SEO talks last year and this year looks to be even better www.searchenginejournal.com/seo-for-paws... @antonshulke.bsky.social 🐶 😺
SEO For Paws Free Live Stream Conference Returns For 2025
Learn about SEO for Paws, a live-streamed conference and fundraiser featuring top SEO professionals. Join us on March 27, 2025 and support a charity close to our hearts.
www.searchenginejournal.com
March 12, 2025 at 4:25 PM
📆 Something to put in the diary! There were some great SEO talks last year and this year looks to be even better www.searchenginejournal.com/seo-for-paws... @antonshulke.bsky.social 🐶 😺
Imagine winning all of those awards and Google/Wikipedia decides to sum you up like this 😂 I feel your pain Stephen #tallmantroubles
February 21, 2025 at 2:37 PM
Imagine winning all of those awards and Google/Wikipedia decides to sum you up like this 😂 I feel your pain Stephen #tallmantroubles
I'm a little embarrassed to admit, but in my 15 years of SEO, I've never attended #brightonSEO!
Partly because being from the North East, a train ticket and overnight stay costs more than a holiday. I'd love to meet up with some fellow marketers this year though, so let me know if you're going 😊
Partly because being from the North East, a train ticket and overnight stay costs more than a holiday. I'd love to meet up with some fellow marketers this year though, so let me know if you're going 😊
February 14, 2025 at 9:23 AM
I'm a little embarrassed to admit, but in my 15 years of SEO, I've never attended #brightonSEO!
Partly because being from the North East, a train ticket and overnight stay costs more than a holiday. I'd love to meet up with some fellow marketers this year though, so let me know if you're going 😊
Partly because being from the North East, a train ticket and overnight stay costs more than a holiday. I'd love to meet up with some fellow marketers this year though, so let me know if you're going 😊
1/ In this week's SEO TL;DR: Google's cracking down in Europe, AI agents are emerging & some SEO advice hurts more than it helps: seotldr.substack.com/p/how-seo-ca... 🧵
How SEO Can Harm Your Site, Site Reputation Abuse Expansion, AI Agents & More
SEO TL;DR #56 27/01/2025
seotldr.substack.com
January 27, 2025 at 1:05 PM
1/ In this week's SEO TL;DR: Google's cracking down in Europe, AI agents are emerging & some SEO advice hurts more than it helps: seotldr.substack.com/p/how-seo-ca... 🧵
Spell check people, spell check 😂
January 21, 2025 at 3:17 PM
Spell check people, spell check 😂
Who knew that Grammarly had a year in review; seems quite accurate!
Kudos to Grammarly for keeping my writing slightly more coherent throughout the year 🙇♂️
gram.ly/technician
Kudos to Grammarly for keeping my writing slightly more coherent throughout the year 🙇♂️
gram.ly/technician
The Technician
Discover the Technician writing persona - try Grammarly, responsible AI built to make work easier.
gram.ly
January 9, 2025 at 10:01 PM
Who knew that Grammarly had a year in review; seems quite accurate!
Kudos to Grammarly for keeping my writing slightly more coherent throughout the year 🙇♂️
gram.ly/technician
Kudos to Grammarly for keeping my writing slightly more coherent throughout the year 🙇♂️
gram.ly/technician
2 new search features in the wild
1️⃣ ‘What people are saying'
shows what’s trending
2️⃣ ‘Things to know’ shows for generic informational intent keywords
They’re a great hint for what Google is looking for
Subscribe to SEO TL;DR for more weekly insights 🧠
seotldr.substack.com/i/154219263/...
1️⃣ ‘What people are saying'
shows what’s trending
2️⃣ ‘Things to know’ shows for generic informational intent keywords
They’re a great hint for what Google is looking for
Subscribe to SEO TL;DR for more weekly insights 🧠
seotldr.substack.com/i/154219263/...
January 9, 2025 at 9:12 PM
2 new search features in the wild
1️⃣ ‘What people are saying'
shows what’s trending
2️⃣ ‘Things to know’ shows for generic informational intent keywords
They’re a great hint for what Google is looking for
Subscribe to SEO TL;DR for more weekly insights 🧠
seotldr.substack.com/i/154219263/...
1️⃣ ‘What people are saying'
shows what’s trending
2️⃣ ‘Things to know’ shows for generic informational intent keywords
They’re a great hint for what Google is looking for
Subscribe to SEO TL;DR for more weekly insights 🧠
seotldr.substack.com/i/154219263/...
I bet the same is true for Bluesky posts #socialmedia
January 8, 2025 at 12:24 AM
I bet the same is true for Bluesky posts #socialmedia
1/ Here's what you need to know about SEO if you've been vegetating and living off fudge for the last 2 weeks like me 🫠
After sifting through hours of content, I've finally caught up to bring you the first edition of 2025 (as TL;DR as possible) seotldr.substack.com 🧵
After sifting through hours of content, I've finally caught up to bring you the first edition of 2025 (as TL;DR as possible) seotldr.substack.com 🧵
SEO TL;DR - Weekly SEO Insights & Updates | Ian Ferguson | Substack
Never miss an important SEO update again 😌 A fluff-free roundup of key SEO updates with actionable tips to grow your organic traffic – brought to you by me, Ian! Click to read SEO TL;DR - Weekly SEO I...
seotldr.substack.com
January 6, 2025 at 3:47 PM
1/ Here's what you need to know about SEO if you've been vegetating and living off fudge for the last 2 weeks like me 🫠
After sifting through hours of content, I've finally caught up to bring you the first edition of 2025 (as TL;DR as possible) seotldr.substack.com 🧵
After sifting through hours of content, I've finally caught up to bring you the first edition of 2025 (as TL;DR as possible) seotldr.substack.com 🧵
Merry Christmas & Happy New Year 🥳
That is all.
That is all.
December 20, 2024 at 4:19 PM
Merry Christmas & Happy New Year 🥳
That is all.
That is all.
"He optimised websites, she optimised his heart."
I asked GPT to create a Christmas movie poster based on everything it knows about me 😱
This is why you shouldn't play with AI at 1 o'clock in the morning.
I asked GPT to create a Christmas movie poster based on everything it knows about me 😱
This is why you shouldn't play with AI at 1 o'clock in the morning.
December 18, 2024 at 3:03 PM
"He optimised websites, she optimised his heart."
I asked GPT to create a Christmas movie poster based on everything it knows about me 😱
This is why you shouldn't play with AI at 1 o'clock in the morning.
I asked GPT to create a Christmas movie poster based on everything it knows about me 😱
This is why you shouldn't play with AI at 1 o'clock in the morning.
1/🧵This week's SEO TL;DR rounds up the year with some 2025 predictions from some of my favourite SEOs...
@aleyda.bsky.social @lilyray.nyc @nickleroy.bsky.social @mordyoberstein.bsky.social @garrettsussman.bsky.social & @nitinsawhney.bsky.social
🔮 Subscribe for weekly tips seotldr.substack.com
@aleyda.bsky.social @lilyray.nyc @nickleroy.bsky.social @mordyoberstein.bsky.social @garrettsussman.bsky.social & @nitinsawhney.bsky.social
🔮 Subscribe for weekly tips seotldr.substack.com
SEO TL;DR - Weekly SEO Insights & Updates | Ian Ferguson | Substack
Never miss an important SEO update again 😌 A fluff-free roundup of key SEO updates with actionable tips to grow your organic traffic – brought to you by me, Ian! Click to read SEO TL;DR - Weekly SEO I...
seotldr.substack.com
December 17, 2024 at 3:29 PM
1/🧵This week's SEO TL;DR rounds up the year with some 2025 predictions from some of my favourite SEOs...
@aleyda.bsky.social @lilyray.nyc @nickleroy.bsky.social @mordyoberstein.bsky.social @garrettsussman.bsky.social & @nitinsawhney.bsky.social
🔮 Subscribe for weekly tips seotldr.substack.com
@aleyda.bsky.social @lilyray.nyc @nickleroy.bsky.social @mordyoberstein.bsky.social @garrettsussman.bsky.social & @nitinsawhney.bsky.social
🔮 Subscribe for weekly tips seotldr.substack.com
Liz from Wiz & Liz - SEGA
December 17, 2024 at 2:24 PM
Liz from Wiz & Liz - SEGA
Reposted by Ian Ferguson
If you see this, post a game character and pass it on
Bobble, from Bubble Bobble
Bobble, from Bubble Bobble
December 15, 2024 at 5:48 PM
If you see this, post a game character and pass it on
Bobble, from Bubble Bobble
Bobble, from Bubble Bobble
🔮 2024 SEO predictions I never saw coming…
- AI Overviews
- Reddit winning Google
- Zero-click search
Let’s round up the year with a stab at some 2025 predictions, including 'zero-interaction' search (Project Mariner).
More in this week’s SEO TL;DR seotldr.substack.com/i/153179839/...
- AI Overviews
- Reddit winning Google
- Zero-click search
Let’s round up the year with a stab at some 2025 predictions, including 'zero-interaction' search (Project Mariner).
More in this week’s SEO TL;DR seotldr.substack.com/i/153179839/...
Another Core Update, Why Over-optimisation Hurts Rankings & 2025 SEO Predictions 🔮
SEO TL;DR #52 16/12/2024
seotldr.substack.com
December 16, 2024 at 12:19 PM
🔮 2024 SEO predictions I never saw coming…
- AI Overviews
- Reddit winning Google
- Zero-click search
Let’s round up the year with a stab at some 2025 predictions, including 'zero-interaction' search (Project Mariner).
More in this week’s SEO TL;DR seotldr.substack.com/i/153179839/...
- AI Overviews
- Reddit winning Google
- Zero-click search
Let’s round up the year with a stab at some 2025 predictions, including 'zero-interaction' search (Project Mariner).
More in this week’s SEO TL;DR seotldr.substack.com/i/153179839/...
Did you know you can see a list of the sites you engage with the most by typing this into Chrome…
🧑💻 chrome://site-engagement/
It's fascinating to see the difference between work (pictured) and personal.
Should I be worried ChatGPT is top of the list (I'm human, I swear)?
What's top of your list?
🧑💻 chrome://site-engagement/
It's fascinating to see the difference between work (pictured) and personal.
Should I be worried ChatGPT is top of the list (I'm human, I swear)?
What's top of your list?
December 13, 2024 at 2:49 PM
Did you know you can see a list of the sites you engage with the most by typing this into Chrome…
🧑💻 chrome://site-engagement/
It's fascinating to see the difference between work (pictured) and personal.
Should I be worried ChatGPT is top of the list (I'm human, I swear)?
What's top of your list?
🧑💻 chrome://site-engagement/
It's fascinating to see the difference between work (pictured) and personal.
Should I be worried ChatGPT is top of the list (I'm human, I swear)?
What's top of your list?
Reposted by Ian Ferguson
Googling Stuff: Then v Now.
December 11, 2024 at 5:15 PM
Googling Stuff: Then v Now.
Is this the closest thing to a cure for blindness we've ever had?
Go to aistudio.google.com and click on stream realtime - ideally on your phone.
You can walk around and talk about things you are seeing in real time!
You can walk around and talk about things you are seeing in real time!
Google AI Studio
Google AI Studio is the fastest way to start building with Gemini, our next generation family of multimodal generative AI models.
aistudio.google.com
December 11, 2024 at 10:52 PM
Is this the closest thing to a cure for blindness we've ever had?