Jesse McDonald ⛤ 🌒🌕🌘⛤
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jesseseogeek.bsky.social
Jesse McDonald ⛤ 🌒🌕🌘⛤
@jesseseogeek.bsky.social
Sr Technical SEO Strategist at Socratik | Previously Global SEO Strategist at IBM | conference speaker | fan of all things spooky and Halloween

He/Him
Father. Husband of duchessjen.bsky.social

https://www.jesseseogeek.com/
https://linktr.ee/jesseseoge
Reposted by Jesse McDonald ⛤ 🌒🌕🌘⛤
The president of the Massachusetts Institute of Technology said Friday she “cannot support” a White House proposal that asks MIT and eight other universities to adopt President Donald Trump’s political agenda in exchange for favorable access to federal funding. https://to.pbs.org/4qadGZG
MIT president rejects proposal to adopt Trump priorities for funding benefits
The president of the Massachusetts Institute of Technology said Friday she “cannot support” a White House proposal that asks MIT and eight other universities to adopt President Donald Trump's politica...
www.pbs.org
October 10, 2025 at 11:34 PM
Excited to share that I will be joining that awesome speaker lineup later this month at State of Search!

I've also been told that using code SOS25 when purchasing a ticket can get you 25% off

www.stateofsearch.org/speakers/
Annual Conference Speakers - State Of Search - Digital Marketing Community
2025 KEYNOTE Speakers 2025 Conference Speakers Conference Sponsors Past Speakers
www.stateofsearch.org
October 3, 2025 at 8:08 PM
Just sitting here wondering if anyone in the House or Senate that we have elected plan to actually use their positions of power to protect us from our tyrannical President? Like maybe at least try to make it harder for him instead of just complaining all the time but doing nothing about it.
September 30, 2025 at 6:50 PM
Blessed Mabon / Autumn Equinox everyone! 🍂🍁🍎🍷
September 21, 2025 at 9:18 PM
Reposted by Jesse McDonald ⛤ 🌒🌕🌘⛤
The Temple of Witchcraft greatly appreciates the help of donors who support our Temple space in New Hampshire, where we host in-person and Zoom classes year-round. Every dollar donated empowers us and helps us continue our important work.

Donate today by using our QR code!
September 11, 2025 at 7:21 PM
Awesome research and writeup by the always brilliant @aleyda.bsky.social! Goes to show that traditional SEO continues to maintain its importance even in the new AI reality. www.aleydasolis.com/en/ai-search...
Confirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]
I've run a simple but straight-forward to follow test that confirms the reliance of ChatGPT on Google SERPs snippets for its answers.
www.aleydasolis.com
July 24, 2025 at 6:01 PM
.@seoclarity.bsky.social has released an excellent study on the commonalities between visibility in AI Overviews and ranking position in SERPs. Definitely worth a read. www.seoclarity.net/research/aio...
The Overlap Between AI Overviews and Organic Rankings
Uncover the surprising relationship between organic web results and AIO citations for the same queries to better prioritize optimization efforts.
www.seoclarity.net
July 23, 2025 at 2:49 PM
RIP Ozzy! Thank you for all the amazing music. nypost.com/2025/07/22/e...
Black Sabbath legend Ozzy Osbourne, the Prince of Darkness, dead at 76
Ozzy Osbourne, the legendary Prince of Darkness, has died.
nypost.com
July 22, 2025 at 6:23 PM
"Be the change you want to see in the world" has been a statement that has always resonated with me throughout my life. I truly believe it is a mentality that leads to a better world. I've really enjoyed the evolution of that phrase to "Be the love you want to see in the world" as of late.
July 21, 2025 at 6:05 PM
Now that we are beyond July 4th it's time to start getting into the Halloween vibe. @duchessjen.bsky.social and I are planning a Hocus Pocus 1 & 2 marathon this evening while we clean the house (kiddo is with my parents for a few days). So excited!
July 14, 2025 at 8:08 PM
Matt Cameron left his position as Pearl Jam’s drummer after 27 years. Putting my bet down now that he will be the next Foo Fighters drummer.
July 7, 2025 at 4:50 PM
1/2 - Something I was thinking about after #Pubcon. If Google determines a site is YMYL it is held to a higher standard for content quality which can impact organic search performance. Yet with AIO they don't seem to mind that it will say whatever it wants for YMYL-style queries.
June 24, 2025 at 1:08 PM
Boss man made it to Bluesky. Show him some love!
June 20, 2025 at 9:38 PM
Content types LLMs love to reference in results. @shells9.bsky.social #Pubcon
June 20, 2025 at 7:39 PM
Write with semantic triples (subject, predicate, and object) which is favored by LLMs. @shells9.bsky.social #Pubcon
June 20, 2025 at 7:37 PM
Perplexity is really good at linking back to sites which leads to really highly qualified traffic which opens up a great opportunity for CRO initiatives. @shells9.bsky.social #Pubcon
June 20, 2025 at 7:36 PM
Create alerts for search mentions for AI platforms + your brand name to get more information on your mentions and understand how your audience refers to your brand. @shells9.bsky.social #Pubcon
June 20, 2025 at 7:33 PM
Focus on new(ish) KPIs for reporting. SEOs are now getting a bigger piece of the brand pie in our success models. Lean into brand to show impact as long as you take the extra steps to properly attribute to your work. @shells9.bsky.social #Pubcon
June 20, 2025 at 7:31 PM
You have to get pretty granular if you want to get credit for your work within reporting. @shells9.bsky.social #Pubcon
June 20, 2025 at 7:30 PM
Use tools like @ahrefs.bsky.social, @seoclarity.bsky.social, and @semrushofficial.bsky.social to get AI performance understanding and find new opportunities to improve performance. @shells9.bsky.social #Pubcon
June 20, 2025 at 7:27 PM
Look at Data-Driven Attribution models in GA4 to get more in for on where your actual traffic is coming from. @shells9.bsky.social #Pubcon
June 20, 2025 at 7:25 PM
Even branded search is changing with the appearance of AI search. It’s not a clear A to Z experience like it used to be. @shells9.bsky.social #Pubcon
June 20, 2025 at 7:24 PM
Absolutely knocking her #Pubcon session out of the park. @shells9.bsky.social
June 20, 2025 at 7:24 PM
There are a few challenges for SEOs with AI like attribution and the decline of clicks to websites. @shells9.bsky.social #Pubcon
June 20, 2025 at 7:23 PM