Ian Ferguson
@ferguseo.com
SEO consultant and author of SEO TL;DR - a weekly fluff-free roundup with tips to help grow your traffic seotldr.substack.com
Dad, dog lover, sporadic explorer 🚶♂️➡️
Dad, dog lover, sporadic explorer 🚶♂️➡️
No problem, hope the livestream generated some interest too 🐈⬛
May 19, 2025 at 1:50 PM
No problem, hope the livestream generated some interest too 🐈⬛
Me waiting for Google to give us the data directly within GSC
a man wearing a suit and tie is standing in a field of yellow flowers
ALT: a man wearing a suit and tie is standing in a field of yellow flowers
media.tenor.com
May 14, 2025 at 4:02 PM
Me waiting for Google to give us the data directly within GSC
🛍️ Plus, I’ve published the full slides + summary from my @brightonseo.com masterclass on Ecommerce SEO for Shopify - check out the slides here: ferguseo.com/brighton-seo...
And that's all for this week ❤️ and 🔁 if you enjoy these updates.
And that's all for this week ❤️ and 🔁 if you enjoy these updates.
Brighton SEO Masterclass: Optimising Ecommerce SEO for Shopify Success - Ferguseo
ferguseo.com
April 29, 2025 at 11:11 PM
🛍️ Plus, I’ve published the full slides + summary from my @brightonseo.com masterclass on Ecommerce SEO for Shopify - check out the slides here: ferguseo.com/brighton-seo...
And that's all for this week ❤️ and 🔁 if you enjoy these updates.
And that's all for this week ❤️ and 🔁 if you enjoy these updates.
📱 New research shows Gen Z uses short-form video like a search engine. If you’re not thinking about TikTok, Reels or short-form SEO content, you’re missing a big audience.
April 29, 2025 at 11:11 PM
📱 New research shows Gen Z uses short-form video like a search engine. If you’re not thinking about TikTok, Reels or short-form SEO content, you’re missing a big audience.
📑 Structured data won’t boost your rankings (confirmed again by @johnmu.com), but it does unlock rich results that can drive more clicks; e.g.
April 29, 2025 at 11:11 PM
📑 Structured data won’t boost your rankings (confirmed again by @johnmu.com), but it does unlock rich results that can drive more clicks; e.g.
🌍 Google is killing off ccTLD redirects soon you’ll end up at Google[dot]com no matter where you're from. No changes to best practices for international SEO, so don't blindly copy Google!
Google
Google.com
April 29, 2025 at 11:11 PM
🌍 Google is killing off ccTLD redirects soon you’ll end up at Google[dot]com no matter where you're from. No changes to best practices for international SEO, so don't blindly copy Google!
📉 AI Overviews are hammering organic CTR - new studies from @ahrefs.bsky.social, @amsive.com & @similarwebinsights.bsky.social show drops of between 15–35% when AI summaries appear.
April 29, 2025 at 11:11 PM
📉 AI Overviews are hammering organic CTR - new studies from @ahrefs.bsky.social, @amsive.com & @similarwebinsights.bsky.social show drops of between 15–35% when AI summaries appear.
Regex filters for the win
February 14, 2025 at 9:30 AM
Regex filters for the win
On the back of every Gym Group cubicle door 😅
February 14, 2025 at 9:27 AM
On the back of every Gym Group cubicle door 😅
I've heard of 'its not a silver bullet' - supposedly the only thing that can kill a werewolf - I guess we'd typically want those shot?
February 11, 2025 at 12:53 AM
I've heard of 'its not a silver bullet' - supposedly the only thing that can kill a werewolf - I guess we'd typically want those shot?
7/ Plus great content from @mordyoberstein.bsky.social on the importance of brand, Chima Mmeje's 2025 SEO strategies on @mozseo.bsky.social and tips for Notebook LM from Jeff Su. Subscribe for weekly roundups and don't forget to share! seotldr.substack.com/p/how-seo-ca...
How SEO Can Harm Your Site, Site Reputation Abuse Expansion, AI Agents & More
SEO TL;DR #56 27/01/2025
seotldr.substack.com
January 27, 2025 at 1:05 PM
7/ Plus great content from @mordyoberstein.bsky.social on the importance of brand, Chima Mmeje's 2025 SEO strategies on @mozseo.bsky.social and tips for Notebook LM from Jeff Su. Subscribe for weekly roundups and don't forget to share! seotldr.substack.com/p/how-seo-ca...
6/ AI agents can now navigate the web! This isn't death for SEO but stresses the importance of optimising for bots with clear navigation and structure (while not forgetting us meat bags!) seotldr.substack.com/i/155822802/...
January 27, 2025 at 1:05 PM
6/ AI agents can now navigate the web! This isn't death for SEO but stresses the importance of optimising for bots with clear navigation and structure (while not forgetting us meat bags!) seotldr.substack.com/i/155822802/...
5/ Google dropped breadcrumbs on mobile. Don't obsess over your URLs; it won't help CTR on mobile.
January 27, 2025 at 1:05 PM
5/ Google dropped breadcrumbs on mobile. Don't obsess over your URLs; it won't help CTR on mobile.
4/ "Doing SEO" can harm you - here are 6 things SEO tools can tell you to do, which could end up hurting your site (have I hit the mark here @johnmu.com?) seotldr.substack.com/i/155822802/...
a man sitting in a diner with the words " this isn 't gonna work for me " below him
ALT: a man sitting in a diner with the words " this isn 't gonna work for me " below him
media.tenor.com
January 27, 2025 at 1:05 PM
4/ "Doing SEO" can harm you - here are 6 things SEO tools can tell you to do, which could end up hurting your site (have I hit the mark here @johnmu.com?) seotldr.substack.com/i/155822802/...
3/ Google updated Quality Raters guidelines, focusing on spam. Review them & prioritise people-first content. seotldr.substack.com/i/155822802/...
January 27, 2025 at 1:05 PM
3/ Google updated Quality Raters guidelines, focusing on spam. Review them & prioritise people-first content. seotldr.substack.com/i/155822802/...