Erik Bugge
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erikbugge.bsky.social
Erik Bugge
@erikbugge.bsky.social
CEO and founder of privacy adtech company Kobler (kobler.no/en).

Building adtech and policy for (in all senses) sustainable digital advertising.
Two weeks ago googleads.g.doubleclick(.)net started showing up in the Screen Time activity of my 12 year old son. Last week it was the second most "used" app on his iPhone. Does anyone know what this is?
#apple #googleads #privacy
October 29, 2025 at 7:54 PM
October 23, 2025 at 8:53 PM
😳 Google needs to offer a RTB control to its Chrome and Android users? Basically stripping the bid requests to what Kobler is now doing through its Prebid adaptors ... h/t Wendy Davis
September 3, 2025 at 7:33 PM
Lindstrøm and Why Kai making sure Oslo stays active all night
August 30, 2025 at 10:02 PM
Here's how I'm supposed to ensure that European business are given an equal opportunity to compete against Microsoft, through a charade of "consents" just for reading some information from my kid's school 😡
July 11, 2025 at 2:34 PM
Fjord it is! Very accessible, so I took my team out sailing today.
July 1, 2025 at 6:23 PM
A neighbourhood friend waiting for Canto to take is late night walk 🥰
June 25, 2025 at 9:31 PM
"As AI-generated campaigns flood feeds, consumers will tune out. That's when human creativity becomes valuable again, not for executing basics but for creating authentic, unexpected marketing moments that an algorithm can’t replicate." Another valuable take from the @uofdigital.bsky.social
June 6, 2025 at 3:00 PM
April 12, 2025 at 11:47 AM
Pinlig at Norge ikke engang er synlig på denne oversikten 😞
March 5, 2025 at 4:59 PM
January 25, 2025 at 11:58 AM
(Adding the picture you posted on Twitter, since it is very illustrative.)
December 6, 2024 at 9:28 AM
A reminder of what Musk's PAC used sensitive targeting for during the US election.
December 1, 2024 at 11:50 AM