Erik Bugge
@erikbugge.bsky.social
CEO and founder of privacy adtech company Kobler (kobler.no/en).
Building adtech and policy for (in all senses) sustainable digital advertising.
Building adtech and policy for (in all senses) sustainable digital advertising.
Reposted by Erik Bugge
Stripping the „Social“ from Social Media one step at a time.
"If an ad does not reach the 95% threshold but the warning system still marks it as suspicious, Meta charges the marketers higher rates as a penalty.“
"If an ad does not reach the 95% threshold but the warning system still marks it as suspicious, Meta charges the marketers higher rates as a penalty.“
Meta projected 10% of its 2024 revenue would come from scam ads: Report
Meta, the owner of Facebook and Instagram, projected that 10% of its revenue in 2024 would come from ads for scams and banned goods.
san.com
November 10, 2025 at 3:28 PM
Stripping the „Social“ from Social Media one step at a time.
"If an ad does not reach the 95% threshold but the warning system still marks it as suspicious, Meta charges the marketers higher rates as a penalty.“
"If an ad does not reach the 95% threshold but the warning system still marks it as suspicious, Meta charges the marketers higher rates as a penalty.“
Reposted by Erik Bugge
I wrote about how law defines personal data, and why - in context of multi-party supply chain architectures and the information economy - CJEU decisions (incl EDPS v SRB) mark a major misstep with bad(!) effects for data protection law's purpose and framework
Link: papers.ssrn.com/sol3/papers....
Link: papers.ssrn.com/sol3/papers....
A relative mess: Identifying data subjects in multi-party processing
Data about people has become a key form of capital in information economies. The legal definition of personal data-as any information relating to an identified
papers.ssrn.com
November 10, 2025 at 2:59 PM
I wrote about how law defines personal data, and why - in context of multi-party supply chain architectures and the information economy - CJEU decisions (incl EDPS v SRB) mark a major misstep with bad(!) effects for data protection law's purpose and framework
Link: papers.ssrn.com/sol3/papers....
Link: papers.ssrn.com/sol3/papers....
Reposted by Erik Bugge
GDPR has its problems but privacy is good actually for business that aren't cancerous middleman operations that sticks like a tic to the bidstream and executes data enrichment of unproven providence, usefulness, or accuracy.
November 10, 2025 at 1:40 PM
GDPR has its problems but privacy is good actually for business that aren't cancerous middleman operations that sticks like a tic to the bidstream and executes data enrichment of unproven providence, usefulness, or accuracy.
Reposted by Erik Bugge
This would be funny if it weren't so tragic.
I've only looked at the "simplification" rules for data protection and they seem to be written by someone who doesn't understand the regulations in the first place.
It's not about disagreeing, irrespective of goals they're incompetent. 🧵
I've only looked at the "simplification" rules for data protection and they seem to be written by someone who doesn't understand the regulations in the first place.
It's not about disagreeing, irrespective of goals they're incompetent. 🧵
In 2026 will continue simplifying ↓
Over a half of our legislative proposals will focus on making EU laws easier to apply and implement faster.
Over a half of our legislative proposals will focus on making EU laws easier to apply and implement faster.
November 9, 2025 at 1:59 PM
This would be funny if it weren't so tragic.
I've only looked at the "simplification" rules for data protection and they seem to be written by someone who doesn't understand the regulations in the first place.
It's not about disagreeing, irrespective of goals they're incompetent. 🧵
I've only looked at the "simplification" rules for data protection and they seem to be written by someone who doesn't understand the regulations in the first place.
It's not about disagreeing, irrespective of goals they're incompetent. 🧵
Reposted by Erik Bugge
“The Omnibus fails to meet the constitutional standards the EU’s own legal order demands”.
That’s the conclusion reached by legal opinion endorsed by 100+ academics warning the Parliament about this dangerous precedent.
Read the opinion 👇 #Omnibus #CSRD #CSDDD
papers.ssrn.com/sol3/papers....
That’s the conclusion reached by legal opinion endorsed by 100+ academics warning the Parliament about this dangerous precedent.
Read the opinion 👇 #Omnibus #CSRD #CSDDD
papers.ssrn.com/sol3/papers....
November 10, 2025 at 6:33 AM
“The Omnibus fails to meet the constitutional standards the EU’s own legal order demands”.
That’s the conclusion reached by legal opinion endorsed by 100+ academics warning the Parliament about this dangerous precedent.
Read the opinion 👇 #Omnibus #CSRD #CSDDD
papers.ssrn.com/sol3/papers....
That’s the conclusion reached by legal opinion endorsed by 100+ academics warning the Parliament about this dangerous precedent.
Read the opinion 👇 #Omnibus #CSRD #CSDDD
papers.ssrn.com/sol3/papers....
Reposted by Erik Bugge
Be clear, the American far right are coming for British democracy.
November 9, 2025 at 8:45 PM
Be clear, the American far right are coming for British democracy.
Reposted by Erik Bugge
"The government’s communication machine was also adversely affected by the fact that targeted political advertising has disappeared from Facebook, Instagram, Google, and YouTube starting this fall."
A ringing endorsement of the Political Advertising Regulation!
telex.hu/direkt36/202...
A ringing endorsement of the Political Advertising Regulation!
telex.hu/direkt36/202...
‘The situation is tense’ – How Orbán has tried to overcome Fidesz’ internal crisis
Fidesz underestimated opposition leader Péter Magyar so much that they realized too late that he posed a real threat to them. Direkt36 reveals how Viktor Orbán launched his spring offensive against Ma...
telex.hu
November 9, 2025 at 7:55 AM
"The government’s communication machine was also adversely affected by the fact that targeted political advertising has disappeared from Facebook, Instagram, Google, and YouTube starting this fall."
A ringing endorsement of the Political Advertising Regulation!
telex.hu/direkt36/202...
A ringing endorsement of the Political Advertising Regulation!
telex.hu/direkt36/202...
Reposted by Erik Bugge
They're attacking us. It means we're winning. Not winning enough yet, but winning.
So let's keep pushing.
So let's keep pushing.
omg.
Meta clearly trying to polarize the issue of digital sovereignty by running this in the Hub.
Meta clearly trying to polarize the issue of digital sovereignty by running this in the Hub.
November 9, 2025 at 9:11 AM
They're attacking us. It means we're winning. Not winning enough yet, but winning.
So let's keep pushing.
So let's keep pushing.
Three years ago Google made all advertising revenue for European publishers disappear for three hours. It should have been a wake-up call for regulators. Has anything changed in these three years?
Publishers Are Reexamining Their Reliance On Google After GAM Goes Dark | AdExchanger
Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory.
www.adexchanger.com
November 7, 2025 at 4:45 PM
Three years ago Google made all advertising revenue for European publishers disappear for three hours. It should have been a wake-up call for regulators. Has anything changed in these three years?
Reposted by Erik Bugge
The worst part of preclearing AI training as a legitimate interest under the proposed GDPR amendments isn't that it will allow AI training without consent or real awareness (that's already happening anyway) but that it recalibrates what counts as a legitimate interest in other scenarios. This is
November 6, 2025 at 9:47 PM
The worst part of preclearing AI training as a legitimate interest under the proposed GDPR amendments isn't that it will allow AI training without consent or real awareness (that's already happening anyway) but that it recalibrates what counts as a legitimate interest in other scenarios. This is
Reposted by Erik Bugge
Data collection at scale is a national security issue. This trading is happening even with GDPR protections.
And yet the Commission is advocating changes that would remove such data from the scope of the regulation.
And yet the Commission is advocating changes that would remove such data from the scope of the regulation.
cyberinsider.com/precise-loca...
This #databrooker business must be stopped.
FYI @carissaveliz.bsky.social
This #databrooker business must be stopped.
FYI @carissaveliz.bsky.social
Precise Locations of EU Officials Retrieved Through Data Brokers
Phone location data, collected under the guise of ad tracking, can be used to precisely track the movements of millions in the EU.
cyberinsider.com
November 7, 2025 at 7:11 AM
Data collection at scale is a national security issue. This trading is happening even with GDPR protections.
And yet the Commission is advocating changes that would remove such data from the scope of the regulation.
And yet the Commission is advocating changes that would remove such data from the scope of the regulation.
Reposted by Erik Bugge
Furthermore, the GDPR is to be reviewed in light of the latest CJEU judgement in the EDPS vs SRB case regarding the concept of pseudonymised data. In addition, the GDPR is supposed to get new provision for handling cookies. Moreover, a new Data Retention Regulation will be drafted.
November 6, 2025 at 6:49 AM
Furthermore, the GDPR is to be reviewed in light of the latest CJEU judgement in the EDPS vs SRB case regarding the concept of pseudonymised data. In addition, the GDPR is supposed to get new provision for handling cookies. Moreover, a new Data Retention Regulation will be drafted.
Reposted by Erik Bugge
Another chilling investigation results regarding data brokers and real-time bidding highlighting how real-time bidding is not only a general data protection issue, but also poses serious national security threats. netzpolitik.org/2025/databro...
Databroker Files: Targeting the EU
Precise locations and revealing movement patterns: the mobile phone location data of millions of people in the EU is up for sale. Collected supposedly only for advertising purposes, this data can also...
netzpolitik.org
November 4, 2025 at 12:48 PM
Another chilling investigation results regarding data brokers and real-time bidding highlighting how real-time bidding is not only a general data protection issue, but also poses serious national security threats. netzpolitik.org/2025/databro...
Reposted by Erik Bugge
How Google won friends and influenced people - while slowly gobbling up a quarter of all ad revenue on the internet.
Here's my look at two decades of Google’s ruthless tactics to secure its dominance.
www.ftm.eu/articles/goo...
Here's my look at two decades of Google’s ruthless tactics to secure its dominance.
www.ftm.eu/articles/goo...
How Google fooled Brussels: the tech giant’s playbook exposed
Regulators in the U.S. and the EU are closing on tech giant Google in an attempt to break up its dominance over the internet. An investigation by Follow the Money reveals how Google has persuaded lawm...
www.ftm.eu
November 3, 2025 at 6:07 AM
How Google won friends and influenced people - while slowly gobbling up a quarter of all ad revenue on the internet.
Here's my look at two decades of Google’s ruthless tactics to secure its dominance.
www.ftm.eu/articles/goo...
Here's my look at two decades of Google’s ruthless tactics to secure its dominance.
www.ftm.eu/articles/goo...
Reposted by Erik Bugge
-Å frata henne retten til å bestemme igjen, er å gjenta overgrepet med politisk språkdrakt.
www.ba.no/jeg-vet-hva-...
www.ba.no/jeg-vet-hva-...
Dere aner ikke hva dere snakker om
Å bli voldtatt er et overgrep som aldri forsvinner fra kroppen. Derfor er det ikke politikk, men medmenneskelighet, å la den som har opplevd voldtekt selv bestemme om hun klarer å bære fram et barn.
www.ba.no
November 2, 2025 at 8:38 AM
-Å frata henne retten til å bestemme igjen, er å gjenta overgrepet med politisk språkdrakt.
www.ba.no/jeg-vet-hva-...
www.ba.no/jeg-vet-hva-...
Reposted by Erik Bugge
Facebook owner asked Government to lead pushback against data protection laws at EU level
www.irishtimes.com/technology/b...
the gluttony of zuckerberg knows no bounds. these guys must take the public for imbeciles
www.irishtimes.com/technology/b...
the gluttony of zuckerberg knows no bounds. these guys must take the public for imbeciles
Data protection rules ‘completely out of control’, Meta tells Government
Facebook owner asked Government to lead pushback against data protection laws at EU level
www.irishtimes.com
October 31, 2025 at 6:06 PM
Facebook owner asked Government to lead pushback against data protection laws at EU level
www.irishtimes.com/technology/b...
the gluttony of zuckerberg knows no bounds. these guys must take the public for imbeciles
www.irishtimes.com/technology/b...
the gluttony of zuckerberg knows no bounds. these guys must take the public for imbeciles
Reposted by Erik Bugge
I'm exploring new engagements! If your team needs expertise in cybersecurity, risk assessment, tech policy, regulations (GDPR, etc.), tech standards, strategic insight, or Comms/PR, let's talk! Open to contract, or flexible roles. DM/email at me@lukaszolejnik.com.
April 9, 2025 at 2:30 PM
I'm exploring new engagements! If your team needs expertise in cybersecurity, risk assessment, tech policy, regulations (GDPR, etc.), tech standards, strategic insight, or Comms/PR, let's talk! Open to contract, or flexible roles. DM/email at me@lukaszolejnik.com.
Reposted by Erik Bugge
“The International Criminal Court (ICC) will switch its internal work environment away from Microsoft Office to Open Desk, a European open source alternative [..] Open Desk is developed by the German Centre for Digital Sovereignty of the Public Administration (Zendis), a publicly owned company.”
International Criminal Court to ditch Microsoft Office for European open source alternative
International Criminal Court to ditch Microsoft Office for European open source alternative
The court will move its internal work environment to Open Desk, a German-developed open source software
dlvr.it
October 30, 2025 at 11:34 AM
“The International Criminal Court (ICC) will switch its internal work environment away from Microsoft Office to Open Desk, a European open source alternative [..] Open Desk is developed by the German Centre for Digital Sovereignty of the Public Administration (Zendis), a publicly owned company.”
Two weeks ago googleads.g.doubleclick(.)net started showing up in the Screen Time activity of my 12 year old son. Last week it was the second most "used" app on his iPhone. Does anyone know what this is?
#apple #googleads #privacy
#apple #googleads #privacy
October 29, 2025 at 7:54 PM
Two weeks ago googleads.g.doubleclick(.)net started showing up in the Screen Time activity of my 12 year old son. Last week it was the second most "used" app on his iPhone. Does anyone know what this is?
#apple #googleads #privacy
#apple #googleads #privacy
Reposted by Erik Bugge
New @lobbycontrol.bsky.social @corporateeurope.org data highlights tech lobbyists' tightening grip on EU policymaking:
📈 Total lobbying spend up by a third in 2 years
💼 There are now more tech lobbyists than MEPs
🗣️ Big Tech meets EU officials every single day
corporateeurope.org/en/2025/10/b...
📈 Total lobbying spend up by a third in 2 years
💼 There are now more tech lobbyists than MEPs
🗣️ Big Tech meets EU officials every single day
corporateeurope.org/en/2025/10/b...
Big Tech lobby budgets hit record levels | Corporate Europe Observatory
New figures show that the digital industry as a whole is now spending €151 million a year on lobbying the EU, a major increase to what was already considerable firepower.
corporateeurope.org
October 29, 2025 at 9:14 AM
New @lobbycontrol.bsky.social @corporateeurope.org data highlights tech lobbyists' tightening grip on EU policymaking:
📈 Total lobbying spend up by a third in 2 years
💼 There are now more tech lobbyists than MEPs
🗣️ Big Tech meets EU officials every single day
corporateeurope.org/en/2025/10/b...
📈 Total lobbying spend up by a third in 2 years
💼 There are now more tech lobbyists than MEPs
🗣️ Big Tech meets EU officials every single day
corporateeurope.org/en/2025/10/b...
Reposted by Erik Bugge
October 28, 2025 at 6:26 PM
Reposted by Erik Bugge
⚖️🚨 Today, noyb has filed a criminal complaint against Clearview AI. Despite several bans and fines, Clearview hasn't changed its illegal practices. If successful, Clearview AI and its executives could face jail time and be held personally liable.
noyb.eu/en/criminal-...
noyb.eu/en/criminal-...
Criminal complaint against facial recognition company Clearview AI
Clearview AI is known for scraping billions of photos of people around the world on the internet – and selling its facial recognition system to law enforcement and state actors
noyb.eu
October 28, 2025 at 7:58 AM
⚖️🚨 Today, noyb has filed a criminal complaint against Clearview AI. Despite several bans and fines, Clearview hasn't changed its illegal practices. If successful, Clearview AI and its executives could face jail time and be held personally liable.
noyb.eu/en/criminal-...
noyb.eu/en/criminal-...
Reposted by Erik Bugge
🇳🇱 Track political ad spending in the Netherlands!
My new dashboard visualizes €9M+ in campaign spending for #TK2025.
👉 favstats.github.io/reclamer/
Powered by my -also new- {reclamer} #rstats package to retrieve ad spending on traditional media sources: github.com/favstats/rec...
My new dashboard visualizes €9M+ in campaign spending for #TK2025.
👉 favstats.github.io/reclamer/
Powered by my -also new- {reclamer} #rstats package to retrieve ad spending on traditional media sources: github.com/favstats/rec...
Political Ad Spend Tracker
This dashboard tracks political advertising spending across three major data sources in the Netherlands leading up to the 2025 parliamentary elections. Following new EU transparency regulations and…
favstats.github.io
October 27, 2025 at 6:00 AM
🇳🇱 Track political ad spending in the Netherlands!
My new dashboard visualizes €9M+ in campaign spending for #TK2025.
👉 favstats.github.io/reclamer/
Powered by my -also new- {reclamer} #rstats package to retrieve ad spending on traditional media sources: github.com/favstats/rec...
My new dashboard visualizes €9M+ in campaign spending for #TK2025.
👉 favstats.github.io/reclamer/
Powered by my -also new- {reclamer} #rstats package to retrieve ad spending on traditional media sources: github.com/favstats/rec...
Reposted by Erik Bugge
Why (and since when) does Chrome replace shared URLs by "share.google" URLs?
October 23, 2025 at 5:26 PM
Why (and since when) does Chrome replace shared URLs by "share.google" URLs?
Reposted by Erik Bugge
“The company laid off more than 100 people in its risk review organization, [..] That group is largely staffed by employees responsible for making sure Meta’s products abide by [..] privacy rules set by regulatory bodies around the world, the people said.” www.nytimes.com/2025/10/23/t...
Meta Layoffs Included Employees Who Monitored Risks to User Privacy - The New York Times
While the company announced job cuts in artificial intelligence, it also expanded plans to replace privacy and risk auditors with more automated systems.
www.nytimes.com
October 24, 2025 at 7:27 AM
“The company laid off more than 100 people in its risk review organization, [..] That group is largely staffed by employees responsible for making sure Meta’s products abide by [..] privacy rules set by regulatory bodies around the world, the people said.” www.nytimes.com/2025/10/23/t...