Chief Studio
@chiefstudio.co.uk
Product marketing consultancy for B2B software.
Hey, we’re @matthewoxley.bsky.social & @sophieoxley.bsky.social — the husband-and-wife team behind Chief ❤️
Founded in Edinburgh 🏴, based in sunny Lanzarote 🇪🇸.
chiefstudio.co.uk
Hey, we’re @matthewoxley.bsky.social & @sophieoxley.bsky.social — the husband-and-wife team behind Chief ❤️
Founded in Edinburgh 🏴, based in sunny Lanzarote 🇪🇸.
chiefstudio.co.uk
Reposted by Chief Studio
unfollowing everyone on linkedin except this guy
April 23, 2025 at 6:35 AM
unfollowing everyone on linkedin except this guy
Step inside our sunny office.
It really is sunny, because we live in Lanzarote 😂
But seriously, our website has had a few updates, check them out: chiefstudio.co.uk
✌️
It really is sunny, because we live in Lanzarote 😂
But seriously, our website has had a few updates, check them out: chiefstudio.co.uk
✌️
April 21, 2025 at 10:07 AM
Step inside our sunny office.
It really is sunny, because we live in Lanzarote 😂
But seriously, our website has had a few updates, check them out: chiefstudio.co.uk
✌️
It really is sunny, because we live in Lanzarote 😂
But seriously, our website has had a few updates, check them out: chiefstudio.co.uk
✌️
Nice little milestone: we’re now on @Zyppy.com!
It’s a curated directory of vetted marketing agencies and consultants.
As a product marketing agency, it’s great to be recognised for doing one thing well 🙏
zyppy.com/list/compani...
It’s a curated directory of vetted marketing agencies and consultants.
As a product marketing agency, it’s great to be recognised for doing one thing well 🙏
zyppy.com/list/compani...
April 14, 2025 at 12:52 PM
Nice little milestone: we’re now on @Zyppy.com!
It’s a curated directory of vetted marketing agencies and consultants.
As a product marketing agency, it’s great to be recognised for doing one thing well 🙏
zyppy.com/list/compani...
It’s a curated directory of vetted marketing agencies and consultants.
As a product marketing agency, it’s great to be recognised for doing one thing well 🙏
zyppy.com/list/compani...
Woohoo, we’ve just been accepted to Zyppy List! 🕺
Check out our listing and find out a lot more about who we are and what we do…
Thanks @zyppy.com
zyppy.com/list/compani...
Check out our listing and find out a lot more about who we are and what we do…
Thanks @zyppy.com
zyppy.com/list/compani...
Chief Studio - Zyppy Marketing
We help software companies talk about what they do in a way that makes sense to people. Many of our clients come to us because they’ve got a great p
zyppy.com
April 10, 2025 at 7:53 PM
Woohoo, we’ve just been accepted to Zyppy List! 🕺
Check out our listing and find out a lot more about who we are and what we do…
Thanks @zyppy.com
zyppy.com/list/compani...
Check out our listing and find out a lot more about who we are and what we do…
Thanks @zyppy.com
zyppy.com/list/compani...
Who’s coming to London, baby?!
🕺🕺 I’m back, baby. Can’t wait to hang out with the Misfits in London next month at @microconf.com ‘s Growth Retreat! Discount code below if you’re after a ticket to the magic ❤️
April 10, 2025 at 4:58 PM
Who’s coming to London, baby?!
Reposted by Chief Studio
Dang, @aleejudge.bsky.social knows how to get the most from his guests.
I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing.
Plus, some nice production values & editing to make me look smarter than I am 😎
I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing.
Plus, some nice production values & editing to make me look smarter than I am 😎
Why Traditional Click Metrics Are Dead: Zero-Click Marketing with Rand Fishkin
YouTube video by A. Lee Judge
www.youtube.com
February 28, 2025 at 12:16 AM
Dang, @aleejudge.bsky.social knows how to get the most from his guests.
I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing.
Plus, some nice production values & editing to make me look smarter than I am 😎
I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing.
Plus, some nice production values & editing to make me look smarter than I am 😎
Reposted by Chief Studio
One of the reasons I wrote More Than Words: How to Think About Writing in the Age of AI was to help people remember that writing is human, syntax generation is not the same thing as writing, and that thoughtlessly outsourcing our thought to LLMs is bad. www.hachettebookgroup.com/titles/john-...
More Than Words
A veteran writing teacher makes a “moving” (Rick Wormeli) argument that writing is a form of thinking and feeling and shows why it can’t be replaced by...
www.hachettebookgroup.com
February 24, 2025 at 10:38 PM
One of the reasons I wrote More Than Words: How to Think About Writing in the Age of AI was to help people remember that writing is human, syntax generation is not the same thing as writing, and that thoughtlessly outsourcing our thought to LLMs is bad. www.hachettebookgroup.com/titles/john-...
Reposted by Chief Studio
We’re live on @uneed.best.
Please check out @theick.app and give us an upvote if you’re interested in what we’re trying to achieve.
www.uneed.best/tool/ickapp
Thanks again to @tsanlis.bsky.social for creating the best Product Hunt alternative ✌️
Please check out @theick.app and give us an upvote if you’re interested in what we’re trying to achieve.
www.uneed.best/tool/ickapp
Thanks again to @tsanlis.bsky.social for creating the best Product Hunt alternative ✌️
Discover ick on Uneed
The (free) copy editing app for business content.
www.uneed.best
February 26, 2025 at 8:04 AM
We’re live on @uneed.best.
Please check out @theick.app and give us an upvote if you’re interested in what we’re trying to achieve.
www.uneed.best/tool/ickapp
Thanks again to @tsanlis.bsky.social for creating the best Product Hunt alternative ✌️
Please check out @theick.app and give us an upvote if you’re interested in what we’re trying to achieve.
www.uneed.best/tool/ickapp
Thanks again to @tsanlis.bsky.social for creating the best Product Hunt alternative ✌️
Reposted by Chief Studio
I wrote an article for the amazing folks at @honeybadger.io! Give it a read and let me know what you think! 💙
New on the HB dev blog:
@zuzana-k.com discusses the gender gap in the tech industry and what we can do about it now that DEI initiatives are declining.
www.honeybadger.io/blog/dei-in-...
@zuzana-k.com discusses the gender gap in the tech industry and what we can do about it now that DEI initiatives are declining.
www.honeybadger.io/blog/dei-in-...
DEI in tech: why representation and community matter
The tech industry struggles with gender disparity. Let’s explore why diversity and inclusion matter, the challenges faced, and how communities are driving change.
www.honeybadger.io
February 24, 2025 at 5:49 PM
I wrote an article for the amazing folks at @honeybadger.io! Give it a read and let me know what you think! 💙
Reposted by Chief Studio
Reposted by Chief Studio
I spent several hours on it yesterday while crafting sales page copy and I absolutely LOVED my experience. The UI is sleek and beautiful. The feedback is useful while also bringing a smile to my face with the engaging and creative responses. I've already started telling my clients about it. 🤘🫶
February 18, 2025 at 6:12 AM
I spent several hours on it yesterday while crafting sales page copy and I absolutely LOVED my experience. The UI is sleek and beautiful. The feedback is useful while also bringing a smile to my face with the engaging and creative responses. I've already started telling my clients about it. 🤘🫶
Reposted by Chief Studio
B2B marketers — how y'all doing content promotion?
For SparkToro:
- LinkedIn is # 1
- Threads+BlueSky tie for # 2
- Twitter was 1; fell to 3
- We do a little IG + FB
- We're probably missing out by not doing more with YouTube
Take Converge's survey here 👉 efr4orp5mwn.typeform.com/to/Yebw0mdq
For SparkToro:
- LinkedIn is # 1
- Threads+BlueSky tie for # 2
- Twitter was 1; fell to 3
- We do a little IG + FB
- We're probably missing out by not doing more with YouTube
Take Converge's survey here 👉 efr4orp5mwn.typeform.com/to/Yebw0mdq
Content Promotion Survey 2025
Your answers will help us better understand where the B2B industry is today when it comes to content promotion. Report will follow the survey in Q1 2025.
efr4orp5mwn.typeform.com
February 14, 2025 at 5:49 PM
B2B marketers — how y'all doing content promotion?
For SparkToro:
- LinkedIn is # 1
- Threads+BlueSky tie for # 2
- Twitter was 1; fell to 3
- We do a little IG + FB
- We're probably missing out by not doing more with YouTube
Take Converge's survey here 👉 efr4orp5mwn.typeform.com/to/Yebw0mdq
For SparkToro:
- LinkedIn is # 1
- Threads+BlueSky tie for # 2
- Twitter was 1; fell to 3
- We do a little IG + FB
- We're probably missing out by not doing more with YouTube
Take Converge's survey here 👉 efr4orp5mwn.typeform.com/to/Yebw0mdq
Reposted by Chief Studio
Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants
🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)
Let me know what you think!
zyppy.com/marketing/an...
🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)
Let me know what you think!
zyppy.com/marketing/an...
Announcing Zyppy List: A Next-Level Directory For Marketing Pros - Zyppy SEO Consulting
The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...
zyppy.com
February 12, 2025 at 9:47 PM
Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants
🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)
Let me know what you think!
zyppy.com/marketing/an...
🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)
Let me know what you think!
zyppy.com/marketing/an...
Reposted by Chief Studio
Happy Valentine's Day ❤️
February 14, 2025 at 12:19 PM
Happy Valentine's Day ❤️
Reposted by Chief Studio
✨ I'm running a special promo on Uneed, for Bluesky only, today only
Launch or relaunch your product for $10 instead of $30 with the code BSKY1402 😊
Enjoy, and long live Bluesky 🙌🏻
Launch or relaunch your product for $10 instead of $30 with the code BSKY1402 😊
Enjoy, and long live Bluesky 🙌🏻
February 14, 2025 at 9:00 AM
✨ I'm running a special promo on Uneed, for Bluesky only, today only
Launch or relaunch your product for $10 instead of $30 with the code BSKY1402 😊
Enjoy, and long live Bluesky 🙌🏻
Launch or relaunch your product for $10 instead of $30 with the code BSKY1402 😊
Enjoy, and long live Bluesky 🙌🏻
Avoid jargon and buzzwords whenever possible. When you have to use terms that might not be commonly known or used among your audience, explain what these terms mean. If you can't avoid a lot of specific terms, include a glossary of terms that users can refer to when needed.
February 14, 2025 at 5:06 AM
This was a great one from April:
“Not everything customers care about is “value.” Sometimes, customers want or need capabilities for reasons other than business value.”
👏
“Not everything customers care about is “value.” Sometimes, customers want or need capabilities for reasons other than business value.”
👏
This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think.
Aside - the positioning newsletter has hit 30K subscribers - can you believe that!?
aprildunford.substack.com/p/value-vs-o...
Aside - the positioning newsletter has hit 30K subscribers - can you believe that!?
aprildunford.substack.com/p/value-vs-o...
Value vs. Objection Handling
In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”
aprildunford.substack.com
February 13, 2025 at 8:54 PM
This was a great one from April:
“Not everything customers care about is “value.” Sometimes, customers want or need capabilities for reasons other than business value.”
👏
“Not everything customers care about is “value.” Sometimes, customers want or need capabilities for reasons other than business value.”
👏
Great idea here from Val.
We recommend this to our clients, and we get them to re-record their demo just for us (the pressure!)
We recommend this to our clients, and we get them to re-record their demo just for us (the pressure!)
One of the best ways to debug something new you're building is to record a demo and go over everything.
I was prepping a demo for one of my waiting clients and found at least 10 things that needed a retouch.
I was prepping a demo for one of my waiting clients and found at least 10 things that needed a retouch.
February 13, 2025 at 2:02 PM
Great idea here from Val.
We recommend this to our clients, and we get them to re-record their demo just for us (the pressure!)
We recommend this to our clients, and we get them to re-record their demo just for us (the pressure!)
Haha ok thanks! 🙏
Thanks! Let me know what you think.
There is a swear in the first 60 seconds so make sure you cover any young ears in the few! 🙉
There is a swear in the first 60 seconds so make sure you cover any young ears in the few! 🙉
February 13, 2025 at 6:36 AM
Haha ok thanks! 🙏
Reposted by Chief Studio
Most marketing advice assumes you already know your audience. But what if you don’t?
What an excellent article 👇
What an excellent article 👇
There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
February 5, 2025 at 4:13 AM
Most marketing advice assumes you already know your audience. But what if you don’t?
What an excellent article 👇
What an excellent article 👇
📌 Bookmarked for the school run 🙌
Are we screwed? Is AI going to kill software development as we know it?
What do you think? Respond with your thoughts.
What do you think? Respond with your thoughts.
Are we screwed? Is AI going to kill software development as we know it?
The advent of AI coding assistance has introduced a wave of dread in the...
share.transistor.fm
February 13, 2025 at 6:07 AM
📌 Bookmarked for the school run 🙌
Reposted by Chief Studio
Too many content creators are trying to separate from their peers by pressing harder on the page with the same gray crayon.
February 12, 2025 at 5:49 PM
Too many content creators are trying to separate from their peers by pressing harder on the page with the same gray crayon.
Reposted by Chief Studio
This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think.
Aside - the positioning newsletter has hit 30K subscribers - can you believe that!?
aprildunford.substack.com/p/value-vs-o...
Aside - the positioning newsletter has hit 30K subscribers - can you believe that!?
aprildunford.substack.com/p/value-vs-o...
Value vs. Objection Handling
In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”
aprildunford.substack.com
February 6, 2025 at 8:00 PM
This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think.
Aside - the positioning newsletter has hit 30K subscribers - can you believe that!?
aprildunford.substack.com/p/value-vs-o...
Aside - the positioning newsletter has hit 30K subscribers - can you believe that!?
aprildunford.substack.com/p/value-vs-o...
😭😭😭 @randfish.bsky.social, @amandanat.bsky.social we can’t make it — next year? Or somewhere in Europe maybe… 👀
Ticket sales are open for SparkTogether Summit!
→ October 15-16
→ 1 day of the most inspiring business stories
→ Plus: optional SparkToro product training; happy hour; mastermind; and afterparty
Only 19 tickets are left at the lowest price. Come join!
sparktoro.com/sparktogether
→ October 15-16
→ 1 day of the most inspiring business stories
→ Plus: optional SparkToro product training; happy hour; mastermind; and afterparty
Only 19 tickets are left at the lowest price. Come join!
sparktoro.com/sparktogether
SparkTogether 2025 - October 16 - Seattle, WA
The original story-focused marketing event. Tell-all sagas. Real numbers. No recordings. Finally, in person.
sparktoro.com
February 12, 2025 at 2:01 PM
😭😭😭 @randfish.bsky.social, @amandanat.bsky.social we can’t make it — next year? Or somewhere in Europe maybe… 👀