Dave Davies
@onlineinference.com
I'm an SEO who gets to work with people who teach machines how to think.
From @sengineland 👇
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for AI Mode res...
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for AI Mode res...
Some Google AI Overviews now use Gemini 3 Pro
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview.
f.mtr.cool
January 19, 2026 at 11:14 PM
From @sengineland 👇
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for AI Mode res...
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for AI Mode res...
From @sengineland 👇
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
Help us shape SMX Advanced 2026. You could win an All Access pass!
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
f.mtr.cool
January 19, 2026 at 9:29 PM
From @sengineland 👇
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
From @sengineland 👇
@OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
@OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
f.mtr.cool
January 19, 2026 at 7:56 PM
From @sengineland 👇
@OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
@OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
From @sengineland 👇
Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.
Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.
10 salary negotiation tips for search marketers
Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.
f.mtr.cool
January 19, 2026 at 5:31 PM
From @sengineland 👇
Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.
Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.
From @sengineland 👇
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
f.mtr.cool
January 19, 2026 at 5:15 PM
From @sengineland 👇
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
From @sengineland 👇
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
GEO myths: This article may contain lies
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
f.mtr.cool
January 19, 2026 at 3:25 PM
From @sengineland 👇
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
From @sengineland 👇
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
Google algorithm updates 2025 in review: 3 core updates and 1 spam update
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
f.mtr.cool
January 18, 2026 at 9:29 PM
From @sengineland 👇
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
From @sengineland 👇
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
2026 PPC trends to get ahead of now
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
f.mtr.cool
January 18, 2026 at 7:56 PM
From @sengineland 👇
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
From @sengineland 👇
Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.
Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.
How to optimize content for AI search engines: A step-by-step guide
Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.
f.mtr.cool
January 18, 2026 at 5:31 PM
From @sengineland 👇
Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.
Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.
From @sengineland 👇
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
10 keys to a successful PPC career in the AI age
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
f.mtr.cool
January 18, 2026 at 5:15 PM
From @sengineland 👇
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
From @sengineland 👇
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
Google AI Overviews cite YouTube most often for health topics: Study
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
f.mtr.cool
January 17, 2026 at 9:29 PM
From @sengineland 👇
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
From @sengineland 👇
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
Google Ads makes Manual CPC easier to find
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
f.mtr.cool
January 17, 2026 at 7:56 PM
From @sengineland 👇
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
From @sengineland 👇
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
OpenAI will begin testing ChatGPT ads in the U.S.
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
f.mtr.cool
January 17, 2026 at 5:31 PM
From @sengineland 👇
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
From @sengineland 👇
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
Google Ads tests A/B experiments for Shopping ad product data
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
f.mtr.cool
January 17, 2026 at 5:15 PM
From @sengineland 👇
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
From @sengineland 👇
Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
Amy Hebdon discusses the PPC decision that cost her a good client relationship
Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
f.mtr.cool
January 16, 2026 at 11:14 PM
From @sengineland 👇
Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.
From @sengineland 👇
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
Google search ad clicks hit five-year high as Q4 spend rises 13% - Report
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
f.mtr.cool
January 16, 2026 at 9:29 PM
From @sengineland 👇
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
From @sengineland 👇
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
f.mtr.cool
January 16, 2026 at 7:56 PM
From @sengineland 👇
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
From @sengineland 👇
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
YouTube gives creators smarter ad targeting
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
f.mtr.cool
January 16, 2026 at 5:31 PM
From @sengineland 👇
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
From @sengineland 👇
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
AI for video advertising: 5 best practices for PPC campaigns
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
f.mtr.cool
January 16, 2026 at 5:15 PM
From @sengineland 👇
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
From @sengineland 👇
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
Discoverability in 2026: How digital PR and social search work together
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
f.mtr.cool
January 16, 2026 at 3:25 PM
From @sengineland 👇
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
From @sengineland 👇
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
AdSense publishers report sudden revenue plunge — again
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
f.mtr.cool
January 15, 2026 at 11:14 PM
From @sengineland 👇
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
From @sengineland 👇
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
Google Ads rolls out account-level placement exclusions
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
f.mtr.cool
January 15, 2026 at 9:29 PM
From @sengineland 👇
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
From @sengineland 👇
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Google introduces total campaign budgets for Search
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
f.mtr.cool
January 15, 2026 at 7:56 PM
From @sengineland 👇
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
From @sengineland 👇
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
Why the shakeout effect matters in CLV modeling
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
f.mtr.cool
January 15, 2026 at 5:31 PM
From @sengineland 👇
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
From @sengineland 👇
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
Microsoft adds new customer acquisition goals and deeper visibility to PMax
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
f.mtr.cool
January 15, 2026 at 5:15 PM
From @sengineland 👇
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement