Avy
avyshek.bsky.social
Avy
@avyshek.bsky.social
Creative Director
All things ads, design and shitposts.
As a Creative Director, you will see agency side, see management side and see client side.

BUT as Creative Director you back Creative. Always. That’s your job.

Don’t defend the brief. Defend the work.
Dear creative directors,

What?! I know, no one ever speaks directly to you. Well, I'm about to drive down your street.

You suck as a creative director. You suck through the nose sideways.

Don't "not me, I'm different" me.

No. You are not.

The work says otherwise.

Sucketh.
June 13, 2025 at 3:05 PM
January 16, 2025 at 8:11 PM
May your inbox be all read. May your meetings be short. And may you never have to hear the word phygital anymore.

Happy new year! 💛
December 31, 2024 at 7:40 PM
NO
December 22, 2024 at 5:55 PM
Already a big problem on stock sites. Have to filter through this garbage before getting actual usable images.
Was just looking for a picture of someone kneeling and this is the utter dog shit Google offers now.
December 16, 2024 at 9:29 AM
Seen on IG: Ad for AI prompt course.

Come on bro. At least try harder.
December 16, 2024 at 9:26 AM
I hate it here.
December 12, 2024 at 10:14 AM
Everything but work from home.
lmao what kind of wiley e coyote ass painted tunnel on a wall scheme is this
December 8, 2024 at 6:32 AM
Fucking amazing piece. I’ve always believed the next generation of Agencies will be hyper fluid. Freelancers coming together for a project or a client and moving on when done. Creativity does not breed off of monotony.
You may hate this or love it. I just hope it makes you feel something.

I for one, am mad. Burn it all down, mad. But ready to make something worth losing it all.

www.linkedin.com/pulse/creati...
The creative agency is dead. Long live the creative agency.
Big agencies think they are tech companies now. They’re training datasets, not people.
www.linkedin.com
December 6, 2024 at 1:44 PM
eBay did a refresh? When did that happen? I like it! Very “everyday, simplified” but doubt that they needed anything more.
December 6, 2024 at 11:29 AM
We are so back.
December 6, 2024 at 11:15 AM
Reposted by Avy
Right, I guess I’d better post something (i.e. regurgitate it from other platforms).

My marketing predictions for 2025.
December 4, 2024 at 6:29 AM
Ha! This is great.
December 3, 2024 at 7:03 PM
Of course it’s crypto.
December 2, 2024 at 4:38 PM
Not that bad tbh
November 23, 2024 at 2:38 PM
jaGuar had two options:
1. Double down on heritage
2. Deep core rebrand

After years of dwindling sales, I see it. The direction, however, I don’t.
November 21, 2024 at 2:53 AM
So we’re all shitting on the Jaguar rebrand? AdTwitter is baaaaaack
November 20, 2024 at 8:24 AM
Create exuberant?
Jaguar | Copy Nothing
YouTube video by Jaguar
youtu.be
November 20, 2024 at 8:21 AM
Garbage in, garbage out.
If you cannot concept or art director or write an ad well - AI will not make you a better creative.

It will make you an obsolete or unemployed creative.

Y’all need to be bringing amazing skills to your AI use.

AI is not here to save weak creatives, it is here to replace them.
November 19, 2024 at 4:58 PM
Reposted by Avy
Started a Marketing Twitter starter pack to help us find each other here.

Comment and I'll add you.

go.bsky.app/QH9RBTo
November 18, 2024 at 3:29 PM
Did they do it for budget or thought it was good enough as a tech showcase?
Ya viene la Navidad
YouTube video by Coca-Cola
www.youtube.com
November 18, 2024 at 2:48 PM